Disguise to demo entertainment technology at Middle East trade shows
Disguise, the technology platform and solutions provider behind visual spectacles at events like MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and the iconic displays on the Burj Khalifa, is set to make a major presence across the Middle East's top trade shows this May. The company will spotlight emerging trends and innovations shaping the future of entertainment, offering immersive demonstrations and insights into the transformative potential of its technology.
At these events, broadcasters, filmmakers and sports franchises will have the opportunity to meet the Disguise team and explore how extended reality (xR), virtual production and augmented reality (AR) can elevate their storytelling. Disguise's state-of-the-art solutions aim to empower creators across industries—from thrilling sports fans in modern stadiums to mesmerising cinema audiences and lighting up urban landmarks.
Rebecca Knight, vice president of sales EMEA at Disguise, said: 'With mega projects like Neom and Qiddiya, and global events such as World Expo 2030 on the horizon, there's more demand for incredible visual spectacles in the Middle East than ever before. The only problem is that many still believe these visuals are too complicated to execute. By attending some of the region's top trade shows this May, we want to help demystify the process, so showgoers can see exactly how easy it is to create an immersive experience with Disguise's software, hardware and services solution.'
Disguise will first appear at CABSAT 2025, running from May 13–15 at the Dubai World Trade Centre (Booth S1-H22), where its team will demonstrate cutting-edge solutions for virtual production and next-gen broadcast studios. Attendees of the co-located Integrate Middle East event can also explore Disguise's tools for crafting location-based experiences and see firsthand how immersive, data-driven visuals can heighten fan engagement across live events and sports.
Next, Disguise will participate in the Stadiums and Sports Innovation Summit KSA 2025, taking place from May 19–20 at the Hyatt Regency Riyadh Olaya. As a proud sponsor of the summit, Disguise will showcase how its technology can transform sports venues—enhancing fan engagement and pushing innovation across the region's fast-developing sports sector.
From May 20–22, Disguise will exhibit at the Saudi Entertainment and Amusement (SEA) Expo 2025 at the Riyadh Front Exhibition and Conference Centre (Booth 4C441), where Sales Manager Josh Darlington will engage with key regional stakeholders as part of the UK Pavilion. The company will highlight its capabilities in themed entertainment and share success stories from major projects across the Middle East.
Finally, Disguise will join production partner mediaPro at the Saudi Light & Sound (SLS) Expo, also taking place from May 20–22 at the same venue (Stand 2B231). After powering mediaPro's recent high-profile events such as the Dakar Rally Closing Ceremony, The Agenda Funtico launch, and the ADIB Cup 2025, Disguise will support live demos at the booth from 6 to 8 p.m. daily, offering a direct look at its platform's capabilities in action.
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