Latest news with #MDLBeastSoundstorm2024
Leaders
23-05-2025
- Entertainment
- Leaders
MDLBEAST Offers Legendary Night with Guns N' Roses Concert
MDLBEAST promises guests with a legendary night at Saudi Arabia with today's unmissable concert featuring Guns N' Roses, the iconic American rock band formed in Los Angeles in 1985. The concert is part of the band's 2025 global tour, which involves stops in the Middle East, according to Arab News. Rayan Al-Rasheed, director of operations and artist booking at MDLBEAST, said that Saudi Arabia had become a promising destination for global music acts. 'By hosting legendary artists like Guns N' Roses, we aim to elevate the Kingdom's presence in the global music scene,' Al-Rasheed added. He also noted that bringing rock music to the Saudi music landscape serves as an acknowledgment of a musical genre that has long had a strong presence in the Kingdom. 'The popularity of bands like Metallica and Linkin Park shows that rock has deep roots here,' Al-Rasheed said. Therefore, the concert is set to be one of the biggest events they have powered to date. Al-Rasheed also indicated that music plays a pivotal role in boosting community and cultural exchange. 'It brings people together from diverse backgrounds, creating collective experiences that transcend language and borders,' Al-Rasheed said. Related Topics: Akon, Lil Baby to Lead MDLBEAST at Formula E Prix Jeddah 2025 Kokub by MDLBeast: A Cosmic Sonic Adventure in the Heart of AlUla Catch These Highlights from MDLBeast Soundstorm 2024 Short link : Post Views: 1 Related Stories
Broadcast Pro
09-05-2025
- Entertainment
- Broadcast Pro
Disguise to demo entertainment technology at Middle East trade shows
The technology platform and solutions provider will be attending a range of key industry events as it tours the Middle East region in May. Disguise, the technology platform and solutions provider behind visual spectacles at events like MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and the iconic displays on the Burj Khalifa, is set to make a major presence across the Middle East's top trade shows this May. The company will spotlight emerging trends and innovations shaping the future of entertainment, offering immersive demonstrations and insights into the transformative potential of its technology. At these events, broadcasters, filmmakers and sports franchises will have the opportunity to meet the Disguise team and explore how extended reality (xR), virtual production and augmented reality (AR) can elevate their storytelling. Disguise's state-of-the-art solutions aim to empower creators across industries—from thrilling sports fans in modern stadiums to mesmerising cinema audiences and lighting up urban landmarks. Rebecca Knight, vice president of sales EMEA at Disguise, said: 'With mega projects like Neom and Qiddiya, and global events such as World Expo 2030 on the horizon, there's more demand for incredible visual spectacles in the Middle East than ever before. The only problem is that many still believe these visuals are too complicated to execute. By attending some of the region's top trade shows this May, we want to help demystify the process, so showgoers can see exactly how easy it is to create an immersive experience with Disguise's software, hardware and services solution.' Disguise will first appear at CABSAT 2025, running from May 13–15 at the Dubai World Trade Centre (Booth S1-H22), where its team will demonstrate cutting-edge solutions for virtual production and next-gen broadcast studios. Attendees of the co-located Integrate Middle East event can also explore Disguise's tools for crafting location-based experiences and see firsthand how immersive, data-driven visuals can heighten fan engagement across live events and sports. Next, Disguise will participate in the Stadiums and Sports Innovation Summit KSA 2025, taking place from May 19–20 at the Hyatt Regency Riyadh Olaya. As a proud sponsor of the summit, Disguise will showcase how its technology can transform sports venues—enhancing fan engagement and pushing innovation across the region's fast-developing sports sector. From May 20–22, Disguise will exhibit at the Saudi Entertainment and Amusement (SEA) Expo 2025 at the Riyadh Front Exhibition and Conference Centre (Booth 4C441), where Sales Manager Josh Darlington will engage with key regional stakeholders as part of the UK Pavilion. The company will highlight its capabilities in themed entertainment and share success stories from major projects across the Middle East. Finally, Disguise will join production partner mediaPro at the Saudi Light & Sound (SLS) Expo, also taking place from May 20–22 at the same venue (Stand 2B231). After powering mediaPro's recent high-profile events such as the Dakar Rally Closing Ceremony, The Agenda Funtico launch, and the ADIB Cup 2025, Disguise will support live demos at the booth from 6 to 8 p.m. daily, offering a direct look at its platform's capabilities in action.
