Latest news with #DishaSingh
Hindustan Times
19-05-2025
- Entertainment
- Hindustan Times
Baguette bag to clutch: A complete guide on how to match your bag with your outfit
Bags are more than just functional accessories. They go hand in hand with your style. It goes without saying that a great OOTD isn't truly finished without the perfect bag to tie everything together. From adding personality to bumping up your style points, bags are underrated multitaskers that carry your look. They can even salvage a frumpy outfit, transforming it into something presentable. There are many styles in the market, and knowing what goes with which outfit is where the real styling magic begins. Disha Singh, Founder of Zouk, shared with us some bag styles that are making waves and the fashion looks they pair best with: A post shared by 𝐍𝐎𝐎𝐈𝐀 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 (@ ALSO READ: Suhana Khan to Janhvi Kapoor: Ace the fundamentals of Gen Z saree style with fashion inspo from these new gen actors
Time of India
12-05-2025
- Business
- Time of India
Madison Media Alpha Wins Media AOR for Zouk
Madison Media Alpha , a division of Madison World , has secured the Media Agency of Record (AOR) for the lifestyle brand Zouk following a competitive multi-agency pitch. The agency will now oversee Zouk's traditional and digital media strategies , playing a crucial role in the brand's expansion across various consumer interaction points. This appointment coincides with a significant brand campaign already underway by Zouk, prominently featured on major platforms such as the ongoing Indian Premier League (IPL), Connected TV, Google, and Meta. This high-impact campaign signals Zouk's ambitious drive to broaden its market reach and engage with a younger demographic that values both style and ethical consumption. Zouk distinguishes itself as a handcrafted, proudly Indian, and entirely vegan lifestyle brand. Its product range, encompassing laptop bags, stylish slings, and travel accessories, seamlessly blends vibrant Indian designs with contemporary functionality, catering to the needs of modern life while celebrating cultural heritage and individual expression. Disha Singh, Co-founder of Zouk, expressed enthusiasm about the partnership, stating, "We're excited to partner with Madison Media Alpha at a time when Zouk is scaling its brand story through a bold new campaign across IPL, CTV, and digital. With Madison's strategic thinking and deep media expertise, we look forward to reaching millions of new consumers and solidifying Zouk's position as a Proudly Indian, 100% Vegan lifestyle brand.' Vikram Sakhuja, Group CEO of Madison Media & OOH, echoed this sentiment, saying, 'We are delighted to partner with Zouk, a brand that stands at the intersection of innovation and style. This collaboration is a perfect fit for our expertise in creating data-driven, creative media strategies. Our goal is to elevate Zouk's presence and amplify its voice in the market, helping it reach new heights by connecting with conscious consumers who value both fashion and sustainability.' The collaboration aims to leverage Madison Media Alpha's strategic capabilities to further Zouk's growth trajectory and brand recognition.
Fashion Value Chain
09-05-2025
- Entertainment
- Fashion Value Chain
Zouk Shines in IPL 2025 with Kriti Sanon-Led Campaign
Homegrown lifestyle brand Zouk has made a powerful entry into the IPL 2025 advertising space with its vibrant new campaign, 'A Bagful of You', starring Bollywood actress Kriti Sanon. Airing during prime-time matches on Connected TV via Jio HotStar, this milestone positions Zouk as one of the first women-led, purpose-driven fashion brands to feature during India's biggest sporting event. With a 100% vegan product line deeply inspired by Indian aesthetics, Zouk celebrates individuality, culture, and conscious fashion. The campaign isn't just about handbags—it's about a lifestyle that reflects the strength and identity of today's Indian women. Data from 2024 shows that women now make up nearly 47% of IPL's total viewership—a significant shift Zouk is tapping into with this campaign. Traditionally a space dominated by legacy male-focused advertisers, Zouk's entry represents a pivotal moment in redefining visibility for modern, culturally rooted fashion. Founder Disha Singh shares, 'This is a moment of pride not just for Zouk, but for every ambitious, women-led brand in India. IPL is where the country unites, and we're proud to be part of that celebration with a campaign that speaks of authenticity, confidence, and heritage.' Co-founder Pradeep Krishnakumar adds, 'We're here to engage today's consumer—one who values substance, identity, and representation. This isn't just an ad campaign; it's a cultural shift.' The 'A Bagful of You' campaign represents Zouk's leap from a digital-first disruptor to a national force, using India's most-watched platform to connect with a wider, more inclusive audience. The brand's message of style with purpose lands powerfully in a cultural moment that truly matters. Catch the campaign during IPL 2025 and experience it on Zouk's Instagram and YouTube.
Time of India
29-04-2025
- Entertainment
- Time of India
Kriti Sanon celebrates the power of individuality in Zouk's new ad
Zouk has unveiled its newest campaign, ' a bagful of you ', as a powerful, long-term narrative celebrating the power of individuality and cultural pride . The campaign champions the modern Indian woman , her identity, her story and her roots. It is a reminder that a bag reflects who she is and what she stands for, unapologetically. Fronted by National Award-winning actress Kriti Sanon , 'a bagful of you' as the face of the movement, is not a one-off advertisement but a long-term platform that will unfold across multiple channels. Rolling out during IPL 2025 on connected TV and lighting up digital spaces like YouTube and Meta's socials (Instagram and Facebook). The campaign spills into the real world through offline touchpoints, creating a bold, 360° brand moment. Zouk's signature Indian prints and cruelty-free materials take the spotlight across every platform, turning conscious fashion into a statement of identity. Disha Singh, founder of Zouk, said, 'With 'a bagful of you', we wanted to spotlight something that often gets overlooked – the silent strength, pride, and individuality of the modern Indian woman. She is everywhere. She's in cities and small towns, boardrooms and classrooms, weaving tradition into ambition every single day. This campaign is an extension of the message that fashion serves beyond looking good, it honours one's connection to their identity and culture.' Sanon shared, 'What spoke to me most about 'A Bagful of You' is that instead of selling an image, it's a reminder of who we already are. What I carry says everything about what I stand for. Whether it's a mood, a memory, or a moment of pride, it's all part of me. So, beyond an accessory, it's an extension of my personality, my roots, and my values.' 'Fashion that fits your soul, not just your style' is the beating heart of Zouk's design philosophy that echoes loud and clear in 'a bagful of you'. With its warm, relatable tone, 'a bagful of you' is poised to strike a chord with lifestyle and fashion audiences across India. As Zouk continues to grow its community of modern Indian women, the campaign will serve as a reminder that a bag can be more than just an accessory; it can be a symbol of who you are, the brand stated in a press note. Watch the video here:
Fashion Network
28-04-2025
- Entertainment
- Fashion Network
Zouk launches campaign with Kriti Sanon
Zouk, a vegan lifestyle and accessories brand has launched its new campaign titled 'A bagful of you' featuring actor Kriti Sanon. The campaign will be rolled out across multiple channels like television and social media during the ongoing Indian Premier League (IPL) 2025. With this campaign, the brand aims to champion the modern Indian woman, her identity, her story, and her roots. Commenting on the campaign, Disha Singh, founder of Zouk in a statement said, 'At Zouk, we build cultural continuity into daily life. Our prints are proudly Indian, our materials consciously vegan, and our purpose deeply personal. This campaign is an extension of the message that fashion serves beyond looking good, it honours one's connection to their identity and culture.' Kriti Sanon added, 'What spoke to me most about 'A Bagful of You' is that instead of selling an image, it's a reminder of who we already are. What I carry says everything about what I stand for. Whether it's a mood, a memory, or a moment of pride, it's all part of me.' Founded in 2016, Zouk operates through its website, app, and leading marketplaces like Amazon, Flipkart, Myntra, Tata Cliq, and Nykaa, as well as quick-commerce platforms.
