Madison Media Alpha Wins Media AOR for Zouk
, a division of
Madison World
, has secured the
Media Agency of Record
(AOR) for the lifestyle brand Zouk following a competitive multi-agency pitch. The agency will now oversee Zouk's traditional and
digital media strategies
, playing a crucial role in the brand's expansion across various consumer interaction points.
This appointment coincides with a significant brand campaign already underway by Zouk, prominently featured on major platforms such as the ongoing
Indian Premier League
(IPL), Connected TV, Google, and Meta. This high-impact campaign signals Zouk's ambitious drive to broaden its market reach and engage with a younger demographic that values both style and ethical consumption.
Zouk distinguishes itself as a handcrafted, proudly Indian, and entirely vegan lifestyle brand. Its product range, encompassing laptop bags, stylish slings, and travel accessories, seamlessly blends vibrant Indian designs with contemporary functionality, catering to the needs of modern life while celebrating cultural heritage and individual expression.
Disha Singh, Co-founder of Zouk, expressed enthusiasm about the partnership, stating, "We're excited to partner with Madison Media Alpha at a time when Zouk is scaling its brand story through a bold new campaign across IPL, CTV, and digital. With Madison's strategic thinking and deep media expertise, we look forward to reaching millions of new consumers and solidifying Zouk's position as a Proudly Indian, 100% Vegan lifestyle brand.'
Vikram Sakhuja, Group CEO of Madison Media & OOH, echoed this sentiment, saying, 'We are delighted to partner with Zouk, a brand that stands at the intersection of innovation and style. This collaboration is a perfect fit for our expertise in creating data-driven, creative media strategies. Our goal is to elevate Zouk's presence and amplify its voice in the market, helping it reach new heights by connecting with
conscious consumers
who value both fashion and sustainability.' The collaboration aims to leverage Madison Media Alpha's strategic capabilities to further Zouk's growth trajectory and brand recognition.
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