Latest news with #DisneyPlusPerks
Business Insider
3 days ago
- Business
- Business Insider
'Freebies, Discounts and Sweepstakes' Help Keep Disney+ Subscribers; Disney Stock (NYSE:DIS) Notches Up
So things have been looking reasonably good for entertainment giant Disney (DIS) recently. It has the top movie in the United States right now with the live-action remake of Lilo & Stitch. The stink of Snow White 's failure is finally departing. And now, Disney rolled out a set of new 'perks' designed to keep Disney+ subscribers from becoming churn statistics or streaming nomads. That gave investors reason to cheer as well, and shares notched up fractionally in the closing minutes of Friday's trading. Confident Investing Starts Here: Disney knows that there are a lot of options out there when it comes to streaming, and this growing diffusion is actually starting to hurt the entire streaming concept. So rather than take its chances with an audience that gets bored easily and goes off in search of new content elsewhere once the old content has run out, Disney is offering up new 'perks,' as some put it, to keep Disney viewers in the fold. The United States gets first go with the Disney Plus Perks program, including discounts for merchandise from places like Funko (FNKO), a six-month DashPass membership with DoorDash (DASH), and more. And, next week, Hulu will have its own loyalty program scheme in place that includes a range of companies offering discounts, and new perks stepping in over the course of the summer. Disney Adults Disappointed by Budget Airlines Meanwhile, the so-called Disney adult is apparently getting fed up with budget airlines, and is potentially posing a problem for Disney itself. While just getting to a Disney park can be a challenge, depending on where you live, the budget airlines that represented a great way to save cash while traveling are letting down their passengers. The problem seems to be that the budget airlines are having trouble keeping up with their larger counterparts, who are reducing fares to try and take advantage of what passenger base there is left. Many of those airlines are also upgrading their planes to take advantage of the wealthy passenger, but planes need to be filled, and thus, cheaper fares are often a go-to. Thus, the Disney adult is paying about what they would pay elsewhere for service that truly is 'budget.' Is Disney Stock a Buy or Hold? Turning to Wall Street, analysts have a Strong Buy consensus rating on DIS stock based on 14 Buys and four Holds assigned in the past three months, as indicated by the graphic below. After a 7.8% rally in its share price over the past year, the average DIS price target of $123.56 per share implies 9.27% upside potential.
Tom's Guide
3 days ago
- Entertainment
- Tom's Guide
Disney Plus launches Perks program — here's the discounts you can get
Like any streaming service, Disney wants to keep you subscribed to Disney Plus for the long haul. The media giant has a new tactic to keep you paying, launching in the United States today (May 30) in Disney Plus Perks. According to a new Perks webpage, the loyalty program is included for subscribers: "It's our way of saying thanks!" To start, it looks like discounts, sweepstakes and other "rewards" will be available, with Disney promising that "perks can drop anytime." At launch, there are 12 perks that subscribers can take advantage of: Hulu is also launching a "Perks" program, which is pitched as complementing the offerings on Disney Plus. There aren't as many benefits for Hulu so far. Disney notes that you don't need to purchase anything (beyond your subscription) to enter sweepstakes like movie tickets or items. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. In total, if you have both Disney Plus and Hulu, that's 15 benefits with the promise of more to come. The kinds of benefits seem random at first glance, but it is interesting to see a streamer try to retain subscribers with a loyalty program. It'll be interesting to see if similar offerings come out from rival streamers. Netflix, for example, has been offering mobile games in its app. That said, on social media, some people are not enthusiastic about the perks, with most asking for grandfathered-in pricing or lower prices in general. "Nope. I don't want perks. Just lower pricing," said one comment.
