Disney Plus launches Perks program — here's the discounts you can get
Like any streaming service, Disney wants to keep you subscribed to Disney Plus for the long haul. The media giant has a new tactic to keep you paying, launching in the United States today (May 30) in Disney Plus Perks.
According to a new Perks webpage, the loyalty program is included for subscribers: "It's our way of saying thanks!"
To start, it looks like discounts, sweepstakes and other "rewards" will be available, with Disney promising that "perks can drop anytime."
At launch, there are 12 perks that subscribers can take advantage of:
Hulu is also launching a "Perks" program, which is pitched as complementing the offerings on Disney Plus.
There aren't as many benefits for Hulu so far.
Disney notes that you don't need to purchase anything (beyond your subscription) to enter sweepstakes like movie tickets or items.
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In total, if you have both Disney Plus and Hulu, that's 15 benefits with the promise of more to come.
The kinds of benefits seem random at first glance, but it is interesting to see a streamer try to retain subscribers with a loyalty program. It'll be interesting to see if similar offerings come out from rival streamers.
Netflix, for example, has been offering mobile games in its app.
That said, on social media, some people are not enthusiastic about the perks, with most asking for grandfathered-in pricing or lower prices in general. "Nope. I don't want perks. Just lower pricing," said one comment.
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