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Time of India

MP Police launches campaign against drugs

Bhopal: In a determined effort to make Madhya Pradesh drug-free, MP Police launched a large-scale public awareness campaign titled "Nashe Se Doori Hai Zaroori" (Distance from Drugs is Necessary). Tired of too many ads? go ad free now The campaign began on Tuesday and will continue across the state until July 30. Director General of Police (DGP) Kailash Makwana, sharing this information, said that the primary goal of the campaign is to protect the youth of Madhya Pradesh from falling into drug addiction. The DGP emphasised the destructive nature of drugs, stating: "The word drugs immediately brings to mind disturbing images — frail bodies, intoxicated eyes, clouds of smoke, and darkness. Addiction to narcotics is hollowing out the lives of many youth and devastating their families." He further said that top political leadership at both the national and state level is deeply concerned about this issue and is actively working towards solutions. "It is our moral responsibility to educate people, especially adolescents and young ones, about the harmful effects of substance abuse and keep them away from drugs," he said. The initiative is being spearheaded by the Narcotics Wing of the State Police Headquarters. Additional Director General of Police (Narcotics), KP Venkateshwara Rao, elaborated that the campaign is focused on raising awareness about the harmful effects of drug use, particularly among teenagers and young adults. It also aims to provide guidance, counselling, and rehabilitation support to those already affected by addiction. Tired of too many ads? go ad free now Various govt departments, NGOs, religious leaders, social workers, public representatives, and village and urban security committees will actively participate in the campaign. With their support, the message will be spread to every section of society, emphasising that drug abuse not only affects individuals but also has a deep impact on the community as a whole. The campaign will be conducted through schools, colleges, public places, and digital platforms to ensure widespread public engagement and awareness.