17-07-2025
Hilton and Al Musbah to develop 221-key property in Madinah
The move reinforces Hilton's ongoing expansion in KSA and enhances its growing presence in one of the key religious tourism destinations in the world
Hilton has partnered with Al Musbah Group to launch its lifestyle Tapestry Collection brand in the Kingdom of Saudi Arabia. The property, set to open later this year in Madinah, is called Diyar Ajwa, Tapestry Collection by Hilton, and will feature 221 guest rooms and suites, along with other premium amenities.
The move is said to reinforce Hilton's continued expansion in the Kingdom and adds to its growing presence in one of the world's most significant religious tourism destinations. The partnership helps Hilton reach its milestone of 100 hotels trading and in the pipeline across Saudi Arabia.
Strategically located north of the central Haram area in Madinah, Diyar Ajwa, Tapestry Collection by Hilton, offers direct pedestrian access and views of Al Masjid Al Nabawi, and will provide guests with a convenient and comfortable stay. The property also benefits from strong transport links, including proximity to Prince Mohammad bin Abdulaziz International Airport and connectivity via the Haramain High-Speed Rail, which connects Makkah, Madinah, and Jeddah, the firm said.
Mohammed Almusbahi, Director, Al Musbah Group said, 'We are proud to partner once again with Hilton to introduce the first Tapestry Collection by Hilton in the Kingdom. With its unique identity rooted in local heritage, this hotel will offer visitors and pilgrims an authentic and memorable stay in the heart of Madinah. Our continued collaboration with Hilton reflects our shared vision to support the Kingdom's hospitality goals and deliver world-class offerings across key cities.'
