Latest news with #DoleWhip®
Business Wire
17-07-2025
- Business
- Business Wire
Haberman Selected as Creative and Media Strategic Lead to Launch Dole Whip at Grocery
MINNEAPOLIS--(BUSINESS WIRE)--Following a competitive review, Dole Packaged Foods LLC has named Haberman, a Minneapolis-based modern storytelling agency, as creative and media strategic lead for the new Dole Whip® fruit-first frozen treat now available in select grocery stores nationwide. Haberman will lead an integrated summer campaign spanning creative, paid media, public relations, influencer partnerships and full-funnel strategy rooted in the brand's legacy and joyful storytelling. Dole Packaged Foods LLC has named Haberman, a Minneapolis-based modern storytelling agency, as creative and media strategic lead for the new Dole Whip® fruit-first frozen treat, following a competitive review. Share 'Dole Whip has a unique place in pop culture, and its fans are truly passionate. Our team knew we had to honor that excitement and legacy in every detail,' said Zach Keenan, creative director at Haberman. 'The campaign brings together nostalgic animation and the everyday joy this treat inspires, whether you're a lifelong fan or just discovering it for the first time. It's not about escaping real life, but brightening your day, wherever you are.' Inspired by the playful nostalgia of early 'rubber hose' animation – think big eyes, bendy limbs, and that vibrant, vintage cartoon feel – the campaign stars a joyful, animated pineapple who skates, dances and sings his way through a magical world, inviting people of all ages to 'Have a Dole Whip® Day,' a simple yet powerful phrase reminding consumers that joy is always within reach. An original jingle and cheerful visuals capture the energy and optimism that sets Dole Whip apart. 'Our 'Have a Dole Whip® Day' campaign is all about bringing a happy, sunshine feeling to everyday life,' said Mike Secor, VP of marketing for Dole Packaged Foods. 'Every fruity, velvety bite of Dole Whip delivers the delicious taste of sunshine. Haberman has been a wonderful partner, and we're excited to share the joyful campaign we've created together with consumers, inspiring them to enjoy a little more brightness and joy in everyday life.' The new campaign, now live, features :06, :15 and :30 animated spots and will run across Connected TV, YouTube, streaming audio, paid social, programmatic display and influencer partnerships. 'Dole Whip is strategically positioned for growth with a story that's already resonating with fans,' said Nicole Arnason, media director at Haberman. 'We're prioritizing markets where the brand is on shelf, using video and audio-first formats to amplify Dole Whip's new jingle, keeping it top of mind while connecting fans to Dole Whip near them.' For more about Haberman, visit For more information about Dole Whip, visit About Haberman Haberman is a full-service marketing communications agency with a 30-year history of modern storytelling for media and marketing. The agency's mission is to tell the stories of pioneers making a difference in the world – from leaders of the good food movement and cause marketing innovators to behavior change champions and entrepreneurs with life-changing ideas. Storytelling unites everything the agency does across strategy, creative, media and public relations. As modern storytellers, Haberman helps organizations grow, inspire engagement and drive positive social change. For more information, visit About Dole Packaged Foods, LLC Dole Packaged Foods, LLC is a global leader in growing, sourcing, distributing, and marketing fruit-based snacks across four core categories: Beverage, Snacks, Frozen, and Pantry. The company offers a full line of packaged shelf-stable fruit, frozen fruit, dried fruit, and juices—delivering the natural goodness of fruit to people around the world. Guided by its Dole Beliefs—Brighter Product, Brighter Planet, and Brighter Today—the company is committed to creating a more sustainable future with a focus on the environment, agriculture, nutrition, and building a shared value ecosystem. This mission supports Dole's goal of making nutritious food more accessible and delivering sunshine for all. For more information, visit
Yahoo
09-04-2025
- Business
- Yahoo
Dole, Ninja and Reencle Launch National Banana "Week" Initiative Focused on Total Banana Sustainability April 9-16
Banana lovers can now enter the Farm-to-Table-to-Garden Sweepstakes to win a $950 Dole-Ninja-Reencle Prize Pack CHARLOTTE, N.C., April 09, 2025--(BUSINESS WIRE)--An industry-leading banana provider, frozen dessert maker and home composter have kicked-off the week leading up to National Banana Day on April 16 with an educational initiative and sweepstakes focused on the full sustainable lifecycle of the world's most popular fruit and most-purchased item in the supermarket. The "Farm-to-Table-to-Garden National Banana Day Sweepstakes" launches today as a purpose-driven collaboration between Dole Food Company, Ninja and Reencle to show the banana-loving public how easy it is to use the iconic fruit to make ice cream, soft-serve desserts and even the beloved Dole Whip® and then compost the peels to create a farm-to-table-to-garden food cycle right in your own home. Starting today, and continuing through National Banana Day on April 16, banana and dessert fans can enter to win a Farm-to-Table-to-Garden Prize Pack featuring a one-year supply of DOLE® Bananas, a Ninja Swirl™ by CREAMi® Soft-Serve & Ice Cream Machine and Reencle Home Composter, valued at more than $950. A co-branded National Banana Week webpage ( is now live with sustainability-themed digital downloads, videos and other free assets including a Dole Whip® Recipe Booklet and Bucket List. The three partners are sharing recipes and usage ideas featuring different exotic banana varieties available at U.S. retailers with a special focus on the 14 official Dole Whip® recipes on the Dole Whip® Wonderland page -- 12 of which call for DOLE® Bananas. Dole will also present a National Banana Week edition of its popular "Dole Fresh Living" video series on April 15 at 10am ET on the Dole Instagram channel. Melanie Marcus, MA, RD, and Rachel Young, Dole's resident nutrition and social experts, will walk viewers through the sustainable preparation and composting of Dole's Classic DIY Dole Whip® and Blue Hawaiian Dole Whip® using a Ninja Swirl and Reencle Home Composter. After its April 15 premiere, the video will post to the National Banana Week webpage. The three National Banana Week partners are optimistic that today's launch will remind consumers that sustainability and healthy, delicious eating are not mutually exclusive. "Dole's goal with this year's National Banana Week was to share the entire life cycle journey of a simple banana beyond one dimension of peeling and eating by including Ninja and Reencle in a deliciously sustainable collaboration that's as good for the planet as it is for banana lovers – and I think we've succeeded," said William Goldfield, Dole Food Company's director of communications. "Our customers love using the Ninja Swirl™ by CREAMi® to create their own personalized versions of the iconic Dole Whip, so this collaboration was a perfect fit," said Kaitlyn Hebert, chief marketing officer at Ninja. "We're excited to be able to give banana enthusiasts the tools they need to create quality frozen treats at home while supporting eco-friendly initiatives." "Our vision for National Banana Day was similar: enjoy the delicious fruit, transform it into amazing frozen treats, and compost the peels to complete nature's perfect cycle," said Sung Ho Park, marketing lead at Reencle. "We hope this leads to more households discovering the satisfaction of watching banana peels disappear and turn into nutrient-rich compost to grow tomorrow's produce." To enter the sweepstakes, shoppers need to post a photo of a DOLE® Banana taken at their favorite supermarket with the hashtag #BananaHaul on Dole's Facebook or Instagram page before 12 Noon ET on April 16. Participants can also post a photo of a Ninja Swirl™ by CREAMi® Soft-Serve & Ice Cream Machine or Reencle Home Composter using the same hashtag. No purchase is necessary to enter. For full sweepstakes rules, go to About SharkNinja SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit About Reencle Reencle Inc. is a leader in sustainable home composting solutions. The company's flagship product, the Reencle Home Composter, uses proprietary microorganism technology to break down 2.2lbs of food waste in as little as 24 hours. Unlike dehydrating composters, Reencle uses active microbes to create true garden-ready compost, supporting a closed-loop food system that diverts waste from landfills while enriching home gardens. For more information, visit About Dole plc Dole plc, is one of the world's largest producers and marketers of high-quality fresh fruit and fresh vegetables. Operating in more than 70 countries, Dole is an industry leader in many of the products it sells, as well as in nutrition education. For more information, please visit In the U.S., Dole was ranked as the most-trusted brand in Fresh Fruit and Salad Kits in the 2025 BrandSpark Most-Trusted Brand Awards Presented by Newsweek as determined by more than 29,000 American shoppers who shared their insights on which brands they trust most and why. View source version on Contacts Media Contacts: Bob Ochsnerbob@ (949) 233-0984 Sign in to access your portfolio
