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Bajaj Auto starts Brazil journey on a high, gears up for long slog
Bajaj Auto starts Brazil journey on a high, gears up for long slog

Time of India

time2 days ago

  • Automotive
  • Time of India

Bajaj Auto starts Brazil journey on a high, gears up for long slog

Brazil has started off on a good note for Bajaj Auto but Rakesh Sharma , Executive Director, would rather adopt a wait-and-watch attitude. 'Now I realise (how) all these movie producers feel like. They make a good movie but till the time it hits the screens, nobody knows it is going to be hit or a flop. We have done all the research — this, that and the other — but till the time you enter the market, you can't say,' he told analysts during a recent Q&A session following the first quarter results. For now, Sharma and his team are 'pretty relieved' that Dominar has got accepted 'very well' which means the company will continue the strategy of attacking the top end of the segment. 'We have made a very discontinuous move last month by introducing the Pulsar 150 over there which is aimed at the belly of the market, the delivery boy's segment and the commercial segment. And it's the best-in-class,' he said. Despite this, 'you have got to really turn your badge' in Brazil because the delivery segment seeks reliability, zero downtime and very fast turnaround at the service centres. 'Therefore, we know that we will have to slog it over there but that is the thin end of the wedge at the mass level,' continued Sharma. Capacity expansion Bajaj Auto will be expanding capacity at its Brazil plant to 50,000 units from 30,000 units by the time it hits Q4. Further expansions are planned for 2027 and '28 because the lead times are six months every time for each of these expansions. 'So, we are taking it in a very calibrated way. We are not going big bang but the premium way. We know that there are dealerships and vendors who are now getting reliant on us. So it's not going to be a sharp curve,' said Sharma. Bajaj Auto will continue to expand the premium envelope in Brazil, build distribution and start attacking the mass segment while building capacity of 50,000 and then 100,000 'in that manner, but step by step'. As he put it, Brazil is 'not an easy market to crack open' for two reasons: One, its manufacturing and regulatory requirements are such that it needs a certain kind of compliance. Two, is the reality of strong competitors where 'just a couple' of them hold 90 per cent share. The reference is to Honda and Yamaha which have been around in Brazil for many years while Royal Enfield, like Bajaj, is a recent entrant from India. Long-term game Beyond this is the fact of Brazil's sheer size which calls for distribution playing a key role. 'It is a long-term game and not something where you can walk in and start to build leadership,' cautioned Sharma. Aware that it would be competing with 'very evolved and mature, high-quality brands', Bajaj Auto's strategy was to enter from the top. 'And therefore, we entered Brazil through the 400cc even while it is a smaller segment than 150cc. But we said that we must enter from the top and build scale as fast as possible. We should build a top-class network which is at par with the best brands in the country — Honda, Triumph, Kawasaki — and our stores should be comparable to them,' elaborated Sharma. Interestingly when it come to its global three-wheeler business, there was a time when Sri Lanka accounted for a lion's share of Bajaj Auto's overall numbers till it imposed a ban. 'That was the first boot on our side to get off the office table and start to develop markets. Those days, we used to sell 2,000 units in 3-wheelers but then we increased it to 6,000,' he recalled. However, over the years, 'the transformation which the team has achieved' has been displayed in developing three-wheelers in 23 different countries, some of which had never seen this kind of a vehicle before. One of these is the Philippines where the journey began with 100 units and has since grown to to 2,500 units. 'There are many, many such examples like Ghana, Mexico and Bolivia,' said Sharma. Focused market development Hence, this has now become a 'continuous exercise' for the exports team at Bajaj Auto in terms of constant market development. Right now, the product is being seeded across 10 new countries. 'The authorities are being engaged with, so that we have the requisite permissions and the commercial model is being put in place. There are some which seem like stars and there are some which I think will take some more slogging, but I will hold myself back from naming these for competitive reasons,' he added. Back home in the motorcycle space, Bajaj Auto is going all out to make a splash in the 125cc space. At the time of the analysts session, the announcements on the revised GST structures had not happened but if the 18 per cent levy does become a reality, down from the present 28 per cent, there is every reason for optimism in terms of betting on big growth. 'We are early believers of the 125cc segment even before it became big through the Discover 125 . We extended the Pulsar brand and made a quick entry into the top half of the 125cc segment. We also believe that the best way to take share in the 100cc/110cc segment in a profitable way is to upgrade the customer to an entry-level 125cc,' said Sharma. Bajaj Auto hopes to present the product to the market soon though there is no indication if it will be a Pulsar brand or some other (brand). 'I think most likely it will be a non-Pulsar brand. But things might get changed closer to the launch time also,' he said.

2025 Bajaj Dominar 250, Dominar 400 Launched In India: Check Prices
2025 Bajaj Dominar 250, Dominar 400 Launched In India: Check Prices

NDTV

time05-07-2025

  • Automotive
  • NDTV

2025 Bajaj Dominar 250, Dominar 400 Launched In India: Check Prices

Bajaj Auto recently teased an updated version of the Dominar 400 and the Dominar 250. Now, the brand has already launched both the bikes. The smaller of the two comes at a starting price of Rs 1.92 lakh (ex-showroom), while the bigger 400 comes with a 2.39 lakh (ex-showroom). As part of the updates, the brand revised the feature list, added more touring equipment, and made ergonomic revisions to both the motorcycles. Many of these changes are shared between the bikes. Starting with the list of changes, both Dominars now come with four riding modes: Rain, Road, Sport, and Off-Road. These modes are meant to aid the rider by altering throttle response and ABS intervention levels depending on the need. Furthermore, the Dominar 400 now gets a ride-by-wire. Meanwhile, the Dominar 250 gets a mechanical throttle setup and gets four ABS modes. The other significant change is that the Dominar siblings now get the same digital display as the Pulsar NS400Z. This is a colour LCD bonded glass speedometer which works with a new switchgear. Bajaj claims that they have also modified the handlebars for greater comfort during long journeys. Lastly, Bajaj has included a GPS mount for riders to attach their GPS devices or smartphones. In terms of mechanics, the bikes remain the same. The Dominar 400 will continue to derive its power from a 373 cc liquid-cooled single-cylinder engine, generating 39 hp at 8,800 rpm and 35 Nm at 6,500 rpm. It comes with a six-speed gearbox. Likewise, the Dominar 250 will obtain its power from a 248 cc liquid-cooled single-cylinder engine that produces 26 hp at 8,500 rpm and 23 Nm at 6,500 rpm. This engine is also paired with a six-speed transmission.

2025 Bajaj Dominar 250 and Dominar 400 launched, price starts at Rs 1.92 lakh
2025 Bajaj Dominar 250 and Dominar 400 launched, price starts at Rs 1.92 lakh

India Today

time04-07-2025

  • Automotive
  • India Today

2025 Bajaj Dominar 250 and Dominar 400 launched, price starts at Rs 1.92 lakh

Bajaj Auto has rolled out the refreshed 2025 Dominar lineup in India, introducing electronic and ergonomic updates, the new Dominar 400 is priced at Rs 2,38,682, while the Dominar 250 comes in at Rs 1,91,654 (both ex-showroom, Delhi).The headline upgrade for the 2025 Dominar 400 is the addition of Ride-by-Wire technology, enabling four selectable riding modes: Road, Rain, Sport, and Off-Road, which adjust throttle response and ABS intervention for varied riding conditions. The Dominar 250 retains its mechanical throttle but now also offers four ABS-enabled riding modes, bringing versatile control to Bajaj's quarter-litre motorcycles now feature a new bonded glass colour LCD speedometer borrowed from the Pulsar NS400Z, complete with an integrated visor to reduce glare and improve visibility. Enhancing touring capability, Bajaj has redesigned the handlebar for better long-distance comfort and added a GPS mount integrated into the rear carrier, making the bikes more touring-ready straight from the showroom. Mechanically, both models remain unchanged. The Dominar 400 continues to draw power from its 373cc, liquid-cooled single-cylinder engine producing 40bhp and 35Nm, while the Dominar 250 uses a 248.8cc single-cylinder motor delivering 27bhp and 23.5Nm. Both come equipped with a 6-speed gearbox and a slipper on the launch, Sarang Kanade, President, Motorcycle Business Unit, said, "At Bajaj Auto, we believe that a Dominar is more than just a machine – it's a gateway to real-world experiences. Traveling imparts knowledge that books cannot. It reveals character, develops resilience, and expands horizons. We are committed to spearheading the Sports Touring revolution in India with the 2025 Dominar range, which features motorcycles that are 'Born to Sprint' and 'Built to Tour'. The 2025 Dominar range is not just an upgrade, it's a declaration: the road belongs to those who don't hold back."'At Bajaj Auto, we believe that a Dominar is more than just a machine – it's a gateway to real-world experiences. Traveling imparts knowledge that books cannot. It reveals character, develops resilience, and expands horizons. We are committed to spearheading the Sports Touring revolution in India with the 2025 Dominar range, which features motorcycles that are 'Born to Sprint' and 'Built to Tour'. The 2025 Dominar range is not just an upgrade, it's a declaration: the road belongs to those who don't hold back.'With these updates, Bajaj aims to reinforce the Dominar's position in the touring to Auto Today Magazine- Ends

2025 Bajaj Dominar 400 & Dominar 250 launched with upgrades, priced from at ₹1.92 lakh
2025 Bajaj Dominar 400 & Dominar 250 launched with upgrades, priced from at ₹1.92 lakh

Hindustan Times

time04-07-2025

  • Automotive
  • Hindustan Times

2025 Bajaj Dominar 400 & Dominar 250 launched with upgrades, priced from at ₹1.92 lakh

₹1.92 lakh data-item-target-url=/auto/two-wheelers/ data-item-story-segment=Mass Vehicles> The 2025 Bajaj Dominar 400 and Dominar 250 get feature enhancements, while the design remains unchanged Check Offers Bajaj Auto has 'officially" launched the 2025 Dominar 400 and Dominar 250 across the country with feature upgrades. The 2025 Bajaj Dominar 250 is priced at ₹ 1.92 lakh, while the 2025 Dominar 400 is priced at ₹ 2.39 lakh. All prices are ex-showroom, Delhi. The latest iteration of the power cruisers get several enhancements including riding modes, new instrument console, and factory-fitted accessories as part of the package. 2025 Bajaj Dominar 400 & Dominar 250: What's New? The 2025 Bajaj Dominar 400 remains unchanged in terms of design but gets new electronic aids. The bike now comes equipped with ride-by-wire via an electronic throttle body, which brings four ride modes - Road, Rain, Sport, and Off-Road. Meanwhile, the 2025 Bajaj Dominar 250 comes with four ABS ride modes on a Mechanical Throttle Body (MTB). This is the same technology we saw on the updated Bajaj Pulsar 250 range recently. Also Read : Bajaj teases 2025 Dominar 400 over social media. Here's what to expect… The 2025 Bajaj Dominar 250 and Dominar 400 get new instrument console with bonded glass, and new switchgear as well Speaking on the launch, Sarang Kanade, President, Motorcycle Business Unit said, 'At Bajaj Auto, we believe that a Dominar is more than just a machine – it's a gateway to real-world experiences. Traveling imparts knowledge that books cannot. It reveals character, develops resilience, and expands horizons. We are committed to spearheading the Sports Touring revolution in India with the 2025 Dominar range, which features motorcycles that are 'Born to Sprint' and 'Built to Tour'. The 2025 Dominar range is not just an upgrade, it's a declaration: the road belongs to those who don't hold back." Power on both Dominars comes from the OBD-2B compliant engines. The Dominar 400 uses a 373 cc mill, while the Dominar 250 is equipped with a 249 cc motor 2025 Bajaj Dominar 400 & Dominar 250: Feature Enhancements Furthermore, both the 2025 Bajaj Dominar 400 and Dominar 250 get a bonded digital instrument console with an integrated speedo flap for maximum visibility and weather resistance. The handlebar design has been revised for better ergonomics with an aim to make it more comfortable on long rides. Other upgrades include new switchgear for better control of the new systems on the bikes. Bajaj is also adding factory-fitted accessories on the 2025 Dominar 400 and Dominar 250 including a GPS mount carrier. Check out Upcoming Bikes In India. First Published Date: 04 Jul 2025, 17:58 PM IST

Stocks to trade today: Trade Brains Portal recommends two stocks for 18 June
Stocks to trade today: Trade Brains Portal recommends two stocks for 18 June

Mint

time18-06-2025

  • Automotive
  • Mint

Stocks to trade today: Trade Brains Portal recommends two stocks for 18 June

Indian equities ended lower on Tuesday, 17 June, as tensions between Iran and Israel kept investor on the edge. The Nifty 50 declined 93 points, or 0.37%, to close at 25,843 points, while the Sensex concluded the session with a drop of 212 points, or 0.26%, to settle at 81,583 points. Here are two stocks to trade today, as recommended by Trade Brains Portal Bajaj Auto (Current price: ₹ 8,495) It is well-established in the international market and offers a wide range of products. Well-known brands like Pulsar, KTM, Triumph, Chetak, Dominar, and Avenger are among them. In terms of volume, it ranks second in the domestic motorcycle market and is the biggest exporter of 2Ws from India. With a presence in more than 70 countries, it had a 46.3% market share in the export market and an 18.2% market share in motorcycle sales in India in FY24. Due to high sales of both vehicles and replacement parts, the company's revenue surpassed ₹50,000 for the first time in FY25. The reported income from operations increased by 13.65% from ₹44,870 crore in FY24 to ₹50,995 crore in FY25. With a robust domestic performance in H1 and a comparatively weak H2 that was more than offset by the strong export comeback, volumes increased 7% year over year, demonstrating the adaptability of the company's business strategy to shifting market conditions. In the fourth quarter of FY25, the company sold 943,563 two-wheelers and 159,371 commercial vehicles. In May 2025, there were 332,370 2-wheeler sales and 52,251 commercial vehicle sales; hence, the total sales volume grew by 8% YoY in May. Also Read: Bajaj Auto flags danger of production cuts by July if rare-earth magnet issue remains unresolved In the upcoming years, the company anticipates the export business unit to increase by at least 20% annually. The company is expected to spend ₹6-7 billion on capital expenditures in FY25-FY26, mostly for maintenance activities, and has committed to delivering ₹1,000 crore of capital expenditures under the PLI plan over a 5-year horizon. They were permitted to increase their export capacity to 50,000 units or more annually by Q4 FY26 for their Dominar brand, which has surpassed several well-known European brands in the personal segment. The business has approved a capital infusion of about ₹2,300 crore into Bajaj Auto Credit Limited, of which ₹955 crore has already been invested. By the end of the next year, it hopes to have invested ₹1,400 crore. Escorts Kubota Current price: ₹ 3,152 This partnership will help the company to overcome the high dependence on the cyclical domestic tractor market. Strong parentage helped the company to increase operational efficiency and capacity expansion, and 70% of exports come from the Kubota network. The company has a market share of 11.8% in the domestic tractor industry. As of March 2025, the agri machinery segment contributes 83% of the total revenue, whereas construction equipment contributes 17%. As of FY25, revenue from operations stood at ₹10,243.9 crore, up by 4.5% as of FY25. EBITDA stood at ₹1,165.3 crore, up by 3% YoY, with a stable EBITDA margin of 11.4% as of FY25. The company saw a jump of 36.6% YoY in tractor volume in exports, compared to industry growth of 4%, as of Q4FY25. Tractor volumes stood at 1,15,554 units as of FY25, up by 1% YoY. The company sold its railway business to Sona BLW Precision Forgings Limited at a lump-sum cash consideration of ₹1,600 crore on 23 October 2024. The company is planning to invest ₹4,500-5,000 crores over the next 3-4 years for setting up a greenfield plant. The greenfield plant will enable the company to integrate various manufacturing processes, leading to an increase in capacity across different verticals for tractor manufacturing, CE manufacturing, spare parts manufacturing, and a dedicated line for manufacturing engines for Kubota. Management expects the tractor industry to grow continuously due to various reasons, like favorable macroeconomic conditions such as a good rabi harvest, better crop prices, and more than average rainfall in 2025, and a sufficient water level in the reservoir. Also Read: Tata Motors' JLR navigates a tougher road in FY26 Market Recap The Indian markets opened on a positive note and remained in the red throughout the market hours, as the benchmark indices remained underpressure amidst geopolitical uncertainties that continued to unsettle investors, who remained cautious after the US president warned Iran over the ongoing conflict, stating Tehran should have signed a nuclear deal with the US. The Nifty 50 opened at 24,977.85 and touched the intraday high of 24,982.05. BSE Sensex also opened on a similar note at 81,869.47, went to an intraday high of 81,890.15, and surpassed the 20-day EMA and RSI of 52.24. The Nifty 50 Recap, at 24,853.40, is down by -93.10 points, or -0.37%, with an RSI of 53.26 and trading above the 20/50/100/200 EMA in the daily time frame. Whereas, the BSE Sensex closed at 81,583.30, down 212.85 points, or -0.26%. The IT index was the only sectoral gainer, closing at 39,356.10, up 283.05 points, or 0.72%. The largest companies, including Tech Mahindra, LTI Mindtree, Infosys Ltd., and Persistent Systems, reported gains of up to 2%. The Nifty Pharma index was the major loser today, ending the day at 21,622.80, down by -416.65 points, or -1.89%. The Nifty Healthcare index followed the decline and closed at 14,138.65, down by -1.79% or -257.45 points. Granules India Ltd., Lupin Ltd., Natco Pharma Ltd., Aurobindo Pharma Ltd., and Laurus Pharma lost up to 4% in both the indices. As the Israel-Iran conflict escalated, tensions arose in the Middle East and global trade, leading the investors to assess the market as US President Donald Trump urged everyone to immediately evacuate Tehran. The US president subsequently left the G7 summit a day earlier due to Middle East tensions. Asian markets opened on a mixed note on Tuesday. In the Asia-Pacific markets, the Hang Seng index in Hong Kong fell -0.34%, or -80.69 points, to close at 23,980.3, while the Kospi index in South Korea continued its upward trend, rising 0.12%, or 3.64 points, to close at 2,950.3. Japan's Nikkei 225 closed at 38,536.74, up 225.41 points, or 0.59%. The Shanghai index ended the day at 3,387.4, down by -1.32 points, or -0.04%. Trade Brains Portal is a stock analysis platform. Its trade name is Dailyraven Technologies Pvt. Ltd, and its Sebi-registered research analyst registration number is INH000015729. Investments in securities are subject to market risks. Read all the related documents carefully before investing. Registration granted by Sebi and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.

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