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India Today
25-07-2025
- Business
- India Today
Google launches AI try-on for clothes, teases generative shopping tools
Online shopping just got a futuristic upgrade, and it's coming straight from Google. The tech giant is rolling out a fresh wave of AI-powered features to its shopping platform in the US, aiming to make discovering fashion, tracking prices, and scoring deals easier (and smarter) than ever. This comes just a month after launching its app Doppl, an AI-driven virtual fitting room that allows users to try on clothing using a digital version of themselves. While Google has experimented with virtual try-ons before, this is its most tailored and individualised effort to the heart of the latest update is an expanded virtual try-on feature for clothing, which now lets you see how certain outfits might look on you, using a full-body image. Initially launched in May for Search Labs users only, this AI-powered tool is now becoming widely available, and could be a total game-changer for fashion lovers wary of buying without trying. 'To get started, tap on any product listing across Google or any apparel product result on Google Images and tap the 'try it on' icon,' Google explained. 'Upload a full-length photo of yourself and within moments you'll see what you might look like wearing those gingham-print pants on the first day of class.' In other words, shopping online might soon feel a lot more like stepping into a fitting room, without leaving your sofa. The system generates a visual of how the item fits your unique body shape, and you can flick through different styles you've tried on, save your favourites, or even share them with friends to get their verdict before you the previews prove to be accurate over time, this could be a major leap forward in bridging the gap between online and in-store the virtual makeover, Google is also refreshing its price-tracking tools, giving shoppers more control over how and when they're notified about deals.'Starting to roll out today, when US shoppers hit 'track price' to set an alert for a product, you can specify your preferred size and colour, as well as the price you want to pay,' the company said. 'The Shopping Graph has products and prices from all across the web, so we'll let you know when there's an offer that meets your criteria.'That means no more endlessly refreshing tabs or checking apps for that perfect price drop, Google will simply nudge you when your dream product hits your budget sweet yet another upgrade, Google is enhancing its AI-powered text-based search features to help users discover items based on conversational queries. Whether you're typing 'chunky knit jumper for winter' or 'flowy summer dress under $50,' Google's updated system will work behind the scenes to match your words with suitable products more accurately than these tools arriving just ahead of the busy sales season, shoppers in the US will likely find them especially useful as they hunt down both looks and now, these AI-powered features are rolling out exclusively to users in the United States, though wider international expansion is expected in the future. So while global users will have to wait a bit longer to play dress-up with AI, this sneak peek into the future of online retail is a clear signal of where e-commerce is headed.- Ends
Hans India
25-07-2025
- Business
- Hans India
Google Unveils AI Try-On and Smarter Shopping Tools for a Virtual Dressing Room Experience
Google is adding a new twist to online shopping with a fresh batch of AI-powered features that promise to make hunting for clothes and deals far more personalised. US shoppers are the first to benefit as the tech giant expands its virtual try-on experience and rolls out improved tools for tracking prices and finding the right fit—all from the comfort of home. This push into AI-driven fashion comes hot on the heels of Doppl, Google's virtual fitting room app that debuted just last month. Doppl allows shoppers to try on clothes virtually using a lifelike digital version of themselves, pushing Google's experiments with virtual try-ons to an entirely new level of realism. Now, Google's latest update builds on that idea by bringing an advanced AI try-on feature directly into its main shopping platform and Google Images. This virtual dressing room lets you see how clothes might look on your actual body shape using a full-body photo. Originally tested in May through Search Labs, the tool is now becoming available to a much wider audience. Explaining how it works, Google said, 'To get started, tap on any product listing across Google or any apparel product result on Google Images and tap the 'try it on' icon. Upload a full-length photo of yourself and within moments you'll see what you might look like wearing those gingham-print pants on the first day of class.' For shoppers who often hesitate to buy clothes online because they can't try them first, this feature could feel like a real game-changer. It creates a realistic visual of how an item fits your unique shape, allowing you to scroll through different looks, save your favourites, or even share them with friends before deciding to buy. If the AI's previews live up to expectations, it might just help bridge the lingering gap between in-store and online shopping. But Google isn't stopping at virtual wardrobes. It's also fine-tuning how shoppers snag deals with upgraded price-tracking tools. Shoppers in the US can now set detailed price alerts for specific items, choosing the exact size, colour, and even the price they're willing to pay. 'Starting to roll out today, when US shoppers hit 'track price' to set an alert for a product, you can specify your preferred size and colour, as well as the price you want to pay,' Google explained. 'The Shopping Graph has products and prices from all across the web, so we'll let you know when there's an offer that meets your criteria.' This means no more obsessively refreshing tabs or waiting for surprise price drops. Instead, Google's AI will handle the watchlist, sending you a heads-up when your dream deal appears. Finally, Google's enhanced AI-powered search is getting smarter too. Its text-based search now better understands conversational queries like 'cozy knit sweater for winter' or 'affordable floral dress for spring,' matching your words to more relevant products. As the busy shopping season approaches, Google's latest AI tools promise to make discovering, trying on, and buying clothes more convenient—and maybe even fun.
Hindustan Times
25-07-2025
- Business
- Hindustan Times
Google's 'Try it on' AI tool lets you try clothes virtually and track the best deals
How often does it happen that we spot an outfit online, but when we try it on, it just doesn't look like how we imagined it? Google seems to resonate with our struggle and is stepping in with a tech-savvy solution. On Thursday, the company rolled out a new AI-powered feature that lets you virtually try on clothes before buying them. The new "Try it on" AI tool by Google has been launched in the U.S.(Unsplash) Available now in the US, the new Try It On feature works across Google Search, Shopping, and even product results on Google Images. All you need to do is tap the 'Try it on' icon on eligible listings, upload a full-length photo, and within moments, you'll see a realistic AI render of yourself wearing that outfit. 'You can scroll through other looks you've tried, save your favourites, or share them with friends before making the call,' a Google spokesperson confirmed. Google previously tested a similar technology through its experimental app Doppl, which takes things a step further by generating AI videos to showcase outfit movement. While Doppl is designed for in-depth style exploration, the integrated feature within Google Shopping makes it easy for casual browsers to get a quick, personalised preview. Price tracking gets personal In addition to the try-on tool, Google is enhancing how users keep tabs on prices. With the new price tracking feature, you can now set alerts not just for specific items, but also specify the size, colour and most importantly, your budget. 'No more constantly checking to see if that bag you're eyeing is finally at the right price,' said Danielle Buckley, Director of Consumer Shopping at Google. 'We'll notify you the moment there's a deal that meets your exact criteria.' This personalised price tracking is powered by Google's Shopping Graph, which is a massive AI-enhanced index of more than 50 billion products from across the web. The alerts aim to make online shopping smarter and far less stressful. What is Google's next move? A personal AI stylist? Google is also planning to turn Search into your personal stylist and interior decorator. Rolling out this fall in the US, the new AI Mode will let users explore fashion and decor inspiration tailored to specific themes, occasions, or vibes. For instance 'a green dress for a garden party' or 'cosy minimalism for a bedroom revamp.' Powered by generative AI and Google's massive Shopping Graph, the tool will present curated visual ideas alongside shoppable product suggestions, making it easier to go from inspo to add to cart in seconds. It's all part of Google's broader push to make online shopping not just more personalised, but more delightful. From trying on outfits virtually to setting custom price alerts, Google is giving users smarter tools to shop with confidence, and maybe even resist those impulsive 'just because' purchases.
Yahoo
24-07-2025
- Business
- Yahoo
Google's new AI feature lets you virtually try on clothes
Google announced on Thursday that it's launching a new AI feature that lets users virtually try on clothes. The tech giant is also rolling out updated price alerts and teased an upcoming feature that will let users explore shoppable outfits and room inspiration using generative imagery. The official launch of the virtual try-on feature comes two months after Google first began testing it. The feature works by allowing users to upload a photo of themselves to virtually try on a piece of clothing. The feature is launching in the United States today, letting users try on apparel items in Google's Shopping Graph across Search, Google Shopping, and product results on Google Images. To use the feature, users need to tap on a product listing or apparel product result and select the 'try it on' icon. From there, they need to upload a full-length photo of themselves. They will then be able to see what they might look like wearing the clothing. Users can save looks and share them with friends as well. While Google has offered virtual try-on technology before, the earlier features focused on showing items on a diverse range of models' bodies. With this new feature, the company is letting users try clothes on a virtual version of their own body. The launch comes as Google has been investing in the virtual try-on space. Last month, the tech giant launched an experimental app called Doppl that uses AI to visualize how different outfits might look on you. A Google spokesperson told TechCrunch that while both the new try-on feature and Doppl are powered by the same generative AI technology, the app is designed for shoppers to go even deeper with virtual try-on to allow them to curate their personal style. Plus, Doppl can create AI-generated videos so users can get a better sense of how the outfit would look on them in real life. As for the new price alerts, users can now specify the amount they want to spend on an item. Starting today, shoppers in the United States can set an alert for a product and specify their preferred size and color, as well as the price they want to pay. 'The Shopping Graph has products and prices from all across the web — so we'll let you know when there's an offer that meets your criteria,' said Danielle Buckley, Google's Director of Consumer Shopping, in a blog post. 'No more constantly checking to see if that bag you're eyeing is finally at the right price for you or forge ing to come back to a product you loved.' In terms of the upcoming feature for outfit and room design inspiration, Google says users will get access to it this fall. It will let users do things like get style inspo for a green flowy dress for a garden party or design ideas for a bedroom. The tech giant says its vision match technology will generate a range of visual options for the query and use the 50 billion products in the Shopping Graph to show product listings for visual matches. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
TechCrunch
24-07-2025
- Business
- TechCrunch
Google's new AI feature lets you virtually try on clothes
Google announced on Thursday that it's launching a new AI feature that lets users virtually try on clothes. The tech giant is also rolling out updated price alerts and teased an upcoming feature that will let users explore shoppable outfits and room inspiration using generative imagery. The official launch of the virtual try-on feature comes two months after Google first began testing it. The feature works by allowing users to upload a photo of themselves to virtually try on a piece of clothing. The feature is launching in the United States today, letting users try on apparel items in Google's Shopping Graph across Search, Google Shopping, and product results on Google Images. To use the feature, users need to tap on a product listing or apparel product result and select the 'try it on' icon. From there, they need to upload a full-length photo of themselves. They will then be able to see what they might look like wearing the clothing. Users can save looks and share them with friends as well. Image Credits:Google While Google has offered virtual try-on technology before, the earlier features focused on showing items on a diverse range of models' bodies. With this new feature, the company is letting users try clothes on a virtual version of their own body. The launch comes as Google has been investing in the virtual try-on space. Last month, the tech giant launched an experimental app called Doppl that uses AI to visualize how different outfits might look on you. A Google spokesperson told TechCrunch that while both the new try-on feature and Doppl are powered by the same generative AI technology, the app is designed for shoppers to go even deeper with virtual try-on to allow them to curate their personal style. Plus, Doppl can create AI-generated videos so users can get a better sense of how the outfit would look on them in real life. Techcrunch event Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They're here to deliver the insights that fuel startup growth and sharpen your edge. Don't miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise. Tech and VC heavyweights join the Disrupt 2025 agenda Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They're here to deliver the insights that fuel startup growth and sharpen your edge. Don't miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise. San Francisco | REGISTER NOW As for the new price alerts, users can now specify the amount they want to spend on an item. Starting today, shoppers in the United States can set an alert for a product and specify their preferred size and color, as well as the price they want to pay. Image Credits:Google 'The Shopping Graph has products and prices from all across the web — so we'll let you know when there's an offer that meets your criteria,' said Danielle Buckley, Google's Director of Consumer Shopping, in a blog post. 'No more constantly checking to see if that bag you're eyeing is finally at the right price for you or forge ing to come back to a product you loved.' In terms of the upcoming feature for outfit and room design inspiration, Google says users will get access to it this fall. It will let users do things like get style inspo for a green flowy dress for a garden party or design ideas for a bedroom. The tech giant says its vision match technology will generate a range of visual options for the query and use the 50 billion products in the Shopping Graph to show product listings for visual matches.
