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Time of India
2 hours ago
- Entertainment
- Time of India
Kartik Aaryan: The Prince of Brand World
In an ever-evolving advertising landscape, where relatability often trumps legacy, a new kind of superstar is emerging, one who bridges small-town dreams with pan-India influence. With over ₹1,000 crore riding on his name through box office hits and endorsement deals, this rising force is becoming the poster boy for what brands seek today: authenticity, versatility, and new blue-eyed boy Kartik Aaryan is riding an unstoppable wave of success, with over Rs 1000 crore banking on him- not just at the box office, but also in the world of brand endorsements. Following box office successes like Bhool Bhulaiyaa 3 and Chandu Champion, Kartik Aryan has become one of the most sought-after faces in Indian advertising, commanding attention from top brands across Kartik is the face of over 30 major brands, with endorsements spanning FMCG, fashion, lifestyle, fintech, automobiles, and tech, his team shares. His current brand portfolio includes names like Armani, Fanta, Doritos, Maruti Suzuki Brezza, Max Protein, Skechers, Dabur Oral Care, Manforce, Smart and Handsome, McDowell's, Knorr, Fujifilm Instax, and many more - a testament to his universal appeal and marketing Sharma, filmmaker and co-founder of Chrome Pictures, describes Kartik as "A marketer's dream," citing his boy-next-door charm and authentic public persona as key factors. "He doesn't just endorse brands, he connects with consumers. Be it wit in a Doritos ad or class in an Armani campaign, or projecting confidence with Manforce condoms, Kartik brings credibility and relatability. His youthful energy and progressive image make him incredibly versatile, whether it comes to family-friendly ads or bold choices," Sharma for his clean public image, Kartik has consistently maintained a controversy-free reputation: a rare feat in the entertainment industry that has made him a dependable, family friendly, high-impact choice for advertisers navigating a sensitive and crowded media to Lux Industries' Executive Director Udit Todi, Kartik's real power lies in his origin story: "He comes from a non-filmy, middle-class background and openly shares his journey from Gwalior to stardom. His background isn't just a part of his identity; it's a strategic brand asset. His authenticity connects with Tier 2 and Tier 3 audiences, the backbone of India's consumer market."Todi adds that Kartik's versatility allows him to seamlessly promote products across categories - making him one of the few celebrities who appeal across both mass and premium Sen, MD & CEO of Senco Gold & Diamonds, echoes the sentiment: "He embodies hope and hustle. His grounded image resonates with young, aspiring India. His style is real, his journey is inspirational, and his rise mirrors the aspirations of millions."Kartik's commercial value reflects his soaring stardom. He currently commands ₹8–10 crore per brand endorsement, while his film remuneration has crossed the ₹50 crore mark. According to Kroll's Celebrity Brand Valuation Report 2023, Kartik ranks among the top brand endorsers in India, with a personal brand value of $44.5 this brand momentum is Kartik's filmography. His upcoming slate includes Naagzilla, Tu Meri Main Tera Main Tera Tu Meri in Tera and a much-awaited romantic musical with Anurag Basu - all projects expected to further amplify his presence across screens and deeper into Kartik Aaryan's skyrocketing demand in the brand world, Udit Todi shares, 'His active social media presence delivers massive organic reach, while his consistent visibility across events, red carpets, and media ensures strong 360-degree recall, ideal for high-frequency brand campaigns. He will likely dominate the mass-premium segment, combining affordability and aspiration." Kartik Aaryan commands a massive social media reach with over 55 million followers across platforms, , offering brands a powerful channel for organic visibility and deeper consumer engagement, a valuable asset that amplifies the impact of every Gen Z, he's the perfect mix of real and aspiration, a trendsetter - from binge-worthy reels to his viral gym transformation, he's the guy they watch, meme, and follow across social analyst Joginder Tuteja sums it up aptly: "There are phases when the branding world revolves around a single superstar, and right now, that young superstar is Kartik Aaryan."With a consistent media presence, mass fanbase, social media influence, and a genuine public image, Kartik Aaryan has evolved into more than just a film star to become a brand unto himself. - he is the face of new-age aspirational India, and a brand in himself.
Time of India
4 hours ago
- Entertainment
- Time of India
Why brands are betting big on Kartik Aaryan's mass appeal
In an ever-evolving advertising landscape, where relatability often trumps legacy, a new kind of superstar is emerging, one who bridges small-town dreams with pan-India influence. With over ₹1,000 crore riding on his name through box office hits and endorsement deals, this rising force is becoming the poster boy for what brands seek today: authenticity, versatility, and new blue-eyed boy Kartik Aaryan is riding an unstoppable wave of success, with over Rs 1000 crore banking on him- not just at the box office, but also in the world of brand endorsements. Following box office successes like Bhool Bhulaiyaa 3 and Chandu Champion, Kartik Aryan has become one of the most sought-after faces in Indian advertising, commanding attention from top brands across Kartik is the face of over 30 major brands, with endorsements spanning FMCG, fashion, lifestyle, fintech, automobiles, and tech, his team shares. His current brand portfolio includes names like Armani, Fanta, Doritos, Maruti Suzuki Brezza, Max Protein, Skechers, Dabur Oral Care, Manforce, Smart and Handsome, McDowell's, Knorr, Fujifilm Instax, and many more - a testament to his universal appeal and marketing Sharma, filmmaker and co-founder of Chrome Pictures, describes Kartik as "A marketer's dream," citing his boy-next-door charm and authentic public persona as key factors. "He doesn't just endorse brands, he connects with consumers. Be it wit in a Doritos ad or class in an Armani campaign, or projecting confidence with Manforce condoms, Kartik brings credibility and relatability. His youthful energy and progressive image make him incredibly versatile, whether it comes to family-friendly ads or bold choices," Sharma for his clean public image, Kartik has consistently maintained a controversy-free reputation: a rare feat in the entertainment industry that has made him a dependable, family friendly, high-impact choice for advertisers navigating a sensitive and crowded media to Lux Industries' Executive Director Udit Todi, Kartik's real power lies in his origin story: "He comes from a non-filmy, middle-class background and openly shares his journey from Gwalior to stardom. His background isn't just a part of his identity; it's a strategic brand asset. His authenticity connects with Tier 2 and Tier 3 audiences, the backbone of India's consumer market."Todi adds that Kartik's versatility allows him to seamlessly promote products across categories - making him one of the few celebrities who appeal across both mass and premium Sen, MD & CEO of Senco Gold & Diamonds, echoes the sentiment: "He embodies hope and hustle. His grounded image resonates with young, aspiring India. His style is real, his journey is inspirational, and his rise mirrors the aspirations of millions."Kartik's commercial value reflects his soaring stardom. He currently commands ₹8–10 crore per brand endorsement, while his film remuneration has crossed the ₹50 crore mark. According to Kroll's Celebrity Brand Valuation Report 2023, Kartik ranks among the top brand endorsers in India, with a personal brand value of $44.5 this brand momentum is Kartik's filmography. His upcoming slate includes Naagzilla, Tu Meri Main Tera Main Tera Tu Meri in Tera and a much-awaited romantic musical with Anurag Basu - all projects expected to further amplify his presence across screens and deeper into Kartik Aaryan's skyrocketing demand in the brand world, Udit Todi shares, 'His active social media presence delivers massive organic reach, while his consistent visibility across events, red carpets, and media ensures strong 360-degree recall, ideal for high-frequency brand campaigns. He will likely dominate the mass-premium segment, combining affordability and aspiration." Kartik Aaryan commands a massive social media reach with over 55 million followers across platforms, , offering brands a powerful channel for organic visibility and deeper consumer engagement, a valuable asset that amplifies the impact of every Gen Z, he's the perfect mix of real and aspiration, a trendsetter - from binge-worthy reels to his viral gym transformation, he's the guy they watch, meme, and follow across social analyst Joginder Tuteja sums it up aptly: "There are phases when the branding world revolves around a single superstar, and right now, that young superstar is Kartik Aaryan."With a consistent media presence, mass fanbase, social media influence, and a genuine public image, Kartik Aaryan has evolved into more than just a film star to become a brand unto himself. - he is the face of new-age aspirational India, and a brand in himself.
Economic Times
5 hours ago
- Entertainment
- Economic Times
Why brands are betting big on Kartik Aaryan's mass appeal
In an ever-evolving advertising landscape, where relatability often trumps legacy, a new kind of superstar is emerging, one who bridges small-town dreams with pan-India influence. With over ₹1,000 crore riding on his name through box office hits and endorsement deals, this rising force is becoming the poster boy for what brands seek today: authenticity, versatility, and new blue-eyed boy Kartik Aaryan is riding an unstoppable wave of success, with over Rs 1000 crore banking on him- not just at the box office, but also in the world of brand endorsements. Following box office successes like Bhool Bhulaiyaa 3 and Chandu Champion, Kartik Aryan has become one of the most sought-after faces in Indian advertising, commanding attention from top brands across Kartik is the face of over 30 major brands, with endorsements spanning FMCG, fashion, lifestyle, fintech, automobiles, and tech, his team shares. His current brand portfolio includes names like Armani, Fanta, Doritos, Maruti Suzuki Brezza, Max Protein, Skechers, Dabur Oral Care, Manforce, Smart and Handsome, McDowell's, Knorr, Fujifilm Instax, and many more - a testament to his universal appeal and marketing versatility. The marketer's dream Amit Sharma, filmmaker and co-founder of Chrome Pictures, describes Kartik as "A marketer's dream," citing his boy-next-door charm and authentic public persona as key factors. "He doesn't just endorse brands, he connects with consumers. Be it wit in a Doritos ad or class in an Armani campaign, or projecting confidence with Manforce condoms, Kartik brings credibility and relatability. His youthful energy and progressive image make him incredibly versatile, whether it comes to family-friendly ads or bold choices," Sharma for his clean public image, Kartik has consistently maintained a controversy-free reputation: a rare feat in the entertainment industry that has made him a dependable, family friendly, high-impact choice for advertisers navigating a sensitive and crowded media landscape. Strategic edge and pan-India appeal: According to Lux Industries' Executive Director Udit Todi, Kartik's real power lies in his origin story: "He comes from a non-filmy, middle-class background and openly shares his journey from Gwalior to stardom. His background isn't just a part of his identity; it's a strategic brand asset. His authenticity connects with Tier 2 and Tier 3 audiences, the backbone of India's consumer market."Todi adds that Kartik's versatility allows him to seamlessly promote products across categories - making him one of the few celebrities who appeal across both mass and premium Sen, MD & CEO of Senco Gold & Diamonds, echoes the sentiment: "He embodies hope and hustle. His grounded image resonates with young, aspiring India. His style is real, his journey is inspirational, and his rise mirrors the aspirations of millions." Endorsement fees and brand valuation: Kartik's commercial value reflects his soaring stardom. He currently commands ₹8–10 crore per brand endorsement, while his film remuneration has crossed the ₹50 crore mark. According to Kroll's Celebrity Brand Valuation Report 2023, Kartik ranks among the top brand endorsers in India, with a personal brand value of $44.5 million. Blockbusters in the making: Fueling this brand momentum is Kartik's filmography. His upcoming slate includes Naagzilla, Tu Meri Main Tera Main Tera Tu Meri in Tera and a much-awaited romantic musical with Anurag Basu - all projects expected to further amplify his presence across screens and markets. Social media supremacy Delving deeper into Kartik Aaryan's skyrocketing demand in the brand world, Udit Todi shares, 'His active social media presence delivers massive organic reach, while his consistent visibility across events, red carpets, and media ensures strong 360-degree recall, ideal for high-frequency brand campaigns. He will likely dominate the mass-premium segment, combining affordability and aspiration." Kartik Aaryan commands a massive social media reach with over 55 million followers across platforms,, offering brands a powerful channel for organic visibility and deeper consumer engagement, a valuable asset that amplifies the impact of every Gen Z, he's the perfect mix of real and aspiration, a trendsetter - from binge-worthy reels to his viral gym transformation, he's the guy they watch, meme, and follow across social media. The center of the brand galaxy Trade analyst Joginder Tuteja sums it up aptly: "There are phases when the branding world revolves around a single superstar, and right now, that young superstar is Kartik Aaryan."With a consistent media presence, mass fanbase, social media influence, and a genuine public image, Kartik Aaryan has evolved into more than just a film star to become a brand unto himself. - he is the face of new-age aspirational India, and a brand in himself. Disclaimer - The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content.
Yahoo
a day ago
- Entertainment
- Yahoo
List: The Ohio State Fair unveils new food and dessert creations
COLUMBUS, Ohio (WCMH) — One of the most loved traditions at the Ohio State Fair is the new, original offerings food vendors create to tantalize guests' taste buds. The Ohio State Fair recently announced the list of crave-worthy concoctions debuting this summer. In a news release, organizers listed 31 dishes in which fair-goers can indulge while taking a break from the rides, activities and entertainment. 2025 Ohio State Fair: What to know before you go This year, about half of the items are desserts. This includes various ice cream sundaes, frozen treats, a buckeye lemonade drink, a variety of funnel cakes, a caramel apple cream puff, candies, a ghost pepper fudge, strawberry-flavored kettle corn, gummies, and donuts. Fans of the viral Dubai chocolate craze can seek out the new Dubai chocolate funnel cake or Dubai chocolate bar. Fair-favorite corn dogs also appear with some twists, such as the jalapeño cheddar and Korean corn dogs. A wide array of other meat-focused selections are also on the menu. This year's line-up features a sirloin steak tip dinner, pork tenders, smashburgers, sausage s'more skewers, moonshine chicken on a stick and a 'Thanksgiving sundae' or sandwich that highlights turkey and the whole holiday meal. More noteworthy innovations include a deep-fried taco, a jalapeño popper pizza, a grilled orange chicken egg roll, mac n' D (mac and cheese, Doritos, and chicken), hickory french fries, smashadillas (quesadillas combined with a smashburger) and uniquely-flavored cheese curds. Additionally, the fair is offering $3 Thursdays, where vendors offer a menu item of their choice in a smaller size for just $3. This year, visitors can save on July 24 and 31. This year's Ohio State Fair deviled egg featured flavor is… The fair is also helping visitors with special dietary restrictions find new tastes to explore with lists of dairy-free, egg-free, gluten-free, peanut-free, tree nut-free, sugar-free and wheat-free options. Vegetarian and vegan items are also listed on the fair's website. Full list of new foods at the Ohio State Fair BluRaz Crunch Funnel Cake: Prowant Specialty CompanyFunnel cake topped with cream cheese frosting and homemade blue raspberry cookie crunch. Buckeye Lemonade: Miller Food Concessions LLCLemonade infused with creamy peanut butter and chocolate. Build Your Own Cinnamon Roll Sundae: Molnar ConcessionsCinnamon roll and ice cream with sundae toppings. Caramel Apple Cream Puff: Schmidt'sSchmidt's new caramel apple cream puff, featuring a blend of caramel-apple cream puff filling with small apple chunks and topped with caramel drizzle. Chocolate or Vanilla Ghost Pepper Fudge: The Nut ShackChocolate or vanilla fudge made with 100% ghost pepper powder. Chocolate Covered Frozen Coconana: Maggie's ConcessionsA chocolate-covered frozen banana rolled in sweet-toasted coconut. Cookie Milk Ice Pop: Eaton ConcessionsThis vendor is working with a local artisan ice pop maker (Rime-Time Curiously Crafted Pops) to offer a Cookie Milk Ice Pop, made with their chocolate chip cookies. Deep Fried Taco: Jim's ConcessionsA 12-inch taco shell loaded with a choice of meat (chicken, buffalo chicken, or ground beef), lettuce, tomato, sour cream, and cheese. Then wrapped, sealed, dipped into a batter, and deep-fried. Dubai Chocolate Bar: LADS ManagementThe famed Dubai Bar is a 1/2-pound viral sensation, filled with a pistachio crème center then covered in chocolate. Dubai Chocolate Funnel Cake: GH ConcessionsScratch-made funnel cake covered with pistachio crème, kadayif and chocolate chips. Grilled Orange Chicken Egg Roll: Eggroll Love, LLCGrilled chicken breast, homemade orange sauce, chopped green onions and mozzarella cheese hand-wrapped into an egg roll, dipped in a special crunchy batter and deep-fried to perfection. Hickory French Fries: Dre's Place BBQFrench fries loaded with your choice of beef, pork or chicken, topped with North Carolina-style cheese, jalapeños, and barbecue sauce. Hot Cheetos Cheese Fries: Prowant Specialty FriesFresh-cut fries are cooked to order, covered in cheese sauce and topped with crumbled Hot Cheetos. Jalapeño Cheddar Corn Dog: GH ConcessionsA traditional hot dog, hand-dipped in Jalapeño-packed corn dog batter, fried to a golden perfection, and topped with cheddar cheese sauce and ranch. Jalapeño Popper Pizza: GH ConcessionsCream cheese spread over hand-tossed, freshly made dough, topped with cheese, bacon, jalapeños, and ranch. Korean Corn Dogs: Miller & Company ConcessionsThis Korean Corn Dog is mozzarella cheese dipped in corn dog batter, and add Cheetos or Fruity Pebbles. Mac n' D: Fork'et Me NotDoritos layered with creamy mac and cheese, topped with crispy hand-breaded fried chicken, and finished with a drizzle of the house Yum Yum sauce. Mangonada: A&M ConcessionsA hand-blended mango slushy topped with chamoy (a sweet tangy syrup), tajin (a chili lime salt), and a tamarind stick (a chewy spicy candy). Monster Baby Donuts: Monster Baby Donuts, LLCMonster Baby Donuts is a gluten-free, vegan bakery serving up fun, allergy-friendly mini donuts. A variety of donut flavors crafted without common allergens. Moonshine Chicken on a Stick: Imperial Food ConcessionsChicken drizzled in world-famous, made-from-scratch Moonshine sauce that is a perfect balance of sweet and savory notes, with a pleasant, subtle kick. New Tea Blend: Jumbo Iced TeaJumbo Iced Tea's Signature Blend is now crafted with premium Argentine tea leaves. Original Lemon Shake-Up Sundae: North American Food ServiceClassic fair lemonade transformed into a sundae with soft-serve vanilla ice cream, real lemon, crushed ice, sugar sparkle, whipped cream, and a cherry on top. Sirloin Steak Tip Dinner: Pickle Barrel Sirloin TipsBite-sized pieces of sirloin steak are served alongside red-skinned mashed potatoes, topped with sautéed onions and peppers, and marinated mushrooms. Pork Tenders: Ohio Pork CouncilOhio Pork Council's new juicy, crispy, tender pork tenders. Sausage S'more Skewer: Top Notch ConcessionsBites of juicy smoked sausage alternated with toasted marshmallows on a stick, drizzled with creamy chocolate, and sprinkled with graham cracker crumbles. Smashburgers: Fork'et me NotSmashburgers start with fresh, beef smashed on a hot griddle for a crispy edge, stacked on a soft toasted bun, and loaded with melty cheese and a variety of toppings. Smashadillas: Fork'et me NotA quesadilla combined with a smashburger. Seasoned smashed beef, melted cheese, pickles, onions, and tortillas, grilled to perfection. Smarties Squashies: LADS ManagementSmarties Squashies is a foamy gummy candy that combines two delicious flavors for an all-new Smarties experience. Strawberry Kettle Corn: Old Time ConcessionsA new strawberry-flavored Kettle Corn. Thanksgiving Sundaes and Thanksgiving Sandwiches: W.E. EnterprisesTurkey, mashed potatoes, dressing, gravy, and cranberry sauce served in a bowl sundae-style or as a sandwich. Wisconsin Cheese Curds: Spazz Dog ConcessionsSpazz Dog Concessions offers several new flavors of Cheese Curds at this year's Ohio State Fair, including:• White Cheddar Bacon• Yellow Cheddar JaJalapeño• Yellow Cheddar Ghost Pepper• White Cheddar Dill Pickle• White Cheddar Funnel Cake More about the foods and dietary restriction options can be found at Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. Solve the daily Crossword
Gulf Insider
3 days ago
- Business
- Gulf Insider
Pepsi Exec Floats Switch To Sugar After Trump Coca-Cola Announcement
PepsiCo's top executive indicated on July 17 that the company may switch Pepsi's sweetener from high-fructose corn syrup to sugar, one day after President Donald Trump said Coca-Cola would soon be making the change. 'Same journey that we have in foods, we're following in beverages. This is a consumer-centric strategy. We're following the consumer,' Ramon Laguarta, PepsiCo's CEO, told investors on a call after being asked about Trump's announcement. 'If the consumer is telling us that they prefer products that have sugar and they prefer products that have natural ingredients, we will give the consumer products that have sugar and have natural ingredients. So, this is a journey of following the consumer, trying to be a little bit maybe one step ahead of the consumer, but not too many steps. And it applies to both beverages and food.' As Jasper Fakkert reports for The Epoch Times, Trump said on Wednesday that he had been discussing with Coca-Cola the possibility of switching Coke's sweetener to cane sugar in the United States, 'and they have agreed to do so,' he said. A Coca-Cola spokesperson told The Epoch Times that the company appreciates Trump's enthusiasm for its brand and promised to soon share 'more details on new innovative offerings within our Coca‑Cola product range.' Some Coca-Cola products feature cane sugar, although most Coke sold in the United States is made with corn syrup. Both Coca-Cola and PepsiCo updated their soda formulas in the 1980s to use corn syrup instead of sugar. Laguarta's announcement came during a call in which executives said that PepsiCo will relaunch its Lay's and Tostitos brands later this year to highlight that they contain no artificial colors or flavors. 'We're trying to elevate the real food perception of Lay's. If you think about the simplest and most natural snack, it is a potato chip; it's a potato, it's oil, and it's a little bit of salt—the most simple, no artificial ingredients,' Laguarta said. The company also said it was expanding the use of avocado and olive oil across its brands, rather than the canola or soybean oil it uses. Some health influencers, including Health Secretary Robert F. Kennedy Jr., have promoted removing seed oils from food. PepsiCo officials had announced in April that they were quickening the company's transition to natural colors, in the wake of the Food and Drug Administration's banning of two artificial dyes. Lays and Tostitos will not contain artificial colors by the end of 2025, he said at the time. PepsiCo already offers Lays and Doritos without artificial colors or flavors under its Simply segment. 'The Simply line extension for existing chip brands is still in early innings,' F/m Investments senior portfolio manager Christian Greiner said. 'Consumers have not engaged so far, and given that, it will be seen how consumers react to a rebranding of Lays and Tostitos over the next couple of quarters.'
