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Time of India

Suniel Shetty addresses declining footfall in theatres to watch Bollywood films: 'Jaise kharab films de rahe hain humlog toh…'

Bollywood actor Suniel Shetty has opened up about the changing trends in cinema viewership , offering a candid take on why audiences today are hesitant to visit theatres. The actor-producer reflected on the industry's challenges and emphasised the need to focus on creativity and value. Suniel Shetty about the poor contents in Bollywood In an interview with Bollywood Bubble, Suniel Shetty shared that the decline in theatre footfall is not unjustified, as filmmakers are offering subpar content. He drew a comparison with cricket, explaining that if one team consistently scores 200 runs while the other gets bowled out for 21, viewers would eventually lose interest. He added, 'Abh koi aapko kharab khaana dega toh aap woh khaana thodi khaaoge? Jaise hi filmain kharab de rahe hai humlog toh how do we, the audience to come? Mehangaai badh rahi hai. Everything is such an expensive process that it's completely". Suniel Shetty Arrives in Mumbai, Seen at the Airport by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Get Exclusive Offers on 1 & 2 BHK Homes @Dosti™ Nest Dosti Realty Learn More Undo Continuing his argument, Shetty also highlighted how the industry has drifted away from its creative roots. He pointed out that films should not be driven by data and spreadsheets but should be entrusted to creative minds. He also spoke about the lack of theatres, particularly in smaller towns, which discourages people from travelling to watch films. With digital content like reels now easily accessible, he said filmmakers need to offer genuine value for money to draw audiences back to cinemas. Director Prince Dhiman supporting Suniel's views In the same conversation, director Prince Dhiman also emphasised that filmmakers need to align their content with what the audience actually wants to see. He noted that earlier, films were made with the viewers in mind, incorporating creative elements such as humour, emotion, and music to enhance audience engagement . However, he feels that such audience-focused creativity has declined over time. Still, he believes that if films are made for the audience, they will certainly return to watch them. Kesari Veer – The Legends of Somanth Suniel Shetty will soon be seen in ' Kesari Veer: The Legends of Somanth ', a historical action drama slated for release on May 16. The film also stars Sooraj Pancholi, Vivek Oberoi , and debutante Akanksha Sharma in pivotal roles.