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BENEFIT Sharpens Bahrain's Fintech Edge with AI

TDT| Manama Bahrain's national payments leader BENEFIT has unveiled a bold AI-driven roadmap for 2025-2026, signalling a strategic push to reinforce the Kingdom's fintech leadership with cutting-edge payment services and SME-first innovations. Announced during the Central Bank of Bahrain's 'FS Horizons: Doubling Down on Digital' event, the new strategy prioritises secure, efficient, and inclusive financial infrastructure while integrating artificial intelligence, data monetisation, and cross-border interoperability. AI and SME focus Among the key pillars of the plan are partnerships with artificial intelligence firms to enhance payment systems, customised tools for small and medium-sized enterprises, and expansion of real-time international payment capabilities through regional collaborations. BENEFIT also aims to drive regional competitiveness by enhancing its data monetisation strategy and delivering seamless customer experiences that adapt to evolving financial behaviour. Regional ambitions The strategy includes a strong international component, with the company preparing to launch its services in select overseas markets. This move is expected to position Bahrain as an exporter of fintech infrastructure and innovation. During the announcement, Ms. Shafaq Al Kooheji, Assistant General Manager of Payment Services at BENEFIT, said the roadmap builds on Bahrain's strong digital base. She highlighted a major milestone from 2024, with instant payment usage reaching 23 transactions per person per month. Future outlook Mr. Abdulwahed AlJanahi, Chief Executive of BENEFIT, said the new strategy reflects the company's commitment to advancing Bahrain's digital financial landscape while fostering a cashless economy and nurturing fintech talent. He emphasised the importance of an integrated ecosystem tailored to both individual and institutional needs. The roadmap's rollout is expected to bolster Bahrain's fintech credentials and inspire further digital transformation across the region.