Latest news with #DrThaniAlZeyoudi
Khaleej Times
a day ago
- Business
- Khaleej Times
UAE gets first homegrown ad exchange platform to combat advertising fraud
In a landmark move for the region's digital advertising landscape, VeraViews has announced the official launch of the UAE's first home-grown Ad Exchange and Supply-Side Platform (SSP), established to set a new gold standard for fraud-free programmatic advertising. Developed under the Ministry of Economy's NextGenFDI initiative, the platform connects advertisers directly with verified local publishers and ensures that campaigns are delivered to real people on verified platforms. It also aims to significantly reduce ad fraud and boost the UAE's profile with regards to anti-money laundering and digital crime prevention by cutting out intermediaries and minimising invalid traffic (IVT). The UAE government has applauded the initiative as a key step toward realising the goals of the Digital Economy Strategy 2031. 'By launching the UAE's first home-grown, fraud-proof Ad Exchange, (the firm) speaks to our mandate for trust, transparency, and advanced data governance," said Dr Thani Al Zeyoudi, Minister of State for Foreign Trade. KT as first official publisher Khaleej Times has been confirmed as the first official publisher partner on VeraViews, making it the first media outlet in the country to offer 100 per cent verified, fraud-free ad inventory through a locally built, fully transparent programmatic platform. The minister added, "Khaleej Times' early adoption signals that our media sector is ready to set global benchmarks, while ensuring every advertising dirham amplifies real engagement and safeguards our reputation as a premier, tech-led business hub.' Charles Yardley, CEO of Khaleej Times, welcomed the partnership saying: 'Khaleej Times is proud to light the way for the UAE's next-gen digital economy. Onboarding to the VeraViews Ad Exchange means our inventory is not just premium — it will be 100 per certified and fraud-free with a significant increase in demand. Advertisers gain instant, accountable access to loyal Gulf audiences, while we advance the nation's drive for transparent, tech-led media.' Olena Buyan, chief product officer at VeraViews, highlighted the strategic impact of the media organisation's involvement: 'Khaleej Times onboarding as the first premium publisher partner signals — both to the market and to Centennial 2071 ambitions — that the UAE intends to lead, not follow, in creating a trust-first advertising ecosystem.' Turning point for advertisers The launch is being hailed as a turning point for UAE advertisers and publishers who have long been dependent on international ad platforms — systems often criticised for lack of transparency, high fraud rates, and limited control. With VeraViews, brands can directly connect with verified local publishers, targeting 100 per cent real audiences based in the country. The platform's technology stack, including AdTrace and Proof of Traffic (PoT), uses AI to detect fraud and incorporates strict Know Your Business (KYB) onboarding. This ensures that every ad impression is legitimate, every transaction is fully traceable, and every participant is verified. At its core, an Ad Exchange is a real-time digital marketplace that connects advertisers with available ad space across websites and mobile apps. The accompanying Supply-Side Platform (SSP) allows publishers such as local news sites, video platforms, and mobile apps to manage and sell that ad space automatically, giving them full control over monetisation while protecting their brand integrity. 'The launch of the VeraViews Ad Exchange and SSP marks a pivotal moment for the region's digital advertising ecosystem," said Jean Laurent Vilon, managing director of global media agency Mazarine. "It not only elevates transparency and accountability in digital media but also unlocks measurable value for the premium brands we represent. 'We're proud to support this next-generation solution, which aligns perfectly with our commitment to innovation, performance, and integrity in brand storytelling," Vilon added.
The National
3 days ago
- Business
- The National
UAE-Serbia trade to accelerate as Cepa comes into effect
The Comprehensive Economic Partnership Agreement between the UAE and Serbia came into force on Saturday, as the Emirates continues to strengthen its trade relations globally. The UAE's 10th Cepa is expected to boost trade and investment flows, and remove or significantly reduce tariffs, which will all lay the foundations for enhanced co-operation across a spectrum of critical industries, the Ministry of Foreign Trade said in a statement on Saturday. The deal is also leading to projections that bilateral trade between the two nations will contribute around $351 million to the UAE's gross domestic product by 2031, it added. The UAE is Serbia's leading trading partner in the Gulf, accounting for approximately 55 per cent of its total trade with the region in 2023, according to government data. The UAE-Serbia Cepa is another "new chapter in our economic relations, creating new avenues for collaboration, investment and trade that will benefit both our nations", Dr Thani Al Zeyoudi, UAE Minister of State for Foreign Trade, said in the statement. "Through this agreement we are committed to unlocking significant opportunities that will create jobs, strengthen supply chains and facilitate a thriving environment for businesses in both countries," he added. Cepas that the UAE has already signed with nations from Colombia to Australia have contributed Dh135 billion ($36.8 billion) to the country's non-oil trade, an increase of 42 per cent compared with the previous year, Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, said previously. The UAE's non-oil foreign trade hit a record Dh3 trillion last year − up 14.6 per cent year-on-year − as the country continues to diversify its economy and forges closer trade ties with countries around the world. The Cepa programme is key for the UAE's economic growth. The Arab world's second largest economy aims to boost its gross domestic product to $800 billion by 2030, with a target of more than $1.1 trillion in total non-oil trade by 2031. Overall, the UAE has concluded 27 deals as part of the Cepa initiative. In 2025 alone, and counting Serbia's, the UAE has signed seven new deals with Malaysia, New Zealand, Kenya, Ukraine, Central African Republic, Costa Rica and Mauritius. The UAE and EU are also in discussions for a Cepa, with both sides moving closer to an agreement, Maros Sefcovic, EU Commissioner for Trade and Economic Security, told The National this week. The UAE's Cepa with Serbia is projected to further boost non-oil trade between the two countries, which hit about $121.4 million in 2024, twice that compared to 2021 levels, according to government data. Serbia is positioned as a key partner for the UAE, with its diverse economy and strategic location providing a vital gateway into Eastern Europe and the Balkans. "The Cepa is expected to not only enhance trade but also increase private sector collaboration and promote investments in priority sectors such as renewable energy, agriculture, logistics and technology," the statement said. The bilateral relationship has been further strengthened by increasing flows of FDI [foreign direct investment], which has been directed towards high-growth sectors, enhancing shared economic interests."
The National
6 days ago
- Business
- The National
UAE and EU hold talks on trade deal
The UAE and EU held talks on Wednesday over a Comprehensive Economic Partnership Agreement, as Dr Thani Al Zeyoudi, Minister of State for Foreign Trade, met the bloc's trade chief Maros Sefcovic in Dubai. The Cepa will strengthen economic ties and unlock new avenues for co-operation. It will pave the way for the removal of trade barriers, enhance market access for goods and services and stimulate investment in key sectors. 'Our negotiations towards a UAE-EU Comprehensive Economic Partnership Agreement are of great importance to both the UAE and the EU,' said Dr Al Zeyoudi, in comments reported by state news agency Wam. 'By working together, we will strengthen our supply chains, drive innovation and create jobs that will benefit our communities and economies for many years to come.' The EU is already among the UAE's key trading partners, with non-oil trade last year reaching $67.6 billion – 8.3 per cent of the Emirates' total. Analysis Maros Sefcovic is juggling multiple international trade agreement files, but his message was clear when he spoke to The National on Wednesday. The EU-UAE bilateral trade deal will be finalised soon, he said. It is in everyone's interests to do so and both sides want to move quickly and are in alignment. He said the UAE is a very important partner for the EU. We also talked about US-EU tariffs. He answered that both sides need to talk more and more often, but he is prepared to defend Europe's position and said diplomacy should be a guiding principle for all. 'The launch of EU-UAE trade talks is an important milestone. We will now work together to seal a deal that can benefit our peoples and businesses, bringing us closer together in a spirit of co-operation,' European Commission President Ursula von der Leyen said in a statement. 'Such an agreement would help strengthen ties between the EU and the Gulf region, offering new opportunities for EU businesses while bolstering our partnership in areas that matter to EU citizens like renewable energy and digital technologies.' Mr Sefcovic said it was 'natural to seek to grow our relations with long-standing and trusted partners' such as the UAE. His visit also included talks with private sector representatives, focusing on opportunities for increased collaboration and investment flows between the UAE and the EU, Wam reported. Asked by The National whether the Cepa with the UAE could become a blueprint for a future EU-GCC free trade agreement, Mr Sefcovic said: 'We have kept our partners fully informed.'
Zawya
23-05-2025
- Business
- Zawya
Ministry of Economy participates in 4th ‘Make it in the Emirates' Forum to promote innovation and industrial sustainability
Abu Dhabi: The Ministry of Economy participated in the fourth edition of the 'Make it in the Emirates' Forum, in the presence of H.E. Dr. Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade. Organized by the Ministry of Industry and Advanced Technology, the event took place recently at ADNEC Centre, Abu Dhabi, under the theme 'Advanced Industries. Accelerated.' The forum seeks to foster innovation, boost economic diversification and industrial sustainability, and position the UAE as a global destination for future industries, while also encouraging investors, innovators, and project developers to localize manufacturing. H.E. Dr. Al Zeyoudi emphasized that the UAE, under the directives of its wise leadership, continues to foster a favorable trade and investment environment to support national industrial products in line with international best practices. The country aims to enhance the global and regional competitiveness of its products by strengthening economic partnerships with key strategic markets via the Comprehensive Economic Partnership Agreements (CEPAs). These agreements play a crucial role in opening up new export opportunities and expanding market access for national industrial products, supporting the national goal of increasing non-oil exports to AED 800 billion by 2030, in line with the "We the UAE 2031" vision. His Excellency stated: "The forum serves as a key national platform for advancing the UAE's industrial sector, promoting partnerships in future industries, and sharing expertise in industrial design and relevant advanced technologies. This enhances our nation's transition into a sustainable knowledge and innovation-based economy.' H.E. added that the Ministry's participation reflects its commitment to supporting the national efforts aimed at creating an advanced industrial ecosystem and promoting sustainable growth. It also enables national industrial capabilities that contribute to developing high-quality local products capable of competing in global markets. Furthermore, the Ministry's participation in the forum aligns with its goal to enhance the benefits of its 'Green Intellectual Property' initiative that integrates intellectual property into sustainability, green energy, and clean energy sectors. At its forum pavilion, the Ministry showcased its projects and initiatives related to intellectual property, innovation, and industrial sustainability, underscoring its support for entrepreneurs and startups seeking to expand into advanced industrial markets from the UAE, as well as the various opportunities it offers in this regard. The Ministry's participation also contributed to enhancing engagement with private sector companies operating in industrial sectors locally and internationally, encouraging them to grow their businesses and product lines within the UAE market by leveraging the country's enabling business environment.
Zawya
22-05-2025
- Business
- Zawya
Globalpharma inks 4 strategic MoUs during ‘Make it in the Emirates 2025'
'These partnerships are enhancing the country's position as a global hub for high-quality, future-ready healthcare solutions' - Dr. Thani Al Zeyoudi Abu Dhabi, UAE – Globalpharma, the UAE's leading pharmaceutical manufacturer and a wholly owned subsidiary of Dubai Investments PJSC, has signed 4 strategic Memorandums of Understanding (MoUs) during the Make it in the Emirates Forum 2025. The agreements reinforce the UAE's position as a regional hub for pharmaceutical innovation, localization, and advanced healthcare manufacturing. The MoUs were signed individually with each partner, reflecting Globalpharma's tailored approach to strategic collaboration. The agreements were concluded with four international players — PharmaPrimes Laboratories (Jordan), Nerhadou International (Egypt), Aora Health (Spain), and BioSyent Pharma Inc. (Canada). His Excellency Dr. Thani Al Zeyoudi, UAE Minister of State for Foreign Trade and Chairman of the Emirates Drug Establishment witnessed the signing ceremonies with PharmaPrimes Laboratories, Nerhadou International, and Aora Health. These partnerships span critical areas such as technology transfer, product licensing, supply, and local manufacturing. Aligned with the UAE's industrial strategy, the collaborations aim to bolster domestic production, reduce reliance on imports, and accelerate access to next-generation healthcare solutions across the region. 'The strategic collaborations announced by Globalpharma during 'Make it in the Emirates' reflect the UAE's commitment to strengthening domestic pharmaceutical manufacturing and reducing reliance on imports. These partnerships embody the core goals of the 'Make it in the Emirates' initiative—empowering local industry, accelerating innovation, and enhancing the country's position as a global hub for high-quality, future-ready healthcare solutions,' stated His Excellency Dr. Thani Al Zeyoudi, UAE Minister of State for Foreign Trade and Chairman of the Emirates Drug Establishment. "Dubai Investments' long-term strategy is rooted in enabling sectors that drive national progress, and healthcare is central to that vision. These strategic partnerships by Globalpharma reflect the commitment to advancing the UAE's industrial capabilities, promoting knowledge transfer, and building a resilient pharmaceutical ecosystem that supports regional health security and innovation-driven growth," said Mohammed Saeed Al Raqbani, General Manager of Dubai Investments Industries and Masharie and Board Director at Globalpharma. Among the signings, PharmaPrimes Laboratories, a leading CRO based in Amman, Jordan, has signed a strategic partnership with Globalpharma to establish advanced local capabilities for batch release and analysis of biosimilar drugs in the United Arab Emirates. This partnership reflects PharmaPrimes' commitment to strengthening quality infrastructure and providing high-quality, cost-competitive biosimilar therapies across the GCC countries, enhancing the competitiveness of the pharmaceutical sector and improving healthcare quality in the region. In another major agreement, Nerhadou International, one of Egypt's foremost nutraceutical companies, joined forces with Globalpharma to introduce a portfolio of innovative nutraceutical and over the counter (OTC) products tailored to regional health needs. The collaboration is expected to reinforce the UAE's wellness landscape by promoting preventive care and healthier lifestyles. Further expanding its footprint in the wellness space, Globalpharma entered a collaboration with Aora Health, a Spanish company known for its science-driven approach to functional supplements. The partnership will see the co-development and local manufacturing of a premium range of preventive health supplements, enabling quicker market access to European-quality wellness products across the UAE and the MENA region. Rounding out the series of partnerships, Globalpharma signed a Licensing and Supply Agreement with BioSyent Pharma Inc, a specialty pharmaceutical company committed to improving the lives of patients with unique and effective products in Canada and select international markets. The agreement covers the introduction of FeraMAX®, a patented oral iron supplement known for its high bioavailability and reduced gastrointestinal side effects. Globalpharma will undertake secondary packaging and marketing of the product within the UAE. About Globalpharma Globalpharma is a wholly owned subsidiary of Dubai Investments PJSC. Established in 1998, Globalpharma is currently a market leader in key generic pharma segments with a strong regional footprint. Globalpharma started its operations in the UAE in 2003 and expanded its growth in 2008 with product line extensions and new product launches across 14 countries in the GCC and select African markets. Currently Globalpharma has two Manufacturing plants, A state of the art Beta-Lactam Penicillin Manufacturing plant providing the Amoxicillin & AmoxiClav brands in the larger MENA region. Additionally, catering to the Lifestyle disease segments, is a General Medicine Manufacturing Plant with a variety of Liquid & Oral Solid Dose capabilities. About PharmaPrimes Laboratories PharmaPrimes Laboratories is a CRO company offering comprehensive services in drug development and delivery systems, with a strong focus on innovation and delivering effective, high-quality therapeutic solutions in the Middle East and selected global markets. Its services include Research & Development, Pharmaceutical Quality Control, Biosimilar Testing and Analysis, and Bioanalysis and Bioequivalence Studies. PharmaPrimes is committed to the highest standards of quality and international regulations to ensure reliable and efficient service delivery. About Nerhadou International Established in 1996, Nerhadou International is a leading Egyptian pharmaceutical and nutraceutical manufacturer headquartered in 6th of October City, Giza. The company pioneer's innovative healthcare solutions, including oral dispersible film (ODF) technology, and is ranked among Egypt's top 50 pharmaceutical companies for six consecutive years. With a strong presence across the Middle East and Africa, Nerhadou is committed to delivering high-quality, affordable products that enhance health and well-being. About Aora Health Aora Health is a Spain-based nutraceutical company focused on science-backed, condition-specific supplements. With a strong emphasis on research and innovation, Aora delivers high-quality products across key health segments, including digestive, cognitive, and women's health. About BioSyent Pharma Inc BioSyent Pharma Inc is a Canadian specialty pharmaceutical company dedicated to enhancing patient outcomes through innovative, in-licensed healthcare products. With a diverse portfolio spanning therapeutic areas such as iron deficiency, pain management, women's health, and oncology support, BioSyent delivers clinically proven solutions to patients and healthcare professionals across Canada and select international markets. The company is publicly traded on the TSX Venture Exchange under the symbol 'RX'.
