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Yahoo
25-07-2025
- Business
- Yahoo
Red Lobster launches comeback menu items in bid to win back fans after bankruptcy
Red Lobster is finally adding a beloved seafood dish to its menu for the first time, months after emerging from bankruptcy. Starting Monday, the fast-casual restaurant chain will bring back its Crabfest celebration, along with various new crab-themed dishes, including seafood boils. Crabfest menu items are expected to be available at Red Lobster locations until September 14. A seafood boil, a traditional Southern U.S. dish, features a mix of seafood, such as crab legs, and vegetables, all cooked together in a flavorful sauce and typically served in a large plastic bag to be opened out onto a table, usually lined with paper or foil for easy cleanup, allowing everyone to dig in family-style. Customers can choose between two seafood boils: the Mariner's Boil, featuring a Maine lobster tail, a dozen shrimp, snow crab legs, corn, and red potatoes, or the Sailor's Boil, which includes shrimp, smoked sausage, corn, and red potatoes. Each boil is served with your choice of Roasted Garlic Butter, Cajun Butter, or Old Bay seasoning. Other new Crabfest menu items include Crabby Stuffed Mushrooms, Crab-Topped Asparagus, Crab-Topped Potato, or Steak or Salmon Oscar, in addition to new cocktails: Purple Haze by Dre & Snoop, Passion Star Spritz, and the Starry Eyed Surprise. 'Red Lobster's Crabfest is the ultimate summer dining experience, featuring exciting and flavorful dishes like our new Seafood Boils,' Nichole Robillard, Chief Marketing Officer of Red Lobster, said in a press release. 'Whether you're a longtime Red Lobster lover or participating in Crabfest for the first time, we've got something to bring everyone joy.' The new menu items come months after Red Lobster clawed itself out of bankruptcy in September 2024 after RL Investor Holdings acquired the fast-casual chain and ushered in a younger generation to revamp it, starting with tapping a 35-year-old CEO, Damola Adamolekun, to take the helm. The company was previously forced to close more than 100 of its nearly 650 restaurants amid financial struggles. The company plunged into Chapter 11 bankruptcy in May 2024 after its endless shrimp special got out of hand. Originally a $20 once-a-week promotional deal, the company made endless shrimp a permanent menu item, leading patrons to eat more shrimp than the restaurant could afford, staying at their tables for hours and lengthening wait times. The Florida-headquartered chain lost $11 million in the process, filed for bankruptcy, and closed at least 129 locations. 'There were certainly big mistakes made over the last few years,' Red Lobster's new CEO said in an interview with CNN in October 2024, adding the shrimp promotion was 'a very expensive product to give away endlessly.' Solve the daily Crossword
24-06-2025
- Entertainment
Crabfest returns to Red Lobster with seafood boils and more new menu items
The tide has truly turned for Red Lobster, coming back from an endless shrimp promotion that sank the seafood restaurant's bottom line in 2023 to announce the triumphant return this week of another customer favorite seasonal event: Crabfest. Red Lobster, which successfully navigated financial restructuring under Chapter 11 and exited its bankruptcy reorganization last summer, announced a new lineup for the limited-time crab-filled menu on Monday. "Red Lobster's Crabfest is the ultimate summer dining experience, featuring exciting and flavorful dishes like our new Seafood Boils," Red Lobster's Chief Marketing Officer Nichole Robillard said in a statement. "Whether you're a longtime Red Lobster lover or participating in Crabfest for the first time, we've got something to bring everyone joy." New Crabfest menu at Red Lobster For this year's Crabfest, Red Lobster is offering two new Seafood Boils -- Mariner's Boil and Sailor's Boil -- which the restaurant has designed to be served tableside and can be customized with various flavor options. The Mariner's Boil features a Maine lobster tail, a dozen shrimp, snow crab legs, corn, and red potatoes, while the Sailor's Boil is a mix of shrimp, smoked sausage, corn and red potatoes. Diners can choose to finish either order with Roasted Garlic Butter, Cajun Butter, or Old Bay seasoning. New dishes featuring crab include the Crabby Stuffed Mushrooms, an appetizer with crab stuffing; Crab-Topped Asparagus, a premium side dish; Crab-Topped Potato, another premium side dish; Steak Oscar, a sirloin topped with lump crab meat in a cream sauce; and Salmon Oscar, an Atlantic salmon filet topped with lump crab meat in cream sauce. There are also three new beverages for the Festival Summer of Sips menu. - The Headliner: Purple Haze by Dre & Snoop, featuring STILL G.I.N. by Dre and Snoop, desert pear, handcrafted lemonade and sparkling gold shimmer. - Opening Act: Passion Star Spritz, featuring Tito's Handmade Vodka and passionfruit, topped with Wycliff Sparkling Wine and garnished with a gold-dusted dried starfruit. - Encore: Starry Eyed Surprise, featuring Patron Silver Tequila, guava and blue Curaçao, topped with Starry Lemon-Lime and garnished with a sugar sprinkles rimmer. When is Red Lobster Crabfest? Crabfest is available for a limited time from June 23 through Sept. 14.
