Latest news with #Dri-FITADV
Yahoo
2 days ago
- Sport
- Yahoo
📸 Nike launch England's EURO 2025 Matchday Fits
Nike Football has officially launched the highly anticipated 2025 England National Team Kit for the Women's EURO — a striking statement of innovation, self-expression, and performance tailored to elevate the women's game. The campaign reimagines pre-match rituals as surreal, high-fashion moments. With players arriving like stars on a runway, stadium tunnels transform into bold stages for individuality, expression, and unstoppable energy. At its core, this launch celebrates the fearless presence of athletes and fans alike, brought to life through large-scale portraits and electrifying design. The new England kit is more than a uniform — it's a testament to tradition, diversity, and the nation's unrelenting pursuit of footballing greatness. Built using Nike's pinnacle Dri-FIT ADV technology, the kit is engineered to keep players cool, dry and fully focused under pressure. Through advanced body-mapping, 4D data and digital design tools, Nike has ensured maximum breathability, mobility and support — down to the very last pixel. A newly developed side panel adds superior stretch and airflow at the core, while Lite Flex technology in the crest provides lightweight comfort and enhanced ventilation. Every stitch is intentional, serving performance while spotlighting cutting-edge design. Sustainability also plays a leading role. The kit incorporates Nike Grind — a blend of recycled manufacturing scraps, old shoes and unused footwear — in its trim and iconic Swooshes. Marker efficiency has been increased to 85%, significantly reducing fabric waste during production. Beyond performance, the design tells a story: a bold expression of England's heritage, style and unwavering ambition. Paired with a full National Federation Collection of apparel and accessories, fans now have even more ways to show their support and creativity. The new England kit and collection will be available soon on and select retail partners. Women's football isn't just growing — it's taking centre stage. And in 2025, England will do so in mad brilliant style.
Perth Now
29-05-2025
- Lifestyle
- Perth Now
Tammy Abraham is new face of Nike Underwear
Tammy Abraham has teamed up with Nike Underwear for its Spring Summer 2025 campaign. The 27-year-old footballer - who is currently on loan at AC Milan after signing for fellow Italian club Roma in 2021 - has joined forces with the iconic sportswear brand as the face of its new collection, which is said to focus on a "new era of underwear breathability". In a press release, Nike said: "Renowned in the Premier League and Serie A for his sharp movement, powerful presence, and cool confidence in front of goal, Tammy now brings that same focus and style to the Nike Underwear Spring Summer Collection – a perfect blend of performance and everyday wear, crafted for athletes who move with purpose on and off the pitch." It's said the collection is "crafted to support every move", with an ultra-soft fabric and "added stretch" resulting in a "seamless" fit. The release continued: "At its core Nike's signature Dri-FIT ADV technology, works tirelessly to keep you dry, no matter the challenge. "Whether you're tackling your toughest workout, heading out for the day, or simply living life on your terms, Nike's innovative fabric blend ensures you can keep pushing forward - without limits. "Engineered for ultimate breathability, the collection is designed to wick away moisture and increase airflow, keeping you comfortable throughout the day." The collection includes the Nike Underwear Elite Breathe at £36, which includes "stretchy mesh panels" to increase airflow. The Nike Essential Micro at £34 boasts "stretch microfiber for ease of movement" and "wide hems" to "keep your underwear from riding up". The final piece - also £34 - is the Nike Underwear Everyday Cotton Stretch, which is designed for an "incredibly comfortable fit", as the team added: "Sweat-wicking fabric also helps you stay dry and comfortable in and outside of the gym."
