Latest news with #DritanNesho
Axios
16 hours ago
- Business
- Axios
Gen Z's broken school-to-work pipeline
America's next wave of workers is stuck in a misaligned job market: The career guidance they're getting from their parents, teachers and counselors isn't in sync with their economic reality, according to a new report from the Schultz Family Foundation and HarrisX. Why it matters: The disconnect is driving youth unemployment — and leaving many young people uneasy about their place in the workforce. The big picture: AI is changing the job market faster than ever, but the generation of workers that will be working on and with this new technology doesn't feel ready to do so. 46% of young people surveyed say they're unsure about or unprepared for the jobs of the future. "That's a real alarm bell for our nation," says Rajiv Chandrasekaran, a managing director at the Schultz Family Foundation. "The people who are essential to helping support young people are fundamentally misaligned." Zoom in: Study authors polled thousands of 16- to 24-year-olds, parents of young adults, counselors, educators and employers. They found clear contrasts between how each group viewed today's job market. Take job prospects. Just 43% of young people say there are enough opportunities for job-seekers, compared with 71% of employers. 53% of parents and 57% of counselors say there are enough jobs. "Parents are working off of an outdated playbook," says Dritan Nesho, CEO of HarrisX. "It's one of the key reasons why we see these young adults are lost. The resource they rely on the most is present but not engaged in the right ways." 66% of parents think their kids should take paths different for their own, but the vast majority (79%) of parents say they draw on personal experience when giving career advice. Those experiences don't line up with the rapidly changing labor market young graduates are facing today. Counselors and educators are also overwhelmed. 58% say today's education and job market resources aren't effectively guiding young people. The other side: The employers who are hiring this next generation of workers have their own gripes. 44% think young people are ill-prepared for entering the workforce. But employers themselves need to be the ones providing that experience, study authors say. "Employers all say the correct things about wanting to help America's youth, but they create unrealistic barriers," says HarrisX's Nesho. 77% require at least a year of experience for entry-level roles, but just 38% offer internships. 43% require a four-year degree for entry-level jobs, but 40% of them say they keep that requirement because it's industry practice, not because it's needed to do the job. Case in point: Aaliyah Kashem, a 22-year-old young woman in New York City, tells Axios she's currently working as a security guard at a Manhattan building and would like to move into a career in business or health care.
Forbes
16-06-2025
- Business
- Forbes
Dritan Nesho Gives Deep Dive On HarrisX/Harvard CAPS Poll On Iran, Los Angeles, Trump
On "Forbes Newsroom," HarrisX Founder and CEO Dritan Nesho discussed a new HarrisX/Harvard CAPS Poll revealing voters' attitudes on the economy, Iran, the Los Angeles anti-ICE protests, and more. Watch the full interview above.
Yahoo
03-06-2025
- Business
- Yahoo
HarrisX Research Honored with Two 2025 Effie Awards, Fuels Award-Winning Saucony Marathumb Challenge
WASHINGTON, June 3, 2025 /PRNewswire/ -- HarrisX is proud to announce its role in the success of the Saucony Marathumb Challenge, a groundbreaking digital campaign that earned Silver in Experiential Marketing – Digital and Bronze in Fashion & Accessories at the prestigious 2025 Effie Awards. The campaign, led by Saucony and executed in partnership with Doner, KWT Global, Wolfgang Studios, and Huncwot, was built on original research conducted by HarrisX that revealed a compelling behavioral learning: the average person scrolls the equivalent of three marathons per year—a staggering 78 miles. This insight served as the creative catalyst for the Marathumb Challenge, a six-week global campaign encouraging users to "move more than they scroll." The initiative invited everyday athletes to track their screen time and physical activity via a custom-built app, rewarding those who ran more than they scrolled with branded merchandise. Supported by digital, social, retail, and out-of-home activations, the campaign reached audiences in six global markets including the U.S., U.K., Canada, France, Sweden, Italy, and Australia. Campaign results included: 140% increase in earned media 25% increase in new users 14% increase in sell-through rate on 50% higher app retention rate than the industry average "This campaign is a perfect example of how data-driven insights can unlock breakthrough creativity," said Dritan Nesho, CEO of HarrisX. "We're honored to have contributed research that helped shape such an impactful and inspiring global campaign." HarrisX congratulates Saucony and its creative partners for bringing this bold idea to life and is proud to continue delivering the insight that powers results at scale. "Many of the most engaging and successful brand ideas today are fueled by the synthesis of data and creativity," said David DeMuth, CEO of Doner. "Through our partnership with HarrisX, we're able to tap into foundational datapoints that inspire ideas like the Saucony Marathumb Challenge, an Effie winner that captured media attention and drove transformational business results." About HarrisX HarrisX, a Stagwell company, is a strategic research advisory firm that delivers clear, data-driven answers to our clients' most pressing questions. Powered by proprietary technology and a campaign-style approach, we move fast, cut through the noise, and surface insights that drive real-world impact. With offices in the United States, Canada, the United Kingdom, and Australia, we advise Fortune 100 companies, public institutions, global leaders, NGOs, and philanthropic organizations. Named the most accurate pollster of the 2020 U.S. presidential election by The Washington Post and the American Research Group, HarrisX doesn't just deliver data — we deliver confident decisions. About the Doner Partners Network We make brands matter more to culture, to the world and to the bottom line. And we believe true integration is the product of intentional orchestration. The DPN creates teams that are as small as possible, and can scale as big as necessary. DPN agencies include: Doner, Yamamoto, DonerNorth, HarrisX, Wolfgang, KWT Global, Meat & Produce, Veritas, Dyversity Communications, DonerCX and Underground Digital. About Stagwell Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at View original content to download multimedia: SOURCE HarrisX Sign in to access your portfolio
Yahoo
04-04-2025
- Business
- Yahoo
EXCLUSIVE: Most Americans Don't Care If TikTok Shuts Down
Despite several companies vying to acquire TikTok's U.S. business ahead of a potential ban, most Americans are indifferent to the outcome. About two-thirds of the general public isn't concerned about the short-form video app possibly shutting down in the United States. The remaining one-third are either very or somewhat concerned. When posing the same question to a subset of the population who use TikTok each day, however, the response is inverted: 61% are concerned, while 39% are not. These figures come from HarrisX, a Stagwell-owned market research and data analytics company, which surveyed more than 1,000 U.S. adults in early April. As for what consumers believe should happen to TikTok, opinions are all over the place: 39% think TikTok should be allowed to continue operating in the U.S. without any changes. 34% think ByteDance, TikTok's China-based parent company, should have to sell its U.S. business to another company to keep the app running in America. 27% think TikTok's U.S. operation should be shut down regardless of who owns it. 'Public opinion is roughly split on what should happen to the platform," said Dritan Nesho, CEO of HarrisX. "This represents both a threat and opportunity for the Trump administration to steer the outcome in the direction they best see fit." In terms of how U.S. adults view the app, feelings have changed since March 2024, when the House passed initially passed a bill forcing ByteDance to either sell TikTok's U.S. business or face a nationwide ban. Back then, a slight majority of Americans considered TikTok a mostly negative influence on users. Today, consumers who hold this viewpoint are in the minority. Likewise, a similar shift has occurred on the topic of national security. While most people used to consider the platform a threat to the country, they're now split on the issue. Although the general public might be largely apathetic to TikTok's fate, those who depend on the platform to generate income aren't. 'Creators and brands who rely on TikTok remain on high alert,' said Jasmine Enberg, an analyst at market research firm eMarketer. 'The uncertainty around the app's future has accelerated shifts within the digital market and opened the door for competitors to move onto its turf.' On this point, data shows TikTok's U.S. CPMs have seen double-digit declines throughout its ban extension. Rates for Meta's short-form video offerings on Facebook and Instagram, meanwhile, have moved in the opposite direction. 'Now is the time for influencers and creators to ensure their followers know which other platforms to connect with them on and start building additional direct lines of communication, such as newsletters and personal websites,' said Layla Revis, vp of social, content, and brand at Sprout Social, a social media analytics company. 'We saw influencers take this approach with success and a lot of engagement in January.' During the week following the initial ban, Jan. 19-25, U.S. creators published 17% more posts on TikTok compared to the week prior, according to figures from Billion Dollar Boy, a global creator agency. At the same time, they also posted 22% more on Instagram Reels and 23% more on YouTube Shorts, suggesting a desire to diversify how they reach their audiences. Here Are All the Companies Reportedly in the Running To Buy TikTok Ahead of the Deadline
