Latest news with #Droga5
Sydney Morning Herald
6 days ago
- Business
- Sydney Morning Herald
Celebrities boost $130 million ‘Come and Say G'day' global tourism campaign
Australia's federal tourism marketing body has enlisted a star-studded cast to drive more international travellers to local shores in a new $130 million advertising campaign. Celebrity chef Nigella Lawson serves Pavlova at a winery lunch in Margaret River while wildlife conservationist-turned-television star Robert Irwin helps an American recover their phone which was stolen by an emu in a new three-minute film, which also features well-known figures in different target markets across the world. The campaign forms part of a plan to continue growing tourism revenue in Australia, with an expected record 10 million visitors in 2026, and hopes to grow that number to 11.8 million by 2029. Money spent by visitors totalled $52.6 billion in the 12 months ending in March this year according to Tourism Australia research, helping create more jobs and grow Australia's economy off the back of the successful first iteration of the 'Come and Say G'day' campaign in 2022, this time created by New York-based ad firm Droga5, founded by Australian David Droga. Bespoke campaigns for different markets will be rolled out this week. China is first, featuring actor Yosh Yu, before India later this month, with cricket legend Sachin Tendulkar's entrepreneur daughter Sara featuring. The campaign will then roll out to the United States, United Kingdom, Japan and Germany in September. Ruby the Roo makes a big return, though not voiced by actor Rose Byrne this time. There is also a reference to Paul Hogan's infamous 1984 'throw another shrimp on the barbie' line, also from a past tourism campaign. Trade Minister Don Farrell said the new campaign would help boost the economy and is confident it will be a 'smash', coming off the back of the success of the first global 'Come and Say G'Day' campaign, which launched in 2022 and was created by ad agency M&C Saatchi.
The Age
6 days ago
- Business
- The Age
Celebrities boost $130 million ‘Come and Say G'day' global tourism campaign
Australia's federal tourism marketing body has enlisted a star-studded cast to drive more international travellers to local shores in a new $130 million advertising campaign. Celebrity chef Nigella Lawson serves Pavlova at a winery lunch in Margaret River while wildlife conservationist-turned-television star Robert Irwin helps an American recover their phone which was stolen by an emu in a new three-minute film, which also features well-known figures in different target markets across the world. The campaign forms part of a plan to continue growing tourism revenue in Australia, with an expected record 10 million visitors in 2026, and hopes to grow that number to 11.8 million by 2029. Money spent by visitors totalled $52.6 billion in the 12 months ending in March this year according to Tourism Australia research, helping create more jobs and grow Australia's economy off the back of the successful first iteration of the 'Come and Say G'day' campaign in 2022, this time created by New York-based ad firm Droga5, founded by Australian David Droga. Bespoke campaigns for different markets will be rolled out this week. China is first, featuring actor Yosh Yu, before India later this month, with cricket legend Sachin Tendulkar's entrepreneur daughter Sara featuring. The campaign will then roll out to the United States, United Kingdom, Japan and Germany in September. Ruby the Roo makes a big return, though not voiced by actor Rose Byrne this time. There is also a reference to Paul Hogan's infamous 1984 'throw another shrimp on the barbie' line, also from a past tourism campaign. Trade Minister Don Farrell said the new campaign would help boost the economy and is confident it will be a 'smash', coming off the back of the success of the first global 'Come and Say G'Day' campaign, which launched in 2022 and was created by ad agency M&C Saatchi.
Yahoo
25-06-2025
- Entertainment
- Yahoo
Choose Chill, Even When Saying "I Do": Coors Light Unveils the Cold Tux, the First-Ever Tuxedo with Built-In Cooling Technology
To keep even more of the wedding party chill, the brand is also introducing the BrrrTie – a chilled neck accessory that delivers up to 40 minutes of icy relief CHICAGO, June 25, 2025 /PRNewswire/ -- Peak wedding season is also peak sweating season, especially for grooms, groomsmen, and guests stuck in layers of formalwear under the blazing summer sun. As the beer known for chill, Coors Light is stepping in with a stylish solution to keep wedding parties chill from the aisle to the afterparty with the Cold Tux and BrrrTie. Earlier this month, in partnership with M ssn g P eces and creative agency Droga5, Coors Light debuted The Cold Tux, the first-ever tuxedo engineered with cooling technology, at a wedding in Winter Park, Florida. The Cold Tux is engineered for full-body cooling. It features a breathable linen shell and a hidden refrigerating core powered by ice pack rods to keep you cool from the inside out. Just like a can of Coors Light, when the Chill-o-stat turns blue, the suit is perfectly chilled. Now, the brand is sharing part of the Cold Tux with 100 wedding party members and guests. Introducing the BrrrTie: a refrigerated neck accessory designed to target one of the body's key temperature regulation zones. When chilled, the BrrrTie delivers up to 40 minutes of refreshing cool, providing just enough relief to get through "I Do" without breaking a sweat. "If any beer is going to keep you chill during your vows with a cold-activated tux and bow tie, it's Coors Light," said Marcelo Pascoa, VP of Marketing at Coors Light. "With the BrrrTie, and a Coors Light delivering mountain cold refreshment in hand, we're giving people new ways to stay chill on their big day…literally." The Cold Tux and Brrr Tie are inspired by a moment from Coors Light's recent creative campaign, where two groomsmen help wedding guests choose chill in the heat of a summer wedding. Watch the spot here. 100 BrrrTies will be available at for $32. Half will be dropped on June 27th and half on June 30th starting at 12pm ET, while supplies last. To learn more about the Cold Tux and BrrrTie @CoorsLight on Instagram. ABOUT MOLSON COORS BEVERAGE COMPANYFor more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors' history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions. MEDIA CONTACTSALISON BROD MARKETING + COMMUNICATIONSBrooke Scher Moganbrooke@ MOLSON COORS BEVERAGE COMPANYVincent View original content to download multimedia: SOURCE Coors Light Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Travel Weekly
13-06-2025
- Business
- Travel Weekly
Travel management hits the mainstream: American Express GBT launches ad campaign
American Express Global Business Travel (No. 3 on Travel Weekly's Power List) is launching its first brand campaign, "Great Ideas Travel." The campaign focuses on the ideas, connections and possibilities that come from gathering in person, Amex GBT said, and introduces its global brand identity and role as a partner in business. In its first commercial, a woman has traveled to inspect shirts on a number of clothing mannequins that are exposed from the waist down. All of a sudden, she gets an idea and says, "What if we started making pants?" The campaign will run on television, social media, digitally and in out-of-home channels as well as appearing at events and on owned channels. Amex GBT chief marketing officer Alisa Copeman called the campaign "a new way of telling the Amex GBT story." "Working with our global creative partners, we have brought to life the experience that Amex GBT delivers every day, through its people and technology. We have built a campaign that demonstrates the importance of business travel, and the energy and magic created when you bring people together," Copeman said. Droga5 London was a strategic and creative partner on the campaign.
Yahoo
29-05-2025
- Business
- Yahoo
David Droga is stepping down as CEO of Accenture Song
Accenture announced on Wednesday that David Droga, CEO of its technology-focused creative group Accenture Song, will step down from his role in September. Droga will transition from his day-to-day leadership role into a broader strategic role as vice chair of Accenture. Spicy AI-generated TACO memes are taking over social media because 'Trump always chickens out' Lego's first book nook is an addictively interactive diorama Forget quiet quitting: I'm using 'loud living' to redefine workplace boundaries As part of the transition, Ndidi Oteh, who currently serves as the Americas lead for Accenture Song, will become the CEO of Accenture Song, the company said. He will also join Accenture's Global Management Committee. Meanwhile, Nick Law, current creative chairperson for Accenture Song, is set to become the creative strategy and experience lead. An award-winning creative executive, Droga founded his New York-based namesake advertising agency, Droga5, in 2006. Under his leadership, the creative agency won numerous awards for its innovative advertising campaigns. In 2019, Droga sold Droga5 to Accenture Song (formerly Accenture Interactive). The agency has offices in New York City, London, Dublin, Tokyo, and São Paulo. He became CEO of Accenture Song in 2021 after Accenture chair and CEO Julie Sweet asked him to step into the leadership role, as Sweet told Modern CEO in January. She saw the benefit of bringing his creative perspective to the leadership team. Droga's ideas helped to transform Accenture Song and accelerated the company's growth. As CEO, he introduced an operating model that merged creativity, design, technology, AI, data, and strategy into one connected platform. Droga spoke about how AI was transforming the advertising industry on Fast Company's Brand New World podcast in February. In a news release, Sweet described Droga as a 'once-in-a-generation creative leader and business builder' who has 'lived our core value of stewardship and has developed the next generation of leaders who will build an even better Song.' In today's company news release, Droga expressed appreciation and conveyed his optimism for the future of Accenture Song. 'With such extraordinary leadership in place, it felt like the right time,' he said. He also discussed his next chapter. 'After 30 plus years of leaping, I am ready to catch my breath. And being vice chair will allow me to do that, but also to contribute in new ways.' Shares of Accenture Plc (NYSE: ACN) were flat in early trading on Wednesday. This post originally appeared at to get the Fast Company newsletter:
