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Ghirardelli is bringing its viral Dubai chocolate sundae to NYC for one day only
Ghirardelli is bringing its viral Dubai chocolate sundae to NYC for one day only

Time Out

time21-04-2025

  • Entertainment
  • Time Out

Ghirardelli is bringing its viral Dubai chocolate sundae to NYC for one day only

Clear your calendars and brace your sweet tooth: the obsession with Dubai chocolate in NYC continues strong. This Saturday, April 26, at noon, the Ghirardelli Chocolate Experience Store inside the Empire State Building will serve up its Dubai Chocolate Sundae, an ultra-luxe riff on the viral 'Dubai chocolate' bar that's been making waves (and wrecking diets) across TikTok and in real life. Keep in mind that the dessert will only be served until supplies last. Inspired by Fix Dessert Chocolatier's famous Can't Get Knafeh of It bar in Dubai—dreamed up by Sarah Hamouda as a pregnancy craving for the Middle Eastern dessert knafeh—the sundae takes things up a notch. Ghirardelli's version layers vanilla ice cream with pistachio butter, white chocolate, shredded phyllo (aka kataifi) and the brand's signature handmade hot fudge. The treat is finished off with whipped cream, caramel drizzle and a literal gold-leafed Ghirardelli Milk Chocolate Caramel square. In short: this is not your average scoop. Hamouda started testing recipes in her Dubai living room with no prior chocolate-making experience, combining nostalgic flavors like pistachio cream and crunchy pastry. Her husband, Yezen Alani, joined her in launching FIX Dessert Chocolatier, which began by selling one bar a week. That is, until a viral ASMR-style TikTok, showing off the chocolate's gooey interior, sent demand skyrocketing and their delivery app crashing. The Ghirardelli sundae, which caused a frenzy at the brand's San Francisco flagship earlier this year, is the latest evolution of that global obsession, and we know if there's one thing New Yorkers love, it's a good dessert drop. Ask anyone who's waited hours for a Dominique Ansel Cronut, a Levain cookie or Magnolia Bakery's banana pudding back in the day. While the Dubai Chocolate Sundae has all the makings of the next sweet status symbol, this is a first-come, first-scooped situation, and supplies are limited: so show up early, bring a friend and maybe wear stretchy pants? Whether you're a chocoholic, a TikTok trend-hopper or just in it for the gold leaf, you won't want to miss this sweet release.

Ghirardelli Chocolate Company Launches New Hot Fudge Sundae Experience
Ghirardelli Chocolate Company Launches New Hot Fudge Sundae Experience

Associated Press

time04-03-2025

  • Entertainment
  • Associated Press

Ghirardelli Chocolate Company Launches New Hot Fudge Sundae Experience

An exciting, limited-time launch in San Francisco will reinterpret the rich flavors of Dubai Chocolate in the form of a Sundae SAN LEANDRO, Calif., March 4, 2025 /PRNewswire/ -- Today, the Ghirardelli Chocolate Company is excited to announce the debut of its limited Dubai Chocolate Sundae on Saturday, March 8, 2025, in San Francisco, CA, while supplies last. For one day only, chocolate lovers can indulge in the Dubai Chocolate Sundae—a luxurious fusion of Ghirardelli's world-famous hot fudge and the global flavor sensation known as Dubai chocolate. The viral pistachio chocolate was first created by Sarah Hamouda of Dubai-based Fix Dessert Chocolatier, and Ghirardelli's spin on the trend is a sundae featuring layers of vanilla ice cream, handmade hot fudge, and a mixture of pistachio butter, white chocolate, and kataifi (shredded phyllo). A gold-leafed Ghirardelli Milk Chocolate Caramel SQUARE is added on top, along with whipped cream and caramel sauce. 'As a brand rooted in crafting unforgettable chocolate experiences, we are excited to bring this special creation to our flagship location in San Francisco,' said Lacey Zane, Vice President of Restaurant & Retail at Ghirardelli Chocolate Company. 'The Dubai Chocolate Sundae is the best of Ghirardelli tradition while bringing a fresh take on the latest viral sensation.' The Dubai Chocolate Sundae Experience launches on March 8, 2025, at noon in Ghirardelli Square, San Francisco—the birthplace of Ghirardelli. Guests can immerse themselves in the timeless charm of Ghirardelli while indulging in this innovative dessert. Available only while supplies last, chocolate lovers are encouraged to arrive early to ensure they don't miss out on this decadent treat. Established in 1852, Ghirardelli has been a leader in the chocolate industry, earning a reputation for crafting premium confections that combine tradition with innovation. Over its 173-year history, Ghirardelli has consistently set the standard for quality and creativity, delighting generations of chocolate lovers. This one-day-only event highlights the chocolatier's unwavering commitment to creating one-of-a-kind experiences that push the boundaries of what can be done with chocolate. From its iconic hot fudge to this Dubai Chocolate Sundae, Ghirardelli continues to reimagine the possibilities of flavor and indulgence, offering customers extraordinary moments that are as memorable as they are delicious. Following the San Francisco launch, the Dubai Chocolate Sundae Experience will make its way to the Big Apple on Saturday, March 22, 2025. Available again for one day only at Ghirardelli's NYC location at the Empire State Building, this exciting offering will bring the same rich, decadent flavors to the East Coast, giving even more fans a chance to savor this special creation. To stay up to date on the latest Ghirardelli news, follow @Ghirardelli on social media, and visit for store details! About The Ghirardelli Chocolate Company Ghirardelli is passionate about quality bean-to-bar chocolate and all the ways its fans enjoy it. Founded in San Francisco in 1852, the company takes pride in producing premium chocolate products with the highest quality ingredients. Ghirardelli is one of the few large-scale U.S. chocolate companies that controls the entire manufacturing process, from cocoa bean sourcing and production to finished product. This approach, combined with Ghirardelli's proprietary bean blend and unique methods of roasting and processing, ensures customers are rewarded with the highest quality and richest products. Ghirardelli makes life A Bite Better™! For more information, visit 5W Public Relations

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