Latest news with #DubaiCorporationforTourismand
Hans India
15 hours ago
- Entertainment
- Hans India
‘Dubai, Ready For A Surprise': Virat Kohli and Anushka Sharma Join Hands for a Landmark Strategic Partnership with Dubai to Create Timeless Memories in the City
The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET), has unveiled its new campaign – 'Dubai, Ready For a Surprise' – starring Virat Kohli and Anushka Sharma. Having visited Dubai on numerous occasions over recent years, Virat and Anushka share a personal connection with the city, inspiring them to embark on their first-ever destination-focused collaboration. Marking the first phase of this landmark partnership, the film at the heart of the campaign highlights Dubai as the perfect destination for all travellers, as Virat and Anushka unveil a series of surprises while exploring the city's diverse experiences. The film ends with an interesting twist leaving the audience wondering if there's more to discover. Rich in colour, culture, and energy, the campaign film encapsulates the vibrant essence of the city through a blend of varied culinary experiences, spontaneous cultural interactions, thrilling adventures, and musical interludes. It offers a refreshed perspective of Dubai, beyond the quintessential landmarks and experiences – one that invites both first-time and repeat travellers to discover the city in unforgettable ways. The story begins with Virat planning a thoughtful and personalised experience for Anushka, creating memorable moments that go beyond the expected. He reveals a new side of the city – one that matches her vibe, emotions, and preferences. He chooses each experience to align with her wishes, creating a deeper and more intimate connection with Dubai. As long-time friends of Dubai, Virat and Anushka's fondness for the destination emerges naturally on screen as they wander through hidden corners, laugh together, explore and uncover experiences that reveal the city's soul in new and surprising ways. Whether it's an intimate moment admiring the Dubai skyline from the world's highest 360-degree infinity pool (AURA SKYPOOL) or the thrill of parasailing over stunning beaches, the campaign film showcases a side of Dubai that even seasoned visitors like them find delightfully surprising. Virat said: 'Dubai holds a special place for Anushka and me –. The moment we land, everything – from the flavours to the energy – feels just right. Even my favourite chole bhature tastes just as good here! But what amazes us is how the city feels familiar yet always has something new to offer. Whether it's adventure, peaceful moments in the dunes, or just vibing to the perfect playlist on the beach, there's always something for everyone. This campaign has let us see the city through fresh eyes, and we can't wait for others to do the same.' Anushka said: 'Every visit to Dubai feels like a new discovery. Whether it's for work, or to be with friends, the city surprises you in the best ways. It is a warm city, extremely comforting yet very exciting and there is something new to explore always. From thrilling adventures to unexpected moments, Dubai has a way of matching every mood and every need. We're happy to be a part of this collaboration with Dubai and to uncover fresh, exceptional experiences and personalised ways to fall in love with the city.' Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), said: 'This collaboration with Virat Kohli and Anushka Sharma is a natural fit – their genuine affection for Dubai and the way they engage with audiences make them ideal champions for the city. As we work towards the goal of further consolidating Dubai's position as a leading global city for business and leisure, this campaign underlines the diversity of Dubai's ever-evolving offering and our commitment to consistently providing visitors fresh and memorable experiences, whether they are arriving for the first time or returning. India remains one of our most important source markets, and partnerships like these help us foster meaningful cultural connections, inviting Indian travellers to explore and rediscover Dubai in new and exciting ways.' The campaign's hero film is supported by a 360-degree rollout across social media, digital platforms, and targeted offline activations.
Gulf Today
2 days ago
- Business
- Gulf Today
Dubai 'Surprises' all, even India's power couple Virat and Anushka
The Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of the Dubai Department of Economy and Tourism (DET), has unveiled its new campaign – 'Dubai, Ready For a Surprise' – starring cricket icon Virat Kohli and celebrated actor and entrepreneur Anushka Sharma. Having visited Dubai on numerous occasions over recent years, Virat and Anushka share a personal connection with the city, inspiring them to embark on their first-ever destination-focused collaboration. Marking the first phase of this landmark partnership, the film at the heart of the campaign highlights Dubai as the perfect destination for all travellers, as Virat and Anushka unveil a series of surprises while exploring the city's diverse experiences. The film ends with an interesting twist leaving the audience wondering if there's more to discover. Dubai's vibrance Rich in colour, culture, and energy, the campaign film encapsulates the vibrant essence of the city through a blend of varied culinary experiences, spontaneous cultural interactions, thrilling adventures, and musical interludes. It offers a refreshed perspective of Dubai, beyond the quintessential landmarks and experiences – one that invites both first-time and repeat travellers to discover the city in unforgettable ways. The film highlights Dubai as the perfect destination for all travellers The story begins with Virat planning a thoughtful and personalised experience for Anushka, creating memorable moments that go beyond the expected. He reveals a new side of the city – one that matches her vibe, emotions, and preferences. He chooses each experience to align with her wishes, creating a deeper and more intimate connection with Dubai. As long-time friends of Dubai, Virat and Anushka's fondness for the destination emerges naturally on screen as they wander through hidden corners, laugh together, explore and uncover experiences that reveal the city's soul in new and surprising ways. Whether it's an intimate moment admiring the Dubai skyline from the world's highest 360-degree infinity pool (AURA SKYPOOL) or the thrill of parasailing over stunning beaches, the campaign film showcases a side of Dubai that even seasoned visitors like them find delightfully surprising. Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, said: 'This collaboration with Virat Kohli and Anushka Sharma is a natural fit – their genuine affection for Dubai and the way they engage with audiences make them ideal champions for the city. The star pair cherish their deep connection to Dubai. As we work towards the goal of further consolidating Dubai's position as a leading global city for business and leisure, aligned with the goals of the Dubai Economic Agenda, D33, this campaign underlines the diversity of Dubai's ever-evolving offering and our commitment to consistently providing visitors fresh and memorable experiences, whether they are arriving for the first time or returning. "India remains one of our most important source markets, and partnerships like these help us foster meaningful cultural connections, inviting Indian travellers to explore and rediscover Dubai in new and exciting ways.' Virat said: 'Dubai holds a special place for Anushka and me. The moment we land, everything – from the flavours to the energy – feels just right. Even my favourite chole bhature tastes just as good here! But what amazes us is how the city feels familiar yet always has something new to offer. Whether it's adventure, peaceful moments in the dunes, or just vibing to the perfect playlist on the beach, there's always something for everyone. This campaign has let us see the city through fresh eyes, and we can't wait for others to do the same.' Anushka said: 'Every visit to Dubai feels like a new discovery. Whether it's for work, or to be with friends, the city surprises you in the best ways. It is a warm city, extremely comforting yet very exciting and there is something new to explore always. From thrilling adventures to unexpected moments, Dubai has a way of matching every mood and every need. We're happy to be a part of this collaboration with Dubai and to uncover fresh, exceptional experiences and personalised ways to fall in love with the city.' The campaign's hero film is supported by a 360-degree rollout across social media, digital platforms, and targeted offline activations. To watch the new 'Dubai, Ready For A Surprise' campaign film starring Virat Kohli and Anushka Sharma, please visit:
Time of India
4 days ago
- Entertainment
- Time of India
Virat Kohli and Anushka Sharma finds new surprises in familiar Dubai
HighlightsThe Dubai Corporation for Tourism and Commerce Marketing has launched a new campaign titled 'Dubai, Ready For a Surprise', featuring Indian cricketer Virat Kohli and Bollywood actress Anushka Sharma. The campaign film showcases Kohli and Sharma exploring Dubai's unique experiences, highlighting the city's vibrant culture, culinary offerings, and thrilling adventures, while emphasizing their personal connection to the destination. Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, stated that Kohli and Sharma's genuine affection for Dubai makes them ideal ambassadors for promoting the city. The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), part of the Dubai Department of Economy and Tourism (DET), has unveiled its new campaign – 'Dubai, Ready For a Surprise' – starring Virat Kohli and Anushka Sharma . Kohli and Sharma share a personal connection with the city, inspiring them to embark on their first-ever destination-focused collaboration. Marking the first phase of this partnership, the film at the heart of the campaign highlights Dubai as the perfect destination for all travellers, as Kohli and Sharma unveil a series of surprises while exploring the city's diverse experiences. The film ends with a twist leaving the audience wondering if there's more to discover. Rich in colour, culture and energy, the campaign film encapsulates the vibrant essence of the city through a blend of varied culinary experiences, spontaneous cultural interactions, thrilling adventures and musical interludes. The story begins with Kohli planning a thoughtful and personalised experience for Sharma, creating memorable moments that go beyond the expected. He reveals a new side of the city – one that matches her vibe, emotions and preferences. He chooses each experience to align with her wishes, creating a deeper and more intimate connection with Dubai. As long-time friends of Dubai, Kohli and Sharma's fondness for the destination emerges naturally on screen as they wander through hidden corners, laugh together, explore and uncover experiences that reveal the city's soul in new and surprising ways. Whether it's an intimate moment admiring the Dubai skyline or the thrill of parasailing over beaches, the campaign film showcases a side of Dubai that even seasoned visitors like them find delightfully surprising. Kohli said, 'Dubai holds a special place for Sharma and me –This campaign has let us see the city through fresh eyes, and we can't wait for others to do the same.' Sharma said, 'We're happy to be a part of this collaboration with Dubai and to uncover fresh, exceptional experiences and personalised ways to fall in love with the city.' Issam Kazim, chief executive officer of the Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), said, 'This collaboration with Kohli and Sharma is a natural fit – their genuine affection for Dubai and the way they engage with audiences make them ideal champions for the city.' The campaign's hero film is supported by a 360-degree rollout across social media, digital platforms and targeted offline activations. Watch the video here:
Zawya
29-04-2025
- Business
- Zawya
Russians, Gulf nationals lead tourist spending in Dubai
DUBAI: Dubai's tourism sector is experiencing significant growth, with visitors from the Russian Federation and Gulf countries demonstrating the highest spending, closely followed by tourists from select European nations. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, announced during the Arabian Travel Market in Dubai that the city welcomed approximately 18.73 million international visitors in 2024, a 9% increase year-over-year. This growth continued into the first quarter of this year with a 3% rise compared to the same period last year. Kazim emphasised that this strong performance reflects ongoing efforts to attract diverse global markets, focusing on enhancing the visitor experience and encouraging repeat visits. He further noted Dubai's active exploration of new market opportunities through dedicated committees. Promotional campaigns are strategically tailored to different seasons and target demographics, such as families during school holidays or travellers during off-peak periods. He also highlighted the positive impact of regional tourism market developments on Dubai's growth, noting that Dubai's current priority is not only increasing visitor numbers but also enhancing service quality to foster repeat tourism.
Trade Arabia
27-04-2025
- Business
- Trade Arabia
DET set to strengthen travel trade connections at ATM
At the 32nd edition of Arabian Travel Market (ATM) in Dubai, the Dubai Department of Economy and Tourism (DET) will showcase how building connections with the global travel trade community continues to result in impressive results across the city's tourism and hospitality sectors. DET's headline participation in the event, as Destination Partner, comes amid continued robust tourism growth for the city, guided by the city's visionary leadership and contributing towards achieving the goals of the Dubai Economic Agenda, D33. Following back-to-back record-breaking years in 2023 and 2024, Dubai welcomed 5.31 million international visitors from January to March 2025, a 3% YoY increase compared to the same period in 2024, according to new data published by DET. The robust growth demonstrated the city's continued global appeal, building on the overall 9% growth in 2024 to 18.72 million international overnight visitors, and putting Dubai on course to set new benchmarks following consecutive record years. Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, said: 'Consolidating the growth registered in back-to-back record years and solidifying Dubai's ascent as a global tourism leader, the robust performance of the city's tourism sector in the first quarter of 2025 is a testament to the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and the commitment of all stakeholders across the tourism ecosystem. The sustained growth of the tourism sector, which will come into focus at ATM, continues to be vital not only through its direct economic impact, but as a pathway to investment, talent and businesses into the city. Building on this momentum, and strategically aligned with the long-term objectives of the Dubai Economic Agenda, D33, we will work to achieve our goals through a multi-pronged approach and by enhancing global visibility with dynamic marketing campaigns, as well as by strengthening collaborations with key domestic stakeholders and international partners. As we look ahead, we remain committed to making Dubai the world's best city to visit, live, and work in – a vision that will guide us through 2025 and beyond.' Taking place from 28 April to 1 May at Dubai World Trade Centre, ATM is this year being held under the theme of 'Global Travel: Developing Tomorrow's Tourism Through Enhanced Connectivity', and DET will be joined on the Dubai stand (ME1120/ME1150) by over 125 key local partners and representatives from government entities, including the General Directorate of Residency and Foreigners Affairs (GDRFA-Dubai), Dubai Civil Aviation Authority, Dubai Culture, Dubai Holding, Dubai Health, and more, as well as hotels, destination management companies, tour operators and attractions. DET will once again organise its ATM Hosted Buyers Programme, promoting Dubai's unparalleled hospitality and offerings to over 300 international travel trade professionals from 39 different markets, who promote and sell Dubai packages and products globally. Aligned with the goals of the Dubai Economic Agenda, D33, to double the size of Dubai's economy by 2033 and to further consolidate its position as a leading global destination for business and leisure, building connections and collaborating with the global travel trade have been a key factor in Dubai's tourism growth strategy. In Q1 2025, DET continued to forge strategic partnerships with industry leaders including travel technology giant Amadeus and hospitality groups Premier Inn Middle East and Hyatt Hotels, building on previously-signed agreements with other hotel groups, while the Dubai College of Tourism, part of DET, has collaborated with Marriott International to launch a new Hospitality Apprenticeship Programme for Emiratis. This last initiative aligns with the D33 strategy to integrate 65,000 young Emiratis into the private sector. GROWTH ACROSS REGIONS AND HOSPITALITY METRICS Dubai's diversified approach, built on bespoke strategies and activities in more than 80 markets, helped maintain its position as a first-choice travel destination for visitors both from key traditional and emerging markets. From January to March 2025, the Western Europe region was Dubai's biggest source market with 1.15 million visitors, a 22% overall share, followed by CIS and Eastern Europe with 891,000 (17%) and GCC with 772,000 visitors (15%). South Asia and MENA were fourth and fifth, accounting for 752,000 (14%) and 620,000 (12%) visitors respectively. The North-East Asia and South-East Asia region recorded 474,000 visitors to Dubai (a 9% share), followed by the Americas 374,000 (7%), Africa 197,000 (4%) and Australasia 78,000 (1%). Dubai's hospitality sector continued to register a strong performance, reflecting the strategic approach taken towards hotel development in the emirate. During the period, the Average Daily Rate (ADR) rose 2% year-on-year to AED 647, balancing returns for investors with value for guests, while occupied room nights at 11.19 million, and Revenue Per Available Room (RevPAR) at AED528, were in line with the corresponding results delivered in 2024. Tourism and hospitality continue to be key drivers for Dubai's gross domestic product (GDP) growth, with the accommodation and food services sector achieving a 3.7% increase in the first nine months of 2024, reaching a value of AED11.5 billion. These sectors have also played a pivotal role in attracting foreign direct investment (FDI) to the emirate. In 2024, Dubai was ranked as the world's top destination for attracting Greenfield FDI projects for a fourth successive year, with the city No.1 globally in the food and beverages (F&B) and tourism sectors. Kazim added: 'By working closely with stakeholders within Dubai and our global partners, we are not only enhancing the visitor experience, but also driving economic growth as well as innovation and entrepreneurship in the sector. Working with our partners, our marketing strategy continues to evolve to reach highly targeted audiences, and the city is consistently registering strong growth to maintain our upward trajectory. Looking forward, we are focused on further accelerating momentum across our key markets and leveraging the significant potential of emerging markets. We also remain committed to providing exceptional quality, accessibility, and diversity in our tourism offerings, as we continue to deliver unparalleled experiences to all visitors.' KEY HIGHLIGHTS IN Q1 2025 Alongside the launch of new strategic partnerships, there were a number of milestones in the first quarter of the year that contributed to Dubai's tourism growth. Part of efforts to elevate sustainability standards in Dubai's hospitality sector, DET's Dubai Sustainable Tourism (DST) drive saw 153 hotels awarded with the DST Stamp, which recognises hotels that achieve the highest level of compliance with DET's '19 Sustainability Requirements'. Announced in February 2025, the second cycle of the initiative had a 118% increase in establishments awarded, compared to 70 hotels in last year's inaugural edition. Impactful global marketing continues to be a vital driver of increased visitation to the city, and a new campaign, 'Find Your Story', was launched by DET in April. Starring Millie Bobby Brown and Jake Bongiovi, the captivating brand film showcases the exciting adventures that travellers can enjoy in the city, even during a brief stopover, and highlights Dubai's desert landscapes and futuristic architecture. With a year-round calendar of leisure and business events, Dubai also underlined its standing as a top choice for international conferences, with the hosting of key sector exhibitions such as Gulfood and Arab Health. In Q1, the city also hosted cultural festivals for Ramadan and Eid, plus major sporting events like the Hero Dubai Desert Classic golf tournament, Dubai World Cup horse race and the Dubai Duty Free Tennis Championships. HOSTED BUYERS AND INTERACTIVE GAMES Through its ATM Hosted Buyers Programme, DET will not only provide international travel trade professionals with the opportunity to engage with stakeholders on the Dubai stand, but will also allow them to explore the wider city through a curated itinerary mixing well-established, iconic offerings with some of the newer openings. Also returning to the Dubai stand this year is the 'Dubai, Always' game, part of DET's engagement strategy, which will showcase the city's entertainment offering in an interactive way. Visitors will be invited to play the game on-site, where they'll need to identify experiences that pop up on a Dubai map and match them correctly. The faster they are, the higher their score will be, increasing their chances of reaching the top of the leaderboard. Each day at ATM, the top two players on the leaderboard will win a two-night stay for two guests at Atlantis, The Palm. In addition, DET will also be giving out tickets to House of Hype and AYA Universe to 10 winners daily. -TradeArabia News Service
