Latest news with #DubaiMediaAcademy
Emirates 24/7
19-06-2025
- Business
- Emirates 24/7
Dubai Media Academy and Google News Initiative Partner to Empower Journalists with Generative AI Tools
Dubai Media Academy, the training arm of Dubai Media Incorporated, has launched its new roadshow on generative AI tools, as part of a strategic partnership with the Google News Initiative. The initiative marks a major step in upskilling UAE-based media professionals with the tools needed to thrive in a rapidly evolving digital media environment. The training is part of a broader program designed to enhance the application of AI in journalism by offering practical, technology-driven knowledge. The partnership reinforces the shared ambition of both organizations to boost media innovation and future-readiness across the region. The workshop also aligns with Dubai Media's support for the 'Dubai Annual Plan to Accelerate AI Adoption,' which aims to integrate artificial intelligence across all sectors. The vision is for Dubai to become the most AI-powered city economically, the most advanced in AI deployment, and the fastest in adopting next-generation technologies. Held at the Academy's headquarters, the workshop saw strong participation from Dubai Media employees, alongside media professionals and representatives from media and government communication departments. The session was conducted by Marwa Khost, Communications and Public Affairs Manager at Google MENA and Pamela Kesrouani, Teaching Fellow at Google News Initiative, MENA. The three-hour session covered key technical areas such as an introduction to generative AI, prompt engineering, and advanced use of tools like Gemini and NotebookLM. Applications demonstrated included document summarization, multi-source content analysis, and multimedia generation supporting smarter, faster, and more creative media production. 'This partnership with Google marks a key step in our mission to upskill media professionals using the latest smart technologies. Launching this workshop series reflects a strategic alliance with one of the world's leading tech companies and is designed to prepare a new generation of journalists ready to lead in the digital media landscape,' said Muna Bu Samra, Director of Dubai Media Academy. 'At the Dubai Media Academy, we are committed to offering an interactive training environment that balances knowledge with hands-on practice—helping journalists use AI tools professionally and ethically to elevate the quality and social impact of media,' she added. Mazen Sabbagh, News and Publishing Partnerships Lead for Google MENA, said: 'We're pleased to once again collaborate with Dubai Media Incorporated to share the latest AI-powered technologies and features with journalists and media professionals in the UAE, especially those relevant to Arabic content creation. This collaboration will deliver a series of trainings focused on key technical skills that enable journalists to streamline workflows and better engage with wider audiences.' The workshops fall under the broader 'AI in Arab Media' initiative, launched by the Academy in April during Dubai AI Week. The initiative is dedicated to building a comprehensive ecosystem of AI tools tailored to Arabic media, while promoting the Arabic language in its many dialects and respecting the region's cultural and societal context. In the coming weeks, Dubai Media Academy and Google will continue to host further training sessions, each exploring different use cases for AI in journalism, content development, and editorial practices—reaching a wider community of reporters, editors, and digital media professionals. Dubai Media Academy is a hub for training, research, and thought leadership, focused on anticipating the future of Arab media. Through high-quality programs rooted in global practices and emerging technologies, the Academy is committed to nurturing national media talent according to the highest professional and ethical standards. Follow Emirates 24|7 on Google News.
Hi Dubai
29-05-2025
- Business
- Hi Dubai
Dubai Women Establishment Signs MoU with Dubai Media Academy to Boost Women's Media Leadership
Dubai Women Establishment (DWE) has signed a Memorandum of Understanding with Dubai Media Academy to strengthen women's leadership in the media sector and advance their professional development through joint initiatives and training programmes. The agreement was signed by Naeema Ahli, CEO of DWE, and Muna Bu Samra, Director of Dubai Media Academy, on the closing day of the Arab Media Summit 2025. The summit was held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Naeema Ahli said the MoU aligns with the vision of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of DWE, and supports efforts to build strategic collaborations that raise the visibility of women in key sectors. She highlighted that the agreement will facilitate joint programmes aimed at enhancing the media skills of women in middle and senior roles across Dubai's public sector. She also praised the ongoing partnership with Dubai Media Incorporated, noting its role in enabling women's advancement in the media industry. Muna Bu Samra described the MoU as a significant step toward deepening collaboration between the two institutions. She said the partnership reflects a shared commitment to empowering women and fostering leadership across media and other sectors. The agreement will see the launch of workshops, capacity-building programmes, and media-focused initiatives, equipping women with the tools needed to thrive in a rapidly evolving media landscape. News Source: Emirates News Agency
Mid East Info
23-04-2025
- Business
- Mid East Info
Dubai Media Academy launches groundbreaking 'Artificial Intelligence Initiative in Arab Media' - Middle East Business News and Information
Dubai Media Academy, the specialised training and research arm of Dubai Media Incorporated, today announced the launch of its 'Artificial Intelligence Initiative in Arab Media.' Unveiled during Dubai AI Week, held from April 21-25 under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum the Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence of the UAE, this Initiative seeks to build an integrated ecosystem of specialised AI tools and solutions that effectively support Arabic language content across Arab media platforms. This initiative is a direct response to a series of recommendations put forth by the academy following workshops and sessions held throughout the past year. These discussions highlighted the scarcity of AI tools capable of effectively handling the complexities and cultural depth of the Arabic language, respecting diverse dialects and cultural nuances. Through collaborative partnerships with media outlets, technology firms, developers, universities, and research institutions, the Initiative will drive innovations to tackle challenges such as dialect representation, visual content authenticity, and limited availability of reliable Arabic training data. Muna Busamra, Director of Dubai Media Academy, commented on the launch saying 'The 'Artificial Intelligence Initiative in Arab Media' represents a tangible response to the real needs expressed by stakeholders in the Arab media sector. Through the dialogues conducted by the academy, we recognized the significant need for AI tools capable of understanding the Arabic language and considering the cultural diversity of Arab societies.' She added, 'Based on Dubai Media Academy's role as a leading research and knowledge institution, we are leveraging our expertise and specialized studies to serve the efforts aimed at developing technological solutions that support Arab media and its ability to preserve the identity and cultural specificity of our Arab societies, while enhancing its presence on the global stage.' To support this launch, Dubai Media Academy also released the first edition of the white paper, 'Status of Artificial Intelligence in Arab Media,' which serves as a strategic roadmap outlining priorities for researchers and technology developers. The document identifies technical requirements, offers clear guidelines, and highlights opportunities to produce original AI-driven solutions specifically designed for the Arab media landscape. Advisor to Dubai Media Academy, Asem Galal, further noted, 'what distinguishes the 'Artificial Intelligence Initiative in Arab Media' is the collective enthusiasm of all active parties in the media and technology fields, and their constructive efforts to shape the future of Arab media and support it with intelligent tools capable of understanding our culture.' He pointed out that the initiative represents a qualitative leap towards shaping the future of a nation through artificial intelligence. Throughout Dubai AI Week, the Academy will conduct targeted workshops and discussions, with further strategic projects and partnerships that will be announced successively throughout the year.
Trade Arabia
22-04-2025
- Business
- Trade Arabia
Dubai Media Academy launches AI initiative
Dubai Media Academy, the specialised training and research arm of Dubai Media Incorporated, today launched its 'Artificial Intelligence Initiative in Arab Media.' Unveiled during Dubai AI Week, held from April 21-25 under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum the Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence of the UAE, this Initiative seeks to build an integrated ecosystem of specialised AI tools and solutions that effectively support Arabic language content across Arab media platforms. This initiative is a direct response to a series of recommendations put forth by the academy following workshops and sessions held throughout the past year. These discussions highlighted the scarcity of AI tools capable of effectively handling the complexities and cultural depth of the Arabic language, respecting diverse dialects and cultural nuances. Through collaborative partnerships with media outlets, technology firms, developers, universities, and research institutions, the Initiative will drive innovations to tackle challenges such as dialect representation, visual content authenticity, and limited availability of reliable Arabic training data. Muna Busamra, Director of Dubai Media Academy, commented on the launch saying 'The 'Artificial Intelligence Initiative in Arab Media' represents a tangible response to the real needs expressed by stakeholders in the Arab media sector. Through the dialogues conducted by the academy, we recognised the significant need for AI tools capable of understanding the Arabic language and considering the cultural diversity of Arab societies." She added: "Based on Dubai Media Academy's role as a leading research and knowledge institution, we are leveraging our expertise and specialized studies to serve the efforts aimed at developing technological solutions that support Arab media and its ability to preserve the identity and cultural specificity of our Arab societies, while enhancing its presence on the global stage." To support this launch, Dubai Media Academy also released the first edition of the white paper, "Status of Artificial Intelligence in Arab Media," which serves as a strategic roadmap outlining priorities for researchers and technology developers. The document identifies technical requirements, offers clear guidelines, and highlights opportunities to produce original AI-driven solutions specifically designed for the Arab media landscape. Advisor to Dubai Media Academy, Asem Galal, further noted: 'What distinguishes the 'Artificial Intelligence Initiative in Arab Media' is the collective enthusiasm of all active parties in the media and technology fields, and their constructive efforts to shape the future of Arab media and support it with intelligent tools capable of understanding our culture." He pointed out that the initiative represents a qualitative leap towards shaping the future of a nation through artificial intelligence.
Broadcast Pro
22-04-2025
- Business
- Broadcast Pro
Dubai Media Academy launches AI initiative to advance Arabic media
This Initiative seeks to build an integrated ecosystem of specialised AI tools and solutions that effectively support Arabic language content across Arab media platforms. Dubai Media Academy, the specialised training and research arm of Dubai Media Incorporated, has announced the launch of its 'Artificial Intelligence Initiative in Arab Media.' Unveiled during Dubai AI Week, held from April 21-25 under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum the Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence of the UAE, this Initiative seeks to build an integrated ecosystem of specialised AI tools and solutions that effectively support Arabic language content across Arab media platforms. Dubai Media Academy, the dedicated training and research arm of Dubai Media Incorporated, has launched 'Artificial Intelligence Initiative in Arab Media' during Dubai AI Week, held from April 21 to 25 under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister and Minister of Defence of the UAE. The initiative marks a significant step toward developing a comprehensive ecosystem of specialised AI tools and solutions tailored to support Arabic-language content across various Arab media platforms. The launch is rooted in recommendations made by the Academy after a year of intensive workshops and discussions that revealed a critical gap in AI technologies capable of addressing the linguistic, cultural and dialectical complexity of the Arabic language. By bringing together media organisations, technology companies, universities, developers and research institutions, the initiative aims to tackle pressing challenges in the field—including accurate dialect representation, visual content verification and the scarcity of reliable Arabic-language training data. The collaborative model is expected to foster innovations that preserve cultural identity while advancing Arab media's global relevance. Commenting on the launch, Muna Busamra, Director of Dubai Media Academy, said: 'The 'Artificial Intelligence Initiative in Arab Media' represents a tangible response to the real needs expressed by stakeholders in the Arab media sector. Through the dialogues conducted by the academy, we recognised the significant need for AI tools capable of understanding the Arabic language and considering the cultural diversity of Arab societies.' She added, 'Based on Dubai Media Academy's role as a leading research and knowledge institution, we are leveraging our expertise and specialized studies to serve the efforts aimed at developing technological solutions that support Arab media and its ability to preserve the identity and cultural specificity of our Arab societies, while enhancing its presence on the global stage.' In tandem with the launch, the Academy has published the first edition of the white paper titled 'Status of Artificial Intelligence in Arab Media.' This document outlines a strategic roadmap for AI developers and researchers, identifying key technical requirements, providing development guidelines, and pinpointing opportunities for AI innovation within the Arabic media landscape. Advisor to Dubai Media Academy, Asem Galal, further noted: 'What distinguishes the 'Artificial Intelligence Initiative in Arab Media' is the collective enthusiasm of all active parties in the media and technology fields, and their constructive efforts to shape the future of Arab media and support it with intelligent tools capable of understanding our culture.' He pointed out that the initiative represents a qualitative leap towards shaping the future of a nation through artificial intelligence. Throughout Dubai AI Week, the Academy will conduct targeted workshops and discussions, with further strategic projects and partnerships that will be announced successively throughout the year.
