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Media key driver of economic changes: Arab Media report
Media key driver of economic changes: Arab Media report

Gulf Today

time7 days ago

  • Business
  • Gulf Today

Media key driver of economic changes: Arab Media report

The Dubai Press Club on Tuesday unveiled the 'Arab Media Outlook — Future Vision,' a flagship report offering a comprehensive analysis of the media industry across the Middle East and North Africa (MENA). The report was launched during the Arab Media Summit, taking place in Dubai from May 26 to May 28, 2025. Developed in partnership with Dubai Media City, the Knowledge Partner, and Strategy&, the Research Partner of the report, the publication serves as a vital resource for policymakers, investors, entrepreneurs, innovators, and professionals shaping the future of the region's media landscape. The report underscores the profound transformation underway across the region's media sector, driven by rapid digital disruption, changing audience behaviours, and ambitious national strategies. Spanning five core subsegments-video, audio, publishing, advertising, and gaming-the report highlights the media industry's role as an important driver of economic diversification, job creation, and cultural influence in the region. Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of the Dubai Press Club, said, 'The Arab media industry is entering a new phase of its development, shaped by rapid technological change, evolving audience expectations, and new patterns of content consumption. Guided by the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, to enhance the media's role as a partner in progress, we are working to build a globally competitive media ecosystem that plays a greater role in the region's development journey.' 'The 'Arab Media Outlook — Future Vision' report is part of our broader strategy to equip decision-makers with the foresight and insight needed to navigate this transformation. Through detailed analysis and actionable insights, the report outlines both the challenges that must be addressed and the significant opportunities emerging across the media landscape,' she said. 'This report reflects the Dubai Press Club's commitment to advancing a media environment that supports innovation, talent development, and investment, not only in Dubai and the UAE, but across the wider Arab world. 'Under the leadership of Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, we are pursuing a clear strategy to support media development by fostering creativity, raising professional standards, and enabling the sector to contribute meaningfully to long-term progress,' she said. WAM

Dubai Press Club Unveils Arab Media Outlook Report as Regional Media Sector Transforms
Dubai Press Club Unveils Arab Media Outlook Report as Regional Media Sector Transforms

Hi Dubai

time7 days ago

  • Business
  • Hi Dubai

Dubai Press Club Unveils Arab Media Outlook Report as Regional Media Sector Transforms

The Dubai Press Club has launched the Arab Media Outlook – Future Vision, a landmark report that charts the shifting dynamics of the Middle East and North Africa's media industry. Released at the Arab Media Summit in Dubai, the report offers a data-driven roadmap for policymakers, investors, and innovators navigating a sector reshaped by digital disruption and changing audience behavior. Developed in collaboration with Dubai Media City and Strategy&, the report spans five key segments—video, audio, publishing, advertising, and gaming—and forecasts MENA's media market to grow from $17 billion in 2024 to $20.6 billion by 2028. Advertising remains the region's largest media subsegment, but digital-first formats are gaining ground. Internet advertising is projected to grow at 7.2% annually, with gaming close behind at 4.4%. OTT video and music streaming continue to scale, while podcasting and esports are emerging as new growth engines. 'The Arab media industry is entering a new phase, shaped by rapid technological change and evolving consumption patterns,' said Mona Ghanem Al Marri, President of the Dubai Press Club. 'Our goal is to build a globally competitive ecosystem that supports development across the region.' The report highlights AI as a key enabler across the media value chain and underscores the role of updated regulation, talent development, and access to funding in driving sustainable growth. With Dubai positioning itself as a global creative hub, the report aligns with the goals of the Dubai Economic Agenda D33 and the Dubai Creative Economy Strategy, reinforcing the UAE's commitment to a future-ready media landscape. News Source: Emirates News Agency

Middle East's first swimwear, resortwear, activewear and loungewear B2B retail event in Dubai
Middle East's first swimwear, resortwear, activewear and loungewear B2B retail event in Dubai

Khaleej Times

time26-05-2025

  • Business
  • Khaleej Times

Middle East's first swimwear, resortwear, activewear and loungewear B2B retail event in Dubai

This autumn, over 70 of the world's leading brands and retailers in swimwear, resortwear, activewear, and loungewear will gather in Dubai for the debut edition of SAND, a first-of-its-kind B2B retail event in the Middle East dedicated to fashion designed for sun and leisure. Taking place from October 11–13 at The Agenda, Dubai Media City, SAND offers a three-day platform designed to foster connections, unlock expansion opportunities, and spotlight the region's rapidly growing appetite for stylish, wellness-led living. Including panel talks, special guests and other immersive happenings across the showcase SAND is set to become the region's definitive destination for premium resort fashion, offering buyers from across the Middle East and Asia the chance to explore curated collections from both established and emerging global brands, many of whom will be showing in the region for the first time. For participating brands, SAND offers unique access to some of the most influential retailers, boutiques, resorts, and e-commerce players. Co-founded by fashion and marketing experts Karim Hatab and Iyad Grahne, who bring two decades of combined experience in the Middle East across business and global fashion industries, SAND was born from a clear market need and a deep network of relationships. Leveraging international reach and regional insight, the duo have worked closely with key partners to shape an engaging, business-forward event. 'We're excited to launch SAND, the first event of its kind in the region,' says co-founder Karim Hatab. 'SAND is more than a trade show, it's a platform for international brands to connect with the Middle East's dynamic, luxury retail ecosystem, and for local labels to expand their global footprint. It's about real connections, collaborations, and long-term growth. Our aim is for SAND to become an annual event – an essential fixture on the global calendar.' 'Dubai is a natural home for SAND,' adds Iyad Grahne. 'It's a world-class fashion capital, a gateway to the region, and a year-round beach and wellness destination. With fashion in the Middle East gaining global attention, the timing for this kind of event couldn't be better.' Participating brands include: Oceanus, Miss June Paris, My Beachy Side, La Revêche, Positano Couture, Isabel Beachwear, Nadia Dafri, Allis, Acqua de Lux, HartiSWIM with further names to be announced shortly. Buyers and industry leaders from major retail groups, high-end boutiques, top hotels and resorts, and leading e-commerce platforms are expected to attend.

Dubai Lynx reveals The Work shortlists for 2025 awards
Dubai Lynx reveals The Work shortlists for 2025 awards

Campaign ME

time07-04-2025

  • Business
  • Campaign ME

Dubai Lynx reveals The Work shortlists for 2025 awards

Dubai Lynx, MENA's leading platform for creative excellence and effectiveness, has revealed its first round of shortlists for the 2025 Awards. The Work shortlists recognise outstanding creativity and innovation across multiple categories. All shortlisted pieces of work will now compete to be awarded MENA's most prestigious creative communications accolade. View the: The Film shortlist will be announced Tuesday, 8 April at 9am (GST, while the Entertainment, Glass: The Award for Change, Healthcare and Integrated shortlists will be announced Wednesday, 9 April at 9am (GST). Winners will be announced at the Dubai Lynx Awards Ceremony taking place at the Emirates Golf Club on Wednesday, 9 April, bringing together the industry to celebrate the region's outstanding achievements. Ian Fairservice, Vice Chairman, Dubai Lynx, said, 'Every year, Dubai Lynx celebrates the extraordinary talent driving the creative economy in the region. The first wave of shortlists sets the stage for what promises to be an exceptional awards season, spotlighting work that challenges conventions and redefines brand storytelling.' The 2025 Awards has seen a remarkable surge in brand participation, with entries from brands up by 122 per cent year-on-year, reflecting the region's growing creative ambitions. The newly introduced 'Use of Humour' category saw 3 per cent of all entries submitted, highlighting a renewed appetite for humour and levity across the region. Marian Brannelly, Global Director of Awards, LIONS, said, 'The Dubai Lynx Awards continue to be a benchmark for creative brilliance in the MENA region. This year we've seen a remarkable 122% year-on-year increase in brand entries, reflecting the growing creative ambitions of marketers in MENA. It's also exciting to see humour making a comeback, with 3% of all submissions entered into the new 'Use of Humour' category. We congratulate all those who have been shortlisted so far and look forward to unveiling the rest of the shortlists.' Majed Al Suwaidi, Senior Vice President of Dubai Media City part of TECOM Group PJSC, said, 'This year's Dubai Lynx Awards shortlists represents an exceptional calibre of work that captures the innovation driving the region's thriving creative economy.' Suwaidi added, 'Our strategic partnership with Dubai Lynx cements the vital role of Dubai Media City's vibrant ecosystem in nurturing such talent and strengthening Dubai's position as a global centre of excellence, in line with the Dubai Economic Agenda 'D33'. We look forward to recognising the region's most creative minds at the Dubai Lynx Awards Ceremony.' The Dubai Lynx Debrief, taking place tomorrow Tuesday 8 April, 9am GST at Dubai Knowledge Park, will offer a comprehensive analysis of the key trends, insights and award-winning creativity emerging from this year's entries from Dubai Lynx Jurors. The Debrief brings together leading industry experts to examine the region's most impactful work, providing valuable takeaways for brands, agencies and marketers looking to navigate the evolving MENA communications landscape. Further information on registering for the event is available here.

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