Media key driver of economic changes: Arab Media report
The Dubai Press Club on Tuesday unveiled the 'Arab Media Outlook — Future Vision,' a flagship report offering a comprehensive analysis of the media industry across the Middle East and North Africa (MENA).
The report was launched during the Arab Media Summit, taking place in Dubai from May 26 to May 28, 2025.
Developed in partnership with Dubai Media City, the Knowledge Partner, and Strategy&, the Research Partner of the report, the publication serves as a vital resource for policymakers, investors, entrepreneurs, innovators, and professionals shaping the future of the region's media landscape.
The report underscores the profound transformation underway across the region's media sector, driven by rapid digital disruption, changing audience behaviours, and ambitious national strategies.
Spanning five core subsegments-video, audio, publishing, advertising, and gaming-the report highlights the media industry's role as an important driver of economic diversification, job creation, and cultural influence in the region.
Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of the Dubai Press Club, said, 'The Arab media industry is entering a new phase of its development, shaped by rapid technological change, evolving audience expectations, and new patterns of content consumption. Guided by the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, to enhance the media's role as a partner in progress, we are working to build a globally competitive media ecosystem that plays a greater role in the region's development journey.'
'The 'Arab Media Outlook — Future Vision' report is part of our broader strategy to equip decision-makers with the foresight and insight needed to navigate this transformation. Through detailed analysis and actionable insights, the report outlines both the challenges that must be addressed and the significant opportunities emerging across the media landscape,' she said.
'This report reflects the Dubai Press Club's commitment to advancing a media environment that supports innovation, talent development, and investment, not only in Dubai and the UAE, but across the wider Arab world.
'Under the leadership of Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, we are pursuing a clear strategy to support media development by fostering creativity, raising professional standards, and enabling the sector to contribute meaningfully to long-term progress,' she said.
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