Latest news with #MonaGhanemAlMarri
Gulf Today
4 days ago
- Business
- Gulf Today
Media key driver of economic changes: Arab Media report
The Dubai Press Club on Tuesday unveiled the 'Arab Media Outlook — Future Vision,' a flagship report offering a comprehensive analysis of the media industry across the Middle East and North Africa (MENA). The report was launched during the Arab Media Summit, taking place in Dubai from May 26 to May 28, 2025. Developed in partnership with Dubai Media City, the Knowledge Partner, and Strategy&, the Research Partner of the report, the publication serves as a vital resource for policymakers, investors, entrepreneurs, innovators, and professionals shaping the future of the region's media landscape. The report underscores the profound transformation underway across the region's media sector, driven by rapid digital disruption, changing audience behaviours, and ambitious national strategies. Spanning five core subsegments-video, audio, publishing, advertising, and gaming-the report highlights the media industry's role as an important driver of economic diversification, job creation, and cultural influence in the region. Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of the Dubai Press Club, said, 'The Arab media industry is entering a new phase of its development, shaped by rapid technological change, evolving audience expectations, and new patterns of content consumption. Guided by the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, to enhance the media's role as a partner in progress, we are working to build a globally competitive media ecosystem that plays a greater role in the region's development journey.' 'The 'Arab Media Outlook — Future Vision' report is part of our broader strategy to equip decision-makers with the foresight and insight needed to navigate this transformation. Through detailed analysis and actionable insights, the report outlines both the challenges that must be addressed and the significant opportunities emerging across the media landscape,' she said. 'This report reflects the Dubai Press Club's commitment to advancing a media environment that supports innovation, talent development, and investment, not only in Dubai and the UAE, but across the wider Arab world. 'Under the leadership of Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, we are pursuing a clear strategy to support media development by fostering creativity, raising professional standards, and enabling the sector to contribute meaningfully to long-term progress,' she said. WAM
Emirates 24/7
4 days ago
- Business
- Emirates 24/7
Dubai Press Club unveils ‘Arab Media Outlook - Future Vision' report at Arab Media Summit
The Dubai Press Club today unveiled the 'Arab Media Outlook - Future Vision', a flagship report offering a comprehensive analysis of the media industry across the Middle East and North Africa (MENA). The report was launched during the Arab Media Summit, taking place in Dubai from 26th to 28th May. Developed in partnership with Dubai Media City, the Knowledge Partner, and Strategy&, the Research Partner of the report, the publication serves as a vital resource for policymakers, investors, entrepreneurs, innovators, and professionals shaping the future of the region's media landscape. The report underscores the profound transformation underway across the region's media sector, driven by rapid digital disruption, changing audience behaviours, and ambitious national strategies. Spanning five core subsegments—video, audio, publishing, advertising, and gaming—the report highlights the media industry's role as an important driver of economic diversification, job creation, and cultural influence in the region. Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of the Dubai Press Club, said, 'The Arab media industry is entering a new phase of its development, shaped by rapid technological change, evolving audience expectations, and new patterns of content consumption. Guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, to enhance the media's role as a partner in progress, we are working to build a globally competitive media ecosystem that plays a greater role in the region's development journey.' 'The 'Arab Media Outlook - Future Vision' report is part of our broader strategy to equip decision-makers with the foresight and insight needed to navigate this transformation. Through detailed analysis and actionable insights, the report outlines both the challenges that must be addressed and the significant opportunities emerging across the media landscape,' she said. 'This report reflects the Dubai Press Club's commitment to advancing a media environment that supports innovation, talent development, and investment, not only in Dubai and the UAE, but across the wider Arab world. Under the leadership of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, we are pursuing a clear strategy to support media development by fostering creativity, raising professional standards, and enabling the sector to contribute meaningfully to long-term progress. As Dubai continues to grow as a global content production and creative economy hub, we remain focused on building the partnerships, capabilities and knowledge base that will shape the future of Arab media,' she added. Majed Al Suwaidi, Senior Vice President of Dubai Media City, Dubai Production City, and Dubai Studio City, part of TECOM Group PJSC, said, 'The UAE recognises the media sector as a vital pillar that shapes our strategic vision for sustainable development that benefits future generations, and Dubai Media City is proactively shaping its trajectory to inform and enlighten with homegrown storytelling that has global impact.' 'The media industry makes an invaluable contribution to the UAE's and Dubai's creative economy by driving innovation and knowledge creation for the benefit of the region and beyond. As Knowledge Partner of the 'Arab Media Outlook – Future Vision' report, we are reaffirming our commitment to nurturing a globally competitive media landscape that strengthens the vision of the Dubai Economic Agenda D33 and the Dubai Creative Economy Strategy,' he added. Tarek Matar, Partner in Media and Entertainment at Strategy&, said, 'The Arab media sector is gaining strong momentum, supported by ambitious national visions, expanding digital infrastructure, and a new generation of creative talent. As the region continues to invest in content production, technology, and policy innovation, it is well-positioned to build a dynamic and globally competitive media industry. This report reflects our commitment to providing data-driven insights that enable governments, investors, and media leaders to navigate the evolving landscape and unlock the full potential of the sector.' According to the report, the MENA media market is projected to grow from $17 billion in 2024 to $20.6 billion by 2028, reflecting a compound annual growth rate (CAGR) of 4.9%. Advertising remains the largest subsegment, accounting for 38% of the market by 2028, followed by video, both of which are undergoing rapid digitalisation. Growth is being led by digital-first formats: internet advertising is expected to grow at 7.2% compound annual growth rate (CAGR), and gaming at 4.4% CAGR, while traditional media show a decline. Over-the-Top (OTT) video, and music streaming are scaling steadily, while podcasting and esports are emerging as new growth frontiers. The report identifies the video subsegment as the most culturally influential, with OTT adoption rising across all markets. Traditional broadcast models are shifting toward hybrid broadcast-digital models. In the audio space, music streaming accounts for over 80% of revenue, while podcasting, though nascent, is gaining traction, while radio retains strong reach in some countries. The publishing sector is evolving in response to shifting consumption habits, with new momentum seen in e-books, audiobooks, and digital journalism. Major book fairs in the region continue to drive footfall and visibility. Advertising is transitioning decisively to digital, with global platforms like Google, Meta, and TikTok commanding a significant share of spend. Gaming is the fastest-growing subsegment across the region, driven by rising consumer demand, expanded access to platforms, and growing interest in esports. From 2024 to 2028, all major MENA markets are expected to see consistent growth in gaming revenues. Cinema is undergoing a region-wide revival, led by the UAE and Saudi Arabia, with strong growth also projected in other MENA markets. Annual admissions across most markets in the region are expected to grow 5% to 6% between 2024 and 2028. The report identifies key enablers of sustained growth: modernised regulation; talent development; access to funding; world-class infrastructure; and innovation and research and development (R&D). Key economies in the region are advancing media sector growth through streamlined licensing, updated ownership laws, and clear content classification systems that boost transparency and investor confidence. Funding access is expanding in the region, with major markets offering production incentives, early-stage investments, and grants to support local and international media projects. Artificial intelligence is emerging as a game-changer across the media value chain—from content personalisation and automated news writing to immersive formats in gaming and advertising. While AI is opening new frontiers for monetisation and operational efficiency, the report also highlights regulatory and ethical challenges that must be addressed to ensure sustainable growth. The Arab Media Outlook 2025 also includes global case studies on OTT leadership from advanced markets across the world, offering insights into OTT growth strategies, audio innovation, and advanced advertising models, with practical takeaways for media stakeholders across the Arab world. Follow Emirates 24|7 on Google News.
Hi Dubai
4 days ago
- Business
- Hi Dubai
Dubai Press Club Unveils Arab Media Outlook Report as Regional Media Sector Transforms
The Dubai Press Club has launched the Arab Media Outlook – Future Vision, a landmark report that charts the shifting dynamics of the Middle East and North Africa's media industry. Released at the Arab Media Summit in Dubai, the report offers a data-driven roadmap for policymakers, investors, and innovators navigating a sector reshaped by digital disruption and changing audience behavior. Developed in collaboration with Dubai Media City and Strategy&, the report spans five key segments—video, audio, publishing, advertising, and gaming—and forecasts MENA's media market to grow from $17 billion in 2024 to $20.6 billion by 2028. Advertising remains the region's largest media subsegment, but digital-first formats are gaining ground. Internet advertising is projected to grow at 7.2% annually, with gaming close behind at 4.4%. OTT video and music streaming continue to scale, while podcasting and esports are emerging as new growth engines. 'The Arab media industry is entering a new phase, shaped by rapid technological change and evolving consumption patterns,' said Mona Ghanem Al Marri, President of the Dubai Press Club. 'Our goal is to build a globally competitive ecosystem that supports development across the region.' The report highlights AI as a key enabler across the media value chain and underscores the role of updated regulation, talent development, and access to funding in driving sustainable growth. With Dubai positioning itself as a global creative hub, the report aligns with the goals of the Dubai Economic Agenda D33 and the Dubai Creative Economy Strategy, reinforcing the UAE's commitment to a future-ready media landscape. News Source: Emirates News Agency
Hi Dubai
5 days ago
- Business
- Hi Dubai
Dubai Media Council and UAE University Forge Strategic Partnership to Advance Media Education and National Identity
The United Arab Emirates University (UAEU) and the Dubai Media Council (DMC) announced a strategic partnership on May 26 at the Arab Media Summit 2025, held at the Dubai World Trade Centre. The collaboration aims to strengthen media education, support national identity, and prepare the next generation of Emirati media professionals. This partnership will focus on developing joint training programs, knowledge-driven community projects, and specialised practical training for university students. It also includes support for media coverage of research and key national events, alongside initiatives that respond to the fast-changing media landscape in line with the UAE's vision. His Excellency Zaki Anwar Nusseibeh, Chancellor of UAEU, emphasized that the collaboration reinforces the university's role as a centre of academic excellence aligned with national priorities. He highlighted the importance of hands-on training and knowledge exchange to prepare students for a modern media discourse rooted in UAE values. Her Excellency Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, said the partnership reflects the Council's commitment to empowering young media talent and supporting a future-ready media sector. She described the collaboration as a framework for innovation, skill development, and cultural initiatives that uphold national identity and adapt to global media changes. Together, UAEU and DMC aim to foster a responsible media culture, enhance joint research, and solidify the UAE's standing as a regional hub for knowledge and media. News Source: Dubai Media Office
Dubai Eye
5 days ago
- Business
- Dubai Eye
Arab Media Summit 2025 kicks off in Dubai
The three-day Arab Media Summit has officially opened in Dubai. It will see the participation of around 8,000 media professionals from the UAE and across the region. Running until May 28 at the Dubai World Trade Centre, the summit kicked off with sessions of the Youth Media Forum and the Ibda'a – Arab Youth Media award ceremony. With over 300 speakers, 175 sessions, and 35 workshops, the Summit serves as a dynamic space for dialogue, collaboration, and in-depth analysis of opportunities and challenges in a fast-evolving media landscape. It will bring together ministers, editors-in-chief, media organisation heads, influencers, content creators, media tech experts, and academics to explore the future of media development in the Arab world. 'Today's world demands a new dialogue. The rapid integration of artificial intelligence and immersive technologies requires the development of new strategies that are ambitious, youth-driven, and future-focused. Our aim is to raise Arab media's role in growth and development not just regionally, but also globally," said Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, President of the Dubai Press Club, and Chairperson of the Organising Committee of the Arab Media Summit.
