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Khaleej Times
20-05-2025
- Business
- Khaleej Times
Rise of fintech: A new era of smart innovative services
The UAE is racing towards a fully digital future, transforming how people access government services and reshaping everyday experiences across sectors like banking, telecom, healthcare, and hospitality. Driven by its bold vision for smart governance, the nation is harnessing the power of fintech and cutting-edge technologies to make services faster, simpler, and more accessible. 'For Parkin, this shift meant fully digitising our entire ecosystem — covering everything from payments and fines to permits, subscriptions, and tickets. Today, customers can access our services seamlessly through the Parkin mobile app, our website, and integrated government platforms such as the RTA app, RTA website, and Dubai Now app,' says Engineer Ahmed Al Zaabi, Director of Technology and Innovation at Parkin, in an interview with BTR. 'The goal is to simplify public services, reduce friction, and bring time and convenience back to residents. Parkin's use of cloud-based technology powered by green energy also reflects the country's emphasis on sustainability within digital transformation. This aligns with Dubai's Digital Strategy, which aims to digitalise all aspects of life in Dubai, establishing a reliable and robust digital system that enhances the digital economy and empowers a digitally-driven society.' This evolution is not just about making government services available online — it's about fundamentally rethinking how services are delivered. Alexander Khanin, Founder of Polynome Group and Machines Can See Summit, notes: 'The UAE's approach to digitalisation has led to creating a fully integrated proactive ecosystem. Today, digital services are not just reactive; they anticipate citizen needs and personalise interactions across sectors. The shift toward a seamless, service-driven, and user-centered model has made accessing government services faster, more intuitive, and more aligned with daily life. This transformation reflects the UAE's broader ambition to become not only a digital hub, but a global leader in citizen-centric governance powered by AI and emerging technologies.' A prime example of this proactive model is seen in Dubai Electricity and Water Authority's (Dewa) adoption of the 'Services 360' policy. Aysha Al Dhuhoori, Deputy Senior Manager - Artificial Intelligence at Dewa, explains: 'DEWA has adopted Dubai's 'Services 360' policy across all its services in the energy and water sectors to ensure they are seamless, proactive, and integrated, thereby improving customer satisfaction and operational efficiency. The implementation has yielded tangible results, including full automation and a complete transition to self-services that require no physical presence.' 'The policy focuses on digital-first, proactive, and integrated approaches to make government services more efficient and customer-centric. It ensures services are available in real-time through a unified digital identity (UAE Pass), anticipates customer needs, and improves communication. The policy connects databases across government entities, minimising the data required from customers, and provides round-the-clock service channels tailored to their preferences,' she added. Complementing these efforts, Salem Al Shamsi, Director, Shared Services Applications Department, Digital Dubai Government Establishment, highlights another innovation: 'The Smart Employee application, by Digital Dubai, now includes an AI-powered talent acquisition service. The AI analyses the candidates' CVs based on the job description they have applied for, evaluating their skills, education, and overall suitability for the role. Based on this analysis, HR professionals and recruiters can easily assess whether a candidate is a good fit for the position and proceed accordingly. Currently, around 80 government entities are using the Smart Employee application, and this new service is being gradually rolled out to different entities as part of our expansion plan.' Elevating Customer Experience 'Fintech has been a key driver of digital transformation in the UAE,' added Al Zaabi. 'The growing use of contactless payment solutions like Google Pay, Apple Pay, and buy-now-pay-later platforms such as Tabby has reshaped how people engage with public services.' At Parkin, fintech adoption has enabled a critical shift away from legacy systems reliant on physical cash collection, transitioning toward real-time digital payment processing. This not only streamlined financial operations but also elevated the customer experience by making transactions instant and effortless. 'It has empowered us to design smarter services — such as AutoPay and AutoRenewal — easily managed through the Parkin Wallet,' Al Zaabi said. Today, Parkin boasts that over 92% of its transactions are cashless, processing more than 400,000 mobile transactions daily. The tap-to-pay convenience is made possible by integrating smart payment technologies, wallet systems, and contactless infrastructure across multiple platforms, including the Parkin App, RTA channels, and Dubai Now. Users can easily handle dynamic ticket renewals, scheduled bookings, and automatic payments for shared mobility providers like ekar, Udrive, and Yaldi. 'Our systems are underpinned by a secure, scalable cloud infrastructure that ensures speed, reliability, and a seamless user experience,' Al Zaabi said, highlighting the critical role technology plays behind the scenes. Similarly, Khanin added, 'Behind the everyday simplicity of 'tap-and-go' payments lies a sophisticated ecosystem. Digital identity platforms like UAE PASS, combined with a robust network of payment systems — such as Apple Pay, Noqodi, and others — create a unified, secure environment for transactions. Importantly, this entire framework is underpinned by strong cybersecurity standards, continuous monitoring, and multi-level redundancy systems to ensure resilience against threats.' Across other sectors, digital transformation is equally profound. Al Dhuhoori explained how the authority has leveraged digital technologies and integrated systems to raise the bar for quality and reliability in service delivery. This effort has birthed initiatives such as the Actual Load Profiles Simulator (ALPS), an AI-driven platform that uses weather data to accurately simulate solar energy generation without needing individual meters. 'This improves efficiency, reduces losses, and supports renewable energy integration,' Al Dhuhoori said. Building on this, Al Dhuhoori highlighted how digital innovation is also empowering customers. 'Dewa provides many digital services and smart tools to help customers better understand and manage their electricity and water consumption. Dewa's 'Smart Living' dashboard enables customers to monitor their daily, monthly, and yearly consumption, while the 'My Sustainable Living Programme' allows them to compare their consumption with similar homes with a high degree of energy efficiency. It also provides customised tips for customers to manage their consumption efficiently,' she added. Customer engagement has also been transformed with the help of Dewa's virtual assistant, 'Rammas for You'. Powered by AI and enhanced with ChatGPT capabilities, Rammas provides multilingual support across Dewa's website and smart app. 'Rammas simulates a live agent, learning from every interaction to better understand and address customer needs,' Al Dhuhoori noted. Customers can either select from menu options or ask direct questions, with Rammas offering transactional services, linking users to complete procedures, and even incorporating a self-evaluation system to continuously enhance its learning. Highlighting the success of these digital efforts, Al Dhuhoori shared, 'Providing all our services through the website and smart app enabled customers to complete more than 14 million digital transactions in 2024, marking a 12% increase compared to 2023. The digital transactions conducted by Dewa customers included over two million transactions via the website, more than 4.8 million through its smart app and over 7.2 million via various digital channels that Dewa provides in collaboration with its partners.' In line with these achievements, Dewa scored 98.6% in the Dubai Government Instant Happiness Index by the Dubai Digital Authority, while customer satisfaction, as measured by the Dubai Government Excellence Programme, stood at an impressive 97.01%. Furthermore, Dewa has scored 100% in the International Digital Customer Experience Standard (IDCXS:2022) certificate since its first assessment in 2022. Beyond customer service, Dewa is deploying AI across internal operations. Initiatives such as Distribution Automation support smart grid operations, while AI agents manage material insights, billing, HR services, legislation guidance, and employee learning. 'We are using artificial intelligence to not only enhance service provision but also improve government efficiency at every level,' Al Dhuhoori emphasised. A Unified Vision for a Digital Future The UAE is quickly establishing itself as a global benchmark for public payment digitisation, driven by a forward-thinking, integrated approach. 'The UAE is well on its way to becoming a global benchmark in public payment digitisation. What makes its model unique is the whole-of-government approach — aligning policy, technology, and execution under a unified vision,' according to Al Zaabi. Government initiatives such as the Paperless Government Mandate, unified platforms like Dubai Now, and integrated mobility solutions — particularly the model used by Parkin — all highlight the UAE's unwavering commitment to innovation. Al Zaabi emphasised the country's emphasis on providing a seamless, customer-centric experience: 'Our ability to offer multi-service functionality — from parking and car washing to EV charging and valet — within a single app delivers a seamless user experience. The UAE's emphasis on innovation, customer-centric design, and sustainability is what truly sets its approach apart globally,' Al Zaabi added. Looking ahead, the UAE's digital transformation journey shows no signs of slowing down. The next wave will see an increased focus on personalisation, AI-driven automation, and deeper ecosystem integration. For Parkin, this future includes 'smarter mobility features like predictive parking availability, enhanced integration with shared mobility providers, and real-time decision-making dashboards,' Al Zaabi revealed. Moreover, the company is expanding its offerings to create a true one-stop-shop experience. 'We're also expanding our service offering to allow users to manage everything from parking and valet bookings to vehicle maintenance, EV charging, and car washing — all within a single app.'
TECHx
12-05-2025
- Business
- TECHx
Dubai Launches Shared Digital Channels Under Digital Dubai
Home » Latest news » Dubai Launches Shared Digital Channels Under Digital Dubai Dubai has launched the Shared Digital Channels Initiative in collaboration with multiple government entities. This marks a major step towards a unified, user-centric digital government model under the leadership of Digital Dubai. The initiative aims to simplify access to government services for residents, businesses, and visitors. It offers seamless, integrated digital platforms that serve various sectors and needs. The launch took place in the presence of Abdulla Mohammed Al Basti, Secretary-General of The Executive Council of Dubai, and Hamad Obaid Al Mansoori, Director-General of Digital Dubai. This milestone follows the approval of the initiative in February 2025 by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum. He is the Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai. The initiative provides government services through seven unified platforms: Dubai Now for individuals for individuals Invest in Dubai for businesses for businesses Visit Dubai for tourism for tourism Four other platforms covering transport, justice, construction, and trade Digital Dubai is leading the project. It aligns with the mandate to oversee shared digital channels and supports the city's digital strategy. It contributes to the goals of the 360 Services Policy, aiming for 100% unified, integrated digital platforms. Abdulla Mohammed Al Basti emphasized that the initiative is guided by the vision of H.H. Sheikh Mohammed bin Rashid Al Maktoum and H.H. Sheikh Hamdan. The focus is on proactive, future-ready service experiences. These efforts reinforce Dubai's global standing in digital service delivery. He said the initiative reflects the government's commitment to seamless digital services through round-the-clock, dedicated platforms. It also boosts Dubai's status as a tech-driven, innovation-first hub. Mattar Al Tayer, Director-General of the RTA, stated that digital channels are the primary means for customers to access services. The initiative supports platform unification, reducing the need for multiple service windows. He highlighted the Shared Mobility Channel. It provides access to all mobility services, public or private, through one interface. Public transport, shared mobility, and taxis served 747.1 million riders in 2024. Dubai now has 2.5 million registered vehicles and 39 million active nol cards. Helal Saeed Almarri, Director-General of the Dubai Department of Economy and Tourism, said the initiative is a strategic leap. It builds trust, saves time, and opens up opportunities for individuals and businesses alike. He noted the move is aligned with the Dubai Economic Agenda D33. The initiative supports systems that help businesses grow, simplify life for residents, and attract global talent. Hamad Obaid Al Mansoori of Digital Dubai said digital channels have been key to past achievements. He emphasized the need to move forward with bold, transformative initiatives using AI and advanced tech. He added that a well-defined roadmap is in place. It aims to simplify lives, enable economic growth, and push Dubai's digital ecosystem into its next phase. Marwan Ahmed bin Ghalita, Acting Director-General of Dubai Municipality, noted the initiative supports a future-ready city model. Integrated services and data exchange will enhance the user experience and boost efficiency. Prof. Saif Ghanem Al Suwaidi, Director-General of Dubai Courts, said that easy access to services is essential for quality of life. He called this step a clear expression of Dubai's forward-looking leadership. Sultan Ahmed bin Sulayem, CEO of DP World, said unified service channels boost economic activity. The logistics and trade channel will streamline commercial operations and support cross-border trade. He linked the initiative to the goals of Dubai Economic Agenda D33, which targets AED 25.6 trillion in external trade over the next decade. Approved by H.H. Sheikh Hamdan, the initiative is a milestone in building a future-ready digital ecosystem. It enhances life quality, attracts global enterprises, and fosters innovation in service delivery. It also aims to: Deliver personalised, proactive services through a unified customer profile Integrate public and private sector services via interoperable platforms Maintain high standards of cybersecurity and data governance The Shared Digital Channels Initiative will create smarter, seamless digital experiences. All Dubai government services will eventually be offered through these seven platforms, eliminating the need for multiple access points. Other goals include better operational efficiency, reduced redundancy, and sustainability through resource optimisation. Data insights will help anticipate trends and improve service delivery. This digital shift, under the Digital Dubai vision, is designed to simplify life and accelerate growth across all segments.
Hi Dubai
12-05-2025
- Business
- Hi Dubai
Dubai Launches Shared Digital Channels to Transform Government Services
Dubai has launched the Shared Digital Channels Initiative, a major step toward creating a unified digital government ecosystem that simplifies access to services for residents, businesses, and visitors. Announced in the presence of top government officials and led by Digital Dubai, the initiative consolidates services across seven specialised platforms, including Dubai Now, Invest in Dubai, and Visit Dubai. It aims to deliver seamless, integrated experiences through a single digital interface, moving away from fragmented service windows. Approved by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum in February 2025, the initiative supports the emirate's goal of becoming one of the world's top three cities in digital and human-centric service delivery. It also aligns with the Dubai Economic Agenda D33 and the 360 Services Policy. Digital Dubai Director-General Hamad Obaid Al Mansoori said the initiative will leverage technologies such as artificial intelligence to offer personalised, proactive, and secure services. The move is designed to boost operational efficiency, reduce redundancies, and promote sustainability. Leaders from key entities including Dubai Courts, RTA, DP World, and Dubai Municipality praised the initiative's potential to streamline processes, enhance quality of life, and strengthen Dubai's global competitiveness across sectors such as mobility, justice, trade, and tourism. With over 747 million public transport riders in 2024 and 2.5 million registered vehicles, the initiative's mobility platform alone highlights the scale and impact of integrated services. Ultimately, all Dubai government services will be available through these unified channels—ensuring frictionless, round-the-clock access and reinforcing Dubai's reputation as a global hub for innovation and digital excellence. News Source: Emirates News Agency
Emirates 24/7
12-05-2025
- Business
- Emirates 24/7
Dubai launches Shared Digital Channels Initiative
- Dubai launches Shared Digital Channels Initiative, advancing integrated user-centred digital governance - Government services to be provided through seven specialised and unified platforms - Platforms include Dubai Now for individuals, Invest in Dubai for businesses, Visit Dubai for tourism, and four sector-specific platforms covering transportation, justice, construction, and trade Abdulla Al Basti: The Shared Digital Channels Initiative reflects Dubai Government's commitment to delivering a seamless, integrated digital experience through dedicated platforms Mattar Al Tayer: The Shared Mobility Channel, the unified platform for city mobility services, offers seamless access to all mobility-related services Helal Al Marri: The launch of the Shared Digital Channels Initiative marks a strategic leap forward Hamad Al Mansoori: We are advancing the development of shared digital channels guided by a well-defined roadmap, to enhance their impact in simplifying people's lives and driving the digital economy, while harnessing the latest emerging technologies. Marwan bin Ghalita: Shared digital channels play a vital role, facilitating access to services in a coordinated and seamless manner Saif Al Suwaidi: Dubai, which has long excelled in this area through its pioneering journey, is now advancing to a new and advanced phase through this initiative Sultan bin Sulayem: Unifying service and digital experience channels is essential to accelerating economic activity in Dubai Dubai has launched the Shared Digital Channels Initiative in collaboration with various government entities, marking a transformative step towards a unified, user-centric digital government model. The initiative aims to simplify access to services for residents, businesses and visitors through seamless, integrated platforms. The launch took place in the presence of His Excellency Abdulla Mohammed Al Basti, Secretary General of The Executive Council of Dubai, and His Excellency Hamad Obaid Al Mansoori, Director General of Digital Dubai. \This milestone follows the approval of the initiative by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, in February 2025. The initiative envisions the provision of government services through seven specialised and unified platforms: Dubai Now for individuals, Invest in Dubai for businesses, Visit Dubai for tourism, alongside four sector-specific platforms covering transportation, justice, construction, and trade. Digital Dubai is leading this initiative in line with its mandate to oversee Shared Digital Channels. The initiative supports the city's strategy to digitalise life and strengthen Dubai's position among the world's top three cities in digital, human-centred service delivery, and contributes to achieving the goals of the 360 Services Policy by transforming service delivery channels into 100% unified and integrated platforms. On this occasion, His Excellency Abdulla Mohammed Al Basti, Secretary General of The Executive Council of Dubai, affirmed that the government work system—guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council—places the customer at the heart of comprehensive and continuous development. This is achieved through the design of proactive service experiences that anticipate future needs and meet evolving expectations, reinforcing Dubai's position as a global leader in government services. His Excellency added: 'The 'Shared Digital Channels' initiative, approved by His Highness Sheikh Hamdan bin Mohammed earlier this year, reflects Dubai Government's commitment to delivering a seamless, integrated digital experience through dedicated, round-the-clock platforms—cementing the emirate's status as a global hub for technology and innovation in service of people and in attracting high-quality investments.' Commenting on the initiative, His Excellency Mattar Al Tayer, Director General, Chairman of the Board of Executive Directors of Dubai's Roads and Transport Authority (RTA), stated: 'Digital channels have become the primary means through which customers access a wide array of government services and process their transactions. This underscores the critical importance of developing shared digital platforms and advancing integration among government entities. Customers increasingly perceive the government as a single, connected entity capable of fulfilling their needs through one or a small number of unified platforms, without the need to navigate multiple channels and service windows.' He added: 'The Shared Mobility Channel, Dubai's Unified Gateway for City-Wide Mobility Services, ensures seamless access to all modes of transport, whether public or private. Mobility services remain a cornerstone of government offerings with public transport, shared mobility, and taxis serving 747.1 million riders in 2024. The city is home to 2.5 million registered vehicles, while nol cards have surpassed 39 million in circulation. The new platform enhances the customer experience by providing streamlined access to both government and private sector services through a single, intuitive interface that supports integration and leverages emerging technologies.' His Excellency Helal Saeed Almarri, Director General of the Dubai Department of Economy and Tourism, said: 'Dubai's digital transformation reflects the foresight of our leadership and the clarity of vision that has consistently placed our city ahead of global trends. This journey is not only about adopting technology—it is about creating time, building trust, and unlocking opportunity at every level of society and the economy. 'The launch of the Shared Digital Channels Initiative marks a strategic leap forward—ensuring that government services are not only world-class in functionality, but seamlessly integrated into daily life, fully aligned with the leadership's ambition for a digital- first, human-centred future'. 'As we advance the goals of the Dubai Economic Agenda D33, our focus remains on creating systems that are intuitive, scalable, and responsive—designed to enable businesses to grow faster, residents to enjoy greater convenience, and talent to thrive in an environment defined by innovation. This is how we reinforce Dubai's position as the global epicentre of opportunity, and the best place in the world to live, work, and build the future.' His Excellency Hamad Obaid Al Mansoori, Director General of Digital Dubai, commented: " Digital channels have consistently been a key driver of our success in recent years, an achievement made possible by the collective efforts of all stakeholders. Inspired by our leadership, we believe that every success should serve as a stepping stone towards even greater progress. Today, we are called to innovate and introduce initiatives that drive a transformative leap in Shared Digital Channels, reinforcing the vision of a fully integrated digital lifestyle. By harnessing cutting-edge technologies, including artificial intelligence, we can deliver services and digital city experiences that are proactive, predictive, and seamlessly integrated." Al Mansoori added: "We are currently advancing the development of Shared Digital Channels guided by a well-defined roadmap, to enhance their impact in simplifying people's lives and driving the digital economy. Our goal is to capitalise on the technologies, ideas, and accumulated expertise at our disposal, while creating new solutions and initiatives that position the shared digital ecosystem as a flagship initiative of the next phase of transformation. This will simplify people's lives and propel the digital economy forward in support of the Dubai Economic Agenda D33. I am confident that what lies ahead will exceed all that has come before, driven by the enduring spirit of collaboration and unity that has always defined our journey—and will continue to guide us into the future.' His Excellency Eng. Marwan Ahmed bin Ghalita, Acting Director General of Dubai Municipality, highlighted the importance of shared digital channels in building a comprehensive digital ecosystem. He stated: 'Today, Dubai — guided by the vision of its leadership and the collaboration of its institutions — presents to the world a model of future cities that inspire and delight both residents and visitors, offering an attractive environment for living, working, and investing. Shared digital channels play a vital role in this context, facilitating access to services in a coordinated and seamless manner through integrated data exchange within an interconnected government framework. We are confident that enhancing this experience will mark a significant shift in service delivery across Dubai, capitalising on advanced digital technologies and the extensive expertise of Dubai's skilled workforce in various sectors.' His Excellency Prof. Saif Ghanem Al Suwaidi, Director General of Dubai Courts, affirmed that the shared digital channels add a vital dimension to the quality of life in Dubai. He stated: 'The ease of access to services is a key criterion for modern and future cities. Dubai, which has long excelled in this area through its pioneering journey, is now advancing to a new and advanced phase through this initiative. This step is a clear expression of the leadership's vision and proactive efforts to anticipate and shape the future in a manner that serves people across all sectors — with justice and judiciary at the forefront, benefiting from cross-sectoral integration within a unified and comprehensive government system.' His Excellency Sultan Ahmed bin Sulayem, Group Chairman and Chief Executive Officer, DP World, stated: 'Unifying service and digital experience channels is essential to accelerating economic activity in Dubai. It streamlines processes, saves time and resources, and drives greater efficiency and productivity across sectors. At a broader level, this milestone enhances Dubai's attractiveness to investors by providing a robust and supportive ecosystem for economic and commercial growth. Developing the Shared Digital Channels Initiative is a key priority, and we are fully committed to contributing meaningfully, in line with our role in enabling and facilitating trade and commerce across Dubai.' His Excellency added: 'The unified logistics and trade channel marks a significant advancement in strengthening Dubai's competitiveness in the cross-border trade and logistics sectors. This can be accomplished through collaboration between government agencies and private sector companies and establishing a comprehensive digital ecosystem that covers every stage of commercial and logistical operations within a unified framework. This initiative supports the objectives of the Dubai Economic Agenda D33, which aims to increase the emirate's external trade volume over the next decade to AED25.6 trillion, while reinforcing Dubai's position as one of the world's top five logistics hubs.' Approved by His Highness Sheikh Hamdan, the initiative represents a significant milestone towards building a future-ready digital ecosystem for the city — one that improves quality of life, attracts global enterprises, and fosters innovation in service delivery—creating smarter, more seamless digital experiences that simplify life for individuals and businesses alike. The initiative aims to deliver personalised, proactive services by creating a unified digital customer profile across platforms. It aims to streamline user journeys through process optimisation, offering seamless and interactive experiences. It focuses on integrating public and private sector services, ensuring full interoperability across digital channels, while maintaining the highest standards of cybersecurity and data governance. The Shared Digital Channels Initiative is envisioned to set a new benchmark in customer experience—offering high-quality, accessible, and frictionless digital services powered by advanced technologies such as artificial intelligence. This initiative supports the development of an exceptional digital service ecosystem, making it easier for all user segments to access a wide range of services. Ultimately, all services provided by the Government of Dubai will be delivered through these seven unified channels—eliminating the need to navigate multiple platforms or providers. Other key objectives include enhancing operational efficiency, promoting sustainability by optimising resource usage, eliminating redundancy, and leveraging data-driven insights to anticipate trends, address issues proactively, and streamline service delivery. Follow Emirates 24|7 on Google News.
Al Etihad
11-05-2025
- Business
- Al Etihad
Dubai launches Shared Digital Channels Initiative, advancing integrated user-centred digital governance
11 May 2025 18:50 DUBAI (WAM) Dubai has launched the Shared Digital Channels Initiative in collaboration with various government entities, marking a transformative step towards a unified, user-centric digital government initiative aims to simplify access to services for residents, businesses, and visitors through seamless, integrated launch took place in the presence of Abdulla Mohammed Al Basti, Secretary-General of The Executive Council of Dubai, and Hamad Obaid Al Mansoori, Director-General of Digital milestone follows the approval of the initiative by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai, in February initiative envisions the provision of government services through seven specialised and unified platforms: Dubai Now for individuals, Invest in Dubai for businesses, Visit Dubai for tourism, alongside four sector-specific platforms covering transportation, justice, construction, and Dubai is leading this initiative in line with its mandate to oversee Shared Digital Channels. The initiative supports the city's strategy to digitalise life and strengthen Dubai's position among the world's top three cities in digital, human-centred service delivery, and contributes to achieving the goals of the 360 Services Policy by transforming service delivery channels into 100 percent unified and integrated this occasion, Al Basti affirmed that the government work system—guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, and the directives of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council—places the customer at the heart of comprehensive and continuous development. This is achieved through the design of proactive service experiences that anticipate future needs and meet evolving expectations, reinforcing Dubai's position as a global leader in government added, 'The 'Shared Digital Channels' initiative, approved by His Highness Sheikh Hamdan bin Mohammed earlier this year, reflects Dubai Government's commitment to delivering a seamless, integrated digital experience through dedicated, round-the-clock platforms—cementing the emirate's status as a global hub for technology and innovation in service of people and in attracting high-quality investments.'Commenting on the initiative, Director-General, Chairman of the Board of Executive Directors of Dubai's Roads and Transport Authority (RTA), Mattar Al Tayer, stated, 'Digital channels have become the primary means through which customers access a wide array of government services and process their transactions. This underscores the critical importance of developing shared digital platforms and advancing integration among government entities. Customers increasingly perceive the government as a single, connected entity capable of fulfilling their needs through one or a small number of unified platforms, without the need to navigate multiple channels and service windows.'He added, 'The Shared Mobility Channel, Dubai's Unified Gateway for City-Wide Mobility Services, ensures seamless access to all modes of transport, whether public or private. Mobility services remain a cornerstone of government offerings with public transport, shared mobility, and taxis serving 747.1 million riders in 2024. The city is home to 2.5 million registered vehicles, while nol cards have surpassed 39 million in circulation. The new platform enhances the customer experience by providing streamlined access to both government and private sector services through a single, intuitive interface that supports integration and leverages emerging technologies.'Director-General of the Dubai Department of Economy and Tourism, Helal Saeed Almarri, said, 'Dubai's digital transformation reflects the foresight of our leadership and the clarity of vision that has consistently placed our city ahead of global trends. This journey is not only about adopting technology—it is about creating time, building trust, and unlocking opportunity at every level of society and the economy.'The launch of the Shared Digital Channels Initiative marks a strategic leap forward—ensuring that government services are not only world-class in functionality, but seamlessly integrated into daily life, fully aligned with the leadership's ambition for a digital- first, human-centred future.''As we advance the goals of the Dubai Economic Agenda D33, our focus remains on creating systems that are intuitive, scalable, and responsive—designed to enable businesses to grow faster, residents to enjoy greater convenience, and talent to thrive in an environment defined by innovation. This is how we reinforce Dubai's position as the global epicentre of opportunity, and the best place in the world to live, work, and build the future.'Al Mansoori commented, " Digital channels have consistently been a key driver of our success in recent years, an achievement made possible by the collective efforts of all stakeholders. Inspired by our leadership, we believe that every success should serve as a stepping stone towards even greater progress. Today, we are called to innovate and introduce initiatives that drive a transformative leap in Shared Digital Channels, reinforcing the vision of a fully integrated digital lifestyle. By harnessing cutting-edge technologies, including artificial intelligence, we can deliver services and digital city experiences that are proactive, predictive, and seamlessly integrated."Al Mansoori added, "We are currently advancing the development of Shared Digital Channels guided by a well-defined roadmap, to enhance their impact in simplifying people's lives and driving the digital economy. Our goal is to capitalise on the technologies, ideas, and accumulated expertise at our disposal, while creating new solutions and initiatives that position the shared digital ecosystem as a flagship initiative of the next phase of transformation. This will simplify people's lives and propel the digital economy forward in support of the Dubai Economic Agenda D33. I am confident that what lies ahead will exceed all that has come before, driven by the enduring spirit of collaboration and unity that has always defined our journey—and will continue to guide us into the future.'Acting Director-General of Dubai Municipality, Marwan Ahmed bin Ghalita, highlighted the importance of shared digital channels in building a comprehensive digital stated, 'Today, Dubai — guided by the vision of its leadership and the collaboration of its institutions — presents to the world a model of future cities that inspire and delight both residents and visitors, offering an attractive environment for living, working, and investing. Shared digital channels play a vital role in this context, facilitating access to services in a coordinated and seamless manner through integrated data exchange within an interconnected government framework. We are confident that enhancing this experience will mark a significant shift in service delivery across Dubai, capitalising on advanced digital technologies and the extensive expertise of Dubai's skilled workforce in various sectors.'Director-General of Dubai Courts, Prof. Saif Ghanem Al Suwaidi, affirmed that the shared digital channels add a vital dimension to the quality of life in Dubai. He stated, 'The ease of access to services is a key criterion for modern and future cities. Dubai, which has long excelled in this area through its pioneering journey, is now advancing to a new and advanced phase through this initiative. This step is a clear expression of the leadership's vision and proactive efforts to anticipate and shape the future in a manner that serves people across all sectors — with justice and judiciary at the forefront, benefiting from cross-sectoral integration within a unified and comprehensive government system.'Group Chairman and Chief Executive Officer, DP World, Sultan Ahmed bin Sulayem, stated, 'Unifying service and digital experience channels is essential to accelerating economic activity in Dubai. It streamlines processes, saves time and resources, and drives greater efficiency and productivity across sectors. At a broader level, this milestone enhances Dubai's attractiveness to investors by providing a robust and supportive ecosystem for economic and commercial growth. Developing the Shared Digital Channels Initiative is a key priority, and we are fully committed to contributing meaningfully, in line with our role in enabling and facilitating trade and commerce across Dubai.'He added, 'The unified logistics and trade channel marks a significant advancement in strengthening Dubai's competitiveness in the cross-border trade and logistics sectors. This can be accomplished through collaboration between government agencies and private sector companies and establishing a comprehensive digital ecosystem that covers every stage of commercial and logistical operations within a unified framework. This initiative supports the objectives of the Dubai Economic Agenda D33, which aims to increase the emirate's external trade volume over the next decade to Dh25.6 trillion, while reinforcing Dubai's position as one of the world's top five logistics hubs.'Approved by H.H. Sheikh Hamdan bin Mohammed, the initiative represents a significant milestone towards building a future-ready digital ecosystem for the city — one that improves quality of life, attracts global enterprises, and fosters innovation in service delivery—creating smarter, more seamless digital experiences that simplify life for individuals and businesses initiative aims to deliver personalised, proactive services by creating a unified digital customer profile across aims to streamline user journeys through process optimisation, offering seamless and interactive focuses on integrating public and private sector services, ensuring full interoperability across digital channels, while maintaining the highest standards of cybersecurity and data Shared Digital Channels Initiative is envisioned to set a new benchmark in customer experience—offering high-quality, accessible, and frictionless digital services powered by advanced technologies such as artificial initiative supports the development of an exceptional digital service ecosystem, making it easier for all user segments to access a wide range of all services provided by the Government of Dubai will be delivered through these seven unified channels—eliminating the need to navigate multiple platforms or key objectives include enhancing operational efficiency, promoting sustainability by optimising resource usage, eliminating redundancy, and leveraging data-driven insights to anticipate trends, address issues proactively, and streamline service delivery.
