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Road fatalities in Dubai down from 21.7 per 100,000 people in 2007 to 1.8 in 2024
Road fatalities in Dubai down from 21.7 per 100,000 people in 2007 to 1.8 in 2024

Zawya

time14-04-2025

  • Automotive
  • Zawya

Road fatalities in Dubai down from 21.7 per 100,000 people in 2007 to 1.8 in 2024

DUBAI: Mattar Al Tayer, Director General, Chairman of the Board of Executive Directors at the Roads and Transport Authority (RTA), and Lieutenant General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, held a coordination meeting to explore ways to strengthen collaboration across shared areas of responsibility, particularly traffic safety and transport security. The meeting reviewed the progress of the implementation plan for the Dubai Traffic Safety Strategy 2022–2026, road safety performance indicators for 2024, and the initiative to establish a Personal Mobility Monitoring Unit, including the registration framework for electric scooters. Mattar Al Tayer praised the strategic partnership between the RTA and Dubai Police General Headquarters, highlighting the ongoing collaboration and strong team spirit that led to the successful execution of 53 joint initiatives and programs in 2024, playing a key role in achieving the strategy's fatality reduction targets. He underscored the importance of maintaining momentum to achieve targets of the approved performance indicators of the Dubai Traffic Safety Strategy 2022–2026 and realising its 'Zero Fatalities' vision, to position Dubai as a global benchmark for road safety. He also reaffirmed RTA's commitment to enhancing safety across all public transport and personal mobility services, while continuing to develop effective awareness and education platforms for all road users in the Emirate. Lieutenant General Abdullah Khalifa Al Marri commended the strategic partnership between Dubai Police General Headquarters and RTA, aimed at strengthening joint efforts that enhance safety, security, and well-being for citizens, residents, and visitors. He praised the joint teams for their active coordination in advancing road safety and traffic enforcement throughout the Emirate. He confirmed that continued efforts to implement the Dubai Traffic Safety Strategy had resulted in a reduction of more than 90% in traffic fatalities and incidents over 18 years from 2007 to 2024. 'Awareness campaigns play a vital role in achieving these results. Targeted messaging on traffic safety laws and regulations has engaged all segments of society,' said Al Marri. He added: 'A total of eight awareness campaigns reached over 255,000 individuals. More than 24 educational videos—highlighting the severe consequences of traffic violations, including injuries and fatalities—were produced, gaining over 117 million views. These outcomes highlight the effectiveness of awareness in promoting road safety and encouraging compliance.' The meeting also reviewed enforcement efforts aimed at improving compliance. Over 145,000 violations were recorded involving delivery motorcycles, while violations involving bicycles and e-scooters totalled nearly 40,000. Approximately 60,000 pedestrian violations were also registered. Authorities impounded around 24,000 vehicles, nearly 4,000 delivery motorcycles, and more than 54,000 personal mobility devices. Participants reviewed the 53 initiatives implemented under the Dubai Traffic Safety Strategy, across four key pillars: 21 in road and vehicle engineering, 16 in systems and management, 11 in traffic awareness, and 5 in enforcement. Performance indicators showed remarkable improvement, including a decline in road fatalities from 21.7 per 100,000 people in 2007 to 1.8 in 2024. Pedestrian fatalities dropped from 9.5 to 0.3, and the combined rate of fatalities and serious injuries declined from 36.2 to just 4, The death rate per 10,000 registered vehicles also fell from 4.2 to 0.45, Enforcement efforts were expanded to enhance compliance in areas such as pedestrian crossings, high-risk violations, and the safe use of motorcycles, bicycles, and electric scooters. The meeting also discussed initiatives under the road engineering pillar, including the assessment and improvement of 23 high-risk locations with recurring incidents, the installation of 54 raised pedestrian crossings, and upgrades at multiple sites to enhance the safety of soft mobility users. Work is also underway to develop a smart management system for public transport drivers to improve safety within the sector. Joint efforts between RTA and Dubai Police included 19 site visits to truck rest areas and 85 awareness workshops and field visits targeting delivery riders, engaging over 15,000 drivers. Additional pedestrian safety campaigns reached more than 10,000 workers and vehicle drivers. Under the systems and management pillar, Dubai introduced the law governing autonomous vehicle operations and its executive regulations. The high-frequency incident location tracking system has been upgraded, and work continues to upgrade the traffic incident reporting platform. The two entities explored opportunities to strengthen traffic enforcement and expand awareness campaigns targeting truck and motorcycle drivers. Trucks currently account for around 30% of total traffic volume on some major Dubai roads, while motorcycles represent about 4% of registered vehicles. It was agreed to launch inspection and awareness campaigns on external roads, monitor compliance with truck movement restrictions on parts of Sheikh Mohammed bin Zayed and Emirates Roads, introduce and enforce a quality framework for delivery operations, and enhance training and licensing programmes for motorcycle delivery riders. The two parties also addressed the rise in the use of personal mobility devices. Bicycle trips increased from 44 million in 2023 to 46.6 million in 2024, representing 5% growth, while e-scooter trips rose from 30 million to 32.3 million over the same period, with an increase of 8.7%. First- and last-mile trips accounted for 1.7% of e-scooter use and 1.4% of bicycle use. To enhance traffic safety on dedicated tracks and ensure adherence to safety standards, both parties agreed to establish a dedicated Personal Mobility Monitoring Unit. The unit will oversee compliance, regulate traffic flow on cycling lanes, and raise public awareness of safe usage protocols. Violators will be subject to the applicable penalties. Personnel will also be deployed to monitor activity across bicycle lanes and key streets connecting soft mobility zones. RTA presented its Roads and Transport Plan 2030, structured around four key pillars: The first pillar focuses on road infrastructure, comprising 39 strategic projects that include the development and enhancement of major corridors. Highlights include the upgrade of Latifa bint Hamdan Street (from Al Khail Road to Emirates Road), and improvements to Hessa Street , Al MeydanStreet, Al Mustaqbal Street, and the Trade Centre Roundabout. Additional enhancements target Al Wasl, Jumeirah, Umm Suqeim, Al Qudra, Al Fay, and Al Safa Roads—particularly the section between Sheikh Zayed Road and Al Wasl Road. The second pillar addresses transport policy, with several measures adopted to improve traffic flow. These include flexible working hours, remote work policies, dedicated bus lanes, school transport reforms, dynamic pricing for tolls and parking, and expanded truck movement restrictions. The third pillar covers public transport development. Key projects include the construction of the Dubai Metro Blue Line, feasibility studies for suspended transit systems, expansion of dedicated lanes for buses and taxis, and enhancement of both the public bus network and marine transport infrastructure. The fourth pillar focuses on smart traffic systems. RTA has launched Phase 2 of the Intelligent Traffic Systems (ITS) project, targeting 100% network coverage across Dubai. The initiative also includes upgrading the traffic incident management and emergency response system and improving the efficiency of signalised intersections.

RTA announces Personal Mobility Monitoring Unit
RTA announces Personal Mobility Monitoring Unit

TAG 91.1

time13-04-2025

  • TAG 91.1

RTA announces Personal Mobility Monitoring Unit

Dubai's Road and Transport Authority (RTA) and Dubai Police have agreed to establish a dedicated Personal Mobility Monitoring Unit to oversee compliance, regulate traffic flow on cycling lanes, and raise public awareness of safe usage protocols when using e-scooters and bicycles. During a meeting the two parties addressed the rise in the use of personal mobility devices. Bicycle trips increased from 44 million in 2023 to 46.6 million in 2024, representing five per cent growth, while e-scooter trips rose from 30 million to 32.3 million over the same period, with an increase of 8.7 per cent. First-and last-mile trips accounted for 1.7 per cent of e-scooter use and 1.4 per cent of bicycle use. Personal mobility device violators will be subject to the applicable penalties. Personnel will also be deployed to monitor activity across bicycle lanes and key streets connecting soft mobility zones. Mattar Al Tayer, Director General, Chairman of the Board of Executive Directors at the RTA ,and Lieutenant General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, held a coordination meeting to explore ways to strengthen collaboration across shared areas of responsibility, particularly traffic safety and transport security. The meeting reviewed the progress of the implementation plan for the Dubai Traffic Safety Strategy 2022–2026, road safety performance indicators for 2024, and the initiative to establish a Personal Mobility Monitoring Unit, including the registration framework for electric scooters. Al Tayer praised the strategic partnership between the RTA and Dubai Police General Headquarters, highlighting the ongoing collaboration and strong team spirit that led to the successful execution of 53 joint initiatives and programs in 2024, playing a key role in achieving the strategy's fatality reduction targets. He underscored the importance of maintaining momentum to achieve targets of the approved performance indicators of the Dubai Traffic Safety Strategy 2022–2026 and realising its 'Zero Fatalities' vision, to position Dubai as a global benchmark for road safety. His Excellency also reaffirmed RTA's commitment to enhancing safety across all public transport and personal mobility services, while continuing to develop effective awareness and education platforms for all road users in the Emirate. Lieutenant General Abdullah Khalifa Al Marri commended the strategic partnership between Dubai Police General Headquarters and RTA, aimed at strengthening joint efforts that enhance safety, security, and well-being for citizens, residents, and visitors. He praised the joint teams for their active coordination in advancing road safety and traffic enforcement throughout the Emirate. He confirmed that continued efforts to implement the Dubai Traffic Safety Strategy had resulted in a reduction of more than 90 per cent in traffic fatalities and incidents over 18 years from 2007 to 2024. 'A total of eight awareness campaigns reached over 255,000 individuals. More than 24 educational videos—highlighting the severe consequences of traffic violations, including injuries and fatalities—were produced, gaining over 117 million views. These outcomes highlight the effectiveness of awareness in promoting road safety and encouraging compliance.' He said. The meeting also reviewed enforcement efforts aimed at improving compliance. Over 145,000 violations were recorded involving delivery motorcycles, while violations involving bicycles and e-scooters totalled nearly 40,000. Approximately 60,000 pedestrian violations were also registered. Authorities impounded around 24,000 vehicles, nearly 4,000 delivery motorcycles, and more than 54,000 personal mobility devices. Participants reviewed the 53 initiatives implemented under the Dubai Traffic Safety Strategy, across four key pillars: 21 in road and vehicle engineering, 16 in systems and management, 11 in traffic awareness, and 5 in enforcement. Performance indicators showed remarkable improvement, including a decline in road fatalities from 21.7 per 100,000 people in 2007 to 1.8 in 2024. Pedestrian fatalities dropped from 9.5 to 0.3, and the combined rate of fatalities and serious injuries declined from 36.2 to just four, the death rate per 10,000 registered vehicles also fell from 4.2 to 0.45, Enforcement efforts were expanded to enhance compliance in areas such as pedestrian crossings, high-risk violations, and the safe use of motorcycles, bicycles, and electric scooters. The meeting also discussed initiatives under the road engineering pillar, including the assessment and improvement of 23 high-risk locations with recurring incidents, the installation of 54 raised pedestrian crossings, and upgrades at multiple sites to enhance the safety of soft mobility users. Work is also underway to develop a smart management system for public transport drivers to improve safety within the sector. Joint efforts between RTA and Dubai Police included 19 site visits to truck rest areas and 85 awareness workshops and field visits targeting delivery riders, engaging over 15,000 drivers. Additional pedestrian safety campaigns reached more than 10,000 workers and vehicle drivers. Under the systems and management pillar, Dubai introduced the law governing autonomous vehicle operations and its executive regulations. The high-frequency incident location tracking system has been upgraded, and work continues to upgrade the traffic incident reporting platform. The two entities explored opportunities to strengthen traffic enforcement and expand awareness campaigns targeting truck and motorcycle drivers. Trucks currently account for around 30 per cent of total traffic volume on some major Dubai roads, while motorcycles represent about four per cent of registered vehicles. It was agreed to launch inspection and awareness campaigns on external roads, monitor compliance with truck movement restrictions on parts of Sheikh Mohammed bin Zayed and Emirates Roads, introduce and enforce a quality framework for delivery operations, and enhance training and licensing programmes for motorcycle delivery riders. RTA presented its Roads and Transport Plan 2030, structured around four key pillars: The first pillar focuses on road infrastructure, comprising 39 strategic projects that include the development and enhancement of major corridors. Highlights include the upgrade of Latifa bint Hamdan Street (from Al Khail Road to Emirates Road), and improvements to Hessa Street , Al MeydanStreet, Al Mustaqbal Street, and the Trade Centre Roundabout. Additional enhancements target Al Wasl, Jumeirah, Umm Suqeim, Al Qudra, Al Fay, and Al Safa Roads—particularly the section between Sheikh Zayed Road and Al Wasl Road. The second pillar addresses transport policy, with several measures adopted to improve traffic flow. These include flexible working hours, remote work policies, dedicated bus lanes, school transport reforms, dynamic pricing for tolls and parking, and expanded truck movement restrictions. The third pillar covers public transport development. Key projects include the construction of the Dubai Metro Blue Line, feasibility studies for suspended transit systems, expansion of dedicated lanes for buses and taxis, and enhancement of both the public bus network and marine transport infrastructure. The fourth pillar focuses on smart traffic systems. RTA has launched Phase 2 of the Intelligent Traffic Systems (ITS) project, targeting 100 per cent network coverage across Dubai. The initiative also includes upgrading the traffic incident management and emergency response system and improving the efficiency of signalised intersections.

RTA announces Personal Mobility Monitoring Unit
RTA announces Personal Mobility Monitoring Unit

Dubai Eye

time13-04-2025

  • Dubai Eye

RTA announces Personal Mobility Monitoring Unit

Dubai's Road and Transport Authority (RTA) and Dubai Police have agreed to establish a dedicated Personal Mobility Monitoring Unit to oversee compliance, regulate traffic flow on cycling lanes, and raise public awareness of safe usage protocols when using e-scooters and bicycles. During a meeting the two parties addressed the rise in the use of personal mobility devices. Bicycle trips increased from 44 million in 2023 to 46.6 million in 2024, representing five per cent growth, while e-scooter trips rose from 30 million to 32.3 million over the same period, with an increase of 8.7 per cent. First-and last-mile trips accounted for 1.7 per cent of e-scooter use and 1.4 per cent of bicycle use. Personal mobility device violators will be subject to the applicable penalties. Personnel will also be deployed to monitor activity across bicycle lanes and key streets connecting soft mobility zones. Mattar Al Tayer, Director General, Chairman of the Board of Executive Directors at the RTA ,and Lieutenant General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, held a coordination meeting to explore ways to strengthen collaboration across shared areas of responsibility, particularly traffic safety and transport security. The meeting reviewed the progress of the implementation plan for the Dubai Traffic Safety Strategy 2022–2026, road safety performance indicators for 2024, and the initiative to establish a Personal Mobility Monitoring Unit, including the registration framework for electric scooters. Al Tayer praised the strategic partnership between the RTA and Dubai Police General Headquarters, highlighting the ongoing collaboration and strong team spirit that led to the successful execution of 53 joint initiatives and programs in 2024, playing a key role in achieving the strategy's fatality reduction targets. He underscored the importance of maintaining momentum to achieve targets of the approved performance indicators of the Dubai Traffic Safety Strategy 2022–2026 and realising its 'Zero Fatalities' vision, to position Dubai as a global benchmark for road safety. His Excellency also reaffirmed RTA's commitment to enhancing safety across all public transport and personal mobility services, while continuing to develop effective awareness and education platforms for all road users in the Emirate. Lieutenant General Abdullah Khalifa Al Marri commended the strategic partnership between Dubai Police General Headquarters and RTA, aimed at strengthening joint efforts that enhance safety, security, and well-being for citizens, residents, and visitors. He praised the joint teams for their active coordination in advancing road safety and traffic enforcement throughout the Emirate. He confirmed that continued efforts to implement the Dubai Traffic Safety Strategy had resulted in a reduction of more than 90 per cent in traffic fatalities and incidents over 18 years from 2007 to 2024. 'A total of eight awareness campaigns reached over 255,000 individuals. More than 24 educational videos—highlighting the severe consequences of traffic violations, including injuries and fatalities—were produced, gaining over 117 million views. These outcomes highlight the effectiveness of awareness in promoting road safety and encouraging compliance.' He said. The meeting also reviewed enforcement efforts aimed at improving compliance. Over 145,000 violations were recorded involving delivery motorcycles, while violations involving bicycles and e-scooters totalled nearly 40,000. Approximately 60,000 pedestrian violations were also registered. Authorities impounded around 24,000 vehicles, nearly 4,000 delivery motorcycles, and more than 54,000 personal mobility devices. Participants reviewed the 53 initiatives implemented under the Dubai Traffic Safety Strategy, across four key pillars: 21 in road and vehicle engineering, 16 in systems and management, 11 in traffic awareness, and 5 in enforcement. Performance indicators showed remarkable improvement, including a decline in road fatalities from 21.7 per 100,000 people in 2007 to 1.8 in 2024. Pedestrian fatalities dropped from 9.5 to 0.3, and the combined rate of fatalities and serious injuries declined from 36.2 to just four, the death rate per 10,000 registered vehicles also fell from 4.2 to 0.45, Enforcement efforts were expanded to enhance compliance in areas such as pedestrian crossings, high-risk violations, and the safe use of motorcycles, bicycles, and electric scooters. The meeting also discussed initiatives under the road engineering pillar, including the assessment and improvement of 23 high-risk locations with recurring incidents, the installation of 54 raised pedestrian crossings, and upgrades at multiple sites to enhance the safety of soft mobility users. Work is also underway to develop a smart management system for public transport drivers to improve safety within the sector. Joint efforts between RTA and Dubai Police included 19 site visits to truck rest areas and 85 awareness workshops and field visits targeting delivery riders, engaging over 15,000 drivers. Additional pedestrian safety campaigns reached more than 10,000 workers and vehicle drivers. Under the systems and management pillar, Dubai introduced the law governing autonomous vehicle operations and its executive regulations. The high-frequency incident location tracking system has been upgraded, and work continues to upgrade the traffic incident reporting platform. The two entities explored opportunities to strengthen traffic enforcement and expand awareness campaigns targeting truck and motorcycle drivers. Trucks currently account for around 30 per cent of total traffic volume on some major Dubai roads, while motorcycles represent about four per cent of registered vehicles. It was agreed to launch inspection and awareness campaigns on external roads, monitor compliance with truck movement restrictions on parts of Sheikh Mohammed bin Zayed and Emirates Roads, introduce and enforce a quality framework for delivery operations, and enhance training and licensing programmes for motorcycle delivery riders. RTA presented its Roads and Transport Plan 2030, structured around four key pillars: The first pillar focuses on road infrastructure, comprising 39 strategic projects that include the development and enhancement of major corridors. Highlights include the upgrade of Latifa bint Hamdan Street (from Al Khail Road to Emirates Road), and improvements to Hessa Street , Al MeydanStreet, Al Mustaqbal Street, and the Trade Centre Roundabout. Additional enhancements target Al Wasl, Jumeirah, Umm Suqeim, Al Qudra, Al Fay, and Al Safa Roads—particularly the section between Sheikh Zayed Road and Al Wasl Road. The second pillar addresses transport policy, with several measures adopted to improve traffic flow. These include flexible working hours, remote work policies, dedicated bus lanes, school transport reforms, dynamic pricing for tolls and parking, and expanded truck movement restrictions. The third pillar covers public transport development. Key projects include the construction of the Dubai Metro Blue Line, feasibility studies for suspended transit systems, expansion of dedicated lanes for buses and taxis, and enhancement of both the public bus network and marine transport infrastructure. The fourth pillar focuses on smart traffic systems. RTA has launched Phase 2 of the Intelligent Traffic Systems (ITS) project, targeting 100 per cent network coverage across Dubai. The initiative also includes upgrading the traffic incident management and emergency response system and improving the efficiency of signalised intersections.

RTA and Dubai Police Launch Second Edition of 'Delivery Service Excellence Award'
RTA and Dubai Police Launch Second Edition of 'Delivery Service Excellence Award'

Emirates 24/7

time18-02-2025

  • Automotive
  • Emirates 24/7

RTA and Dubai Police Launch Second Edition of 'Delivery Service Excellence Award'

The Roads and Transport Authority (RTA) and Dubai Police General Headquarters have launched the second edition of the Delivery Service Excellence Award. Registration is open from 19th February to 31st May 2025. The award fosters competition among delivery service companies, enhance service quality and excellence, and promote road safety and compliance with traffic regulations. The award comprises three categories: Companies, Drivers, and Partners. It recognises the top three companies in delivery services, the top three companies operating through smart platforms and applications, and the best strategic partner. Additionally, the award will honour the top 200 delivery service drivers. Ahmed Mahboub, CEO of the Licensing Agency at RTA, expressed his delight at the success of the award's inaugural edition, as reflected in the high number of submissions from both companies and drivers. He emphasised the award's role as a key motivator, driving participants to enhance their daily performance while ensuring compliance with global best practices and standards, ultimately contributing to the improvement of the quality of life in the emirate. "The award aligns with Dubai's Safety Strategy, reinforcing efforts to establish a 'Safe City' and reduce road accidents. It underscores the commitment of stakeholders to fostering excellence in the delivery service sector. Moreover, the award acts as a driving force, motivating participants to uphold the highest standards of professionalism while fostering a positive work environment," added Mahboub. Mahboub also highlighted the sustained growth of the delivery service sector in recent years, driven by rising demand from individuals and businesses. He urged companies and specialised institutions to actively engage in the award by nominating either their organisation or their delivery drivers. Strategic Partnership Major General Saif Muhair Al Mazrouei, Director of the General Department of Traffic at Dubai Police, underscored the vital role of specialised awards and initiatives in enhancing safety and service quality within the delivery sector. He stressed the importance of such programmes in driving continuous improvement among drivers and business owners, encouraging them to raise service standards in a competitive and motivating environment. He explained that these initiatives went beyond enforcing traffic regulations, as they also promoted positive driving behaviour and instilled a culture of safety within the community, ultimately benefiting all road users. Al Mazrouei added: 'These awards provide genuine opportunities for companies to enhance road safety practices and implement internationally recognised standards to safeguard the well-being of drivers and other road users. They play a pivotal role in raising driver awareness, encouraging responsible and safe driving, and inspiring companies to optimise operations and adopt advanced safety technologies. 'Violations of safety regulations, such as failing to wear protective gear or engaging in reckless driving, remain among the primary causes of serious traffic accidents. Therefore, we view these initiatives as a crucial step towards strengthening public-private collaboration. Dubai Police remain committed to enhancing road safety awareness through campaigns, workshops, and training sessions for drivers, while also adopting advanced technologies to monitor and regulate traffic. Such efforts are part of a broader strategy to ensure that Dubai maintains its reputation as one of the safest cities in the world.' Al Mazrouei reaffirmed Dubai Police's commitment to staying ahead of industry advancements, including enhancing communication with delivery service providers. He stated: 'Dubai Police will continue promoting a culture of responsible driving through specialised training programmes that improve road safety and driver performance, reduce accidents, and uphold the highest safety standards across Dubai's roads.' He urged delivery service companies to actively participate in these initiatives, emphasising that collaboration among all stakeholders would play a crucial role in fostering a safer traffic environment, protecting lives and property, and further strengthening Dubai's position as one of the world's most desirable cities to live and work. Selection Criteria For the Best Company category, selection criteria include adherence to quality, health, safety, and environmental standards, compliance with RTA regulations, integration of advanced technologies, continuous training and qualification of drivers, and contributions to enhancing customer satisfaction levels. For the Best Driver category, evaluation is based on a clean record free of complaints, violations, and accidents, along with an overall performance assessment. The aim is to motivate drivers to improve the quality of delivery services, fostering their growth within a safe and secure environment. Follow Emirates 24|7 on Google News.

Dubai: 200 'best' delivery riders, companies to be honoured; selection criteria revealed
Dubai: 200 'best' delivery riders, companies to be honoured; selection criteria revealed

Khaleej Times

time18-02-2025

  • Business
  • Khaleej Times

Dubai: 200 'best' delivery riders, companies to be honoured; selection criteria revealed

In an effort to enhance competition between delivery companies in Dubai, a new edition of the Delivery Service Excellence Award has been announced in the emirate on Tuesday. Registration of the award, which was launched by Dubai's Roads and Transport Authority (RTA) and Dubai Police General Headquarters, will be open from February 19 to May 31, RTA said in a statement. The award comprises three categories: companies, drivers, and partners. It recognises the top three companies in delivery services, the top three companies operating through smart platforms and applications, and the best strategic partner. Additionally, the award will honour the top 200 delivery service drivers. "The award aligns with Dubai's Safety Strategy, reinforcing efforts to establish a 'Safe City' and reduce road accidents. It underscores the commitment of stakeholders to fostering excellence in the delivery service sector. Moreover, the award acts as a driving force, motivating participants to uphold the highest standards of professionalism while fostering a positive work environment," Ahmed Mahboub, CEO of the Licensing Agency at RTA. Mahboub also highlighted the sustained growth of the delivery service sector in recent years, driven by rising demand from individuals and businesses. He urged companies and specialised institutions to actively engage in the award by nominating either their organisation or their delivery drivers. Major General Saif Muhair Al Mazrouei, Director of the General Department of Traffic at Dubai Police said: "Violations of safety regulations, such as failing to wear protective gear or engaging in reckless driving, remain among the primary causes of serious traffic accidents. Therefore, we view these initiatives as a crucial step towards strengthening public-private collaboration." Criteria of selection For the Best Delivery Company category, selection criteria include the following: For the Best Driver category, evaluation is based on: The aim is to motivate drivers to improve the quality of delivery services, fostering their growth within a safe and secure environment.

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