09-07-2025
- Entertainment
- Cosmopolitan
Slogan T-shirts are having a moment! Here are the 13 best ones to add to your wardrobe
OK I'm calling it — a T-shirt with a cheeky slogan has become the must-have item of the summer. You can't move at a festival without seeing a tourist style tee or tongue-in-cheek message emblazoned across someone's chest. While we have Noughties fashion icon Britney Spears and her 'Dump Him' Juicy Couture T-shirt to thank for still influencing how we dress over twenty years later, the recent resurgence could be down to London Fashion Week designer Conner Ives and his viral 'Protect The Dolls' design, worn by every celeb from Pedro Pascal to Donatella Versace. More of a protest statement than a LOL, all proceeds from the T-shirt sales will be donated directly to Trans Lifeline, a trans-led US-based charity.
If you're looking for some more light-hearted inspiration, take Jade Thirwall's recent Glastonbury 'fit (custom created by Off-White), featuring a white cropped baby tee with the phrase 'Glasto' in bold text. Nothing wrong with stating the obvious, right?
From oversized to super tight, colourful to monochromatic, embellished to asymmetric, there's a slogan T-shirt to suit everyone. The bolder the message the better — nobody is doing it quite like brands Cowboys of Habit, Sisters and Seekers and of course the OGs at Juicy Couture. Rokit and Jerks Store are the best for finding vintage gems.
Wear them with jorts, midi skirts, over a slip dress or tucked into high-waisted trousers — there's really nothing that speaking your mind doesn't go with. Check out the best ones to shop below.
