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Louis Vuitton Taps Jude Bellingham For SS26 Formalwear Campaign
English footballerJude BellinghamisLouis Vuitton's featured 'Friend of the House' for the label's Spring Summer 2026 Formalwear vision of the modern-day dandy continues to evolve in tailored workwear silhouettes and minimalist expressions of superfine sartorialism.
Following the tradition of formal menswear, beauty is in the finest details. Recognizable motifs like the interlocked LV wordmark and the brand's monogram shapes are expressed in tonal jacquards and small metallic embellishments and rivets. In one number, Bellingham wears a completely blacked-out evening suit, but upon closer inspection, the tie appears to be printed with the LV pattern, and the gold-trimmed buttons of the jacket are embossed with the logo.
Elsewhere, in a more casual number, he wears a quarter-zip knitted sweater and a charcoal workwear jacket boasting fine leather patch pockets. Throughout the look, small silver embellishments are modeled after the monogram shapes. The look also sees Bellingham sporting an elegant pair of tapered trousers creased with deep pleats. Louis Vuitton styles the ambassador with a range of sleek leather bags from the reimagined LV Aerogram line, including the Boarding Messengers, the Keepalls 50 and 35, and the Duo Pouch.
Bellingham joined Louis Vuitton as an official 'Friend of the House' in Summer 2024, a year after joining Real Madrid in 2023. Following attendance at Pharrell's earlier debut for the brand that year, the footballer grew a strong relationship with the house and its multi-hyphenate Creative Director.
'It is such a pleasure to join the Louis Vuitton family,' Bellingham said in a statement released last August. 'Since I was young, I have always been attracted to the House. I am so happy to continue building a relationship with Pharrell, whose work I truly admire.'
Louis Vuitton's Men's Spring-Summer 2026 Formalwear collection will be available in Louis Vuitton stores on August 28, 2025.
