Latest news with #Duroflex


Hindustan Times
3 days ago
- Business
- Hindustan Times
Last 2 days to grab recliners with up to 70% off: Amazon Great Freedom Festival Sale ends soon!
If lounging in comfort has been on your list, now is the moment to bring home that recliner you've been eyeing. The Amazon Great Freedom Festival Sale is down to its final 2 days, and recliner deals are turning heads. With discounts going as high as 70%, this is the right time to upgrade your space without draining your wallet. Comfort meets savings with up to 70% off recliners during Amazon Great Freedom Festival. Final hours to grab the best. From single-seaters to full recliner sofa sets perfect for any living room, options are plenty. This sale includes some of the best recliner sofas for home use, blending function with relaxed style. So if comfort, value and timing matter to you, don't miss out. The clock's ticking, and so are these offers on Amazon. Best recliner sofas to pick from Loading Suggestions... The Green Soul Flexy recliner brings full-body comfort in a space-saving design. Upholstered in soft suede, it features an electric motor that adjusts from 105° to 155° with ease. The six-layered seat structure and overstuffed padding deliver ergonomic support for daily use. Practical side pockets add function, and the heavy-duty frame ensures lasting durability. It's a great fit for compact spaces and a solid choice for a recliner sofa for home use. Loading Suggestions... The Sleepyhead RX5 recliner brings structured comfort with its three reclining modes and high-resilience Duroflex foam. Upholstered in glossy leatherette, it blends durability with a polished finish. The tufted backrest and polyfill armrests offer steady lumbar and neck support, ideal for long hours of rest. Its snug fit and manual design make it a smart pick for anyone looking to add a recliner for home use that's easy on space and style. Loading Suggestions... The Sleep Company Luxe recliner brings comfort and innovation together with its patented SmartGRID technology and motorised recline up to 150°. Designed with a unique lumbar structure, it supports posture while offering a snug, body-hugging fit. The soft suede upholstery feels breathable and plush. With smooth electric controls, it's a seamless blend of form and function, ideal for anyone looking to add the best recliner to their home setup. Loading Suggestions... The Duroflex Avalon recliner offers rocking and 360-degree swivel functions, combining movement with comfort in a compact single-seater. Upholstered in soft fabric, it uses high-resilience Duroflex foam and virgin polyester fibre to provide solid back and arm support. With three reclining positions, this recliner suits everyday lounging or a quick unwind. Designed for solo use, it's a practical and stylish addition to any recliner sofa for a home setting. Loading Suggestions... The Nilkamal Matt recliner brings casual comfort with a practical edge, featuring wide armrests and a built-in cup holder. Its manual recline function, paired with polyester upholstery and an engineered wood frame, delivers everyday ease without fuss. Webbing on the seat and back adds to the comfort level. With its compact frame and DIY assembly, this single-seater recliner fits effortlessly into a living room or cosy corner at home. Loading Suggestions... The Green Soul Comfy recliner offers plush relaxation with its six-layered seating system, balancing softness with structured support. Upholstered in breathable suede fabric, it's gentle on skin and easy to care for. With three reclining positions, it adjusts to your preferred angle for reading, lounging or sleeping. Built on a durable frame, this recliner sofa for the home is a reliable pick for everyday comfort across all age groups. Loading Suggestions... The Couch Cell Multi-ply Hazel recliner blends a solid wood frame with smooth leatherette upholstery for a low-maintenance, polished look. Its pocket spring seating adds gentle bounce, while the cushioned support keeps you relaxed for longer hours. Designed with a durable manual recline mechanism, this single-seater suits compact spaces. A practical choice for those looking to bring a recliner for home comfort without compromising on style or ease of care. Loading Suggestions... The Home Centre Helios Toledo recliner pairs comfort with simplicity in a compact, modern design. Upholstered in soft polyester fabric and supported by a sturdy wooden frame, it suits daily lounging without feeling bulky. Its lightweight build makes it easy to reposition across rooms. Ideal for a relaxed living setup, this single-seater recliner offers practical comfort for anyone looking to add a cosy seat to their home without overdoing the space. Similar articles for you Dinner sets: Top 8 picks to transform your table with style and function Best mattresses for a peaceful and comfortable sleep; Here are our top 8 picks for you Mattress matters: Find your dreamy match made in heaven; Nap like a champ! Recliner deals on Amazon: FAQs What types of recliners are available during the Amazon Sale? You'll find electric, manual, rocker, and swivel recliners in fabric, leatherette, and suede finishes across various price points and styles. Are the recliners available with installation services? Some recliners come with free installation, while others require self-assembly. Always check the product listing for specific assembly and installation details. Do recliners on sale include warranty coverage? Yes, many recliners include warranties ranging from 6 months to 3 years. Warranty details are mentioned on each product's Amazon listing. How much discount can I expect on recliners? During the Amazon Great Freedom Festival, discounts can go up to 70%, depending on the brand, model, and availability. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.


Economic Times
4 days ago
- Business
- Economic Times
The Sleep Company raises Rs 480 crore in funding led by ChrysCapital, 360 One Asset
ETtech Priyanka and Harshil Salot, cofounders, The Sleep Company Direct-to-consumer startup The Sleep Company has raised Rs 480 crore in a mix of primary and secondary funding round, with private equity firm ChrysCapital and 360 One Asset investing in the part of the transaction, early backer Fireside Ventures made a partial exit through secondary share sales. Cofounder Harshil Salot told ET that the round was evenly split between primary and secondary components. 'We had Fireside Ventures who was our earliest backer, they have taken a part exit in a secondary and the balance is primary. The predominant use of this fund is on development of our teams and on our retail expansion footprint,' he said. The company plans to add 130-150 stores over the next two years, building on its current network of 160 stores across 47 in 2019 by husband-wife duo Harshil and Priyanka Salot, The Sleep Company sells products such as mattresses, pillows, bedding, cushions, office chairs, recliners, and sofas. It plans to deepen its presence in metro and tier-I cities while expanding in tier-II Salot said around 85% of The Sleep Company's sales now come from its direct-to-consumer website and offline outlets, with the remaining 15% coming from marketplaces such as Amazon and Flipkart.'We continue to see strong traction not only in the top cities but also the tier I and tier II cities and we want to continue to double down on our omnichannel strategy because we believe that is a very strong part for our business,' he added. The funding comes at a time when key competitors such as Wakefit and Duroflex are preparing for initial public offerings. Wakefit filed its draft red herring prospectus (DRHP) in June to raise Rs 468 crore through a fresh issue, while Duroflex is also looking to go public in the next 18 months, according to Reuters. Sheela Foam, which owns Sleepwell, is currently the only listed player in the space. Harshil Salot said the IPO plans of rivals including Wakefit and Duroflex signal a maturing of the domestic sleep and home furnishing industry. 'It's great for the increases awareness about this category and these products, which will help all of us.'The company said it currently has an annualised revenue run rate (ARR) of Rs 750 crore and has achieved profitability at an earnings before interest, taxes, depreciation and amortisation level in the last to Tracxn, The Sleep Company closed fiscal year 2024 with a revenue of Rs 320 crore on a net loss of Rs 58.7 it does not yet have an international presence, Harshil Salot said global expansion is part of the company's long-term Mumbai-based firm, which employs around 1,500 people, is ramping up hiring across product development and retail teams, with a portion of the new funding earmarked for this expansion.'This investment also represents a compelling opportunity to participate in India's broader premiumisation wave—where consumers are increasingly gravitating towards high-quality, science-led, and design-first products that enhance everyday living,' said Rajiv Batra, director and consumer sector lead, ChrysCapital said in a statement. 'We believe The Sleep Company is poised to become a dominant force not only in sleep solutions but across the wider comfort and wellness landscape.' It last raised Rs 184 crore in December 2023 from Premji Invest and Fireside Ventures. Prior to that, it secured Rs 177 crore in 2022 in a round led by Premji Invest, with Fireside also participating. The company is also evaluating new acquisition targets for acquisitions in the space. Priyanka Salot, cofounder of The Sleep Company, said that when the company launched five-and-a-half years ago, new brands were entering the market every two to three months. However, most of those no longer exist or have been acquired, and she expects the trend of consolidation to continue. Elevate your knowledge and leadership skills at a cost cheaper than your daily tea. Berlin to Bharuch: The Borosil journey after the China hit in Europe FIIs are exiting while retail investors stay put. Will a costly market make them pay? BlackRock returns, this time with Ambani. Will it be lucky second time? Paid less than plumbers? The real story of freshers' salaries at Infy, TCS. Stock Radar: Down 27% from highs! Hero MotoCorp stock shows signs of momentum after breaking out from 11-week consolidation For those prepared for the long game: 5 mid-cap stocks from different sectors with an upside potential of 14 to 33% in one year Financial services: Time to look at a new set for the next cycle? 5 stocks from the financial services space with upside potential of up to 37% These 8 banking stocks can give more than 29% returns in 1 year, according to analysts


Fashion Value Chain
06-06-2025
- Business
- Fashion Value Chain
Duroflex Turns 2M PET Bottles Into Eco-Friendly Mattresses
Duroflex, a leader in India's sleep solutions space, has repurposed over 2 million PET bottles into sustainable mattresses, reinforcing its commitment to environmental stewardship. Announced on World Environment Day, this achievement highlights how the brand is actively combating India's plastic waste crisis by integrating recycled materials into its product lines. The initiative is centered around the brand's Energise collection, where each mattress features performance fabric crafted from recycled PET bottles—transforming potential ocean pollutants into high-quality, durable bedding solutions. To visually emphasize this green milestone, Duroflex unveiled a striking sea turtle installation made entirely from PET bottles at its Indiranagar Experience Centre in Bengaluru. This symbolic installation raises awareness about marine pollution and demonstrates how discarded materials can be reimagined through design and purpose. Sridhar Balakrishnan, Group CEO of Duroflex, shared his perspective: 'Every year, over 500 billion PET bottles are consumed, with less than 10% being recycled. At Duroflex, we have adopted technology that transforms waste into a resource—developing high-performance mattress fabrics while contributing to environmental conservation.' Backed by fully backward-integrated production and India's largest foam manufacturing unit in Hosur, Duroflex leverages its manufacturing capabilities to scale such innovations. The Energise mattresses also incorporate features like the 3-zoned NRG Layer, QUBE Cell technology, and copper ion cooling—proving that eco-conscious design can go hand-in-hand with advanced comfort technologies.


Hindustan Times
28-05-2025
- Health
- Hindustan Times
10 Mattress Brands in India
A peaceful sleep is the foundation of good health and well-being, and the right mattress plays a significant role in achieving it. The mattress you choose doesn't just impact your comfort but also influences your health, productivity, and quality of life. The mattress industry in India has grown dramatically over the past decade, and today, Indian consumers have a sea of options to choose from. Choosing the mattress in India can be a daunting task. After our expert testing, we have picked our mattress brand in India. Let's take a closer look at each brand and understand why they have earned a place on our list of mattress brands in India. Wakefit The Sleep Company is India's leading comfort innovation brand, founded in 2019 with a singular mission: to revolutionise comfort through cutting-edge science and technology. As the innovators behind the Patented SmartGRID Technology, a game-changing advancement in mattress engineering, they have expanded their breakthrough technology across a diverse range of products. From India's 1st & Only SmartGRID mattresses and pillows to ergonomic office chairs, premium bedding, and state-of-the-art recliner beds, each product is crafted to meet diverse comfort needs. The introduction of innovation and science in the comfort industry makes The Sleep Company unique and one of the mattress brands in India. The entire range of orthopedic mattresses is certified and approved by doctors at the All India Health Association (AIHA). The Sleep Company Smart Ortho Mattress is the orthopedic mattress for a reason: it is the solution for your constant back pain. It's a perfect medium-firm Indian mattress that delivers both firm back support and cushioning comfort. Smart Ortho Mattress is also the mattress in India for back pain that we've come across and easily wins the title of the most comfortable mattress around. With their relentless commitment to innovation and the highest standards of quality, The Sleep Company is raising the bar on what comfort can achieve and transforming the way people live, work, and rest. "I've tried memory foam and spring mattresses before, but SmartGRID truly changed how I sleep. No more back pain!" – Priya, Mumbai Duroflex is one of India's most reputable and innovative mattress and sleep solutions brands, with a rich history spanning more than 60 years. The brand is committed to improving sleep quality nationwide with its renowned and research-driven, innovative mattresses. Duroflex has grown into one of the mattress brands in Indiaby fusing modern technology with tradition to improve people's sleep and general well-being. The Duropedic series (beginning at ₹17,990 for queen size) comes equipped with Duroflex's 5-zone orthopedic support mechanism, which has been certified by the National Health Academy. The mattresses use high-density coir and foam layers scientifically engineered to offer differentiated support to five body zones, aligning the spine appropriately and distributing pressure accordingly. Duroflex marries research and resilience to provide sleep health over the long term. "Incredible value for money. The mattresses also feel premium and comfortable!" – Neha, Delhi. Wakefit is a digital-first brand disrupting affordability and research-driven comfort. Founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda, it disrupted the Indian mattress market with its direct-to-consumer model that eliminated middlemen markups. The Bengaluru-based startup has now evolved into a complete home solutions provider while maintaining its core focus on sleep science and ergonomics. Priced affordably at ₹9,493 for a queen size, this mattress features high-density foam that provides medium-firm support with excellent pressure relief. Its differential pressure technology ensures even weight distribution, while the breathable fabric cover enhances airflow for temperature regulation. The direct-to-consumer model combines affordability with quality, positioning Wakefit as one of the mattress brands in India for budget-conscious consumers. "Wakefit helped me sleep better without breaking the bank!" – Neha, Pune Over five decades of helping India sleep better, Sleepwell started the modern mattress revolution in the country. In the process they have learnt about every sleeping style and individual definitions of comfort. And developed products to match each one. Sleepwell is a market leader offering a pan-India distribution and manufacturing network, and a diverse product portfolio. The Genteel range features Sleepwell's proprietary Neem Fresche technology that offers anti-microbial protection—crucial for India's diverse climate conditions. These mattresses combine pocket springs with responsive foam layers to create a balanced sleep surface with excellent motion isolation and edge support. Blending innovation with accessibility, Sleepwell mattresses are widely available and known for lasting comfort. "Sleepwell has been in my family for years. Their new range is even better!" – Amit J., Delhi Founded in Germany in 2015, Emma Sleep entered the Indian market in 2020 and has quickly established itself as a premium player. The brand brings its European sleep science expertise and award-winning designs adapted specifically for Indian preferences and climate conditions. The Emma Original ( ₹22,999 for queen size) features three specialised foam layers: Airgocell foam for breathability, pressure-relieving memory foam, and a supportive HRX base layer. The mattress is designed to provide optimal spinal alignment regardless of sleeping position, and its moisture-wicking cover helps maintain a cool sleep environment. A perfect fusion of global quality and Indian comfort needs. "Amazing mattress, feels super comfortable and supported'– Sanya, Hyderabad KurlOn is one of the most well-established and oldest and mattress brands in India, Kurl-On has been synonymous with providing long-lasting sleep solutions for people of all budget levels. This brand, which was established in Bangalore, was the first in the country to implement coir technology. Since its inception, it has maintained its position as an innovator and has continued to grow its business. The Spine Therapy series, which is priced at ₹13,599 for queen size and larger, combines KurlOn's proprietary Pocket Spring technology with high-density foam layers to create a bed surface that is used for therapeutic purposes. Additionally, the edge support prevents the bed from drooping, and the individually wrapped springs provide targeted support while minimising the amount of motion that is transferred to the next surface. Kurl-On is a brand that has been trusted by generations and offers a wide variety of quality products at competitive prices. "My parents used Kurl-On. I do too. It's a heritage brand we can count on." – Megha Nair, Kochi Sunday Rest, founded in 2015 by Alphonse Reddy, has established itself as the leading latex mattress manufacturer in India. Green clients who are seeking sleeping solutions that do not include any chemicals are likely to find this Bangalore-based firm appealing because of its focus on natural ingredients and environmentally friendly manufacturing. Mattress: Sunday Ortho Latex One of the features of the Latex Plus (queen size, ₹25,999) is that it is made entirely of natural latex and has been certified by eco-INSTITUT, which ensures that it does not contain any harmful chemicals. The mattress provides responsive support in addition to natural pinhole ventilation, which helps to streamline the movement of air throughout the mattress. A cover made of organic cotton that has been treated with aloe vera provides comfort and soothing to the skin. Excellent for Indian households, as it is chemical-free and resistant to tropical climates. "Five-star hotel like mattress feel!" Ritu, Chennai Founded in 2018, Flo has rapidly become popular among millennials due to its streamlined product lineup and no-nonsense method of mattress shopping. Mumbai-based startup Flo stocks only two science-backed variants of mattresses, thus doing away with the analysis paralysis that usually makes mattress shopping such a chore. The Flo Ergo (queen size, ₹9,990) has proprietary temperature-sensitive foam that softens when body heat is applied to deliver individualised contouring. The pressure-sensitive foam layer conforms to sleeping postures, while the support polyurethane base keeps the spine aligned. Its zippered aloe vera-enriched cover is removable for washing. Excellent for warm sleepers and softer contouring comfort seekers. "Sleeping on Flo feels really comfortable for the body!" – Akriti, Jaipur SleepyCat offers high-quality mattresses-in-a-box, directly to your home. Founded in the year 2017 With a vision to give you the sleep experience, SleepyCat has streamlined and curated a line of premium sleeping products that are designed and sent to your home at factory prices. The company is designed to provide a customised shopping experience with its special concept of bringing comfort to your home in a box anywhere in India. The Original (from ₹8,999 for queen size) unites gel-infused memory foam with high-density support foam to offer a temperature-balanced sleep surface. The gel particles disperse heat while the memory foam reduces pressure. Its breezy inner cover, its signature design, facilitates airflow across the mattress. Smooth unboxing process, good cooling and superb pressure relief in mid-range budgets. "Loved their in box mattress idea, overall great experience." - Mahi, Jaipur Peps has revolutionised the Indian spring mattress market. Since it was established in 2006, Peps has grown to become the most successful spring mattress manufacturer in India. It brought Restonic, a global leader in American mattress technology, to India. This collaboration resulted in a transformation of the spring mattress category in the market. Peps' superior pocketed spring technology with varied zones has been included in the Spine Guard, which is priced at ₹15,850 for queen size. This system provides targeted support to specific regions of the body. The spring wrap helps to decrease motion transfer, and the Eurotop layer, which is soft, offers surface comfort without compromising support. The spring design is ergonomic, and it provides greater ventilation, making it ideal for sleepers who like a more buoyant sensation. "I wanted a high-end spring mattress, and Peps really delivered on that promise."– Shruti, Hyderabad. The comfort of a mattress is not the only factor to consider; it should also be suitable for your body, habits, and overall health and wellness. You should consider the following: The Indian mattress business has undergone a tremendous transformation from being unbranded to a mature market with world-class sleeping solutions. Consumers of today are blessed with unseen levels of choice, innovation, and value at various price points. Instead of thinking about a mattress as just furniture, consider it as an investment in your health that affects your day-to-day well-being, productivity, and overall long-term health. The typical individual spends 49-56 hours per week on their mattress—a lot longer than with any other product they use. Note to readers: This article is part of HT's paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently. Want to get your story featured as above? click here!


Hindustan Times
09-05-2025
- Health
- Hindustan Times
Naturally better sleep: Explore the benefits of latex foam mattresses in 2025 from Sleepycat, Wakefit, Duroflex and more
There's something quietly brilliant about choosing a mattress that does the work while you sleep. In 2025, the latex foam mattress has taken a comfortable lead in the sleep game, thanks to brands like Sleepycat, Wakefit and Duroflex. These mattresses don't just support your back but also help regulate temperature so you're not waking up in a sweat. What makes the best latex foam mattress 2025 options worth a look at is the way they balance softness with structure. The material gently adapts without sinking in too far. Plus, it's naturally sourced and feels fresh without needing extra fluff. If you're in the market for a better mattress this year, a latex foam pick might just be the simplest choice. Top 8 best latex foam mattresses 2025 This latex foam mattress from Sleepyhead ticks the boxes for comfort and sustainability. With medium firmness and natural pin core latex, it's perfect for anyone after cooler sleep and better spinal alignment. The breathable cover and durable build make it one of the best latex foam mattress 2025 picks. What are buyers saying on Amazon?Most love the cooling effect, back support and comfort. Some mention the quality feels premium straight out of the box. Sleepyhead Laxe - 100% Natural Pincore Latex Mattress Queen Bed, Eco-Friendly, Naturally Cool, Medium Firm, 10 Years Warranty, 8 Inch Queen Size Bed Mattress (78X60X8) Crafted with 100% natural latex, this Duroflex mattress brings a supportive yet soft surface that adapts to your body. It's breathable, eco-friendly and designed with a pin core structure to help you stay cool. One of the best latex foam mattress 2025 options for pain-free sleep and reliable firmness. What are buyers saying on Amazon?Comfort gets a thumbs up, especially for back support. Some buyers say firmness and dimensions may differ slightly from expectations. duroflex LiveIn 100% Latex - Natural Pincore Latex Mattress, Eco-Friendly, Naturally Cool, Medium Firm, 10 Years Warranty, 8 Inch Queen Size Bed Mattress (78x60x8 Inch) Combining latex foam with pocket springs, this Springtek mattress offers targeted support across five zones. It features a GOLS-certified natural latex layer and a plush Euro top for added comfort. Designed to reduce motion transfer, this latex foam mattress keeps your sleep undisturbed and comfortably cool. What are buyers saying on Amazon?Buyers enjoy the bounce, breathable latex and reduced motion transfer. Some mention quick setup and noticeable back support improvements. Springtek Eurotop Hybrid Latex Mattress | Euro Top 6 Inches Pocket Spring Queen Size Gadda | GOLS CERTFIED Natural PINCORE Dunlop Latex |78x60 Inch This firm hybrid latex foam mattress from SleepyCat is built for back support. It features Pinhole Tech Latex, open-cell memory foam and a 5-zone orthopaedic design. The breathable bamboo cover adds a soft, anti-bacterial touch. It's one of the best latex foam mattress 2025 picks for spinal alignment and cooler nights. What are buyers saying on Amazon?Users highlight pain relief and spine support. Many love the firmness and breathable feel. Some say it works from night one. SleepyCat Latex Mattress | 10 Years Warranty | Firm, Orthopedic 6-Inch Hybrid Bed Mattress with Pinhole Tech Latex & Memory Foam Layers | 5-Zone Support & Bamboo Cover (Queen Size,78x60x6 Inches) Designed with TouchSense tech, this 5-inch latex foam mattress adapts to your body's movements. It combines firm support with plush comfort using a triple-layer design and 5-zone pressure relief. The velvet fabric cover adds softness, making it one of the best latex foam mattress 2025 options for compact sleep spaces. What are buyers saying on Amazon?Most users mention excellent back support and reduced aches. They love the comfort, firmness and simple setup. Great value for smaller beds. SleepyHug MoodPlay Natural Latex 5 Inch Mattress | TouchSense Technology | Enhanced Impact Absorption and Stable Sleep | Single Bed Size | Velvet Fabric (LxWxH -72x36x5 Inch) This 6-inch mono-zone latex mattress delivers medium comfort and comes with a free latex pillow (worth ₹3000). It's made with Eco-Institut-certified 100% natural latex and wrapped in organic cotton. Designed for temperature control and back support, it's a reliable pick for anyone seeking a healthy sleep surface. What are buyers saying on Amazon?Users report reduced back pain and appreciate the soft yet supportive feel. The build quality and chemical-free materials are consistently praised. Many highlight how cool and breathable it stays during summer. DREAMZEE Vilasa™ 100% Full Natural Latex Mattress Single Size 72x36x6 Inches + 1pc Latex Pillow (Worth ₹3000) | Mono-Zone | Natural Series | Medium Comfort | Eco-Institit Certified | 12 Years Warranty This 5-inch medium-firm latex mattress is designed to provide optimal support for all sleeping positions. The hypoallergenic materials ensure a healthier sleep, while the non-slip base adds stability. Perfect for single beds, it's available with a 10-year warranty and offers excellent value for money. What are buyers saying on Amazon?Customers appreciate the mattress for its comfort and ability to relieve back pain. It's praised for being well-priced, durable, and providing a solid sleep experience. wakeup INDIA | PureLuxe Mattress | Latex Ortho Foam | 10 Years Warranty | Single Size 72x30x5 Inch Mattress | Medium Firm The ECOAIR™ mattress combines the benefits of natural latex with cool Tencel fabric, offering a medium-firm feel that supports spinal alignment while enhancing comfort. Its innovative pinhole technology ensures breathability, while the removable cover makes maintenance easy. What are buyers saying on Amazon?Customers appreciate its comfort, with many noting relief from back pain and a good night's sleep. The quality and value for money are frequently highlighted, though opinions on firmness are mixed. Nilkamal Sleep ECOAIR™ 100% Natural Latex Foam Mattress, Cool Tencel Fabric, Ideal Softness-to-Support Ratio (Queen, 78X60X6, White & Green) More options for you Best mattresses for a peaceful and comfortable sleep; Here are our top 8 picks for you Sleep better, live healthier: Orthopaedic comfort up to 70% off on Amazon Mattress matters: Find your dreamy match made in heaven; Nap like a champ! Latex foam offers excellent spinal support, breathability, durability, and pressure relief, making it ideal for back pain and hot sleepers. Latex foam mattresses can last 10 to 15 years, with natural latex lasting longer than synthetic due to its superior durability. Natural latex is eco-friendly, breathable, and durable, while synthetic latex is petroleum-based, less durable, and offers a different feel and support. Yes, latex foam mattresses support all sleeping positions, offering comfort with varying firmness levels and zoning features for different body types. Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.