Latest news with #DustinMoore
CBS News
17-07-2025
- Entertainment
- CBS News
California State Fair exhibit gives out cannabis seeds for a penny
Getting freebies is a California State Fair tradition, but this year, there's a new type of sample sparking up interest. Adults entering the California Cannabis Experience exhibit can now get a packet of pot seeds to take home and start their own grow. "We've already given away thousands of seeds," said Embarc co-founder Dustin Moore. "Under California law, we have to sell them for a penny to be compliant." Organizers hope many people will turn this into a budding backyard hobby. "It's important, as we normalize cannabis in a responsible way, to encourage folks to grow at home," Moore said. "We would love nothing more than to have as many people as possible popping these seeds in their backyard and getting some experience with this beautiful plant," said Scott Vasterling, founder of Humboldt Family Farms. Experts say it doesn't take much effort to grow your own ganja. "It's a weed, literally. That's why they call it weed, so growing cannabis is about as simple as keeping a weed alive in your backyard. Sun, water, and fertilizer, and a little bit of love. That's all it takes," Moore said. Cannabis cultivation is still illegal under federal law, but in California, up to six plants are permitted for personal use, although some places don't allow them to be grown outdoors. The state fair already presents Golden Bear awards for California's best cannabis, and people picking up seeds this year could be next year's winners in a new category for home growers. "We'll have the same opportunity to grow their cannabis at home and compete alongside the best farmers in the state of California," Moore said. Organizers expect to hand out 15,000 seeds at the fair this year, which come from the Humboldt Seed Company in Northern California.
Cision Canada
15-07-2025
- Business
- Cision Canada
Historic Cannabis Seed Giveaway is a Huge Hit at 2025 California State Fair
Humboldt Seed Company empowers homegrowers with an unprecedented cannabis seed giveaway at the 2025 California State Fair. SAN FRANCISCO, July 15, 2025 /CNW/ -- Humboldt Seed Company (HSC), California's largest licensed cannabis seed provider, is making history at the State Fair with a 15,000-seed giveaway, part of its mission to empower home growers. The giveaway continues through July 27 at Cal Expo in Sacramento. Fairgoers can visit the Embarc counter at the California Cannabis Experience and receive 3 cannabis seeds for one cent, keeping in compliance with all state regulations. The seeds are sourced from HSC's annual phenohunting project—an advanced selection process aimed at identifying the best cannabis strains for its ongoing breeding program. "This is more than just a giveaway—it's an opportunity to spotlight cannabis as a premium California agricultural product and inspire consumers to discover the benefits of growing their own," said Benjamin Lind, Co-founder and Chief Science Officer of Humboldt Seed Company. "The enthusiasm we're seeing has exceeded our expectations." This significant industry milestone is the largest legal cannabis seed distribution ever undertaken at a public event. It represents an important moment for the destigmatization of cannabis and brings home growing into the mainstream gardening realm. "We're thrilled to partner with Humboldt Seed Company. Their commitment to scientific innovation, genetic excellence, and environmental stewardship aligns perfectly with our mission," said Dustin Moore, Co-founder and Chief Strategy Officer of Embarc. "And we're just getting started. In the coming weeks, we'll announce a new collaboration that combines world-class genetics with responsible retail practices to create memorable experiences for concertgoers. We're moving cannabis from the parking lot to the main stage." About Humboldt Seed Company Established in 2001, Humboldt Seed Company is a Northern California heritage brand providing quality cannabis genetics to commercial cultivators and home growers in legalized states across the U.S. and international markets, including Europe, Jamaica, St. Vincent, Antigua, Uruguay, Brazil, Argentina, Canada, and the U.K. With a focus on environmental and social justice, HSC combines traditional breeding and modern scientific practices in its strain development program. For more information visit
