Latest news with #DynamicProductAds
Yahoo
23-05-2025
- Business
- Yahoo
Reddit Expands Dynamic Ads to All Advertisers
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. After testing them out with selected partners over the last month, Reddit's now making its Dynamic Product Ads available to all advertisers, providing another way to get your products in front of Reddit users as they search within related discussions. As you can see in this example, Reddit's Dynamic Product Ads display relevant items from your product catalog alongside related subreddit conversations. Dynamic Product Ads auto-populate in real-time, using images and pricing info from an advertiser's catalog, ensuring that the most relevant matches are displayed within these placements. The process also enables retargeting, so you can display products that users have previously engaged with on your website, with both single image and carousel promotions available. Reddit says that it's seen success with the format in initial testing, which is why it's now expanding access to all ad partners. As per Reddit: 'Since launching in beta last year, we've seen Dynamic Product Ads deliver outsized performance for advertisers. In Q1 2025, advertisers who ran both Dynamic Product Ads and standard conversions campaigns saw 2x higher Return on Ad Spend (ROAS) with Dynamic Product Ads. We've also seen a remarkable 4x+ annual increase in the number of catalogs hosted on Reddit and featured in campaigns between March 2024 to March 2025.' Reddit further notes that Dynamic Product Ad targeting extends beyond just topical matching: 'Dynamic Product Ads on Reddit automatically generate personalized ad experiences by pulling from an advertiser's product catalog in real time and intelligently matching products with the most engaged audiences and relevant conversations. It does this by analyzing on-platform engagement on Reddit - such as the communities redditors join - as well as off-platform interactions with products through prospecting and retargeting. And with the general availability of this offering, we have applied key learnings from our beta to further enhance advertiser performance and ease of use. In fact, Dynamic Product Ads delivered an average of over 94% higher ROAS in Q1 compared to campaigns run last year.' So not only are the ads more widely available, but they now have more data parameters to draw on, which will improve overall performance. It could be a good option to tap into Reddit discussion, and with more and more people coming to Reddit to seek out product advice, there's clearly a link between shopper intent and discovery, which could make this a good fit for your promotions. On another front, Reddit's also announced a new integration with multi-channel ad platform Smartly. 'Now, advertisers can plan, create, personalize, launch, and measure Reddit campaigns alongside their other channels, all within Smartly's unified platform, empowering them to launch faster, personalize at scale, and optimize holistically within the high-intent, community-driven Reddit environment.' It's another smart expansion for Reddit ads, which will enable more businesses to tap into the rising value of Reddit to reach more engaged, active consumers. Recommended Reading X Launches Ads Academy Marketing Education Platform Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
22-05-2025
- Business
- Business Wire
Smartly Adds Reddit to Its AI-Powered Advertising Platform
NEW YORK--(BUSINESS WIRE)-- Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. "By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation." Share With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 - Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. 'Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers,' said Jen Wong, COO of Reddit. 'Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit.' Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. 'By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation,' said Laura Desmond, CEO of Smartly. 'Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth.' For more information, please visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. About Reddit, Inc. Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information.
Yahoo
22-05-2025
- Business
- Yahoo
Smartly Adds Reddit to Its AI-Powered Advertising Platform
Integration enables streamlined Reddit advertising with automated workflows and creative scalability. NEW YORK, May 22, 2025--(BUSINESS WIRE)--Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 - Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. "Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers," said Jen Wong, COO of Reddit. "Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit." Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. "By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation," said Laura Desmond, CEO of Smartly. "Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth." For more information, please visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. About Reddit, Inc. Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information. View source version on Contacts Media Sara Griggs | Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
