16-07-2025
Irish men three times more likely than women to skip suncream despite skin damage risk
New research carried out by Lidl Ireland has revealed that men are less likely than women to follow sun safety guidance, with suncream usage worryingly low across all age groups. The survey uncovered that 17% of Irish men aged 55+ admit to never using suncream, compared to just 6% of Irish women in the same age group. A significant difference is also seen when it comes to regular use during sunny months, with only 3 in 10 men (34%) over 55 using suncream regularly, compared to 1 in 2 women (52%) of the same age.
Despite growing awareness of the dangers of UV exposure, only 8% of the population are following expert sun protection advice of applying suncream every two hours or more frequently - putting themselves at increased risk of premature ageing, sun damage and skin cancer.
The research highlights that a significant number of men, particularly younger adults and frequent sunbathers, admit to skipping suncream in pursuit of a tan. Additional results showed that 36% of Irish people admit to sunbathing regularly. Of the 35% of the population that don't use sunscreen frequently, over half of this group believe they don't need suncream unless they're in direct sunlight or experiencing high temperatures.
Lidl Ireland, along with campaign ambassador and TV presenter Dáithí Ó'Sé is calling on men of all ages to change the narrative around suncream, starting with simple, daily habits that could save their skin and their health in the long run. REPRO FREE: Lidl's campaign ambassador Dáithí Ó Sé is pictured launching new research revealing that nearly 1 in 4 Irish people rarely or never use suncream, and 1 in 3 only apply it on sunny days or abroad. As part of Lidl Ireland's mission to encourage better sun safety habits, the campaign highlights the importance of daily protection, rain or shine. With Cien sun protection available in all 186 Lidl stores nationwide, protecting your skin has never been easier or more affordable. Picture Andres Poveda
Dáithí experienced first-hand the consequences of inadequate sun protection when, in 2023, he discovered a sun-damage related lump that required removal. Dáithí is lending his voice to the campaign to highlight the importance of daily use of suncream and to assist in encouraging men to take proactive steps in safeguarding their skin.
Commenting on the importance of suncream use Dáithí said, 'When Lidl reached out about this campaign, I knew I had to help get involved and share my experience so I can hopefully get the message out there that everyone needs to protect their skin, even the men. It was a scary experience when I got the news about my lump and I wouldn't wish that on anyone, the fear eats away at you.
"People often think that the sun can't really do too much damage, but it can and it does. You need to be using suncream every day even on cloudy days when you think the sun can't reach you. I really like Lidl's Cien sports range for when I'm out and about whether I'm at a shoot or pacing the sidelines at a match. The travel size range is also really handy for when I'm on the go for work as they're compact sizes that I can keep in the car or my suitcase without taking up too much space.'
Lidl's own suncream range Cien is formulated to match the quality of more expensive sun products, as seen in the recent Which? UK survey that tested 15 popular suncreams, using industry recognised methods. It protects skin at a fraction of the cost with prices starting from just €1.99 making it easier, more affordable and more accessible than ever for consumers to acquire high-quality SPF and help look after their skin. REPRO FREE: Lidl's campaign ambassador Dáithí Ó Sé is pictured launching new research revealing that nearly 1 in 4 Irish people rarely or never use suncream, and 1 in 3 only apply it on sunny days or abroad. As part of Lidl Ireland's mission to encourage better sun safety habits, the campaign highlights the importance of daily protection, rain or shine. With Cien sun protection available in all 186 Lidl stores nationwide, protecting your skin has never been easier or more affordable. Picture Andres Poveda
But how do we use suncream to get the best out of it and protect our skin properly? Skincare expert Simone Gannon shares her tips on best practice when it comes to protecting our skin.
'Nearly a quarter of Irish people say they rarely or never use suncream, and the most likely to skip it? Men over 55 and men aged 18-35. Not great, lads! We might not have Mediterranean summers, but Irish skin is incredibly prone to UV damage, even on cloudy days.' she said.
According to Simone, the reality is that even on cloudy days, UV rays can cause long-term skin damage - that damage builds up over time and leads to premature ageing, uneven texture, sunspots and more seriously, skin cancer - so daily sun protection really is essential for long-term skin health. She advises that it is important to apply a sufficient amount, reapply regularly and select a suncream product that you find enjoyable to use and that suits your skin. Finding a product that you genuinely like will increase the likelihood of consistent usage.
'Lidl's Cien sun protection range has been quietly offering solid, broad-spectrum protection for years and now the formulas are better than ever, moisturising and fragrance free with everything from sensitive skin face creams to spray-on options and they're all under €6. Sun protection should be part of everyone's daily routine, not just on holidays. Men, next time you're doing your weekly Lidl shop, make sun protection a priority. The selection is vast, the price point is low, and your future skin will thank you.'
REPRO FREE: Lidl's campaign ambassador Dáithí Ó Sé is pictured launching new research revealing that nearly 1 in 4 Irish people rarely or never use suncream, and 1 in 3 only apply it on sunny days or abroad. As part of Lidl Ireland's mission to encourage better sun safety habits, the campaign highlights the importance of daily protection, rain or shine. With Cien sun protection available in all 186 Lidl stores nationwide, protecting your skin has never been easier or more affordable. Picture Andres Poveda
Simone recommends breaking down the basics: Suncream should be applied every morning - rain, shine, or anything in between.
Reapply every two hours - especially if you're outdoors, sweating or swimming.
Use a full teaspoon for your face and neck and around a shot glass for your body.
Don't forget ears, scalp, backs of hands and feet if you're wearing sandals.
Simone's Suncream Top Picks from Lidl's Cien range include:
For daily face protection
If you want something lightweight that's comfortable under makeup, try:
Sensitive Face Suncream SPF50+ (50ml, €2.99) Fragrance-free, non-greasy, doesn't clog. A really great everyday option.
Ultra-Sensitive Sun Milk SPF50+ (250ml, €5.49) For those who react to everything. This one's an excellent all-over option too.
For sport and sweat and the 'I hate sticky suncream' crowd
Sun Spray Sport SPF30 (200ml, €3.99) Non-greasy, doesn't sting your eyes if you're running or sweating (and it's ice-cold on application, too. Very refreshing) - one of the better sport formulas under €5.
Sun Oil Spray SPF20 (250ml, €5.99) Lightweight, comfortable, not sticky. Not for high UV days but nice for evening wear or quick top-ups.
For adults who hate suncream (but good for kids too)
Roll-On Kids SPF50 (50ml, €3.49) A very handy format with no mess, no arguments. Just make sure to apply liberally to get the right amount of protection.
Kids Suncream Spray SPF50+ (150ml, €3.99) Quick and easy (and fun! Who doesn't love using a spray?). No excuses with this one.
Sensitive Kids Spray SPF50+ (200ml, €4.49) Great for eczema-prone little ones or post-pool skin. Sinks in quickly, too.
Suncream Kids SPF50 (100ml, €2.99) A handbag/buggy/schoolbag staple.
The key for many adults, and to help it form more of a habit for men, is to make it part of the morning routine. Put the suncream near the toothpaste in the bathroom or leave it at the front door and keep a spare bottle in the car.
For the planet-conscious
Love Your Planet SPF30 (150ml, €4.99) Reef-safe, better for oceans, and doesn't feel like a compromise. Solid protection in a greener package.
Post-sun? Don't forget this
Even if you're diligent, sun + wind + sea + suncream removal = skin that needs soothing.
Après Sun Aloe Vera Gel (250ml, €2.49) Cooling, hydrating, great after the beach or sunburn slip-ups. Smells great, too. Keep it in the fridge.'
Lidl's Cien suncare range is available in all Lidl Ireland stores nationwide now, with prices starting from just €1.99. For more information or to see the latest instore promotions please visit
