Latest news with #Döllner
NZ Autocar
a day ago
- Automotive
- NZ Autocar
The Audi TT may well return in electric form
The original 1990s TT coupe put Audi design on the map. It captured the public's appetite for fashionable somewhat affordable coupes. This is Audi E concept, a four-door coupe. While not confirming a TT revival, Audi's CEO Gernot Döllner replied: 'Yes, that's thinkable. But we have a broad view on what's possible.' Audi posted disappointing financial results for 2024, with operating profit dropping 38 per cent to 3.9 billion Euros. They blamed tough economic conditions, amongst other things. So a sports car shouldn't even be on the wish list. And yet Audi does love its sports car. They remain 'in the company's medium-term plan' said Döllner. 'I believe Audi should have a sports car, for sure,' he told Auto Express. Currently Porsche is working on pure-electric replacements for the mid-engined 718 Cayman and Boxster. They will use the group's new Scalable Systems Platform (SSP) and will go on sale next year. Using a fresh electric sports car architecture, they should give the likes of Cyberster a run for its money. These could also form the basis for a spiritual successor to the TT. That's provided Audi doesn't decide to build the revived TT as a four-seat GT instead. Döllner said that for track work a combustion engine or hybrid is preferable. 'But if it's more for everyday use on normal roads, I would definitely see a transition to the electric era. Rapid recharging, in the time it takes to stop for a coffee, is fast becoming key, he added. The next Audi TT has the potential to be scary quick: the SSP architecture can accommodate a mix of e-motors packing up to 746kW. If it goes ahead, it will also feature an 800v architecture for rapid charging. Battery sizes haven't been finalised but expect at least 640km of range. Döllner is keen to have Audi design front and centre for its next-generation EVs. That's why the firm recruited Massimo Frascella from JLR. He was centrally involved in the new Jaguar GT development, and design is considered a critical pillar of Audi's transformation. Döllner admired his focus and minimalistic view on car design. He says Frascella tries to work with as little as possible to reach his goals. The inspiration for the next TT will clearly be the design of the original. So expect a wider, more planted stance, and a similarly rounded shape. The newcomer is likely to feature digital door mirrors, flush door handles and a clean side glasshouse. There are very few electric sports cars available at present, the Cyberster the primary example. However, Alpine is busy on its electric A110, while Lotus is designing an Emira-sized EV based on last year's 'Theory 1' concept. The replacements for 718 Cayman and Boxster will also figure amongst potential rivals. However, Audi might want the TT to stay true to its more attainable price philosophy. In which case it would undercut the Porsche pair. The finalised version won't go into production until 2027 utilising the new SSP electric architecture shared by Octavia and Golf EVs. Expect hi-tech software co-developed with VW's US partner Rivian.
7NEWS
28-07-2025
- Automotive
- 7NEWS
Audi says it needs to 'get back on track', and a sports car will help it
Audi's CEO has been candid about the German automaker's performance at the moment, but says a turnaround is imminent. 'I don't want to beat around the bush, we have to get back on track now,' said Gernot Döllner in translated remarks published by German publication BILD. 'We've needed the last two years to clean up.' An unnamed source from within parent company Volkswagen Group's board was even more frank, telling BILD that 'Audi is our crisis case' and calling its current models 'okay – average'. CarExpert can save you thousands on a new car. Click here to get a great deal. ABOVE: Audi TT Mr Döllner has a laundry list of things he wants to do to help burnish the brand's image, including more humour in its advertising and more 'clarity' in its design. Audi is also looking ahead to an 'identity builder' that'll be revealed shortly before this year's Munich motor show in September. It'll be an electric vehicle (EV) but also 'a highly emotional sports car – not a TT, not an R8, but something in between'. Mr Döllner even said, 'I have a gut feeling that we are on the verge of such a TT moment,' referring to the impact of the original TT which entered production in 1998. ABOVE: First-generation Audi TT That suggests not only the introduction of a distinctively styled and sporty vehicle, but also one that could set the design direction for the brand moving forward. September's reveal won't be a mere concept car either, with the Audi boss confirming it will enter production. It'll fill a gaping void in Audi's lineup too, as the TT and R8 have exited production and the brand no longer builds any coupes or convertibles. But a new sports car alone won't fix things at Audi. The company, like others within the VW Group, has had to contend with software delays and issues out of the recently reorganised Cariad division. ABOVE: Audi SQ7 As with brands like Porsche, it's also undertaking large-scale cost-cutting efforts. This includes removing a level of management, slashing the number of committees from 130 to 35, and warning more job cuts will come between now and 2029. As Mr Döllner told the publication: 'Audi must become a different company.' Like other luxury brands from Europe, it has had to contend with a changing climate in both China and the US. In the former, increasingly sophisticated domestic offerings have been luring buyers away from foreign brands, while in the latter tariff uncertainty has upended product plans. ABOVE: Audi E5 Sportback This weekend's announcement of a 15 per cent tariff imposed by the US government on European imports, including cars, does at last provide some clarity. Audi isn't retreating from either market. It's weighing a US plant, like that which BMW and Mercedes-Benz have, but Mr Döllner says it must be profitable. It currently builds vehicles in Mexico for markets like the US, where these are now impacted by tariffs. It's also rolling out a separate brand in China, confusingly called AUDI, which will offer models tailor-made for that market developed in partnership with MG parent company SAIC Motor. This includes the already revealed E5 Sportback. China is by far Audi's largest market, with 649,900 vehicles delivered there in 2024 – 92 per cent of those produced locally. That's more than twice as many vehicles as it delivered in its next largest markets of Germany (198,342) and the US (196,576). Audi recently delayed its transition to being an EV-only brand, with cooling demand for luxury EVs in major markets forcing the move as it has with many other brands. The brand had previously confirmed it would be EV-only outside of China by 2033, but now the goal has been shifted to 2035. After Audi's global deliveries rose 17.4 per cent in 2023 to 1,895,240, they slumped 11.8 per cent in 2024 to 1,671,218. Its EVs also took a 7.8 per cent hit, falling to 164,480 deliveries. ABOVE, clockwise from top left: New-generation A6, Q5, Q3, and A6 e-tron Sales in Europe fell 11.1 per cent, in China by 10.9 per cent, and the US by 14 per cent. In Australia, they fell by 19.5 per cent to 15,333. But Audi has been busily overhauling much of its product portfolio. A new Q3 small SUV enters production this year, following the launch of new-generation A5, Q5 and A6 models, plus new EVs in the A6 e-tron and Q6 e-tron. With a much fresher portfolio, Audi will enter 2026 on a more solid footing. Mr Döllner believes as much, telling BILD: 'I think we're passing the low point.'
Perth Now
28-07-2025
- Automotive
- Perth Now
Audi says it needs to 'get back on track', and a sports car will help it
Audi's CEO has been candid about the German automaker's performance at the moment, but says a turnaround is imminent. 'I don't want to beat around the bush, we have to get back on track now,' said Gernot Döllner in translated remarks published by German publication BILD. 'We've needed the last two years to clean up.' An unnamed source from within parent company Volkswagen Group's board was even more frank, telling BILD that 'Audi is our crisis case' and calling its current models 'okay – average'. CarExpert can save you thousands on a new car. Click here to get a great deal. Supplied Credit: CarExpert ABOVE: Audi TT Mr Döllner has a laundry list of things he wants to do to help burnish the brand's image, including more humour in its advertising and more 'clarity' in its design. Audi is also looking ahead to an 'identity builder' that'll be revealed shortly before this year's Munich motor show in September. It'll be an electric vehicle (EV) but also 'a highly emotional sports car – not a TT, not an R8, but something in between'. Mr Döllner even said, 'I have a gut feeling that we are on the verge of such a TT moment,' referring to the impact of the original TT which entered production in 1998. Supplied Credit: CarExpert ABOVE: First-generation Audi TT That suggests not only the introduction of a distinctively styled and sporty vehicle, but also one that could set the design direction for the brand moving forward. September's reveal won't be a mere concept car either, with the Audi boss confirming it will enter production. It'll fill a gaping void in Audi's lineup too, as the TT and R8 have exited production and the brand no longer builds any coupes or convertibles. But a new sports car alone won't fix things at Audi. The company, like others within the VW Group, has had to contend with software delays and issues out of the recently reorganised Cariad division. Supplied Credit: CarExpert ABOVE: Audi SQ7 As with brands like Porsche, it's also undertaking large-scale cost-cutting efforts. This includes removing a level of management, slashing the number of committees from 130 to 35, and warning more job cuts will come between now and 2029. As Mr Döllner told the publication: 'Audi must become a different company.' Like other luxury brands from Europe, it has had to contend with a changing climate in both China and the US. In the former, increasingly sophisticated domestic offerings have been luring buyers away from foreign brands, while in the latter tariff uncertainty has upended product plans. Supplied Credit: CarExpert ABOVE: Audi E5 Sportback This weekend's announcement of a 15 per cent tariff imposed by the US government on European imports, including cars, does at last provide some clarity. Audi isn't retreating from either market. It's weighing a US plant, like that which BMW and Mercedes-Benz have, but Mr Döllner says it must be profitable. It currently builds vehicles in Mexico for markets like the US, where these are now impacted by tariffs. It's also rolling out a separate brand in China, confusingly called AUDI, which will offer models tailor-made for that market developed in partnership with MG parent company SAIC Motor. This includes the already revealed E5 Sportback. Supplied Credit: CarExpert China is by far Audi's largest market, with 649,900 vehicles delivered there in 2024 – 92 per cent of those produced locally. That's more than twice as many vehicles as it delivered in its next largest markets of Germany (198,342) and the US (196,576). Audi recently delayed its transition to being an EV-only brand, with cooling demand for luxury EVs in major markets forcing the move as it has with many other brands. The brand had previously confirmed it would be EV-only outside of China by 2033, but now the goal has been shifted to 2035. After Audi's global deliveries rose 17.4 per cent in 2023 to 1,895,240, they slumped 11.8 per cent in 2024 to 1,671,218. Its EVs also took a 7.8 per cent hit, falling to 164,480 deliveries. Supplied Credit: CarExpert Supplied Credit: CarExpert Supplied Credit: CarExpert Supplied Credit: CarExpert ABOVE, clockwise from top left: New-generation A6, Q5, Q3, and A6 e-tron Sales in Europe fell 11.1 per cent, in China by 10.9 per cent, and the US by 14 per cent. In Australia, they fell by 19.5 per cent to 15,333. But Audi has been busily overhauling much of its product portfolio. A new Q3 small SUV enters production this year, following the launch of new-generation A5, Q5 and A6 models, plus new EVs in the A6 e-tron and Q6 e-tron. With a much fresher portfolio, Audi will enter 2026 on a more solid footing. Mr Döllner believes as much, telling BILD: 'I think we're passing the low point.' MORE: Everything Audi
The Advertiser
28-07-2025
- Automotive
- The Advertiser
Audi says it needs to 'get back on track', and a sports car will help it
Audi's CEO has been candid about the German automaker's performance at the moment, but says a turnaround is imminent. "I don't want to beat around the bush, we have to get back on track now," said Gernot Döllner in translated remarks published by German publication BILD. "We've needed the last two years to clean up." An unnamed source from within parent company Volkswagen Group's board was even more frank, telling BILD that "Audi is our crisis case" and calling its current models "okay – average". CarExpert can save you thousands on a new car. Click here to get a great deal. ABOVE: Audi TT Mr Döllner has a laundry list of things he wants to do to help burnish the brand's image, including more humour in its advertising and more "clarity" in its design. Audi is also looking ahead to an "identity builder" that'll be revealed shortly before this year's Munich motor show in September. It'll be an electric vehicle (EV) but also "a highly emotional sports car – not a TT, not an R8, but something in between". Mr Döllner even said, "I have a gut feeling that we are on the verge of such a TT moment," referring to the impact of the original TT which entered production in 1998. ABOVE: First-generation Audi TT That suggests not only the introduction of a distinctively styled and sporty vehicle, but also one that could set the design direction for the brand moving forward. September's reveal won't be a mere concept car either, with the Audi boss confirming it will enter production. It'll fill a gaping void in Audi's lineup too, as the TT and R8 have exited production and the brand no longer builds any coupes or convertibles. But a new sports car alone won't fix things at Audi. The company, like others within the VW Group, has had to contend with software delays and issues out of the recently reorganised Cariad division. ABOVE: Audi SQ7 As with brands like Porsche, it's also undertaking large-scale cost-cutting efforts. This includes removing a level of management, slashing the number of committees from 130 to 35, and warning more job cuts will come between now and 2029. As Mr Döllner told the publication: "Audi must become a different company." Like other luxury brands from Europe, it has had to contend with a changing climate in both China and the US. In the former, increasingly sophisticated domestic offerings have been luring buyers away from foreign brands, while in the latter tariff uncertainty has upended product plans. ABOVE: Audi E5 Sportback This weekend's announcement of a 15 per cent tariff imposed by the US government on European imports, including cars, does at last provide some clarity. Audi isn't retreating from either market. It's weighing a US plant, like that which BMW and Mercedes-Benz have, but Mr Döllner says it must be profitable. It currently builds vehicles in Mexico for markets like the US, where these are now impacted by tariffs. It's also rolling out a separate brand in China, confusingly called AUDI, which will offer models tailor-made for that market developed in partnership with MG parent company SAIC Motor. This includes the already revealed E5 Sportback. China is by far Audi's largest market, with 649,900 vehicles delivered there in 2024 – 92 per cent of those produced locally. That's more than twice as many vehicles as it delivered in its next largest markets of Germany (198,342) and the US (196,576). Audi recently delayed its transition to being an EV-only brand, with cooling demand for luxury EVs in major markets forcing the move as it has with many other brands. The brand had previously confirmed it would be EV-only outside of China by 2033, but now the goal has been shifted to 2035. After Audi's global deliveries rose 17.4 per cent in 2023 to 1,895,240, they slumped 11.8 per cent in 2024 to 1,671,218. Its EVs also took a 7.8 per cent hit, falling to 164,480 deliveries. ABOVE, clockwise from top left: New-generation A6, Q5, Q3, and A6 e-tron Sales in Europe fell 11.1 per cent, in China by 10.9 per cent, and the US by 14 per cent. In Australia, they fell by 19.5 per cent to 15,333. But Audi has been busily overhauling much of its product portfolio. A new Q3 small SUV enters production this year, following the launch of new-generation A5, Q5 and A6 models, plus new EVs in the A6 e-tron and Q6 e-tron. With a much fresher portfolio, Audi will enter 2026 on a more solid footing. Mr Döllner believes as much, telling BILD: "I think we're passing the low point." MORE: Everything Audi Content originally sourced from: Audi's CEO has been candid about the German automaker's performance at the moment, but says a turnaround is imminent. "I don't want to beat around the bush, we have to get back on track now," said Gernot Döllner in translated remarks published by German publication BILD. "We've needed the last two years to clean up." An unnamed source from within parent company Volkswagen Group's board was even more frank, telling BILD that "Audi is our crisis case" and calling its current models "okay – average". CarExpert can save you thousands on a new car. Click here to get a great deal. ABOVE: Audi TT Mr Döllner has a laundry list of things he wants to do to help burnish the brand's image, including more humour in its advertising and more "clarity" in its design. Audi is also looking ahead to an "identity builder" that'll be revealed shortly before this year's Munich motor show in September. It'll be an electric vehicle (EV) but also "a highly emotional sports car – not a TT, not an R8, but something in between". Mr Döllner even said, "I have a gut feeling that we are on the verge of such a TT moment," referring to the impact of the original TT which entered production in 1998. ABOVE: First-generation Audi TT That suggests not only the introduction of a distinctively styled and sporty vehicle, but also one that could set the design direction for the brand moving forward. September's reveal won't be a mere concept car either, with the Audi boss confirming it will enter production. It'll fill a gaping void in Audi's lineup too, as the TT and R8 have exited production and the brand no longer builds any coupes or convertibles. But a new sports car alone won't fix things at Audi. The company, like others within the VW Group, has had to contend with software delays and issues out of the recently reorganised Cariad division. ABOVE: Audi SQ7 As with brands like Porsche, it's also undertaking large-scale cost-cutting efforts. This includes removing a level of management, slashing the number of committees from 130 to 35, and warning more job cuts will come between now and 2029. As Mr Döllner told the publication: "Audi must become a different company." Like other luxury brands from Europe, it has had to contend with a changing climate in both China and the US. In the former, increasingly sophisticated domestic offerings have been luring buyers away from foreign brands, while in the latter tariff uncertainty has upended product plans. ABOVE: Audi E5 Sportback This weekend's announcement of a 15 per cent tariff imposed by the US government on European imports, including cars, does at last provide some clarity. Audi isn't retreating from either market. It's weighing a US plant, like that which BMW and Mercedes-Benz have, but Mr Döllner says it must be profitable. It currently builds vehicles in Mexico for markets like the US, where these are now impacted by tariffs. It's also rolling out a separate brand in China, confusingly called AUDI, which will offer models tailor-made for that market developed in partnership with MG parent company SAIC Motor. This includes the already revealed E5 Sportback. China is by far Audi's largest market, with 649,900 vehicles delivered there in 2024 – 92 per cent of those produced locally. That's more than twice as many vehicles as it delivered in its next largest markets of Germany (198,342) and the US (196,576). Audi recently delayed its transition to being an EV-only brand, with cooling demand for luxury EVs in major markets forcing the move as it has with many other brands. The brand had previously confirmed it would be EV-only outside of China by 2033, but now the goal has been shifted to 2035. After Audi's global deliveries rose 17.4 per cent in 2023 to 1,895,240, they slumped 11.8 per cent in 2024 to 1,671,218. Its EVs also took a 7.8 per cent hit, falling to 164,480 deliveries. ABOVE, clockwise from top left: New-generation A6, Q5, Q3, and A6 e-tron Sales in Europe fell 11.1 per cent, in China by 10.9 per cent, and the US by 14 per cent. In Australia, they fell by 19.5 per cent to 15,333. But Audi has been busily overhauling much of its product portfolio. A new Q3 small SUV enters production this year, following the launch of new-generation A5, Q5 and A6 models, plus new EVs in the A6 e-tron and Q6 e-tron. With a much fresher portfolio, Audi will enter 2026 on a more solid footing. Mr Döllner believes as much, telling BILD: "I think we're passing the low point." MORE: Everything Audi Content originally sourced from: Audi's CEO has been candid about the German automaker's performance at the moment, but says a turnaround is imminent. "I don't want to beat around the bush, we have to get back on track now," said Gernot Döllner in translated remarks published by German publication BILD. "We've needed the last two years to clean up." An unnamed source from within parent company Volkswagen Group's board was even more frank, telling BILD that "Audi is our crisis case" and calling its current models "okay – average". CarExpert can save you thousands on a new car. Click here to get a great deal. ABOVE: Audi TT Mr Döllner has a laundry list of things he wants to do to help burnish the brand's image, including more humour in its advertising and more "clarity" in its design. Audi is also looking ahead to an "identity builder" that'll be revealed shortly before this year's Munich motor show in September. It'll be an electric vehicle (EV) but also "a highly emotional sports car – not a TT, not an R8, but something in between". Mr Döllner even said, "I have a gut feeling that we are on the verge of such a TT moment," referring to the impact of the original TT which entered production in 1998. ABOVE: First-generation Audi TT That suggests not only the introduction of a distinctively styled and sporty vehicle, but also one that could set the design direction for the brand moving forward. September's reveal won't be a mere concept car either, with the Audi boss confirming it will enter production. It'll fill a gaping void in Audi's lineup too, as the TT and R8 have exited production and the brand no longer builds any coupes or convertibles. But a new sports car alone won't fix things at Audi. The company, like others within the VW Group, has had to contend with software delays and issues out of the recently reorganised Cariad division. ABOVE: Audi SQ7 As with brands like Porsche, it's also undertaking large-scale cost-cutting efforts. This includes removing a level of management, slashing the number of committees from 130 to 35, and warning more job cuts will come between now and 2029. As Mr Döllner told the publication: "Audi must become a different company." Like other luxury brands from Europe, it has had to contend with a changing climate in both China and the US. In the former, increasingly sophisticated domestic offerings have been luring buyers away from foreign brands, while in the latter tariff uncertainty has upended product plans. ABOVE: Audi E5 Sportback This weekend's announcement of a 15 per cent tariff imposed by the US government on European imports, including cars, does at last provide some clarity. Audi isn't retreating from either market. It's weighing a US plant, like that which BMW and Mercedes-Benz have, but Mr Döllner says it must be profitable. It currently builds vehicles in Mexico for markets like the US, where these are now impacted by tariffs. It's also rolling out a separate brand in China, confusingly called AUDI, which will offer models tailor-made for that market developed in partnership with MG parent company SAIC Motor. This includes the already revealed E5 Sportback. China is by far Audi's largest market, with 649,900 vehicles delivered there in 2024 – 92 per cent of those produced locally. That's more than twice as many vehicles as it delivered in its next largest markets of Germany (198,342) and the US (196,576). Audi recently delayed its transition to being an EV-only brand, with cooling demand for luxury EVs in major markets forcing the move as it has with many other brands. The brand had previously confirmed it would be EV-only outside of China by 2033, but now the goal has been shifted to 2035. After Audi's global deliveries rose 17.4 per cent in 2023 to 1,895,240, they slumped 11.8 per cent in 2024 to 1,671,218. Its EVs also took a 7.8 per cent hit, falling to 164,480 deliveries. ABOVE, clockwise from top left: New-generation A6, Q5, Q3, and A6 e-tron Sales in Europe fell 11.1 per cent, in China by 10.9 per cent, and the US by 14 per cent. In Australia, they fell by 19.5 per cent to 15,333. But Audi has been busily overhauling much of its product portfolio. A new Q3 small SUV enters production this year, following the launch of new-generation A5, Q5 and A6 models, plus new EVs in the A6 e-tron and Q6 e-tron. With a much fresher portfolio, Audi will enter 2026 on a more solid footing. Mr Döllner believes as much, telling BILD: "I think we're passing the low point." MORE: Everything Audi Content originally sourced from: Audi's CEO has been candid about the German automaker's performance at the moment, but says a turnaround is imminent. "I don't want to beat around the bush, we have to get back on track now," said Gernot Döllner in translated remarks published by German publication BILD. "We've needed the last two years to clean up." An unnamed source from within parent company Volkswagen Group's board was even more frank, telling BILD that "Audi is our crisis case" and calling its current models "okay – average". CarExpert can save you thousands on a new car. Click here to get a great deal. ABOVE: Audi TT Mr Döllner has a laundry list of things he wants to do to help burnish the brand's image, including more humour in its advertising and more "clarity" in its design. Audi is also looking ahead to an "identity builder" that'll be revealed shortly before this year's Munich motor show in September. It'll be an electric vehicle (EV) but also "a highly emotional sports car – not a TT, not an R8, but something in between". Mr Döllner even said, "I have a gut feeling that we are on the verge of such a TT moment," referring to the impact of the original TT which entered production in 1998. ABOVE: First-generation Audi TT That suggests not only the introduction of a distinctively styled and sporty vehicle, but also one that could set the design direction for the brand moving forward. September's reveal won't be a mere concept car either, with the Audi boss confirming it will enter production. It'll fill a gaping void in Audi's lineup too, as the TT and R8 have exited production and the brand no longer builds any coupes or convertibles. But a new sports car alone won't fix things at Audi. The company, like others within the VW Group, has had to contend with software delays and issues out of the recently reorganised Cariad division. ABOVE: Audi SQ7 As with brands like Porsche, it's also undertaking large-scale cost-cutting efforts. This includes removing a level of management, slashing the number of committees from 130 to 35, and warning more job cuts will come between now and 2029. As Mr Döllner told the publication: "Audi must become a different company." Like other luxury brands from Europe, it has had to contend with a changing climate in both China and the US. In the former, increasingly sophisticated domestic offerings have been luring buyers away from foreign brands, while in the latter tariff uncertainty has upended product plans. ABOVE: Audi E5 Sportback This weekend's announcement of a 15 per cent tariff imposed by the US government on European imports, including cars, does at last provide some clarity. Audi isn't retreating from either market. It's weighing a US plant, like that which BMW and Mercedes-Benz have, but Mr Döllner says it must be profitable. It currently builds vehicles in Mexico for markets like the US, where these are now impacted by tariffs. It's also rolling out a separate brand in China, confusingly called AUDI, which will offer models tailor-made for that market developed in partnership with MG parent company SAIC Motor. This includes the already revealed E5 Sportback. China is by far Audi's largest market, with 649,900 vehicles delivered there in 2024 – 92 per cent of those produced locally. That's more than twice as many vehicles as it delivered in its next largest markets of Germany (198,342) and the US (196,576). Audi recently delayed its transition to being an EV-only brand, with cooling demand for luxury EVs in major markets forcing the move as it has with many other brands. The brand had previously confirmed it would be EV-only outside of China by 2033, but now the goal has been shifted to 2035. After Audi's global deliveries rose 17.4 per cent in 2023 to 1,895,240, they slumped 11.8 per cent in 2024 to 1,671,218. Its EVs also took a 7.8 per cent hit, falling to 164,480 deliveries. ABOVE, clockwise from top left: New-generation A6, Q5, Q3, and A6 e-tron Sales in Europe fell 11.1 per cent, in China by 10.9 per cent, and the US by 14 per cent. In Australia, they fell by 19.5 per cent to 15,333. But Audi has been busily overhauling much of its product portfolio. A new Q3 small SUV enters production this year, following the launch of new-generation A5, Q5 and A6 models, plus new EVs in the A6 e-tron and Q6 e-tron. With a much fresher portfolio, Audi will enter 2026 on a more solid footing. Mr Döllner believes as much, telling BILD: "I think we're passing the low point." MORE: Everything Audi Content originally sourced from:
Scottish Sun
23-06-2025
- Automotive
- Scottish Sun
Best-selling car brand AXES plans to turn all EV as it ditches 2033 deadline & vows to keep making petrol motors
Hybrids will be prioritised instead U-TURN Best-selling car brand AXES plans to turn all EV as it ditches 2033 deadline & vows to keep making petrol motors Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) A MAJOR car brand has axed its plans to become all electric by 2033, with a deadline no longer in sight to move away from petrol motors. Previous plans for the company were to end development of internal combustion engines next year, with £23.9 billion worth of investment. Sign up for Scottish Sun newsletter Sign up 1 The Audi Q8 e-tron was the brand's new electric flagship which started production in 2022 Credit: AFP There is now no fixed plan for German car manufacturer, Audi, that initially hinted at launching no new ICE cars from 2026. CEO Gernot Döllner told Autocar he was not involved in communicating the end date, and that decisions were taken by previous management. Speaking about the decision to revoke the deadline, Döllner suggested his belief in "flexibility" was behind it. This includes flexibility around Audi's high performance RS models, with potential for them to become gas-powered. "Audi is launching from 2024-2026 a completely new line-up of internal combustion engine and plug-in hybrid vehicles, and that gives us complete flexibility for at least another seven, eight, maybe 10 years, and then we will see how our markets develop. "We have already decided to extend the production beyond the communicated end dates of the past." The manufacturer is expected to see a greater focus on developing hybrid technology, which they see as a bridge to EVs. New short-term plans therefore include a new lineup of gas-powered vehicles to be rolled out next year. Döllner also confirmed development of all Volkswagen Group hardware and software architectures would be lead by Audi, hoping for larger models in the future. On top of that, the next-generation SSP platform in development would see the Group move to "software-defined" vehicles to hit the market for the first time in late 2027 or 2028. Audi launches NEW superfast charging hybrid with eye-watering price Audi will still direct R&D money towards it's all-electric vehicle strategy. There is an all-electric A3-sized model reported to be in development for 2026. However, complete abandonment of gas-powered Audis is not expected any time soon. It is also unlikely Audi would create its own version of an entry-level electric car as has been done by Volkswagen, Skoda or Cupra, Döllner revealed. The Sun have contacted Audi for comment about the change in plans.
