Latest news with #EASEYOURLIFE
Business Upturn
11 hours ago
- Automotive
- Business Upturn
SOUEAST Launches S06 , S07 & S09 in Saudi Arabia, Accelerating Expansion in the Middle East
RIYADH, Saudi Arabia, June 27, 2025 (GLOBE NEWSWIRE) — SOUEAST has announced a major expansion into the Middle East, launching its Saudi Arabian subsidiary along with a new brand strategy. At the 'EASE YOUR LIFE' event, the company debuted three new S-series models: the S09, S07, and S06. This move represents a significant step in SOUEAST's regional growth. SOUEAST will provide customers in the Middle East with a compelling new option. (Image 1: SOUEAST Brand Launched in Saudi Arabia) Building an Omni-Scenario Mobility Ecosystem True to its 'EASE YOUR LIFE' mission, SOUEAST focuses on urban mobility, with a global presence spanning more than 30 countries and regions across Asia, the Middle East, Africa, and Latin America through 144 sales outlets. As an emerging international automotive brand, it has established regional headquarters in key markets to strengthen localized operations. The company offers stylish, comfort, and warm-tech models—including SUVs and sedans—tailored for urban youth, delivering cost-effective mobility solutions worldwide. During the event, Mr. Ke, President of SOUEAST International presented the company's strategy. He highlighted Saudi Arabia's automotive market potential, noting high vehicle ownership (1.8 vehicles per household) and a young population (70% under the age of 35) as key drivers of demand for smart, personalized vehicles aligned with SOUEAST's 'EASE YOUR LIFE' vision. He noted that Saudi Arabia's need to upgrade its smart transportation and new energy infrastructure aligns with SOUEAST's expertise in NEVs and intelligent technology, positioning the brand to meet the preferences of young Saudi Arabia customers and expand its broader market appeal. （Image 2: Mr. Ke, President of SOUEAST International presented the company's strategy） At the launch event, SOUEAST announced a brand partnership with popular local actor Tareq Al-Harbi. Known for his strong connection with young audiences, Al-Harbi introduced SOUEAST's urban-focused models to Saudi Arabia's next-generation customers. 'Tareq's stylish, approachable, and charismatic image aligns perfectly with our brand vision,' added. The collaboration marks an important step in establishing SOUEAST's presence in this dynamic market. Three Prominent Models Debut, Meeting Diverse Mobility Needs SOUEAST unveiled three urban-focused models at the event. The S09, a flagship smart premium D-class SUV, redefines spacious luxury with its commanding dimensions: 4,858mm in length, 1,925mm in width, and 1,780mm in height, and a 2850 mm wheelbase. Featuring a robust 2.0T turbocharged engine and a roomy interior, it caters to urban elites with its aesthetic design, intelligent driving features, and luxurious amenities—embodying the brand's highest standards. The S07, an urban intelligent C-class SUV, skillfully combines practicality and style for style-conscious urban youth. Beyond its sleek design and comfortable interior, it delivers intelligent features including 12.3-inch connected screens, a 6-way adjustable driver seat with memory, advanced computing chips (8015 for 2WD, 8155 for 4WD), remote engine start, and ADAS—offering luxury-grade connectivity and safety. (Image 3: SOUEAST S07) The S06, a stylish urban SUV, features a dynamic and modern design, highly practical smart technologies, and a digital driving experience. Tailored for the young and energetic urban crowd, it delivers a vibrant and personalized mobility experience. It equipped with L2 intelligent assisted driving system and a 360° panoramic visual parking assist, enhancing both safety and driving pleasure. Deepening Local Market Penetration, Promoting Comprehensive Localized Operations SOUEAST's long-term Saudi strategy, guided by the principle 'In Saudi, For Saudi,' emphasizes deep localization. Mr. Ke outlined a series of initiatives, including: establishing a Middle East R&D, a Saudi subsidiary, and a regional parts and service center; creating a '3-hour response circle' through sales and service outlets in core cities by 2026; and deploying a localized '6+2+1' product lineup. SOUEAST has detailed its strategic development plan for the Saudi Arabia, with the goal of expanding its sales network to 25 outlets over the next three years—all offering comprehensive services including 3 years/60,000 km free maintenance, 6-year roadside assistance, 6 years/200,000 km vehicle warranty, and 10-year/1 million km lifetime engine warranty. The company will also collaborate with Saudi partners to co-create sustainable mobility ecosystems and deliver full-chain 'EASE' services, positioning itself as a trusted partner for users. SOUEAST has officially launched its Saudi subsidiary and unveiled its market strategy, reinforcing its long-term commitment to the Middle East. SOUEAST aims to strengthen its presence in the region while supporting Saudi Arabia's vision for modern transportation. Additionally, the all-new S06 DM is set to debut in July, offering an exciting new option for young customers. Photos accompanying this announcement are available at:
Yahoo
13 hours ago
- Automotive
- Yahoo
SOUEAST Launches S06 , S07 & S09 in Saudi Arabia, Accelerating Expansion in the Middle East
RIYADH, Saudi Arabia, June 27, 2025 (GLOBE NEWSWIRE) -- SOUEAST has announced a major expansion into the Middle East, launching its Saudi Arabian subsidiary along with a new brand strategy. At the 'EASE YOUR LIFE' event, the company debuted three new S-series models: the S09, S07, and S06. This move represents a significant step in SOUEAST's regional growth. SOUEAST will provide customers in the Middle East with a compelling new option.(Image 1: SOUEAST Brand Launched in Saudi Arabia) Building an Omni-Scenario Mobility Ecosystem True to its 'EASE YOUR LIFE' mission, SOUEAST focuses on urban mobility, with a global presence spanning more than 30 countries and regions across Asia, the Middle East, Africa, and Latin America through 144 sales outlets. As an emerging international automotive brand, it has established regional headquarters in key markets to strengthen localized operations. The company offers stylish, comfort, and warm-tech models—including SUVs and sedans—tailored for urban youth, delivering cost-effective mobility solutions worldwide. During the event, Mr. Ke, President of SOUEAST International presented the company's strategy. He highlighted Saudi Arabia's automotive market potential, noting high vehicle ownership (1.8 vehicles per household) and a young population (70% under the age of 35) as key drivers of demand for smart, personalized vehicles aligned with SOUEAST's 'EASE YOUR LIFE' vision. He noted that Saudi Arabia's need to upgrade its smart transportation and new energy infrastructure aligns with SOUEAST's expertise in NEVs and intelligent technology, positioning the brand to meet the preferences of young Saudi Arabia customers and expand its broader market appeal.（Image 2: Mr. Ke, President of SOUEAST International presented the company's strategy） At the launch event, SOUEAST announced a brand partnership with popular local actor Tareq Al-Harbi. Known for his strong connection with young audiences, Al-Harbi introduced SOUEAST's urban-focused models to Saudi Arabia's next-generation customers. "Tareq's stylish, approachable, and charismatic image aligns perfectly with our brand vision," added. The collaboration marks an important step in establishing SOUEAST's presence in this dynamic market. Three Prominent Models Debut, Meeting Diverse Mobility Needs SOUEAST unveiled three urban-focused models at the event. The S09, a flagship smart premium D-class SUV, redefines spacious luxury with its commanding dimensions: 4,858mm in length, 1,925mm in width, and 1,780mm in height, and a 2850 mm wheelbase. Featuring a robust 2.0T turbocharged engine and a roomy interior, it caters to urban elites with its aesthetic design, intelligent driving features, and luxurious amenities—embodying the brand's highest standards. The S07, an urban intelligent C-class SUV, skillfully combines practicality and style for style-conscious urban youth. Beyond its sleek design and comfortable interior, it delivers intelligent features including 12.3-inch connected screens, a 6-way adjustable driver seat with memory, advanced computing chips (8015 for 2WD, 8155 for 4WD), remote engine start, and ADAS—offering luxury-grade connectivity and safety.(Image 3: SOUEAST S07) The S06, a stylish urban SUV, features a dynamic and modern design, highly practical smart technologies, and a digital driving experience. Tailored for the young and energetic urban crowd, it delivers a vibrant and personalized mobility experience. It equipped with L2 intelligent assisted driving system and a 360° panoramic visual parking assist, enhancing both safety and driving pleasure. Deepening Local Market Penetration, Promoting Comprehensive Localized Operations SOUEAST's long-term Saudi strategy, guided by the principle 'In Saudi, For Saudi,' emphasizes deep localization. Mr. Ke outlined a series of initiatives, including: establishing a Middle East R&D, a Saudi subsidiary, and a regional parts and service center; creating a '3-hour response circle' through sales and service outlets in core cities by 2026; and deploying a localized '6+2+1' product lineup. SOUEAST has detailed its strategic development plan for the Saudi Arabia, with the goal of expanding its sales network to 25 outlets over the next three years—all offering comprehensive services including 3 years/60,000 km free maintenance, 6-year roadside assistance, 6 years/200,000 km vehicle warranty, and 10-year/1 million km lifetime engine warranty. The company will also collaborate with Saudi partners to co-create sustainable mobility ecosystems and deliver full-chain 'EASE' services, positioning itself as a trusted partner for users. SOUEAST has officially launched its Saudi subsidiary and unveiled its market strategy, reinforcing its long-term commitment to the Middle East. SOUEAST aims to strengthen its presence in the region while supporting Saudi Arabia's vision for modern transportation. Additionally, the all-new S06 DM is set to debut in July, offering an exciting new option for young customers. Photos accompanying this announcement are available at: CONTACT: Contact Person: Frida Fu Email: in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
10-05-2025
- Automotive
- Associated Press
From "Export" to "Co-Creation": How SOUEAST Drives Globalization With User-Oriented Strategies
SHANGHAI--(BUSINESS WIRE)--May 10, 2025-- The global automotive industry is undergoing a seismic shift, with automakers like SOUEAST leading the charge from traditional export-driven models to innovative, user-oriented globalization strategies. On April 24, SOUEAST took a bold step forward by hosting its inaugural Global EASE DAY in Shanghai, highlighting its commitment to user co-creation and localization. This event positioned SOUEAST as a dynamic global brand that prioritizes adaptability, deep market integration, and genuine user collaboration. This press release features multimedia. View the full release here: (Image: SOUEAST Hosted The Inaugural Global EASE DAY in Shanghai) User-Oriented Innovation: Beyond the 'Buyer-Seller' Dynamic One of the core pillars SOUEAST's renewal is a radical reimagining of the brand-user relationship. No longer content with treating customers as buyers, SOUEAST now engages them as active co-creators in product development. The brand philosophy, 'EASE YOUR LIFE,' reflects SOUEAST's insight into the growing convergence of mobility and lifestyle among urban youth worldwide. From this understanding, emerges three user-driven product attributes: - Stylish: Designs that reflect global trends while respecting local aesthetics. - Comfort: Ergonomics tailored to regional usage patterns, such as spacious cabins for family-oriented markets. - Warm-Tech: Intuitive technology that enhances daily life without overwhelming users. For example, SOUEAST has launched a lineup of urban SUVs designed to meet the diverse mobility needs of young urban users. The flagship D-class S09 offers premium comfort for both family and business trips. The C-class S07 combines advanced technology with trendy design, appealing to younger users seeking intelligent mobility. Also a sporty and practical C-class S06 model caters to everyday commuting and outdoor exploration with its affordability and versatility. Localized R&D: Building Trust Through Adaptation Recognizing that global success hinges on local relevance, SOUEAST has invested heavily in region-specific R&D. The brand operates six overseas R&D hubs across high-potential markets like the Middle East, ASEAN, and Brazil, each addressing unique challenges: - Middle East: Engineers have optimized the air conditioning efficiency and heat resistance of the vehicle components to ensure maximum reliability in the region's extreme heat. 'Compared to the summer heat in Turpan, China, the extreme temperatures in the Middle East place even greater challenges on vehicle air conditioning performance and durability. We identified this difference early and addressed it during the product development phase, which has enabled our models to enter the market more quickly,' explained Mr. Dai Lihong, Vice President of Chery Automobile Co., Ltd. and President of SOUEAST Motor. To date, SOUEAST has implemented 80+ hyper-localized optimizations, a testament to its commitment to 'listening first, designing second.' Phased Globalization: Balancing Present and Future SOUEAST's global rollout follows a carefully staged approach, aligning with regional readiness and regulatory landscapes: 1. 2024–2025: Focus on left-hand-drive markets with fuel-powered SUVs and sedans, complemented by plug-in hybrids. 2. 2026–2027: Expand into right-hand-drive markets while achieving a balance between fuel, hybrid, and electric models. 3. 2028–2030: Prioritize pure EVs for the EU, completing the industrialization of new energy vehicles. Central to this strategy is SOUEAST's super hybrid technology, which delivers a 44.5% thermal efficiency and 1,000 km+ ranges. It offers a pragmatic balance of performance and sustainability. Deepening Market Integration SOUEAST's ambition extends beyond selling cars—it aims to become a local institution. Key initiatives include: - KD Factories: SOUEAST's global KD (Knock-Down) factories are already operational and meet production capacity demands in key markets. -Subsidiaries: Established subsidiaries in markets such as Uzbekistan and Saudi Arabia to better understand local needs, respond more efficiently, and enhance service quality. - Community Programs: 'EASE YOUR LIFE' light show—a global landmark illumination campaign that pays tribute to the EASE urban lifestyle—is set to expand to more countries and regions in the future. - Sales Networks: 144 sales networks across 30+ countries and regions, with Mexico set to launch in June 2025. 'We're not just entering markets—we're deeply embedding ourselves within them and earning a seat at the table,' noted Mr. Dai Lihong. Value-Driven Globalization SOUEAST's journey underscores a critical industry truth: globalization is no longer about scale—it's about value. By marrying user co-creation with localization, the brand demonstrates that success in the 21st century is measured not by sheer volume, but by how deeply a brand is woven into the fabric of local communities. As the automotive world pivots from 'selling products' to 'solving needs,' SOUEAST's blueprint—rooted in empathy, adaptability, and shared creation—offers a compelling model for the future. The road ahead is challenging, but for brands willing to listen, adapt, and grow with their users, the opportunities are boundless. View source version on [email protected] KEYWORD: CHINA ASIA PACIFIC INDUSTRY KEYWORD: VEHICLE TECHNOLOGY AUTOMOTIVE GENERAL AUTOMOTIVE AUTOMOTIVE MANUFACTURING EV/ELECTRIC VEHICLES MANUFACTURING SOURCE: SOUEAST Copyright Business Wire 2025. PUB: 05/10/2025 03:10 AM/DISC: 05/10/2025 03:09 AM
Associated Press
17-02-2025
- Automotive
- Associated Press
SOUEAST 'Lights Up' the Middle East Iconic Landmarks
DOHA, Qatar, Feb. 17, 2025 /PRNewswire/ -- Following a series of successful brand launch events across the Middle East, SOUEAST is set to introduce a large-scale light show event under the theme 'EASE YOUR LIFE'. This initiative moves to reinforce the brand´s presence and ambition, further paying tribute to EASE lifestyle. A Multi-Country Light Show Across Key Landmarks 'EASE YOUR LIFE' light show event will take place across five countries, and what these landmarks are remains a secret for now. It will last over a month, and the company will continue to 'light up' the iconic landmarks of various countries in the Middle East, and all these cities will turn to EASE color at night. SOUEAST hopes to bring such an EASE lifestyle with these visual delight, in order to achieve the vision of enabling more youth around the world to have an EASE urban mobility experience. SOUEAST´s Growing Footprint in the Middle East Since late 2024, SOUEAST has steadily expanded across the region, hosting brand launch events in Iraq, Kuwait, UAE, and Qatar. These events introduced SOUEAST´s latest SUV lineup and were attended by industry representatives, partners, and customers. To accommodate the launch, SOUEAST has a diverse range of models entering the market, designed to meet the needs of Middle East customers: S09 Smart Premium SUV – A D-class flagship model offering premium features and technology. S07 Urban Intelligent SUV – A C-class SUV emphasizing smart mobility and modern design. S06 Urban Stylish SUV & S06 DM Hybrid Version – Versatile and fuel-efficient C-class SUVs tailored for urban lifestyles. A Strategic Roadmap for the Future SOUEAST has secured key dealership partnerships with Harlem Group, AI Mulla, Elite Group and West Lake Motors to ensure strong sales and service networks. By the end of 2025, the company plans to enter Saudi Arabia, Bahrain, Oman, and Lebanon, further extending its reach in the Middle East. To support long-term growth, SOUEAST will establish a 12,000-square-meter regional spare parts warehouse to improve aftersales service efficiency. Additionally, SOUEAST has confirmed plans to introduce more new models, expanding its portfolio further.
