27-05-2025
- Entertainment
- Fashion United
EAST 42ND launches at John Lewis & Partners online, unveiling AW25 collection this July
One of the most closely watched names in contemporary womenswear, EAST 42ND will debut online with John Lewis this July, unveiling a curated edit from its Autumn/Winter 2025 collection. Known for its refined take on wardrobe staples, the launch marks a milestone in the brand's UK growth strategy.
Designed for women negotiating busy, multifaceted lives, EAST 42ND offers a thoughtful approach to modern dressing - where considered design meets real-world functionality. The John Lewis & Partners selection features versatile outerwear, modern British precision tailoring, elevated denim, sculptural knitwear, and standout occasion pieces that move effortlessly from day to night, work to weekend. Credits: EAST 42ND Hero pieces include: Tailored check suiting – blazer, trousers, and waistcoat
Lace midi dress and tops – striking in classic black
Cropped bomber jackets and matching velvet pieces – bold textures, modern lines
Barrel-leg and skinny jeans – in washed black, fig, jet black and snake print
Herringbone wool coats and jackets – a heritage twist, reimagined
Alpaca and wool knitwear – soft, sculptural, and season-ready
Day trench coat and snake print tote – everyday anchors Credits: EAST 42ND
'John Lewis & Partners has long been a go-to for women navigating full, fast-moving lives - and that's exactly who we design for,' said Stitch Sayers, Head of Sales & Operations. 'Our AW25 collection brings together everything she needs: style that works across her day, pieces she can rely on, and an aesthetic that's confident without trying too hard. It's a natural partnership.'
Positioned between the high street and designer brands, EAST 42ND continues to carve out a distinctive space in the market - delivering wearable elegance with assured ease. Credits: EAST 42ND
The EAST 42ND x John Lewis collection launches at from July 2025. ABOUT THE BRAND Read more about EAST 42ND on their brandpage
