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Latin America's SaaS sector is accelerating toward doubling by 2027, reveals EBANX
Latin America's SaaS sector is accelerating toward doubling by 2027, reveals EBANX

Yahoo

timea day ago

  • Business
  • Yahoo

Latin America's SaaS sector is accelerating toward doubling by 2027, reveals EBANX

Latin America's SaaS market is the fastest-growing in the world, outpacing Asia, Europe, and North America The SaaS sector in Brazil, Latin America's largest market, is projected to reach USD 22 billion within two years Pix, Brazil's instant payment method, drives 61% of revenue for SaaS merchants using EBANX in the country CURITIBA, Brazil, Aug. 19, 2025 /PRNewswire/ -- Exclusive data revealed today by EBANX, a global technology company specializing in payment services for emerging markets, shows that Latin America's Software as a Service (SaaS) market is projected to reach USD 46 billion in 2027, more than doubling from USD 22 billion in 2023, according to Payments and Commerce Market Intelligence data sourced by EBANX. "The rapid growth of the SaaS sector reflects a major shift in how Latin Americans work, learn, and live in the digital economy," states Marie-Elise Droga, CRO at EBANX. "Businesses of all sizes are adopting SaaS to stay competitive and scale efficiently, while consumers increasingly turn to digital services for productivity, entertainment, education, financial management, and more," she adds. Latin America's SaaS sector is the fastest-growing in the world, registering an expansion rate of nearly 23% in 2024, above the global average (17%), and Europe (19%), North America (17%), and Asia (16%). EBANX's analysis draws on figures from Statista and PCMI. Droga explains that the key to success in Latin America lies in offering the right mix of payment options, combining traditional methods like credit and debit cards with alternative solutions such as digital wallets and instant payment systems. "Companies that understand and leverage this diversity of preferences are the ones capturing the full potential of this booming market." Credit cards, for instance, drive the highest payment frequency among EBANX's SaaS merchants in Brazil, Mexico, Colombia, and Peru, with users making around four purchases per year with the same merchant. Meanwhile, with Boleto Bancário and Sencillito, bank slips payable online or offline, SaaS companies achieve the highest average order values in Brazil and Chile, respectively. Other APMs like Nequi in Colombia and Pix in Brazil show the strongest customer loyalty, with 95% of their users relying solely on these payment methods for SaaS purchases. Canva, a global visual communication platform, adopted a business strategy for Latin America with EBANX's localized payment solutions in 11 countries across the region, including Brazil, Mexico, Colombia, Chile, and Peru. Their objective is to deliver a tailored customer experience in each of these countries by offering methods such as digital wallets, instant payments, as well as credit and debit cards, covering installments and cards from national brands. "Latin America plays an important role in Canva's growth, representing a significant share of our global user base and results. That's why we're doubling down on delivering a truly local experience — from language to design templates to payment options. By offering flexible, locally relevant payment methods, we're making it easier for more people to access our premium features and unlock the full value of Canva," says Felipe Godoy, International Growth Marketing Lead LATAM at Canva. Another SaaS giant that recognizes Latin America as a business growth opportunity is the global software company that transforms how businesses run. Data shared by EBANX shows that offering a payment mix with credit card installments and Boleto Bancário boosted their presence in Brazil, with an average ticket above USD 9,000 in the country. Over the past three years, the company has experienced an average annual growth of 41% in Total Payment Volume (TPV) through EBANX. Pix fuels SaaS growth and digital inclusion in Brazil The SaaS expansion in Latin America is driven by Brazil and the rapid adoption of Pix, used by 93% of its adult population. The instant, no-cost payment system has played a central role in driving financial inclusion, enabling millions to start using digital services. Among SaaS merchants offering Pix through EBANX, the method now accounts for 61% of their revenue in Brazil. Pix Automático, a new feature that went into operation in June, is estimated to further boost the SaaS companies' sales by enabling recurring payments, a billing method widely used across the sector. Just like Latin America as a whole, Brazil is also projected to double its market by 2027, reaching alone USD 22 billion, at a growth rate of 15% per year, based on PCMI. ABOUT EBANXEBANX is the leading payments platform connecting global businesses to the world's fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, EBANX enables global companies to offer hundreds of local payment methods across Latin America, Africa, and Asia. More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and end-users alike. For further information, please visit:Website: Media Contact:Leonardo Stamilloleo@ CO View original content to download multimedia: SOURCE EBANX Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Stripe users can now accept Pix in Brazil via EBANX
Stripe users can now accept Pix in Brazil via EBANX

Korea Herald

time12-08-2025

  • Business
  • Korea Herald

Stripe users can now accept Pix in Brazil via EBANX

Coverage of Brazilian payment methods expanded for business es on Stripe to p rocess cross-border payments SAN FRANCISCO and CURITIBA, Brazil, Aug. 12, 2025 /PRNewswire/ -- EBANX, a global technology company specializing in payment services for emerging markets, has deepened its four-year partnership with programmable financial services company Stripe to expand coverage of Brazilian payment methods worldwide. Businesses on Stripe can now offer Pix, the popular instant payment method developed by the Central Bank of Brazil. They are now able to process Pix payments from Brazilian customers in Brazilian Reais, with settlements available in the merchant's domestic currency. " Our partnership with EBANX is important for increasing Stripe users' reach in Brazil, Latin America's largest market. For global commerce today, enabling how customers pay is often just as important as what's being sold. Customers prefer payment methods they know and trust, which directly impacts the bottom line. Our research found businesses on Stripe that offered at least one additional relevant payment method beyond cards grew revenue by 12% and improved conversion by 7% on average," said Krishnan Rajagopalan, global head for Expansion, Strategics and Incubation Partnerships at Stripe. EBANX's analysis of data from Payments and Commerce Market Intelligence (PCMI), the World Bank, and the Central Bank of Brazil revealed similar conclusions: by offering local payment methods in cross-border transactions, global e-commerce companies can reach twice as many consumers in Brazil compared to relying solely on international acquirers. EBANX's data showed that merchants offering Pix experienced a 16% increase in revenue and a 25% growth in consumers within six months. " Working with Stripe to offer Pix is a no-brainer. There are 60 million people in Brazil who lack a credit card. Meanwhile, 93% of Brazilian adults use Pix and, by the end of this year, its usage is projected to surpass credit cards in online purchases, according to PCMI in EBANX's study Beyond Borders 2025. Working together with Stripe ultimately empowers Brazilian consumers and businesses to participate more fully in the global economy," stated João Del Valle, CEO and Co-founder of EBANX. Both businesses directly integrated with Stripe and those using large e-commerce management platforms that use Stripe's infrastructure can now offer Pix for cross-border transactions. B2B businesses also stand to gain by transacting through Pix, which offers security and streamlines high-value payments. According to Beyond Borders 2025, it currently accounts for 51% of the value of online sales between businesses, more than double the value of consumer e-commerce transactions at 20%. Boleto Bancário, a type of bank slip that can be paid both online and offline, ranks second after Pix with 25% of online B2B value transacted in Brazil. ABOUT STRIPE Stripe is building programmable financial services for millions of businesses globally. Millions of companies use Stripe to accept payments online and in person, embed financial services, power custom revenue models, and build a more profitable business. Headquartered in San Francisco and Dublin, Stripe processes over $1.4 trillion of payments annually, equivalent to 1.3% of global GDP. Stripe users include half of the Fortune 100, 80% of the Forbes Cloud 100 and 74% of the Forbes AI 50. Through its scale and investments in R&D—particularly artificial intelligence and stablecoins—Stripe accelerates the utility of frontier technology in the global economy. For further information, please visit: ABOUT EBANX EBANX is the leading payments platform connecting global businesses to the world's fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, EBANX enables global companies to offer hundreds of local payment methods and streamline cross-border payments across Latin America, Africa, and Asia. More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and end-users alike.

Stripe users can now accept Pix in Brazil via EBANX
Stripe users can now accept Pix in Brazil via EBANX

Yahoo

time11-08-2025

  • Business
  • Yahoo

Stripe users can now accept Pix in Brazil via EBANX

Coverage of Brazilian payment methods expanded for businesses on Stripe to process cross-border payments SAN FRANCISCO and CURITIBA, Brazil, Aug. 11, 2025 /PRNewswire/ -- EBANX, a global technology company specializing in payment services for emerging markets, has deepened its four-year partnership with programmable financial services company Stripe to expand coverage of Brazilian payment methods worldwide. Businesses on Stripe can now offer Pix, the popular instant payment method developed by the Central Bank of Brazil. They are now able to process Pix payments from Brazilian customers in Brazilian Reais, with settlements available in the merchant's domestic currency. "Our partnership with EBANX is important for increasing Stripe users' reach in Brazil, Latin America's largest market. For global commerce today, enabling how customers pay is often just as important as what's being sold. Customers prefer payment methods they know and trust, which directly impacts the bottom line. Our research found businesses on Stripe that offered at least one additional relevant payment method beyond cards grew revenue by 12% and improved conversion by 7% on average," said Krishnan Rajagopalan, global head for Expansion, Strategics and Incubation Partnerships at Stripe. EBANX's analysis of data from Payments and Commerce Market Intelligence (PCMI), the World Bank, and the Central Bank of Brazil revealed similar conclusions: by offering local payment methods in cross-border transactions, global e-commerce companies can reach twice as many consumers in Brazil compared to relying solely on international acquirers. EBANX's data showed that merchants offering Pix experienced a 16% increase in revenue and a 25% growth in consumers within six months. "Working with Stripe to offer Pix is a no-brainer. There are 60 million people in Brazil who lack a credit card. Meanwhile, 93% of Brazilian adults use Pix and, by the end of this year, its usage is projected to surpass credit cards in online purchases, according to PCMI in EBANX's study Beyond Borders 2025. Working together with Stripe ultimately empowers Brazilian consumers and businesses to participate more fully in the global economy," stated João Del Valle, CEO and Co-founder of EBANX. Both businesses directly integrated with Stripe and those using large e-commerce management platforms that use Stripe's infrastructure can now offer Pix for cross-border transactions. B2B businesses also stand to gain by transacting through Pix, which offers security and streamlines high-value payments. According to Beyond Borders 2025, it currently accounts for 51% of the value of online sales between businesses, more than double the value of consumer e-commerce transactions at 20%. Boleto Bancário, a type of bank slip that can be paid both online and offline, ranks second after Pix with 25% of online B2B value transacted in Brazil. ABOUT STRIPEStripe is building programmable financial services for millions of businesses globally. Millions of companies use Stripe to accept payments online and in person, embed financial services, power custom revenue models, and build a more profitable business. Headquartered in San Francisco and Dublin, Stripe processes over $1.4 trillion of payments annually, equivalent to 1.3% of global GDP. Stripe users include half of the Fortune 100, 80% of the Forbes Cloud 100 and 74% of the Forbes AI 50. Through its scale and investments in R&D—particularly artificial intelligence and stablecoins—Stripe accelerates the utility of frontier technology in the global economy. For further information, please visit:Website: ABOUT EBANXEBANX is the leading payments platform connecting global businesses to the world's fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, EBANX enables global companies to offer hundreds of local payment methods and streamline cross-border payments across Latin America, Africa, and Asia. More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and end-users alike. For further information, please visit:Website: Media Contact:Leonardo Stamilloleo@ CO View original content to download multimedia: SOURCE EBANX Sign in to access your portfolio

EBANX Offers First Direct Integration for Cross-Border Merchants with Peruvian Wallet Yape
EBANX Offers First Direct Integration for Cross-Border Merchants with Peruvian Wallet Yape

FF News

time10-07-2025

  • Business
  • FF News

EBANX Offers First Direct Integration for Cross-Border Merchants with Peruvian Wallet Yape

EBANX announced today its direct integration with Yape, Peru's superapp, for cross-border merchants of the digital economy. Yape supports both recurring and one-click and on-file payments through a simple user enrollment process. Users will be able to pay for their purchases on global e-commerce websites with either their wallet balance or a linked card. In 2024, Yape captured the largest share of the volume transacted online with a digital wallet in the country, according to data from Payments and Commerce Market Intelligence (PCMI). EBANX's study Beyond Borders 2025 reveals that Peru's e-commerce market is expected to reach USD 60 billion by 2027, after growing 20% per year. 'With over 14 million active Peruvian users, Yape empowers millions of consumers with reliable daily transactions. This direct integration with EBANX marks a significant step in expanding our reach to global merchants, allowing them to tap into the vast potential of the Peruvian market,' says Claudia Silva, Head of Payments at Yape. Digital wallets have become a crucial part of the payment ecosystem in Peru. In 2024, wallets represented 10% of the country's total digital commerce transactions, and their share is expected to grow at an annual rate of 17% by 2027, according to PCMI. 'Yape is a key driver of this growth, reshaping the financial landscape and enabling financial inclusion, particularly for those without access to traditional banking,' Silvia points out. According to Beyond Borders 2025, digital wallets are increasingly becoming a preferred option for recurring transactions, thanks to innovative features that help improve approval rates. According to Yape's internal data, the company provides an impressive 93% approval rate on transactions, positioning it as an effective payment solution for businesses looking to thrive in Peru's rapidly growing digital economy. 'Through partnership with Yape, EBANX enables merchants to access a seamless, secure, and high-conversion payment solution that drives immediate results, for one-time purchases as well as for subscription-based services and recurring payments,' explains Juliana Etcheverry, Director of LatAm Country Growth – South Cone at EBANX. 'This partnership goes beyond payments; it's about fostering scalable, long-term growth for merchants in a rapidly evolving market,' Etcheverry adds. Companies In This Post EBANX Yape

EBANX, APLAZO partner to expand flexible payments options in Mexico
EBANX, APLAZO partner to expand flexible payments options in Mexico

Yahoo

time25-06-2025

  • Business
  • Yahoo

EBANX, APLAZO partner to expand flexible payments options in Mexico

Payment services company EBANX has partnered with Mexican fintech firm APLAZO, which specialises in buy now, pay later (BNPL) solutions. The collaboration aims to strengthen the offering of flexible payments in Mexico. It focuses on meeting the needs of international online merchants. Through this collaboration, international online merchants can now offer tailored financing options to their Mexican customers via EBANX's payment platform. For the first time, APLAZO's BNPL service will be available for cross-border e-commerce transactions, enabling global companies to reach a broader audience in Mexico. EBANX vice-president of product Eduardo de Abreu said: 'Mexico is one of the most dynamic markets in Latin America, where e-commerce is expected to grow 25% annually until 2027, with digital payment adoption aligned with this growth. "Partnering with APLAZO will allow us to expand our local reach and offer our global clients an alternative that directly responds to the preferences of Mexican consumers.' According to EBANX's analysis, combining alternative payment methods like APLAZO with local card options allows merchants to access over three times more Mexican consumers compared to relying solely on international acquirers. The integration of EBANX and APLAZO's solutions is expected to provide merchants with the ability to offer a more flexible payment experience. This could lead to benefits such as increased average ticket size, higher purchase frequency, reduced cart abandonment, and access to new market segments, according to APLAZO's press statement. APLAZO co-founder and CRO Alex Wieland said: 'Our mission at APLAZO is to provide access to credit in a fair, simple, and transparent manner. 'This partnership with EBANX reinforces our commitment to facilitating access to financing for millions of consumers in Mexico and accelerating the digitalisation of commerce in the country.' Since its launch in 2020, APLAZO has secured over $100m in equity financing and $75m in debt financing. EBANX, which has been operating in Mexico since 2015, supports local payments for global companies, connecting over 500 major digital businesses with customers across 29 countries in Latin America, Africa, and Asia. "EBANX, APLAZO partner to expand flexible payments options in Mexico" was originally created and published by Electronic Payments International, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.

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