Latest news with #EBGGroup
Business Standard
5 days ago
- Business
- Business Standard
EBG Group Partners with 'Agasthyam Kalari' to Launch "Kalarii" brand & elevate Kalari art to the Global Stage
VMPL New Delhi [India], August 14: In a powerful step towards taking India's rich heritage to the world, EBG Group which is a diversified business house focused on launching and scaling electric mobility, global consumer, technology, realty, electronics and lifestyle brands in India, today announced its strategic partnership with Agasthyam Kalari to bring the ancient art form of Kalarii into the mainstream and make it more accessible across India and the World with the brand named "Kalarii by Agasthyam". The collaboration will begin with a Global Master Franchise model, followed by the launch of dedicated Kalari Centres across the country, starting with key metropolitan cities in India. Milind Soman, India's most recognised fitness icon, joins as the face of the brand, bringing unmatched credibility and recall to this cultural revival. "True fitness is a balance of physical strength, mental clarity, and emotional wellbeing. Kalarii by Agasthyam delivers all three it builds the body, sharpens the mind, and calms the spirit rooted in India's wisdom yet ready for the world," said Milind. The expansion plan envisions establishing Kalarii by Agasthyam Centres in key metro cities within the first year, followed by a gradual rollout to other districts & suburbs across India. Each centre will be equipped with expert trainers and instructors dedicated to preserving, reviving, and innovatively teaching the Kalari art form for the learners of today. EBG Group's strategic investment in this partnership will fuel the establishment of Kalarii by Agasthyam Centres, comprehensive training programs, and impactful outreach initiatives. The focus will be on building state-of-the-art infrastructure, with certifying skilled instructors, and integrating traditional art with modern technologies to create an accessible and engaging learning environment for Kalari art enthusiasts. Breaking away from the stereotype of muddy training pits, Kalarii's modern, air-conditioned studios offer scientifically designed programs in safe, inclusive, and inspiring spaces for all ages from children to active seniors. These programs are designed not just for combat or agility, but to enhance overall fitness, mental wellbeing, emotional balance, and lasting happiness. Core offerings include Prana (breathwork & meditation), Nalludal (daily functional movement & flexibility training), and Nithyam (dynamic strength & endurance sessions); delivering tangible benefits like improved posture, joint health, cardiovascular fitness, mental calm, and immune resilience. Commenting on the partnership, Bonita Stephan, Spokesperson at EBG Group said, "At EBG Group, we see this partnership as an opportunity to carry forward a centuries-old cultural legacy across the country and Global arena. By collaborating with Kalari, we aim to create accessible, world-class training spaces for anyone who wishes to experience physical, mental, and spiritual benefits of Kalari art form." Founded and led by Gurukkal Dr S Mahesh, Agasthyam Kalari has been at the forefront of modernising and popularising Kalari art form without compromising on its authenticity. Speaking about the collaboration, Gurukkal Dr S Mahesh said, "Kalari is more than just combat, it's an art form, a discipline, and a way of life. Through this partnership with EBG Group, we are not only ensuring its preservation but also expanding its reach to those who may have never had the chance to experience it before." The movement is led by Mr. Hari Kiran, Co-Founder & COO of EBG Group, and Gurukkal Dr S Mahesh, 7th-generation custodian of the Agasthyam legacy, who has inspired over 1 million followers worldwide with his wellness philosophy. Together, they aim to position Kalarii alongside global fitness giants without losing its Indian soul. The partnership aims to create a network of vibrant, inclusive centres where people of all ages and fitness levels can train in Kalari. Through this initiative, EBG Group and Agasthyam Kalari plan to expand Kalarii beyond Kerala, raising the awareness across the country and internationally, ensuring that this ancient discipline is both preserved and embraced by a wider audience. About EBG Group: EBG Group is a multi-brand conglomerate focused on launching and scaling Electric Mobility, consumer products, technology, realty, electronics, wellness and lifestyle brands in India with a mission to create People-Planet-Profit focused businesses that are scalable globally. Website: About Kalarii by Agasthyam: Rooted in the 130-year-old Agasthyam tradition, Kalarii by Agasthyam is an ancient art brand born in Kerala. Under the guidance of Gurukkal Dr. S. Mahesh,a fifth generation kalari master, innovative programs have been developed to bring timeless wisdom to modern life, from Nithyam, a regular practice for strength and vitality, to Nalludal, a Kalari-based training for all ages, Prana, the Indian Tai Chi for breath and energy flow, and focused Meditation programs for inner clarity. Kalarii blends movement, mindfulness, and breathwork to create a truly holistic fitness experience, with a mission to preserve India's ancient traditions while making them accessible to audiences worldwide.
The Wire
5 days ago
- Business
- The Wire
EBG Group Partners with ‘Agasthyam Kalari' to Launch 'Kalarii' brand & elevate Kalari art to the Global Stage
Milind Soman joins as Brand Ambassador on occasion of Independence Day to celebrate India's heritage, holistic wellness, and global vision National, India, 14 August, 2025: In a powerful step towards taking India's rich heritage to the world, EBG Group which is a diversified business house focused on launching and scaling electric mobility, global consumer, technology, realty, electronics and lifestyle brands in India, today announced its strategic partnership with Agasthyam Kalari to bring the ancient art form of Kalarii into the mainstream and make it more accessible across India and the World with the brand named 'Kalarii by Agasthyam'. The collaboration will begin with a Global Master Franchise model, followed by the launch of dedicated Kalari Centres across the country, starting with key metropolitan cities in India. Milind Soman, India's most recognised fitness icon, joins as the face of the brand, bringing unmatched credibility and recall to this cultural revival. 'True fitness is a balance of physical strength, mental clarity, and emotional wellbeing. Kalarii by Agasthyam delivers all three it builds the body, sharpens the mind, and calms the spirit rooted in India's wisdom yet ready for the world,' said Milind. The expansion plan envisions establishing Kalarii by Agasthyam Centres in key metro cities within the first year, followed by a gradual rollout to other districts & suburbs across India. Each centre will be equipped with expert trainers and instructors dedicated to preserving, reviving, and innovatively teaching the Kalari art form for the learners of today. EBG Group's strategic investment in this partnership will fuel the establishment of Kalarii by Agasthyam Centres, comprehensive training programs, and impactful outreach initiatives. The focus will be on building state-of-the-art infrastructure, with certifying skilled instructors, and integrating traditional art with modern technologies to create an accessible and engaging learning environment for Kalari art enthusiasts. Breaking away from the stereotype of muddy training pits, Kalarii's modern, air-conditioned studios offer scientifically designed programs in safe, inclusive, and inspiring spaces for all ages from children to active seniors. These programs are designed not just for combat or agility, but to enhance overall fitness, mental wellbeing, emotional balance, and lasting happiness. Core offerings include Prana (breathwork & meditation), Nalludal (daily functional movement & flexibility training), and Nithyam (dynamic strength & endurance sessions); delivering tangible benefits like improved posture, joint health, cardiovascular fitness, mental calm, and immune resilience. Commenting on the partnership, Bonita Stephan, Spokesperson at EBG Group said, "At EBG Group, we see this partnership as an opportunity to carry forward a centuries-old cultural legacy across the country and Global arena. By collaborating with Kalari, we aim to create accessible, world-class training spaces for anyone who wishes to experience physical, mental, and spiritual benefits of Kalari art form." Founded and led by Gurukkal Dr S Mahesh, Agasthyam Kalari has been at the forefront of modernising and popularising Kalari art form without compromising on its authenticity. Speaking about the collaboration, Gurukkal Dr S Mahesh said, "Kalari is more than just combat, it's an art form, a discipline, and a way of life. Through this partnership with EBG Group, we are not only ensuring its preservation but also expanding its reach to those who may have never had the chance to experience it before." The movement is led by Mr. Hari Kiran, Co-Founder & COO of EBG Group, and Gurukkal Dr S Mahesh, 7th-generation custodian of the Agasthyam legacy, who has inspired over 1 million followers worldwide with his wellness philosophy. Together, they aim to position Kalarii alongside global fitness giants without losing its Indian soul. The partnership aims to create a network of vibrant, inclusive centres where people of all ages and fitness levels can train in Kalari. Through this initiative, EBG Group and Agasthyam Kalari plan to expand Kalarii beyond Kerala, raising the awareness across the country and internationally, ensuring that this ancient discipline is both preserved and embraced by a wider audience. About EBG Group: EBG Group is a multi-brand conglomerate focused on launching and scaling Electric Mobility, consumer products, technology, realty, electronics, wellness and lifestyle brands in India with a mission to create People-Planet-Profit focused businesses that are scalable globally. Website: About Kalarii by Agasthyam: Rooted in the 130-year-old Agasthyam tradition, Kalarii by Agasthyam is an ancient art brand born in Kerala. Under the guidance of Gurukkal Dr. S. Mahesh,a fifth generation kalari master, innovative programs have been developed to bring timeless wisdom to modern life, from Nithyam, a regular practice for strength and vitality, to Nalludal, a Kalari-based training for all ages, Prana, the Indian Tai Chi for breath and energy flow, and focused Meditation programs for inner clarity. Kalarii blends movement, mindfulness, and breathwork to create a truly holistic fitness experience, with a mission to preserve India's ancient traditions while making them accessible to audiences worldwide.
Business Standard
10-06-2025
- Business
- Business Standard
DAEWOO India appoints EBG group as Strategic Partner for Home Appliances and Electronics Retail Expansion
EBG Group has partnered with DAEWOO a globally recognized Korean brand to exclusively extend their premium home appliances, electronics, and consumer goods to Indian market. This strategic alliance combines DAEWOO's cutting-edge technology and innovation with EBG's extensive marketing expertise and distribution networks. The association aims to disrupt India's home appliance and electronics retail by introducing high-quality, energy-efficient, and sustainable solutions tailored to modern Indian consumers. DAEWOO brings decades of technological innovation and high manufacturing standards, while EBG Group's deep understanding of Indian consumer preferences and retail operations positions it to successfully introduce and expand DAEWOO's products in India. According to Dr. Irfan Khan, Founder and CEO of EBG Group, 'the partnership aligns with EBG's long-term strategy to strengthen its market footprint, bringing premium appliances that meet the increasing demand for energy-efficient solutions. EBG Group will lead the retail and distribution expansion for DAEWOO Consumer Products across India, ensuring seamless access to products through a robust retail network and strong after-sales support. The focus is on creating a hassle-free shopping experience while providing consumers with reliable service infrastructure nationwide'. 'The partnership will introduce a range of high-performance, stylish and energy-efficient home appliances, including whole range of Home & Kitchen appliances as well as Smart home solutions, Mr. H. S. Bhatia, Managing Director, DAEWOO India said. With IoT-enabled devices and advanced energy-saving features, DAEWOO's products are designed to meet the needs of India's growing tech-savvy consumer base, who seek innovation, convenience, and sustainability. By combining technological advancements with deep market insights, both companies aim to bring premium, affordable, and high-tech solutions to Indian households, setting the stage for the next evolution in consumer electronics. 'EBG plans to create business opportunities for Indian entrepreneurs through an innovative franchise model. This initiative is expected to further strengthen DAEWOO's retail presence and empower local partners, with details to be announced soon', Mr. Hari Kiran, COO and Co-Founder of EBG Group said. 'We are excited to collaborate with Daewoo in bringing innovative, high-quality home appliances and electronics to India'. With DAEWOO brand EBG aim to develop a holistic ecosystem that enhances customer experience through reliable service, easy accessibility, and a nationwide after-sales network. About DAEWOO India DAEWOO is a global leader in the design and manufacturing of home appliances, electronics, and consumer goods. Known for its cutting-edge technology and commitment to quality, DAEWOO products are trusted by consumers around the world with presence in more than 70 countries. DAEWOO brand operates in India through their manufacturing and marketing partner M/s. Kelwon Electronics & Appliances Pvt. Ltd. With a focus on innovation and sustainability, DAEWOO continues to lead the way in creating products that make life easier, more comfortable, and more sustainable. About EBG Group EBG Group is a premier name in the Indian market, known for launching and managing premium tech and lifestyle brands. With an in-depth understanding of Indian consumer behaviour and a strong retail presence, EBG has built a reputation for providing innovative solutions and excellent customer experiences. Through this strategic partnership with DAEWOO, EBG aims to redefine the home appliances and electronics market in India.
Time of India
06-06-2025
- Business
- Time of India
DAEWOO partners with EBG group for India retail expansion
New Delhi: DAEWOO has appointed EBG Group as its strategic partner to lead retail and distribution of its home appliances and consumer electronics in India, the company said in a press release on Friday. According to the company, under the partnership, EBG will handle nationwide rollout, after-sales operations, and a proposed franchise model aimed at expanding regional access. Also the company plans to introduce a range of connected and energy-efficient appliances, including kitchen and smart home products. 'With IoT-enabled devices and advanced energy-saving features, DAEWOO's products are designed to meet the needs of India's growing tech-savvy consumer base, who seek innovation, convenience, and sustainability. By combining technological advancements with deep market insights, both companies aim to bring premium, affordable, and high-tech solutions to Indian households, setting the stage for the next evolution in consumer electronics,' said H. S. Bhatia, Managing Director, DAEWOO India . The collaboration will focus on building retail scale supported by service infrastructure and local market partnerships.
