Latest news with #EBM
Khaleej Times
a day ago
- Entertainment
- Khaleej Times
EBM-Peek Freans AI powered storytelling redefines youth entertainment for the digital age
In today's digital age, technology is not just powering devices, it is shaping how the next generation learns, imagines, and connects. In a bold move redefining the role of artificial intelligence in children's educational content, a new animated series is winning hearts for how it was made. ' Piper Ki Duniya (World of Piper),' is a one of its kind educational content series built using AI-driven storytelling models that combine cultural insights, narrative structures, and emotional intelligence, creating rich, age-appropriate stories for children aged 4 to 12. The series was created by English Biscuit Manufacturers (EBM), the parent company of the iconic Peek Freans brand, a global name rooted in Pakistan, with a presence across the Middle East region. At the heart of this innovation is a seamless integration of human creativity and artificial intelligence. Teams based in USA and Pakistan used AI models from all over the world to create the animated series that brings the history of the Islamic world to life for Pakistani children. The 'Piper ki Duniya' team used American models Midjourney and Leonardo AI for character design, especially for Pied Piper, the brand mascot. They went on to use German model Flux AI for character consistency. Each character's 25 visuals were used to ensure consistency in facial features, expressions, and even clothing. These designs were then animated using American Runway AI and Chinese Kling AI, bringing the characters to life with smooth, lifelike motion. The result is a vibrant 3D revival of the beloved Peek Freans Pied Piper, brought to life in 'Piper Ki Duniya,' delivering universal values of kindness, patience, and generosity through stories designed to resonate across generations. Since its launch on the Peek Freans Young Pipers' Club YouTube channel, 'Piper Ki Duniya' has surpassed 100,000 subscribers in under four weeks with over 13 million views to date, earning YouTube's Silver Play Button. "As a parent, one of my biggest challenges has been teaching my 5-year-old values like patience, compassion, and faith in a way that truly connects with him. That insight inspired 'Piper Ki Duniya.' Today, technology is not just changing how we tell stories, its changing what stories mean to new audiences. With 'Piper Ki Duniya,' we have reimagined the iconic Pied Piper to deliver meaningful, values-driven content that sparks curiosity, encourages reflection, and creates shared moments for modern families,' said, Shahzain Munir, executive director at EBM. "Bringing Piper Ki Duniya to life was unlike any other project. We challenged the technology to go beyond algorithms and really reflect how children think, feel, and engage with content today. From character behaviour to dialogue rhythm, every element was shaped to feel intuitive and alive. It is a powerful reminder that AI is not just about automation; it can be a tool for imagination, curiosity, and emotional depth," said the representative from Singularity marketing. Having debuted during the Holy month of Ramadan, the AI-powered series aims to both engage and inspire children by weaving Islamic values with captivating narratives. Backed by data-driven insights and designed with children's attention spans in mind, the content is age-appropriate, engaging, and encourages family participation. Through AI-led storytelling EBM demonstrates its dedication to purposeful innovation by showing how modern technology safeguards cultural heritage while teaching longstanding values to future generations.
Campaign ME
3 days ago
- Entertainment
- Campaign ME
EBM Peek Freans campaign builds AI-powered YouTube series for children
What happens when a heritage brand such as EBM (English Biscuit Manufacturers) embraces next-generation technology? The result is a 'Piper Ki Duniya' (translated as World of Piper) genre-defining, AI-curated animated YouTube campaign, which aims to reshape digital content for young audiences. At the heart of this YouTube series campaign lies a reimagined Pied Piper — no longer a traditional storybook character, but a dynamic, AI-enhanced 3D personality designed to connect deeply with today's children, setting a new benchmark in values-driven entertainment for children aged 4 to 12. The campaign was created by Singularity Marketing, which operates in the Middle East and the US under the pseudonym AI CMO, in partnership with AI video creation company Cut Shut Studio, which used Leonardo AI, Flux AI, Runway ML and Midjourney to breathe life into the campaign. The campaign targeted Urdu-speaking audiences in the Middle East region, including Pakistani, Bangladeshi, and other Muslim expatriate communities, who often shop for EBM products at major retail chains in the region, including Lulu, Nesto, Al Maya, Madina, Talal, as well as supermarkets in their home countries. The series is the brainchild of the Peek Freans Young Pipers Club, a platform developed especially for children. Built on proprietary AI models trained to understand storytelling, emotional intelligence and child psychology, 'Piper Ki Duniya' also offers auto translate options on YouTube, with subtitles in multiple languages. Every episode aims to deliver concise, emotionally resonant lessons — ranging from empathy and patience to kindness and generosity — the series is redefining what meaningful screen time looks like for the digital-native generation. 'We didn't want to follow trends — we aimed to set them,' said Shahzain Munir, Executive Director at EBM. 'From scripting to design, every frame was engineered to be inclusive, intuitive, and engaging. Piper Ki Duniya is not just another digital series — it's a bold reimagining of brand legacy through the lens of innovation, crafted to resonate with today's youth while staying rooted in our core values.' Success metrics of the Peek Freans Piper Ki Duniya campaign Premiered during Ramadan on ARY Digital and hosted on the Peek Freans Young Pipers' Club YouTube channel, the series achieved viral engagement and strong cultural resonance, becoming a standout success in branded entertainment. Within the first month of its launch, the AI-powered YouTube series has already surpassed 100,000 subscribers on the platform. As such, the series has already received YouTube's coveted Silver Play Button — reportedly a first in its category. Piper Ki Duniya has also earned more than 13 million organic views in four weeks and reportedly has become one of the fastest-growing branded youth channels. 'The Piper ki Duniya (PKD) Promo and Episode 1 received 585 views from the Middle East so far, and we anticipate these numbers to grow following upcoming marketing efforts similar to our PR initiatives in the GCC,' Munir said. 'With a longstanding mission of nourishing lives, hearts, and communities through joyful food experiences, EBM is now extending its purpose into the digital storytelling space,' Munir added. 'Piper Ki Duniya stands as a testament to how Peek Freans, a legacy brand, can lead the cultural evolution by merging tradition with technology to educate, entertain, and inspire the next generation.' CREDITS: Client: Peek Freans – EBM Creative Marketing: Singularity Marketing AI Video Creation Expert: Cut Shut Studio AI Tools: Leonardo AI, Flux AI, Runway ML, Midjourney
Mid East Info
27-05-2025
- Entertainment
- Mid East Info
EBM-Peek Freans Launches Revolutionary AI-Powered YouTube Series 'Piper Ki Duniya' – A Game-Changer in Children's Digital Storytelling
EBM-Peek Freans Launches Revolutionary AI-Powered YouTube Series 'Piper Ki Duniya' – A Game-Changer in Children's Digital Storytelling Dubai, United Arab Emirates, May 27, 2025: What happens when a heritage brand embraces next-generation technology? The result is 'Piper Ki Duniya (World of Piper),' a genre-defining, AI-curated animated YouTube series that is reshaping digital content for young audiences. At the heart of this innovative series lies a reimagined Pied Piper — no longer a traditional storybook character, but a dynamic, AI-enhanced 3D personality designed to connect deeply with today's children. The series is the brainchild of Peek Freans Young Pipers Club, a platform developed especially for children. Built on proprietary AI models trained to understand storytelling, emotional intelligence, and child psychology, 'Piper Ki Duniya' sets a new benchmark in values-driven entertainment for children aged 4 to 12. With every episode delivering concise, emotionally resonant lessons — ranging from empathy and patience to kindness and generosity — the series is redefining what meaningful screen time looks like for the digital-native generation. Key highlights of the launch: Surpassed 100,000 YouTube subscribers in under four weeks Received YouTube's Silver Play Button — a first in its category Earned over 13 million organic views in 4 weeks Became Pakistan's fastest-growing branded youth channel Premiered during Ramadan on ARY Digital and hosted on the Peek Freans Young Pipers' Club YouTube channel, the series achieved viral engagement and strong cultural resonance, becoming a standout success in branded entertainment. 'We didn't want to follow trends — we aimed to set them,' said Mr. Shahzain Munir, Executive Director at EBM. 'From scripting to design, every frame was engineered to be inclusive, intuitive, and engaging. Piper Ki Duniya is not just another digital series —it's a bold reimagining of brand legacy through the lens of innovation, crafted to resonate with today's youth while staying rooted in our core values.' With a longstanding mission of nourishing lives, hearts, and communities through joyful food experiences, EBM is now extending its purpose into the digital storytelling space. 'Piper Ki Duniya' stands as a testament to how Peek Freans, a legacy brand, can lead the cultural evolution by merging tradition with technology to educate, entertain, and inspire the next generation. Credits Creative & Marketing: Singularity Marketing AI Video Creation Expert: Cut Shut Studio AI Tools: Leonardo AI, Flux AI, Runway ML, Midjourney Watch the series: Peek Freans Young Piper's Club – YouTube Watch one of the most popular episode: Sami Learns About Sharing And Being Kind To Others From RUMI | Piper Ki Duniya | Episode 4
Zawya
26-05-2025
- Entertainment
- Zawya
EBM-Peek Freans AI powered storytelling redefines youth entertainment for the digital age
Using advanced modern-day tools, the new animated series called 'Piper Ki Duniya' combines emotional depth, developmental insights, and cultural nuance. Dubai, United Arab Emirates: In today's digital age, technology is not just powering devices, it is shaping how the next generation learns, imagines, and connects. In a bold move redefining the role of artificial intelligence in children's educational content, a new animated series is winning hearts for how it was made. 'Piper Ki Duniya (World of Piper),' is a one of its kind educational content series built using AI-driven storytelling models that combine cultural insights, narrative structures, and emotional intelligence, creating rich, age-appropriate stories for children aged 4 to 12. The series was created by English Biscuit Manufacturers (EBM), the parent company of the iconic Peek Freans brand, a global name rooted in Pakistan, with a presence across the Middle East region. At the heart of this innovation is a seamless integration of human creativity and artificial intelligence. Teams based in USA and Pakistan used AI models from all over the world to create the animated series that brings the history of the Islamic world to life for Pakistani children. The 'Piper ki Duniya' team used American models Midjourney and Leonardo AI for character design, especially for Pied Piper, the brand mascot. They went on to use German model Flux AI for character consistency. Each character's 25 visuals were used to ensure consistency in facial features, expressions, and even clothing. These designs were then animated using American Runway AI and Chinese Kling AI, bringing the characters to life with smooth, lifelike motion. The result is a vibrant 3D revival of the beloved Peek Freans Pied Piper, brought to life in 'Piper Ki Duniya,' delivering universal values of kindness, patience, and generosity through stories designed to resonate across generations. Since its launch on the Peek Freans Young Pipers' Club YouTube channel, 'Piper Ki Duniya' has surpassed 100,000 subscribers in under four weeks with over 13 million views to date, earning YouTube's Silver Play Button. 'As a parent, one of my biggest challenges has been teaching my 5-year-old values like patience, compassion, and faith in a way that truly connects with him. That insight inspired 'Piper Ki Duniya.' Today, technology is not just changing how we tell stories, its changing what stories mean to new audiences. With 'Piper Ki Duniya,' we have reimagined the iconic Pied Piper to deliver meaningful, values-driven content that sparks curiosity, encourages reflection, and creates shared moments for modern families,' said, Mr. Shahzain Munir, Executive Director at EBM. 'Bringing Piper Ki Duniya to life was unlike any other project. We challenged the technology to go beyond algorithms and really reflect how children think, feel, and engage with content today. From character behaviour to dialogue rhythm, every element was shaped to feel intuitive and alive. It is a powerful reminder that AI is not just about automation; it can be a tool for imagination, curiosity, and emotional depth,' said the representative from Singularity marketing. Having debuted during the Holy month of Ramadan, the AI-powered series aims to both engage and inspire children by weaving Islamic values with captivating narratives. Backed by data-driven insights and designed with children's attention spans in mind, the content is age-appropriate, engaging, and encourages family participation. Through AI-led storytelling EBM demonstrates its dedication to purposeful innovation by showing how modern technology safeguards cultural heritage while teaching longstanding values to future generations. About EBM: Since 1966, EBM has been delighting consumers in Pakistan and beyond with its flagship brand, Peek Freans. As a pioneer of the biscuit industry and a dominant market leader, EBM remains committed to nourishing lives, hearts, and communities through its passion for quality and a focus on continuous innovation.
The Star
01-05-2025
- Automotive
- The Star
Dream comes true for Jazeman as he finally gets to race in Super GT
PETALING JAYA: Experienced Malaysian racer Jazeman Jaafar ( pic ) will finally get his chance to realise his racing dream after a five-year delay. Jazeman will make an exciting debut in the Super GT Series at the Petronas Sepang International Circuit from June 26-28, partnering with rising Chinese driver Kerong Li under the Earl Bamber Motorsport (EBM) banner.
