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Best Digital Marketing Courses At IIMs: Complete Guide For 2025
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Check out digital marketing courses from top IIMs, ranging from short workshops to full certifications, designed to help professionals excel in today's digital economy.
As digital marketing continues to transform the business landscape, premier Indian Institutes of Management (IIMs) are stepping up to equip professionals with the latest skills and strategies. From short-term intensive programmes to comprehensive multi-month certifications, leading IIMs across the country now offer a variety of digital marketing courses tailored for marketers, entrepreneurs, and business leaders aiming to thrive in the digital era.
IIM Ahmedabad stands out with two popular offerings: a four-day Open Programme on Digital and Social Media Marketing, focusing on consumer behaviour, content marketing, social media advertising, and SEO, priced at INR 1.8 lakh plus GST. For a deeper dive, their 4-5 month programme on Digital Marketing: Business Models, Processes and Technologies helps marketing professionals integrate digital and offline strategies for business growth, costing INR 3.5 lakh plus GST.
IIM Calcutta offers the six-month Digital and AI-Driven Marketing (DigiAIM) course. This innovative programme explores AI's role in reshaping search algorithms and consumer behaviour, preparing participants to craft AI-optimised content. The fee is INR 2.9 lakh plus GST.
At IIM Indore, several short-term management development programmes include a three-day Digital Marketing course covering strategy, advertising, PR, and SEO for INR 42,000 plus GST. Their 18-week online Executive Programme in Digital Marketing, priced at INR 1.5 lakh plus GST, provides a comprehensive curriculum addressing digital media impact and personalised marketing strategies.
IIM Kashipur: Executive Certified Programme In Digital Marketing (ECPDM)
IIM Kashipur partners with Talentedge to deliver the Executive Certified Programme in Digital Marketing (ECPDM), featuring live online and weekend classroom lectures by expert faculty. The programme incorporates case studies, simulations, and practical exercises, priced at INR 70,000 plus GST, payable in instalments.
IIM Bangalore: Advanced Digital Marketing (ADM)
For senior professionals, IIM Bangalore offers a focused two-day Advanced Digital Marketing (ADM) programme designed for mid to senior-level managers and entrepreneurs. The course fee is INR 1.4 lakh plus GST.
IIM Mumbai: Certificate Programme In Digital Marketing And Analytics
IIM Mumbai presents a six-month Certificate Programme in Digital Marketing and Analytics that trains participants in data-driven decision making, marketing analytics, A/B testing, ROI calculations, and tools such as Google Analytics, ChatGPT, and Tableau, all for INR 70,000 plus GST.
Lastly, IIM Amritsar provides a four-month online Executive Certificate Programme in Digital Marketing & Analytics aimed at enhancing customer engagement through technology, available for INR 60,000 plus GST.
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First Published:
August 11, 2025, 12:28 IST
News education-career Best Digital Marketing Courses At IIMs: Complete Guide For 2025
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