Latest news with #EORS
Fashion Network
36 minutes ago
- Business
- Fashion Network
Myntra launches hiring drive ahead of flagship sale
Flipkart's fashion and lifestyle e-commerce platform Myntra has initiated a large-scale hiring drive ahead of its 22nd edition of the End of Reason Sale. The company has created over 20,000 temporary employment opportunities through its partners to manage the anticipated increase in demand during the event. 'The creation of over 20,000 employment opportunities for the 22nd edition of EORS to meet the expected surge in demand is a testament to our 'Customer First' commitment," said Myntra's chief human resources officer Govindraj M K, the Press Trust of India reported. "We are happy to provide income augmentation opportunities for our delivery partners in Myntra's biggest edition of EORS.' The new roles span logistics, customer service, and last-mile delivery, Apparel Resources India reported. As part of this hiring push, around 4,500 delivery partners and 1,000 customer service agents have been onboarded. Myntra also noted that approximately 22% of the newly hired warehouse workforce are women. These team members are involved in key operational tasks such as sorting, grading and packing, across fulfilment centres located in Bengaluru, Mumbai, Kolkata and Delhi. The hiring initiative comes as Myntra prepares for one of its largest sales to date, reflecting continued growth in customer engagement and demand during marquee events, the Deccan Herald reported.
Hans India
2 days ago
- Lifestyle
- Hans India
22nd edition of Myntra's much-awaited EORS is live now with over 4 million styles from 10,000+ brands
Myntra, one of India's leading fashion, beauty, and lifestyle destinations, is hosting the 22nd edition of its flagship End Of Reason Sale (EORS) live now until June 12. This much-awaited shopping event will dazzle fashion and beauty enthusiasts across the country. Shoppers from Tier 1, Tier 2, and emerging cities can explore a vast selection of over 4 million styles from more than 10,000 brands, including international, domestic, and homegrown brands. With something for every taste and trend, it's the ultimate destination for those looking to refresh their wardrobes and beauty shelves with the season's most stylish picks. The categories that are expected to garner traction from consumers during EORS include Men's Casual Wear, Men's and Women's Ethnic wear, Women's Western Wear, Beauty and Personal Care, Watches and Wearables, Accessories, Travel essentials, Sports footwear, Kids' Wear and wedding collections. Several popular brands that are expected to witness heightened traction include Levi's, Nike, adidas, H&M, MANGO, L'Oreal, Lakme, Libas, Decathlon, New Balance, Wrogn, US Polo Assn., Puma, and Rare Rabbit, among others. From breezy silhouettes to vibrant statement pieces, these collections offer something for every occasion, mood, and personal style. Adding to the thrill, FWD, Myntra's Gen-Z proposition, will feature over 200K+ trend-first styles from brands including SZN, Freakins, Bonkers Corner, Glitchez, Anouk Rustic, Lulu & Sky, KPOP, Outzider among many others. Customer shopping trends witnessed in Andhra Pradesh ● Customers in Andhra Pradesh have shown high demand, particularly across categories like Men's Casual Wear, Women's Ethnic Wear, Women's Western Wear, Beauty and Personal Care, and Men's Casual Footwear. ● Popular brands among customers in the state include Anouk, Rare Rabbit, WROGN, U.S. Polo Assn.,H&M, Titan, Fossil, Tommy Hilfiger, CASIO, Lakme, GUESS among others. ● Anantpur, Eluru, Guntur, Rajahmundry, Vijayawada, Vishakapatnam, and Vizianagaram have been some of the cities in the state showing increased customer demand. Exciting new launches for 22nd edition of EORS The 22nd edition of EORS will make shopping delightful with a slew of new launches. These include the US-based iconic brand GAP, and the famed designer Tarun Tahiliani's luxury pret line - OTT, both launching on Myntra for the first time. Other exciting new collection launches in the Beauty category include Emporio Armani, Elie Saab, K-18, and the new Alia Bhatt x L'Oréal Casting Crème Gloss line. Sneaker lovers are in for a treat with new arrivals including the adidas Originals Superstar 2, adidas Spaziel, Puma Palermo, and Lotto Leggenda. Home and living gets a refresh with stylish launches from Royal Oak, COIRFIT, and Drogo. Furthermore, as part of its continued support for emerging talent, customers will be able to shop from new D2C brand launches under Myntra's Rising Stars (MRS) Home Edit program including Phool, Modish Couture, and Sleep Spa this season. New launches in the watches and wearables category include Realme (Air 7 Pro, Air 7, and Wireless 5), Swiss Military, Noise Icon 2, Boult (K30 & W30), Daniel Klein, French Connection, and Belkin—making this season of EORS one of the most comprehensive and thrilling yet. Speaking about the 22nd edition of EORS, Bharath Kumar, Head of Revenue and Growth, Myntra said, 'Each edition of EORS is a testament to Myntra's vision of redefining the way India shops. It's more than just an event, it's a cultural moment that captures the spirit of a fashion-forward, evolving India. Every edition deepens our connection with customers, empowers emerging brands, and pushes the boundaries of tech-led, immersive shopping experiences. With this edition, we are expanding access to over 4 million styles across diverse categories, while inspiring customers to self-express through fashion.' With over 10k styles across fashion, beauty, accessories and home, M-Now has emerged as the go-to option for customers in Bengaluru, empowering fashion-forward shoppers to receive their orders starting ~30 minutes. This hyper-speed proposition offers a selection of globally loved brands, including Vero Moda, MANGO, Tommy Hilfiger, Levi's, Jack & Jones, ONLY, among others, along with premium beauty brands such as YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Etude, CORSX, Forest Essentials, Olaplex, CeraVe, Dyson, Bath & Body Works, and Estée Lauder. It also features Gen Z favorites like Crocs, Bewakoof, Roadster, Campus Sutra, and Dressberry. The event will feature assured cashback with every purchase, and dynamic shopping events such as Brand Mania Deals (8 PM – Midnight), Midnight Steal Runs (Midnight – 8 AM), Grab or Gone (8 AM – 8 PM), and VIP Special Deals (6 PM daily for an hour). With VIP ticket, customers will be able to get one-day early access, VIP exclusive deals and an additional 5% off on all prepaid transactions during the early access. Exciting partner bank offers on 22nd edition of EORS - ● Axis Bank & Flipkart Axis Bank: 10% instant discount on Credit Cards & EMIs ● ICICI Bank: 10% instant discount on Credit, Debit Cards & Net banking ● Kotak Mahindra Bank: 10% instant discount on Credit Cards & EMIs ● Paytm UPI: Assured cashback of ₹20 on each transaction Leveraging the power of Social commerce for 22nd edition of EORS
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Business Standard
3 days ago
- Business
- Business Standard
Myntra adds 20,000 jobs for EORS, expands workforce across India
Myntra, the online fashion retailer owned by Walmart-backed Flipkart Group, has facilitated the creation of over 20,000 temporary employment opportunities through its partner network. This is in preparation for the 22nd edition of its flagship End of Reason Sale, which begins on 31 May. The additional workforce is being deployed to bolster logistics, customer support, and last-mile delivery operations. Roughly 22 per cent of the newly recruited personnel at Myntra 's warehouses are women, assigned to roles such as sorting, grading, and packing across fulfilment centres in major hubs including Bengaluru, Mumbai, Kolkata, and Delhi. The company highlighted the geographic diversity of the expanded workforce, which includes recruits from across the country, spanning states such as Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Jharkhand, Mizoram, Odisha, Tripura, West Bengal, Himachal Pradesh, Punjab, Rajasthan, Uttar Pradesh, and Uttarakhand. The move highlights Myntra's operational ramp-up ahead of one of its biggest annual sales events, as it looks to meet surging customer demand while emphasising inclusive hiring and regional representation. 'The creation of over 20,000 employment opportunities for the 22nd edition of EORS to meet the expected surge in demand is a testament to our 'Customer First' commitment,' said Govindraj M K, Chief Human Resources Officer, Myntra. 'It is great to see a strong representation of women and the inclusion of people from diverse regions.' Myntra's latest hiring push is expected to play a critical role in supporting seamless deliveries during the EORS. The sale will feature an expansive line-up of more than 10,000 brands and over four million product styles, aimed at catering to the platform's 70 million monthly active users. The Bengaluru-based fashion e-commerce company said the upcoming edition will also mark the debut of over 300,000 new styles. The sale will serve as a launchpad for fresh collections across multiple categories from leading domestic and international brands.
Time of India
3 days ago
- Business
- Time of India
Myntra creates over 20,000 gig jobs to meet expected demand surge during annual sale
New Delhi: Fashion and lifestyle e-commerce platform Myntra on Friday said it has created over 20,000 employment opportunities through its partners to cater to the expected surge in demand during its 22nd edition of the End of Reason Sale (EORS) beginning Saturday. The new roles will support logistics, customer service, and last-mile delivery operations to meet the expected surge in demand. The hiring includes approximately 4,500 delivery partners and 1,000 customer service agents. Around 22 per cent of the new warehouse workforce are women, fulfilling roles such as sorting, grading and packing across the fulfilment centres in Bengaluru, Mumbai, Kolkata and Delhi, according to a company statement. "The creation of over 20,000 employment opportunities for the 22nd edition of EORS to meet the expected surge in demand is a testament to our 'Customer First' commitment... We are happy to provide income augmentation opportunities for our delivery partners in Myntra's biggest edition of EORS," Myntra CHRO Govindraj M K said.
Time of India
6 days ago
- Entertainment
- Time of India
Karan Johar's shopping habits spark a stylish showdown in Myntra's new ad
HighlightsMyntra has launched a new campaign for the End of Reason Sale (EORS), featuring Karan Johar and a star-studded cast including Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi. The campaign combines humor and fashion, showing how Myntra's EORS transforms skepticism into collective shopping indulgence as customers are drawn in by appealing deals. Kejal Parekh, Associate Director of Marketing at Myntra, emphasized that the campaign's storytelling aims to make fashion accessible and relatable while highlighting the excitement of the EORS. Myntra, one of India's platforms for fashion, beauty and lifestyle, has unveiled its latest campaign for the upcoming edition of the End of Reason Sale (EORS), this time with a comedic twist and a glamorous cast to match. Led by Karan Johar at his witty best, and joined by the B-town favourites - Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah and Rohan Joshi, the film delivers a stylish intervention packed with humour, drama and perfectly timed reactions. The campaign, now live, offers a glimpse into what promises to be the most expansive edition of EORS yet, kicking off on 31st of May. Myntra's latest campaign transforms a simple intervention into a full-blown fashion frenzy . What starts as a dramatic call-out by his celebrity friends for shopping 'using coupons' quickly unravels into a hilarious descent into collective indulgence. One by one, the skeptics cave, lured in by the unbeatable EORS deals. With couture clashing delightfully with comedy, the film captures how Myntra's End of Reason Sale turns judgment into shared shopping sprees, reminding us that when prices drop, even the most fashionable can't help but give in to the drama. Kejal Parekh, associate director, marketing, Myntra, said, 'The campaign's witty and candid storytelling captures the excitement of EORS while showcasing Myntra's dedication to unbeatable value and a seamless shopping experience. It's all about authentic connection, making fashion accessible, relatable, and enjoyable for everyone.' Johar takes centre stage in Myntra's latest EORS campaign, showcasing his trademark flair, sharp wit, and unabashed passion for fashion. Alongside him, icons Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, Rohan Joshi inject humour and wit. Together, their dynamic energy embodies the bold, irreverent, and stylish spirit of EORS, underscoring Myntra's belief that fashion is all about fun, personality and fearless self-expression. Watch the video here:
