Karan Johar's shopping habits spark a stylish showdown in Myntra's new ad
HighlightsMyntra has launched a new campaign for the End of Reason Sale (EORS), featuring Karan Johar and a star-studded cast including Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi. The campaign combines humor and fashion, showing how Myntra's EORS transforms skepticism into collective shopping indulgence as customers are drawn in by appealing deals. Kejal Parekh, Associate Director of Marketing at Myntra, emphasized that the campaign's storytelling aims to make fashion accessible and relatable while highlighting the excitement of the EORS.
Myntra, one of India's platforms for fashion, beauty and lifestyle, has unveiled its latest campaign for the upcoming edition of the End of Reason Sale (EORS), this time with a comedic twist and a glamorous cast to match.
Led by Karan Johar at his witty best, and joined by the B-town favourites - Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah and Rohan Joshi, the film delivers a stylish intervention packed with humour, drama and perfectly timed reactions.
The campaign, now live, offers a glimpse into what promises to be the most expansive edition of EORS yet, kicking off on 31st of May.
Myntra's latest campaign transforms a simple intervention into a full-blown
fashion frenzy
.
What starts as a dramatic call-out by his celebrity friends for shopping 'using coupons' quickly unravels into a hilarious descent into collective indulgence.
One by one, the skeptics cave, lured in by the unbeatable EORS deals. With couture clashing delightfully with comedy, the film captures how Myntra's End of Reason Sale turns judgment into shared shopping sprees, reminding us that when prices drop, even the most fashionable can't help but give in to the drama.
Kejal Parekh, associate director, marketing, Myntra, said, 'The campaign's witty and candid storytelling captures the excitement of EORS while showcasing Myntra's dedication to unbeatable value and a seamless shopping experience. It's all about authentic connection, making fashion accessible, relatable, and enjoyable for everyone.'
Johar takes centre stage in Myntra's latest EORS campaign, showcasing his trademark flair, sharp wit, and unabashed passion for fashion. Alongside him, icons Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, Rohan Joshi inject humour and wit.
Together, their dynamic energy embodies the bold, irreverent, and stylish spirit of EORS, underscoring Myntra's belief that fashion is all about fun, personality and fearless self-expression.
Watch the video here:
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