Latest news with #NeelamKothariSoni
Time of India
27-05-2025
- Entertainment
- Time of India
Karan Johar's shopping habits spark a stylish showdown in Myntra's new ad
HighlightsMyntra has launched a new campaign for the End of Reason Sale (EORS), featuring Karan Johar and a star-studded cast including Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi. The campaign combines humor and fashion, showing how Myntra's EORS transforms skepticism into collective shopping indulgence as customers are drawn in by appealing deals. Kejal Parekh, Associate Director of Marketing at Myntra, emphasized that the campaign's storytelling aims to make fashion accessible and relatable while highlighting the excitement of the EORS. Myntra, one of India's platforms for fashion, beauty and lifestyle, has unveiled its latest campaign for the upcoming edition of the End of Reason Sale (EORS), this time with a comedic twist and a glamorous cast to match. Led by Karan Johar at his witty best, and joined by the B-town favourites - Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah and Rohan Joshi, the film delivers a stylish intervention packed with humour, drama and perfectly timed reactions. The campaign, now live, offers a glimpse into what promises to be the most expansive edition of EORS yet, kicking off on 31st of May. Myntra's latest campaign transforms a simple intervention into a full-blown fashion frenzy . What starts as a dramatic call-out by his celebrity friends for shopping 'using coupons' quickly unravels into a hilarious descent into collective indulgence. One by one, the skeptics cave, lured in by the unbeatable EORS deals. With couture clashing delightfully with comedy, the film captures how Myntra's End of Reason Sale turns judgment into shared shopping sprees, reminding us that when prices drop, even the most fashionable can't help but give in to the drama. Kejal Parekh, associate director, marketing, Myntra, said, 'The campaign's witty and candid storytelling captures the excitement of EORS while showcasing Myntra's dedication to unbeatable value and a seamless shopping experience. It's all about authentic connection, making fashion accessible, relatable, and enjoyable for everyone.' Johar takes centre stage in Myntra's latest EORS campaign, showcasing his trademark flair, sharp wit, and unabashed passion for fashion. Alongside him, icons Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, Rohan Joshi inject humour and wit. Together, their dynamic energy embodies the bold, irreverent, and stylish spirit of EORS, underscoring Myntra's belief that fashion is all about fun, personality and fearless self-expression. Watch the video here:
Time of India
28-04-2025
- Entertainment
- Time of India
I had no intentions of making a silver screen comeback: Neelam Kothari Soni
Neelam Kothari Soni Neelam Kothari Soni , who was last seen in the 2001 release Kasam before making a comeback with the reality TV show The Fabulous Lives of Bollywood Wives in 2020, was recently in the city for an event. The actress-turned-jewellery designer, who was accompanied by her friends and fellow stars Maheep Kapoor , Bhavana Pandey and Seema Sajdeh , sat down for a quick chat with us, where she spoke about returning to acting, stepping into OTT and her love for Ahmedabad. Excerpts: 'Had no intentions to return to acting' Neelam, who started working in films at an early age and gave hits like Jawaani, Love 86, Ilzaam, and Khudgarz, went on a sabbatical in 2001. Ask her about her return to the screen two decades on, and the actress says, 'Honestly, I had no plans or intentions to get back to acting. In fact, I didn't want to, consciously. But somehow the show (The Fabulous Lives of Bollywood Wives), just landed in my lap. A lot of credit goes to Karan (Johar), for offering me this, as it has provided so many surprising avenues and opportunities for me.' Maheep Kapoor, Seema Sajdeh, Neelam Kothari Soni and Bhavana Pandey during their recent visit to the city by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Invest $200 in Amazon without buying stocks to earn a second salary Marketsall Sign Up Undo Neelam has been friends with Bhavana and Maheep for several decades now. On asking if she shared some advice from her experience in the industry to their daughters (actresses Ananya Panday and Shanaya Kapoor ), Neelam laughs, 'No, I didn't have to give any advice to them at all. Actually, they don't need it either. They are already very smart and sharp for the industry today. In fact, I believe I will need some tips from them if I do a project now (smiles).' 'OTT's reach is simply amazing' A lot of Neelam's contemporaries like Madhuri Dixit have tried their hand at playing varied roles in different genres on OTT today. Does she intend on exploring it as well? Neelam smiles, 'I believe in 'never say never.' I will take up a project if I like the concept and script, but I haven't received anything like that yet. But I am so happy to see the opportunities, roles and genres OTT is offering today. And the power it has, to give us a massive reach, is simply amazing.' 'Ahmedabad is warm and welcoming' Neelam, who has been to the city several times, has her roots in Gujarat (as her father is a Gujarati). She says, 'I am a half-Gujarati indeed, and I understand the language as well, but I can't talk in Gujarati a lot (laughs).' Talking about the city, she says, 'I have visited Ahmedabad many times for my jewellery exhibitions. The city and the people here have always been warm and welcoming.'
