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Time of India
5 days ago
- Business
- Time of India
Fizz meets feeling in the cola choice Gen Z is making
India's Gen Z is redefining preferences in a long-standing cola rivalry. As per the latest findings from the ET Snapchat Gen Z Index , Coca-Cola enjoys a stronger emotional bond with young Indian consumers than Pepsi — driven by deeper trust, visual appeal, and consistent brand messaging. The study, conducted by Kantar, shows that Coca-Cola outperforms Pepsi across key emotional metrics such as excitement, advocacy, and brand love. While both brands maintain strong visibility and familiarity, Coke appears to connect more meaningfully with this ET Snapchat Gen Z Index was mapped to record changes over a 3-month period. Gen Z's brand choices go beyond taste. Coca-Cola's stronger performance is rooted in how it makes young consumers feel — from the way it's positioned to how it communicates. The findings suggest that Gen Z is more likely to feel positively about Coca-Cola and to recommend it within their circles. In contrast, Pepsi sees less enthusiasm and lower peer-driven advocacy. Despite its ongoing efforts to remain relevant, the brand appears to be facing challenges in turning consumer use into deeper loyalty among young Indians. One of the key insights from the study is that emotional edge matters. Coca-Cola scores better on sentiment-related factors such as trust and excitement — both of which contribute to long-term preference. This puts the brand in a stronger position to retain and grow loyalty within the Gen Z segment. The generational shift also reflects changing attitudes toward influence. With Gen Z placing low trust in celebrity endorsements, campaigns that rely on nostalgia or famous faces may no longer be enough. Instead, consistent and relatable branding is gaining more traction. The report signals a clear takeaway — Coca-Cola has struck the right chord with Gen Z by staying authentic and emotionally resonant. While both cola giants remain deeply rooted in the Indian market, it's Coke that currently holds the advantage in terms of brand affinity and emotional relevance among the country's youngest consumers.
Time of India
5 days ago
- Business
- Time of India
Fizz meets feeling in the cola choice Gen Z is making
Coca-Cola is currently winning the hearts of India's Gen Z, surpassing Pepsi in emotional connection, according to the ET Snapchat Gen Z Index. The study highlights Coca-Cola's success in building trust, excitement, and brand love among young consumers. While both brands have visibility, Coca-Cola's authentic and emotionally resonant messaging gives it an edge in fostering loyalty with this generation. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads India's Gen Z is redefining preferences in a long-standing cola rivalry. As per the latest findings from the ET Snapchat Gen Z Index Coca-Cola enjoys a stronger emotional bond with young Indian consumers than Pepsi — driven by deeper trust, visual appeal, and consistent brand study, conducted by Kantar, shows that Coca-Cola outperforms Pepsi across key emotional metrics such as excitement, advocacy, and brand love. While both brands maintain strong visibility and familiarity, Coke appears to connect more meaningfully with this ET Snapchat Gen Z Index was mapped to record changes over a 3-month Z's brand choices go beyond taste. Coca-Cola's stronger performance is rooted in how it makes young consumers feel — from the way it's positioned to how it communicates. The findings suggest that Gen Z is more likely to feel positively about Coca-Cola and to recommend it within their contrast, Pepsi sees less enthusiasm and lower peer-driven advocacy. Despite its ongoing efforts to remain relevant, the brand appears to be facing challenges in turning consumer use into deeper loyalty among young of the key insights from the study is that emotional edge matters. Coca-Cola scores better on sentiment-related factors such as trust and excitement — both of which contribute to long-term preference. This puts the brand in a stronger position to retain and grow loyalty within the Gen Z generational shift also reflects changing attitudes toward influence. With Gen Z placing low trust in celebrity endorsements, campaigns that rely on nostalgia or famous faces may no longer be enough. Instead, consistent and relatable branding is gaining more report signals a clear takeaway — Coca-Cola has struck the right chord with Gen Z by staying authentic and emotionally resonant. While both cola giants remain deeply rooted in the Indian market, it's Coke that currently holds the advantage in terms of brand affinity and emotional relevance among the country's youngest consumers.
Time of India
26-05-2025
- Politics
- Time of India
Gen Z's verdict on India's progress is mixed. Are we listening?
India's Gen Z is watching the country's progress closely — and they're not entirely impressed. According to ET Snapchat Gen Z Index , while there is some optimism about areas like cleanliness, many young people feel that core issues such as unemployment, price rise, and pollution have worsened over the past year. The study, powered by Kantar, reflects a generation that is engaged and aware of national issues. Gen Z's views on India's development are mixed — with rising concerns about economic stress, safety, and corruption, even as some positive changes are acknowledged. The ET Snapchat Gen Z Index was mapped to record changes over a 3-month period. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Moose Approaches Girl At Bus Stop And Nudges Her To Follow - Watch What Happens Happy in Shape Undo Concerns on unemployment and price rise Among the respondents, 48% of Gen Z said that unemployment has worsened in the last 12 months. This was closely followed by 47% who believe price rise has also gotten worse. Live Events These numbers suggest that India's youngest working-age population is feeling the economic pressure — whether in job markets, daily expenses, or future career stability. Gen Z's concerns mirror current economic trends, where inflation and job creation continue to be challenges despite strong GDP growth in some sectors. Pollution tops the list of worsening issues Pollution is the issue Gen Z feels most strongly about. A full 55% of respondents said that pollution levels have worsened. This comes amid rising awareness around environmental issues, with more Gen Z individuals saying they are willing to pay extra for eco-friendly products or support brands aligned with environmental causes. The growing perception of environmental decline adds pressure on both local governance and national climate efforts. Mixed response on cleanliness Cleanliness is one area where Gen Z sees visible improvement. 37% of respondents said cleanliness has improved over the past year — a rare positive sentiment among other areas of concern. This could be a reflection of continued government efforts under the Swachh Bharat initiative and growing civic participation in urban areas. However, the overall response shows that visible cleanliness alone does not translate to broader satisfaction with governance or infrastructure. Safety and corruption still worry young citizens The study also reflects ongoing anxiety around corruption and women's safety. While exact percentages weren't detailed in the report, both issues were listed as areas where Gen Z saw negative or no significant improvement. The continued concern in these domains suggests a demand for deeper reforms, not just awareness campaigns. For Gen Z, social safety and transparency are becoming key expectations from public institutions. The last word The ET Snapchat Gen Z Index offers a snapshot of how India's youngest generation perceives national progress. While they acknowledge improvements in certain areas, they are clearly dissatisfied with persistent problems around jobs, inflation, pollution, and public safety. This generation is not just watching — they are forming opinions, asking questions, and expecting more. Whether governments and institutions respond to these signals may shape not just policy outcomes, but political and civic engagement in the years to come. For the in-depth report, click here ET Online
Time of India
19-05-2025
- Business
- Time of India
Deals, desi, and digital: Decoding Gen Z's shopping trinity
Gen Z consumers in India are reshaping digital commerce with their smart deal-hunting, digital fluency, and strong cultural preferences. They prioritize value, purpose, and authenticity, researching deals extensively and favoring Indian-origin brands. Amazon and Flipkart lead in e-commerce due to their reliability, while Myntra excels in fashion by connecting shopping with style discovery and self-expression. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Gen Z consumers in India are shaping a new kind of digital commerce. Their habits blend smart deal-hunting, digital fluency, and strong cultural preferences. According to the first quarter findings of the ET Snapchat Gen Z Index , young shoppers are deliberate, brand-aware, and intentional in their purchase decisions — favouring value, purpose, and authenticity over ET Snapchat Gen Z Index was mapped to record changes over a 3-month generation doesn't shop on impulse. According to the study, powered by Kantar, 84% of Gen Z respondents said they research deals and offers before buying, across both online and offline platforms. They aren't just comparing prices — they're reading reviews, checking discount histories, and waiting for the right moment to purchase. The focus is on getting the most out of their money, not just following trends. These digital natives are confident in navigating platforms and expect transparency from brands during sales and seasonal for Indian-origin brands is not a passing phase — it's a clear priority. 83% of Gen Z said they take pride in buying Indian brands. Moreover, 85% choose brands that hold personal meaning rather than just big names. This shift highlights a generation that values cultural connection and authenticity over foreign appeal. Gen Z's preference aligns with a larger push towards 'Make in India' and ethical sourcing. They are open to niche and lesser-known names — 81% said they're willing to try emerging or under-the-radar brands that align with their the e-commerce space, Amazon and Flipkart continue to stand out as top choices for Gen Z. These platforms have built high trust through dependable delivery systems, wide product selections, and consistent service. Their ability to meet speed and reliability expectations positions them as go-to destinations during both everyday purchases and major sale events. Among Gen Z, brand affinity for these platforms reflects how utility, ease, and performance drive leads in the fashion category by combining shopping with style discovery. Its curated collections, influencer-driven campaigns, and personalisation features make it more than just a marketplace. Gen Z values how the platform reflects their evolving fashion tastes and supports self-expression. H&M also finds resonance with its aesthetic appeal, while Ajio lags in comparison. The difference lies not just in product lines, but in how effectively each platform connects fashion with culture and endorsements alone don't move this generation. Gen Z trusts content that feels personal and real. They are more likely to follow influencers who share honest experiences rather than polished promotions. What matters is relatability — not reach. Brands relying on influencer marketing must ensure their voices reflect genuine use, emotional honesty, and shared values. For Gen Z, peer reviews and storytelling often matter more than paid Z is not just swiping for style — they are shopping with strategy. Their focus on sustainability, ethics, and local relevance reflects a deeper expectation from the brands they engage with. Companies that clearly communicate purpose, offer consistent digital experiences, and align with Gen Z values are better positioned for long-term relevance. For retailers, the formula is simple: offer speed, stay real, and stand for something.
Time of India
18-05-2025
- Politics
- Time of India
BJP's Tejasvi Surya to join delegation to US to highlight India's stance on Pak-backed terror
BJP MP Tejasvi Surya on Sunday said he will be part of a multi-party delegation visiting the US and Latin America, to present India's stand against Pakistan-sponsored terrorism. Surya will join Congress MP Shashi Tharoor and others on the trip, which runs from May 23 to June 6. The initiative is part of a major diplomatic outreach by the Prime Minister Narendra Modi-led government, which has constituted seven multi-party delegations to travel to 32 countries and the European Union. Each team includes retired diplomats who will assist MPs with policy and diplomatic engagement. These delegations aim to present India's firm and unified stance against terrorism and assert its right to respond to cross-border attacks. The BJP MP said, "I will be joining Dr Shashi Tharoor in the Indian delegation of MPs to the Americas. We will take to the world, India's message against Pakistan-sponsored terrorism and our demonstrated determination to put an end to it." According to Surya, Operation Sindoor signified a precise, measured and morally justified response to Pakistan-Backed Terrorism. Also Read: Operation Sindoor is a lesson Pakistan won't forget: Indian Army shares new video, says 'justice served' The operation has become a global call for justice and through this visit, MPs cutting across parties will unitedly highlight India's stance in combating terror. Continue to video Virat Kohli announces retirement from Test cricket: '269 signing off' 5 5 Next Stay Closed captions (1) OFF Playback speed 1x Normal Quality Auto Back 360p 240p 144p Auto Back OFF English UK Back 0.25x 0.5x 1x Normal 1.5x 2x 5 5 / Skip Ads by Now Playing Virat Kohli announces retirement from Test cricket: '269 signing off' 02:36 Now Playing 'After 1000 years if...': Trump 'proud' of India-Pak ceasefire, 'will work on Kashmir solution' 02:59 Now Playing IAF confirms 'Operation Sindoor still ongoing' amid Pakistan's ceasefire violations 02:46 Now Playing US says deal struck to cut China trade deficit after two-day negotiation talk in Geneva 02:15 Now Playing Trump administration seeking to get first white South African refugees to US next week: NYT 01:44 Now Playing 'No more Souters': Republican Justice David Souter, who allied with Court's Liberal Wing, dies at 85 02:43 Now Playing First official video: Indian Army destroys Pakistan post across LoC in powerful retaliation 01:02 Now Playing From battlefield to begging bowl: Pak seeks global loans, later claims X account hacked 01:44 Now Playing Indian Brands In. 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Also Read: Centre releases list of 59 MPs to lead India's voice globally post Operation Sindoor; Shashi Tharoor, Supriya Sule lead from Opposition Live Events Karnataka is being represented by two Members of Parliament in this international initiative. Apart from Surya, Mangaluru MP Captain Brijesh Chowta will be part of another delegation heading to the United Kingdom, France and Germany. Surya expressed his gratitude to Prime Minister Sri Narendra Modi and Home Minister Amit Shah , Minister for External Affairs Dr S Jaishankar and Minister for Parliamentary Affairs Kiren Rijiju for giving him the responsibility.
