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Time of India

Technology Day Special: Navigation tech firms leverage ADAS and EV trends for growth

New Delhi: The automotive landscape is undergoing a transformative shift, with Advanced Driver Assistance Systems ( ADAS ), electrification and AI convergence with next-gen mapping technology taking a centre stage. Navigation has moved far beyond basic turn-by-turn directions–it is now becoming an intelligent, digital, real-time, and predictive system. With the rising adoption of electric vehicles (EVs), the navigation and mapping market is seeing increased demand for EV-optimised routing and highly accurate, autonomous, and semi-autonomous features. 'EVs and ADAS are reshaping the role of navigation–from a convenience feature to a mission-critical intelligence layer,' Sapna Ahuja, President – Automotive Business and COO - MapmyIndia told ETAuto. OEMs, Tier-1 suppliers, and policy planners now view advanced mapping technology as an essential component of the automotive stack. Mapping plays an integral role in EV-specific route planning by considering charging points, elevation gradients, and nearby amenities to support seamless and smarter trip planning, said Sameer Sankhe, Chief Digital Officer (CDO), Genesys , in a conversation with ETAuto. Navigation's rerouting Infusion of ADAS and AI has broadened and provided new revenue and growth opportunities for the navigation companies, who are actively aiming to provide tech-driven and user-friendly solutions to its users. The integration of advanced technology into maps provides augmented reality navigation, ADAS-aware navigation, driver behaviour analytics, connected car ecosystem and personalised experience. High-definition (HD) maps provide safety in vehicles with predictive intelligence, especially during low-visibility and high-speed scenarios, explained Sankhe. 3D maps can detect precise positions in complex environments to correct GPS error if any, that is essential for ADAS Level 2 and beyond. 'Our ADASIS v2+ compliant eHorizon technology allows vehicles to 'see beyond the sensor range' that enables the vehicle to anticipate road geometry, slopes, curves, speed limits, driver alerts and more. This powers L2+ level of autonomy,' said Ahuja. Mumbai-based Genesys is collaborating with OEMs and Tier-1 suppliers to feed real-time ADAS intelligence using their proprietary mapping engine, HD 3-D twins and advanced sensor fusion architecture. What's ahead? Now, navigation system providers have upped their game to provide the best of tools as the autonomous and software-defined vehicles (SDVs) gain traction. New-Delhi based, MapmyIndia is working with advanced, detailed, and updated maps, combined with vehicle-integrated APIs and onboard solutions that power smarter and safer mobility. Genesys, which has an engineering team of 90 members and 350+ ground staff for data collection, is working on building maps that capture 250+ attributes. At present, OEMs require only 10-15 attributes for level 2 ADAS. In a country that loses almost 1.78 lakh lives annually due to road accidents, the intelligent maps can act as a preventive layer.