Technology Day Special: Navigation tech firms leverage ADAS and EV trends for growth
New Delhi:
The automotive landscape is undergoing a transformative shift, with Advanced Driver Assistance Systems (
ADAS
), electrification and AI convergence with next-gen mapping technology taking a centre stage. Navigation has moved far beyond basic turn-by-turn directions–it is now becoming an intelligent, digital, real-time, and predictive system.
With the rising adoption of
electric vehicles
(EVs), the navigation and mapping market is seeing increased demand for EV-optimised routing and highly accurate, autonomous, and semi-autonomous features.
'EVs and ADAS are reshaping the role of navigation–from a convenience feature to a mission-critical intelligence layer,' Sapna Ahuja, President – Automotive Business and COO -
MapmyIndia
told ETAuto.
OEMs, Tier-1 suppliers, and policy planners now view advanced mapping technology as an essential component of the automotive stack.
Mapping plays an integral role in EV-specific route planning by considering charging points, elevation gradients, and nearby amenities to support seamless and smarter trip planning, said Sameer Sankhe, Chief Digital Officer (CDO),
Genesys
, in a conversation with ETAuto.
Navigation's rerouting
Infusion of ADAS and AI has broadened and provided new revenue and growth opportunities for the navigation companies, who are actively aiming to provide tech-driven and user-friendly solutions to its users.
The integration of advanced technology into maps provides augmented reality navigation, ADAS-aware navigation, driver behaviour analytics, connected car ecosystem and personalised experience.
High-definition (HD) maps provide safety in vehicles with predictive intelligence, especially during low-visibility and high-speed scenarios, explained Sankhe. 3D maps can detect precise positions in complex environments to correct GPS error if any, that is essential for ADAS Level 2 and beyond.
'Our ADASIS v2+ compliant eHorizon technology allows vehicles to 'see beyond the sensor range' that enables the vehicle to anticipate road geometry, slopes, curves, speed limits, driver alerts and more. This powers L2+ level of autonomy,' said Ahuja.
Mumbai-based Genesys is collaborating with OEMs and Tier-1 suppliers to feed real-time ADAS intelligence using their proprietary mapping engine, HD 3-D twins and advanced sensor fusion architecture.
What's ahead?
Now, navigation system providers have upped their game to provide the best of tools as the autonomous and software-defined vehicles (SDVs) gain traction.
New-Delhi based, MapmyIndia is working with advanced, detailed, and updated maps, combined with vehicle-integrated APIs and onboard solutions that power smarter and safer mobility.
Genesys, which has an engineering team of 90 members and 350+ ground staff for data collection, is working on building maps that capture 250+ attributes. At present, OEMs require only 10-15 attributes for level 2 ADAS.
In a country that loses almost 1.78 lakh lives annually due to road accidents, the intelligent maps can act as a preventive layer.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mint
10 hours ago
- Mint
Tata Motors, JLR flag EV supply chain as a separate business risk. They don't name China, but its imprint is all over.
New Delhi: Tata Motors Ltd and Jaguar Land Rover have separately highlighted risks to their electric vehicle business for the first time ever, including potential production delays and shortages, likely as a result of China's stranglehold over the EV supply chain. Introducing a new element in their annual report's principle risks segment, titled 'electrification transition', Mumbai-based Tata Motors and its UK-based subsidiary JLR have both underscored the threat of financial losses if the transition to clean technology is not carefully managed. 'Unmanaged supply chain issues can lead to production delays and shortages," the companies said in their annual reports for 2024-25 without mentioning any specific potential trigger. No other homegrown automaker has mentioned electric transition as a separate business risk in their annual report. The disclosures in Tata Motors's and JLR's annual reports come as automakers globally are grappling with China's export restrictions on rare earth magnets. India's auto sector has conveyed to the Union government that production cuts could begin as early as this month if China doesn't resume exports of rare earth magnets, which are used to make electric motors and other parts for EVs. They also flagged that while China has resumed exports of rare earth magnets to foreign companies, applications by Indian automakers remain stuck. As per several estimates, China controls about 80% of the global lithium-ion battery market and about 90% of the global supply chain for rare earth magnets. 'There is a need for the magnets for both EVs and ICE (internal combustion engine) vehicles," Shailesh Chandra, managing director at Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, told Mint in an interview. 'Different OEMs (original equipment manufacturers, or carmakers) are in different positions with respect to the stock of the magnets." For the long-term, Tata Motors and JLR are investing towards increasing their capacity to manufacture key components. 'To support this electrification, Tata Group's Agratas is to construct the UK's largest battery cell facility in Somerset, which will provide high-performance battery cells for our new electric models," Jaguar Land Rover noted in its annual report. 'Additionally, we are making significant continued investment in upgrading our core facilities and supply chain for electrification." Agratas Energy Storage Solutions Pvt. Ltd is the Tata Group's battery business, with Tata Motors and JLR as its anchor customers. Also read | China's restriction on rare earth magnets repel Indian EV players China's shadow Tata Motors has raised concerns even earlier about its electric vehicle business's direction in international markets, but that was due to a demand slowdown in Europe and the US. 'Given the uncertainty around the pace of EV adoption in key markets, the company may need to extend the life of its ICE platforms beyond the originally planned timeline. It may also consider launching new ICE variants in the future," analysts at Motilal Oswal wrote in a 11 March note. In its latest annual report, Tata Motors has also highlighted its efforts to localise the battery supply chain that is currently dominated by China. Tata Motors's lead in the electric vehicles segment is being aggressively challenged by MG Motor India, Mahindra & Mahindra Ltd, and Hyundai Motor India Ltd, with its domestic EV market share dropping to 55.4% in 2024-25 from 73.1% in FY24 and 84% in FY23. Experts believe the looming shadow of China on the EV supply chain is an identified risk factor for automobile companies. 'Whether it's batteries or magnets, China has established a dominant lead in the supply chain, which is bound to be a risk for domestic and global OEMs," said Abhishek Saxena, former public policy expert at government think-tank Niti Aayog. 'The current magnet crisis shows that supply concentration can have a business impact." Also read | Indian auto stuck in queue as China clears rare earth magnets for others After US President Donald Trump in April announced reciprocal tariffs on countries across the world, China began restricting the export of rare earth magnets. The Chinese government has started asking for end-user certificates declaring that the products made using its rare earth magnets will not be used for defence purposes. But, as per automakers, the process to obtain the certificates is long and arduous, requiring multiple layers of approvals from provincial governments in China and the Chinese commerce ministry. 'Stocks are fast depleting. So far, 30 applications have been submitted to China, but none has received final approval. The Chinese government has said that final approvals will take about 45 days," Rakesh Sharma, executive director at Bajaj Auto Ltd, said during a post-earnings media call on 29 May. Bajaj Auto has warned about severe production cuts starting July if the rare earth magnet issue isn't resolved.
NDTV
17 hours ago
- NDTV
Trump-Musk Feud: Tesla Now Worst-Performing Stock, Loses $380 Billion In 2025
Washington DC: Elon Musk's political adventure has been nothing short of a roller-coaster ride - Oval Office access and conference calls with world leaders at the President's golf resort at its peak and being threatened about his government contracts being scrapped and tax benefits being revoked at its worst. But it is Musk's businesses that have borne the brunt of his political escapade, especially in the last 24 hours, after his public fallout with former friend and boss Donald Trump. Tesla has become the worst-performing large-cap stock this year. Its valuation was on a steady decline ever since Musk made his political ambitions public. THE DECLINE Its decline picked pace amid Trump's rhetoric about "beautiful" oil and his executive order on Day 1 of his second term ordering to "drill baby, drill" to "Make America Great Again". As Trump kept hard-selling vehicles that run on petroleum, the demand for Electric Vehicles or EVs fell sharply. Chief Executive Officer Elon Musk's political controversies over his ties to far-right groups resulted in Tesla stock losing even more value after Trump took office in January. But the most devastating blow to the Tesla stock came after Thursday's explosive fallout when the two brash billionaires indulged in a no-holds-barred verbal duel resulting in an end to their partnership. FREE FALL Stock valuation went into free fall as markets opened after Trump's 'One Big Beautiful Bill' was passed by House Republicans leading to Musk and Trump trading threats and insults. Tesla stock plunged more than 14 per cent, resulting in a wipeout of roughly $152 billion in a matter of hours. With this, Tesla has lost more than $380 billion in valuation since the beginning of 2025 - making it the biggest loser among large-cap stocks. Tesla's market capitalization has fallen 29.3 per cent to $917 billion so far this year. The firm, which ranked eighth globally in terms of market cap at the start of the year, is now on the verge of dropping out of the top 10 big companies globally. THE EV-KILLER BILL Trump's 'Big Beautiful Bill' is seen by Elon Musk as an EV-killer since the bill removes tax cuts or tax benefits given to electric vehicle manufacturers. For a firm like Tesla, this means tens of billions of dollars annually. Donald Trump has now also threatened to cut Elon Musk's government subsidies and contracts, which give both Tesla and SpaceX "billions and billions of dollars" of benefits. Elon Musk's personal wealth has also taken a beating since the public feud, dropping by nearly $9 billion, according to Bloomberg's billionaire index. 'SUCH INGRATITUDE' During the spat, Elon Musk reminded the "ungrateful" President that the reason he can call the White House his home, was because of Musk's financial and moral support during the election campaign last year, for which he had poured in hundreds of millions of dollars. "Without me, Trump would have lost the election, Dems would control the House and the Republicans would be 51-49 in the ingratitude," Musk wrote in a post on X. Musk has now suggested that Trump "should be impeached" and JD Vance should take over, claiming that the US President figures in the Epstein files over his links to child sex abuser and trafficker Jeffery Epstein.
Time of India
a day ago
- Time of India
KP Group, Delta Electronics India ink 3 strategic initial pacts
Surat-based KP Group on Friday said it has inked three strategic initial pacts with energy and power management solutions provider Delta Electronics India . This collaboration spans three high-impact areas: Battery Energy Storage Systems (BESS), Green Hydrogen and EV Charging Infrastructure and Solar PV Inverters , a statement said. The Memoranda of Understanding (MoUs) were signed by Niranjan Nayak, Managing Director of Delta Electronics India, and Faruk Patel, Chairman and Managing Director of KP Group, marking a significant step toward co-developing future-ready energy infrastructure that aligns with India's clean energy ambitions. Delta Electronics India and KP Group already share a long-standing relationship. The newly signed MoUs deepen this collaboration and provide a structured framework to accelerate renewable energy and clean technology deployment at scale, the statement added. The Battery Energy Storage System (BESS) MoU outlines a detailed framework for developing and deploying scalable BESS projects. Live Events In this, KP Group will help in project development, site integration, and regulatory coordination to accelerate the deployment of BESS solutions, whereas Delta will supply key power electronics, including inverters and energy management systems, along with design, integration, and commissioning support, it said. Together, the two companies will deliver energy storage projects in India and potentially overseas markets. As part of the pact focusing on integrated green hydrogen refuelling and EV charging infrastructure, KP Group will lead the development of green hydrogen production plants powered by renewable energy. Delta will contribute critical technology, including energy management systems, hydrogen compression and dispensing components, as well as EV charging hardware and software, and integrated energy management systems. Both parties will jointly design and implement green hydrogen stations and EV charging hubs across India. Under the solar PV inverter agreement, Delta will supply approximately 1 GW of next-generation grid-connected solar inverters over the next 12 months for KP Group's upcoming solar projects across India and selected overseas markets. These are future-ready, supporting both solar-only and hybrid (solar plus storage) configurations. Niranjan Nayak, MD of Delta Electronics India, said, "This collaboration is a strong testament to the trust and shared values between Delta and KP Group." Faruk Patel, CMD of KP Group, stated, "Our partnership is not just about products - it's about co-creating solutions that empower India's energy independence. Whether it is solar, storage, or hydrogen, we believe our combined strengths can build a cleaner, more sustainable tomorrow." KP Group brings to the table integrated expertise across project development, power generation, infrastructure execution, and renewable manufacturing, while Delta brings global experience in high-efficiency power electronics, hydrogen-ready infrastructure, and intelligent controls. PTI Economic Times WhatsApp channel )
