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Courier-Mail
17-07-2025
- Automotive
- Courier-Mail
BYD boss says Australia success key to global EV domination plans
Don't miss out on the headlines from Motoring. Followed categories will be added to My News. The billionaire founder of a Chinese electric vehicle giant has declared Australia the ultimate proving ground, claiming local success is a 'signal to the world' the brand is ready to dominate the globe. Build Your Dreams (BYD) boss Wang Chuanfu made the claim in a rare and exclusive interview with News Corp Australia. Previously, Mr Chuanfu had never spoken with Australian media. The quietly spoken founder, chairman and president of BYD, made a surprise appearance in Melbourne this week to hand over the 60,000th BYD vehicle sold in Australia. It's a major milestone for an automotive brand. MORE: Massive car companies stop all US imports BYD Founder Wang Chuanfu says Australia is key to global EV strategy as the brand hits 60,000 sales. MORE: Car prices set to plummet Mr Chuanfu said Australia had become far more than just another sales market. 'Australia is a key market for the BYD Brand. It's a highly competitive, advanced automotive market with an educated customer that values innovation, safety, and sustainability,' he told News Corp Australia. He added that the brand's success wasn't just a sales win but a message. 'Success here is a signal to the world that BYD vehicles can meet and exceed the expectations of mature markets. The learnings we gain from Australia help shape our products and approach globally.' BYD has been rapidly rising through the ranks as one Australia's fastest-growing automotive players. Last month BYD achieved 8,156 monthly deliveries, up 386 per cent year-on-year and finished eighth overall in national sales. MORE: Iconic car quits Aus amid global collapse In June, BYD finished 8th overall in national sales. Picture: BYD MORE: $9.1bn slide: Car giant hits the wall The surge was largely due to the launch of the Shark 6 – the country's first plug-in hybrid ute. This year the brand's success continues, with 40,000 vehicle deliveries forecasted. Mr Chuanfu acknowledged local distributor EVDirect in helping build BYD's early momentum and praised Australian buyers for embracing BYD. 'Personally, it's very meaningful,' he said of the milestone. 'Our success in Australia would not have been possible without the strong partnership and commitment of EVDirect.' 'As our exclusive distributor, they have been instrumental in bringing BYD's vision to cool the Earth by 1°C to Australian customers. 'We are proud of what we have achieved together and look forward to continuing this successful collaboration as we enter the next phase of growth.' BYD Founder Wang Chuanfu, BYD Australia general manager Mr Wing You and BYD Asia-Pacific auto sales Mr Liu Xueliang arrive to BYD dealership in Melbourne. Picture: BYD Founded in 1995, BYD began as a battery manufacturer before expanding into tech, rail and eventually electric vehicles. Today, it operates in more than 70 countries and employs more than 600,000 people worldwide. Its expansion has unsettled traditional players, especially as the brand continues to undercut rivals on price without compromising on features or safety. Currently, its Australian line-up includes the Atto 3, Dolphin, Seal, Sealion 6, Sealion 7 and Shark 6. Originally published as BYD boss says Australia success key to global EV domination plans
News.com.au
11-06-2025
- Automotive
- News.com.au
BYD Yangwang U9 supercar spotted in Australia
Remember the Chinese hypercar that showcased its impressive party trick of jumping over road spikes? Well, it has made its way to Australia despite confirmation it won't be sold here. The Yangwang U9 was recently spotted on the back of a tow truck in Sydney, clearly visible to onlookers. A photo shared on the Exotic Car Spotting Australia Facebook page shows the Yangwang U9 being transported undisguised in the harbourside suburb of Rushcutters Bay. In another angle posted by nsw_carspotters, the U9 can be seen driving into the driveway of an establishment, giving onlookers a rare glimpse of the hypercar in motion. The location places the car near BYD's Sydney experience centre in Darlinghurst. However, a BYD spokesperson has quashed any hopes of the U9 hitting Australian dealerships: 'BYD's EV hypercar, the Yangwang U9, has touched down in Australia for an exciting series of upcoming tech demonstration events. We will be sharing details about said events in the coming weeks. 'However, while we're thrilled to see the 960kW performance machine on our shores, there are no plans to bring the U9 to Australia, and it is not being considered for our market.' This latest statement follows BYD's move to take complete control of its Australian operations, ending its partnership with EVDirect as its local distributor. As it still stands, there are no plans to produce the Yangwang U9 in right-hand drive, effectively ruling the hypercar out for the Australian market. The EV was first revealed in China in 2024 when BYD unveiled the impressive specifications of the Yangwang U9. It uses four electric motors – one powering each wheel for all-paw grip – to produce an impressive 960kW and 1680Nm, which is equivalent to approximately 10 Toyota Corollas combined. BYD claims a 0-100km/h acceleration time of just 2.3 seconds and a top speed of 391 km/h. This makes the Yangwang U9 quicker than a W16-powered Bugatti Chiron Super Sport to 100km/h. Earlier this year, the Chinese marque made headlines with the car's ability to 'bunny hop' over obstacles. This is made possible thanks to a system that combines independent air suspension and hydraulics. The car demonstrated its jumping abilities in a video showcasing different obstacles ranging from a 2.5m-long pothole to a field of road spikes — a stunt that might not impress local law enforcement. The Yangwang U9's pricing starts at approximately $A360,000, making it a relative bargain in the hypercar realm, where machines from Lamborghini and Ferrari can cost up to $1 million. While the U9 is set to be sold only in China, BYD previously showcased its Yangwang U8 luxury plug-in hybrid SUV in Australian showrooms to assess interest. It's possible the U9 is here for similar promotional purposes, even if a local launch isn't on the cards.
The Advertiser
11-06-2025
- Automotive
- The Advertiser
2025 BYD Atto 2 small electric SUV confirmed for Australia
The 2025 BYD Atto 2 has been confirmed for Australian showrooms, where smallest and most affordable electric SUV offered here by the Chinese automaker so far will arrive in the fourth quarter of this year. BYD Australia – which will take over local distribution of the brand from independent importer EVDirect next month – has announced the compact five-seat Atto 2 electric SUV will be offered here with a single electric powertrain and two model grades. Launched in China in March 2024, the BYD Atto 2 is sold under other names overseas, including Atto 3 Up, Yuan Pro and S1 Pro. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. It will be sold in Australia as the Atto 2 to underline its positioning, in terms of both size and price, below the brand's pioneering Atto 3 electric SUV with which it shares its platform, and will be aimed at rivals including the Kia EV3 and Hyundai Kona Electric. "As an SUV, the Atto 2 is very important," Sajid Hasan, BYD Australia senior product planning manager, told CarExpert. "What we've seen is that there's been a shifting of passenger cars to SUVs. What the hatch segment used to be has flowed into the small SUV segment, and then you got a lot of cross-pollination between the medium SUV segment and light SUV segments." SUVs have accounted for 59.8 per cent of all new vehicle sales so far this year in Australia – not including Tesla and Polestar sales, which are reported separately. Led by the Hyundai Kona, the small SUV segment the Atto 2 will enter for BYD made up the third-largest chunk (6.4 per cent) of the new vehicle market, behind mid-size SUVs and just a few sales behind 4×4 utes. "This small SUV segment being a very large portion of the total market composition, volume-wise, is just an enormous growth opportunity for us to grow our brand and our volume," Mr Hasan said. While pricing is yet to be confirmed, the Atto 2 should be cheaper than the mid-size Atto 3, which starts from $39,990 before on-road costs – making it considerably more affordable than the new Kia EV3's $48,990 starting price. The Hyundai Kona Electric is priced from $54,000 before on-road costs. In China, the Atto 2 starts at ¥96,800 (A$20,835), which is less than the BYD Dolphin hatchback (¥99,800 or A$21,480) that's currently priced from $29,990 drive-away in Australia. Based on its specs in China – where it is called the BYD Yuan Up – the Atto 2 measures 4310mm long, 1830mm wide and 1675mm high, making it 145mm shorter than the Atto 3. However, it's larger than light SUVs such as the Mazda CX-3 and Nissan Qashqai – and the electric Jeep Avenger – but not as big as Australia's most popular SUVs, like the mid-size Toyota RAV4 and Mazda CX-5. Indeed, the Atto 2 has a 400-litre boot, which expands to 1370L of space with the second row folded. In China, the Atto 2 is offered with a single electric motor mounted to the front axle, with the choice of 70kW and 130kW power outputs. BYD Australia confirmed the 130kW/290Nm version will be standard here, and available in both 'Essential' and 'Premium' trim grades when it arrives Down Under. The Australian-spec Atto 2 will also have a 51.13kWh Lithium Ion Phosphate (LFP) 'Blade' battery and, while no driving range has been confirmed, it's larger than the 32kWh and 45.1kWh battery capacities available overseas, which enable a WLTP range of 312km. BYD Australia has confirmed few other specs, but the Atto 2 will have flush door-handles and a panoramic sunroof as standard, outside a cabin including synthetic leather seat trim and 8.8-inch digital instrument cluster. Essential versions will feature a 10.1-inch rotating infotainment touchscreen, while the Premium grade will gain a 12.8-inch screen and a 360-degree surround camera. BYD has ambitious expansion plans, including a goal of exports accounting for half its global sales by 2030, which would be a significant achievement given the brand is not present in the US, the world's second largest auto market behind China. The brand was officially launched in Australia in 2022 under EVDirect, whose chief told CarExpert as recently as January this year that BYD plans to outsell long-time local market leader Toyota by 2027. EVDirect previously said BYD had ambitious plans to sell 100,000 vehicles per annum in Australia by 2026, by doubling its sales and launching up to five new models annually. Last year BYD sold 20,458 vehicles in Australia, where Toyota sold 241,296. MORE: Everything BYD Content originally sourced from: The 2025 BYD Atto 2 has been confirmed for Australian showrooms, where smallest and most affordable electric SUV offered here by the Chinese automaker so far will arrive in the fourth quarter of this year. BYD Australia – which will take over local distribution of the brand from independent importer EVDirect next month – has announced the compact five-seat Atto 2 electric SUV will be offered here with a single electric powertrain and two model grades. Launched in China in March 2024, the BYD Atto 2 is sold under other names overseas, including Atto 3 Up, Yuan Pro and S1 Pro. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. It will be sold in Australia as the Atto 2 to underline its positioning, in terms of both size and price, below the brand's pioneering Atto 3 electric SUV with which it shares its platform, and will be aimed at rivals including the Kia EV3 and Hyundai Kona Electric. "As an SUV, the Atto 2 is very important," Sajid Hasan, BYD Australia senior product planning manager, told CarExpert. "What we've seen is that there's been a shifting of passenger cars to SUVs. What the hatch segment used to be has flowed into the small SUV segment, and then you got a lot of cross-pollination between the medium SUV segment and light SUV segments." SUVs have accounted for 59.8 per cent of all new vehicle sales so far this year in Australia – not including Tesla and Polestar sales, which are reported separately. Led by the Hyundai Kona, the small SUV segment the Atto 2 will enter for BYD made up the third-largest chunk (6.4 per cent) of the new vehicle market, behind mid-size SUVs and just a few sales behind 4×4 utes. "This small SUV segment being a very large portion of the total market composition, volume-wise, is just an enormous growth opportunity for us to grow our brand and our volume," Mr Hasan said. While pricing is yet to be confirmed, the Atto 2 should be cheaper than the mid-size Atto 3, which starts from $39,990 before on-road costs – making it considerably more affordable than the new Kia EV3's $48,990 starting price. The Hyundai Kona Electric is priced from $54,000 before on-road costs. In China, the Atto 2 starts at ¥96,800 (A$20,835), which is less than the BYD Dolphin hatchback (¥99,800 or A$21,480) that's currently priced from $29,990 drive-away in Australia. Based on its specs in China – where it is called the BYD Yuan Up – the Atto 2 measures 4310mm long, 1830mm wide and 1675mm high, making it 145mm shorter than the Atto 3. However, it's larger than light SUVs such as the Mazda CX-3 and Nissan Qashqai – and the electric Jeep Avenger – but not as big as Australia's most popular SUVs, like the mid-size Toyota RAV4 and Mazda CX-5. Indeed, the Atto 2 has a 400-litre boot, which expands to 1370L of space with the second row folded. In China, the Atto 2 is offered with a single electric motor mounted to the front axle, with the choice of 70kW and 130kW power outputs. BYD Australia confirmed the 130kW/290Nm version will be standard here, and available in both 'Essential' and 'Premium' trim grades when it arrives Down Under. The Australian-spec Atto 2 will also have a 51.13kWh Lithium Ion Phosphate (LFP) 'Blade' battery and, while no driving range has been confirmed, it's larger than the 32kWh and 45.1kWh battery capacities available overseas, which enable a WLTP range of 312km. BYD Australia has confirmed few other specs, but the Atto 2 will have flush door-handles and a panoramic sunroof as standard, outside a cabin including synthetic leather seat trim and 8.8-inch digital instrument cluster. Essential versions will feature a 10.1-inch rotating infotainment touchscreen, while the Premium grade will gain a 12.8-inch screen and a 360-degree surround camera. BYD has ambitious expansion plans, including a goal of exports accounting for half its global sales by 2030, which would be a significant achievement given the brand is not present in the US, the world's second largest auto market behind China. The brand was officially launched in Australia in 2022 under EVDirect, whose chief told CarExpert as recently as January this year that BYD plans to outsell long-time local market leader Toyota by 2027. EVDirect previously said BYD had ambitious plans to sell 100,000 vehicles per annum in Australia by 2026, by doubling its sales and launching up to five new models annually. Last year BYD sold 20,458 vehicles in Australia, where Toyota sold 241,296. MORE: Everything BYD Content originally sourced from: The 2025 BYD Atto 2 has been confirmed for Australian showrooms, where smallest and most affordable electric SUV offered here by the Chinese automaker so far will arrive in the fourth quarter of this year. BYD Australia – which will take over local distribution of the brand from independent importer EVDirect next month – has announced the compact five-seat Atto 2 electric SUV will be offered here with a single electric powertrain and two model grades. Launched in China in March 2024, the BYD Atto 2 is sold under other names overseas, including Atto 3 Up, Yuan Pro and S1 Pro. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. It will be sold in Australia as the Atto 2 to underline its positioning, in terms of both size and price, below the brand's pioneering Atto 3 electric SUV with which it shares its platform, and will be aimed at rivals including the Kia EV3 and Hyundai Kona Electric. "As an SUV, the Atto 2 is very important," Sajid Hasan, BYD Australia senior product planning manager, told CarExpert. "What we've seen is that there's been a shifting of passenger cars to SUVs. What the hatch segment used to be has flowed into the small SUV segment, and then you got a lot of cross-pollination between the medium SUV segment and light SUV segments." SUVs have accounted for 59.8 per cent of all new vehicle sales so far this year in Australia – not including Tesla and Polestar sales, which are reported separately. Led by the Hyundai Kona, the small SUV segment the Atto 2 will enter for BYD made up the third-largest chunk (6.4 per cent) of the new vehicle market, behind mid-size SUVs and just a few sales behind 4×4 utes. "This small SUV segment being a very large portion of the total market composition, volume-wise, is just an enormous growth opportunity for us to grow our brand and our volume," Mr Hasan said. While pricing is yet to be confirmed, the Atto 2 should be cheaper than the mid-size Atto 3, which starts from $39,990 before on-road costs – making it considerably more affordable than the new Kia EV3's $48,990 starting price. The Hyundai Kona Electric is priced from $54,000 before on-road costs. In China, the Atto 2 starts at ¥96,800 (A$20,835), which is less than the BYD Dolphin hatchback (¥99,800 or A$21,480) that's currently priced from $29,990 drive-away in Australia. Based on its specs in China – where it is called the BYD Yuan Up – the Atto 2 measures 4310mm long, 1830mm wide and 1675mm high, making it 145mm shorter than the Atto 3. However, it's larger than light SUVs such as the Mazda CX-3 and Nissan Qashqai – and the electric Jeep Avenger – but not as big as Australia's most popular SUVs, like the mid-size Toyota RAV4 and Mazda CX-5. Indeed, the Atto 2 has a 400-litre boot, which expands to 1370L of space with the second row folded. In China, the Atto 2 is offered with a single electric motor mounted to the front axle, with the choice of 70kW and 130kW power outputs. BYD Australia confirmed the 130kW/290Nm version will be standard here, and available in both 'Essential' and 'Premium' trim grades when it arrives Down Under. The Australian-spec Atto 2 will also have a 51.13kWh Lithium Ion Phosphate (LFP) 'Blade' battery and, while no driving range has been confirmed, it's larger than the 32kWh and 45.1kWh battery capacities available overseas, which enable a WLTP range of 312km. BYD Australia has confirmed few other specs, but the Atto 2 will have flush door-handles and a panoramic sunroof as standard, outside a cabin including synthetic leather seat trim and 8.8-inch digital instrument cluster. Essential versions will feature a 10.1-inch rotating infotainment touchscreen, while the Premium grade will gain a 12.8-inch screen and a 360-degree surround camera. BYD has ambitious expansion plans, including a goal of exports accounting for half its global sales by 2030, which would be a significant achievement given the brand is not present in the US, the world's second largest auto market behind China. The brand was officially launched in Australia in 2022 under EVDirect, whose chief told CarExpert as recently as January this year that BYD plans to outsell long-time local market leader Toyota by 2027. EVDirect previously said BYD had ambitious plans to sell 100,000 vehicles per annum in Australia by 2026, by doubling its sales and launching up to five new models annually. Last year BYD sold 20,458 vehicles in Australia, where Toyota sold 241,296. MORE: Everything BYD Content originally sourced from: The 2025 BYD Atto 2 has been confirmed for Australian showrooms, where smallest and most affordable electric SUV offered here by the Chinese automaker so far will arrive in the fourth quarter of this year. BYD Australia – which will take over local distribution of the brand from independent importer EVDirect next month – has announced the compact five-seat Atto 2 electric SUV will be offered here with a single electric powertrain and two model grades. Launched in China in March 2024, the BYD Atto 2 is sold under other names overseas, including Atto 3 Up, Yuan Pro and S1 Pro. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. It will be sold in Australia as the Atto 2 to underline its positioning, in terms of both size and price, below the brand's pioneering Atto 3 electric SUV with which it shares its platform, and will be aimed at rivals including the Kia EV3 and Hyundai Kona Electric. "As an SUV, the Atto 2 is very important," Sajid Hasan, BYD Australia senior product planning manager, told CarExpert. "What we've seen is that there's been a shifting of passenger cars to SUVs. What the hatch segment used to be has flowed into the small SUV segment, and then you got a lot of cross-pollination between the medium SUV segment and light SUV segments." SUVs have accounted for 59.8 per cent of all new vehicle sales so far this year in Australia – not including Tesla and Polestar sales, which are reported separately. Led by the Hyundai Kona, the small SUV segment the Atto 2 will enter for BYD made up the third-largest chunk (6.4 per cent) of the new vehicle market, behind mid-size SUVs and just a few sales behind 4×4 utes. "This small SUV segment being a very large portion of the total market composition, volume-wise, is just an enormous growth opportunity for us to grow our brand and our volume," Mr Hasan said. While pricing is yet to be confirmed, the Atto 2 should be cheaper than the mid-size Atto 3, which starts from $39,990 before on-road costs – making it considerably more affordable than the new Kia EV3's $48,990 starting price. The Hyundai Kona Electric is priced from $54,000 before on-road costs. In China, the Atto 2 starts at ¥96,800 (A$20,835), which is less than the BYD Dolphin hatchback (¥99,800 or A$21,480) that's currently priced from $29,990 drive-away in Australia. Based on its specs in China – where it is called the BYD Yuan Up – the Atto 2 measures 4310mm long, 1830mm wide and 1675mm high, making it 145mm shorter than the Atto 3. However, it's larger than light SUVs such as the Mazda CX-3 and Nissan Qashqai – and the electric Jeep Avenger – but not as big as Australia's most popular SUVs, like the mid-size Toyota RAV4 and Mazda CX-5. Indeed, the Atto 2 has a 400-litre boot, which expands to 1370L of space with the second row folded. In China, the Atto 2 is offered with a single electric motor mounted to the front axle, with the choice of 70kW and 130kW power outputs. BYD Australia confirmed the 130kW/290Nm version will be standard here, and available in both 'Essential' and 'Premium' trim grades when it arrives Down Under. The Australian-spec Atto 2 will also have a 51.13kWh Lithium Ion Phosphate (LFP) 'Blade' battery and, while no driving range has been confirmed, it's larger than the 32kWh and 45.1kWh battery capacities available overseas, which enable a WLTP range of 312km. BYD Australia has confirmed few other specs, but the Atto 2 will have flush door-handles and a panoramic sunroof as standard, outside a cabin including synthetic leather seat trim and 8.8-inch digital instrument cluster. Essential versions will feature a 10.1-inch rotating infotainment touchscreen, while the Premium grade will gain a 12.8-inch screen and a 360-degree surround camera. BYD has ambitious expansion plans, including a goal of exports accounting for half its global sales by 2030, which would be a significant achievement given the brand is not present in the US, the world's second largest auto market behind China. The brand was officially launched in Australia in 2022 under EVDirect, whose chief told CarExpert as recently as January this year that BYD plans to outsell long-time local market leader Toyota by 2027. EVDirect previously said BYD had ambitious plans to sell 100,000 vehicles per annum in Australia by 2026, by doubling its sales and launching up to five new models annually. Last year BYD sold 20,458 vehicles in Australia, where Toyota sold 241,296. MORE: Everything BYD Content originally sourced from:
The Advertiser
11-06-2025
- Automotive
- The Advertiser
BYD Seagull could become Australia's cheapest EV after strategy switch
The BYD Seagull could become Australia's most affordable electric vehicle (EV) – although it may come with a four-star ANCAP safety rating – after the Chinese brand told CarExpert the pint-size hatch could make its way here. BYD will take over distribution of the brand in Australia from independent importer EVDirect on July 1, 2025, and now the previously ruled out Seagull is back in contention to join the local lineup. Already produced in right-hand drive for the UK – where it will be badged as the 'Dolphin Surf' – the Seagull is slightly bigger than the Kia Picanto and the discontinued Volkswagen Up micro-cars, but smaller than the Mazda 2 light hatch While BYD makes many of its models in both hybrid and battery-electric form, the Seagull is electric-only and uses a 55kW motor to drive the front wheels, and offers a range of up to 507km (CLTC) from its two battery sizes. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Because it's smaller than the Dolphin electric hatch – currently the cheapest EV in local showrooms at $29,990 drive-away – the Seagull would have to be even cheaper, making it a prime candidate to become the brand's new price-leader. In January 2025, EVDirect boss Luke Todd told CarExpert the Seagull would only make sense if it had a five-star ANCAP (Australasian New Car Assessment Program) rating and was priced around $25,000 or less. Now, with the Chinese car giant taking over local distribution – and a tech update coming in 2025 – the Seagull is back on the list for a local launch. "There would be room under the Dolphin and the Atto 2," BYD Australia Chief Marketing Officer (CMO) Kate Hornstein told CarExpert when asked about the Seagull's chances for Australia. That's despite the once-booming micro segment it would compete in now offering only two models – the Kia Picanto and the Fiat 500/500e – accounting for only 0.6 per cent (3130 vehicles) of total new car sales year-to-date. By comparison, Chinese-market sales of the Seagull were a staggering 61,131 in May 2025 alone, making it the brand's best-selling single model there. "If we look at the numbers of the micro segment, is there opportunity? Has the customer had a lot of choice?", Ms Hornstein added while speaking with CarExpert at a BYD driving event in China. The only electric contender in the micro segment right now is the Fiat 500e priced at $52,500 before on-road costs. The second hurdle – the lack of a five-star ANCAP safety rating – would rule the electric hatch out for many fleet and government customers, and could also turn off some private buyers. Every BYD currently sold in Australia – from the entry-level Dolphin to the Sealion 6 PHEV and the top-selling Shark 6 dual-cab ute – has a five-star ANCAP rating. Yet an early 2025 facelift added BYD's entry-level 'God's Eye C' system, bringing Lidar, camera and ultrasonic sensors to the Seagull and offording it with autonomous emergency braking (AEB), adaptive cruise control, blind-spot detection and even navigation-based route learning ability. The upgrades could bring a five-star ANCAP rating within reach – yet even a potential four-star rating may not be a deterrent in such a cost-conscious segment. The Fiat 500e has a four-star rating, while the petrol-powered Kia Picanto is currently 'Unrated' by ANCAP after its four-star safety rating from 2017 expired two years ago. The four-star Seagull would not be an outlier and – in fact – may lead the segment courtesy of its 'God's Eye' tech. "I think after driving it and seeing the reactions of everyone driving it in the last couple of days, I've almost been converted to see that there is an enormous amount of opportunity," Ms Hornstein said. "The amount of people that have said first-hand they would buy this car is so exciting to me, so I think what we can take back is that excitement and try and build a case for it to come into the range." Content originally sourced from: The BYD Seagull could become Australia's most affordable electric vehicle (EV) – although it may come with a four-star ANCAP safety rating – after the Chinese brand told CarExpert the pint-size hatch could make its way here. BYD will take over distribution of the brand in Australia from independent importer EVDirect on July 1, 2025, and now the previously ruled out Seagull is back in contention to join the local lineup. Already produced in right-hand drive for the UK – where it will be badged as the 'Dolphin Surf' – the Seagull is slightly bigger than the Kia Picanto and the discontinued Volkswagen Up micro-cars, but smaller than the Mazda 2 light hatch While BYD makes many of its models in both hybrid and battery-electric form, the Seagull is electric-only and uses a 55kW motor to drive the front wheels, and offers a range of up to 507km (CLTC) from its two battery sizes. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Because it's smaller than the Dolphin electric hatch – currently the cheapest EV in local showrooms at $29,990 drive-away – the Seagull would have to be even cheaper, making it a prime candidate to become the brand's new price-leader. In January 2025, EVDirect boss Luke Todd told CarExpert the Seagull would only make sense if it had a five-star ANCAP (Australasian New Car Assessment Program) rating and was priced around $25,000 or less. Now, with the Chinese car giant taking over local distribution – and a tech update coming in 2025 – the Seagull is back on the list for a local launch. "There would be room under the Dolphin and the Atto 2," BYD Australia Chief Marketing Officer (CMO) Kate Hornstein told CarExpert when asked about the Seagull's chances for Australia. That's despite the once-booming micro segment it would compete in now offering only two models – the Kia Picanto and the Fiat 500/500e – accounting for only 0.6 per cent (3130 vehicles) of total new car sales year-to-date. By comparison, Chinese-market sales of the Seagull were a staggering 61,131 in May 2025 alone, making it the brand's best-selling single model there. "If we look at the numbers of the micro segment, is there opportunity? Has the customer had a lot of choice?", Ms Hornstein added while speaking with CarExpert at a BYD driving event in China. The only electric contender in the micro segment right now is the Fiat 500e priced at $52,500 before on-road costs. The second hurdle – the lack of a five-star ANCAP safety rating – would rule the electric hatch out for many fleet and government customers, and could also turn off some private buyers. Every BYD currently sold in Australia – from the entry-level Dolphin to the Sealion 6 PHEV and the top-selling Shark 6 dual-cab ute – has a five-star ANCAP rating. Yet an early 2025 facelift added BYD's entry-level 'God's Eye C' system, bringing Lidar, camera and ultrasonic sensors to the Seagull and offording it with autonomous emergency braking (AEB), adaptive cruise control, blind-spot detection and even navigation-based route learning ability. The upgrades could bring a five-star ANCAP rating within reach – yet even a potential four-star rating may not be a deterrent in such a cost-conscious segment. The Fiat 500e has a four-star rating, while the petrol-powered Kia Picanto is currently 'Unrated' by ANCAP after its four-star safety rating from 2017 expired two years ago. The four-star Seagull would not be an outlier and – in fact – may lead the segment courtesy of its 'God's Eye' tech. "I think after driving it and seeing the reactions of everyone driving it in the last couple of days, I've almost been converted to see that there is an enormous amount of opportunity," Ms Hornstein said. "The amount of people that have said first-hand they would buy this car is so exciting to me, so I think what we can take back is that excitement and try and build a case for it to come into the range." Content originally sourced from: The BYD Seagull could become Australia's most affordable electric vehicle (EV) – although it may come with a four-star ANCAP safety rating – after the Chinese brand told CarExpert the pint-size hatch could make its way here. BYD will take over distribution of the brand in Australia from independent importer EVDirect on July 1, 2025, and now the previously ruled out Seagull is back in contention to join the local lineup. Already produced in right-hand drive for the UK – where it will be badged as the 'Dolphin Surf' – the Seagull is slightly bigger than the Kia Picanto and the discontinued Volkswagen Up micro-cars, but smaller than the Mazda 2 light hatch While BYD makes many of its models in both hybrid and battery-electric form, the Seagull is electric-only and uses a 55kW motor to drive the front wheels, and offers a range of up to 507km (CLTC) from its two battery sizes. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Because it's smaller than the Dolphin electric hatch – currently the cheapest EV in local showrooms at $29,990 drive-away – the Seagull would have to be even cheaper, making it a prime candidate to become the brand's new price-leader. In January 2025, EVDirect boss Luke Todd told CarExpert the Seagull would only make sense if it had a five-star ANCAP (Australasian New Car Assessment Program) rating and was priced around $25,000 or less. Now, with the Chinese car giant taking over local distribution – and a tech update coming in 2025 – the Seagull is back on the list for a local launch. "There would be room under the Dolphin and the Atto 2," BYD Australia Chief Marketing Officer (CMO) Kate Hornstein told CarExpert when asked about the Seagull's chances for Australia. That's despite the once-booming micro segment it would compete in now offering only two models – the Kia Picanto and the Fiat 500/500e – accounting for only 0.6 per cent (3130 vehicles) of total new car sales year-to-date. By comparison, Chinese-market sales of the Seagull were a staggering 61,131 in May 2025 alone, making it the brand's best-selling single model there. "If we look at the numbers of the micro segment, is there opportunity? Has the customer had a lot of choice?", Ms Hornstein added while speaking with CarExpert at a BYD driving event in China. The only electric contender in the micro segment right now is the Fiat 500e priced at $52,500 before on-road costs. The second hurdle – the lack of a five-star ANCAP safety rating – would rule the electric hatch out for many fleet and government customers, and could also turn off some private buyers. Every BYD currently sold in Australia – from the entry-level Dolphin to the Sealion 6 PHEV and the top-selling Shark 6 dual-cab ute – has a five-star ANCAP rating. Yet an early 2025 facelift added BYD's entry-level 'God's Eye C' system, bringing Lidar, camera and ultrasonic sensors to the Seagull and offording it with autonomous emergency braking (AEB), adaptive cruise control, blind-spot detection and even navigation-based route learning ability. The upgrades could bring a five-star ANCAP rating within reach – yet even a potential four-star rating may not be a deterrent in such a cost-conscious segment. The Fiat 500e has a four-star rating, while the petrol-powered Kia Picanto is currently 'Unrated' by ANCAP after its four-star safety rating from 2017 expired two years ago. The four-star Seagull would not be an outlier and – in fact – may lead the segment courtesy of its 'God's Eye' tech. "I think after driving it and seeing the reactions of everyone driving it in the last couple of days, I've almost been converted to see that there is an enormous amount of opportunity," Ms Hornstein said. "The amount of people that have said first-hand they would buy this car is so exciting to me, so I think what we can take back is that excitement and try and build a case for it to come into the range." Content originally sourced from: The BYD Seagull could become Australia's most affordable electric vehicle (EV) – although it may come with a four-star ANCAP safety rating – after the Chinese brand told CarExpert the pint-size hatch could make its way here. BYD will take over distribution of the brand in Australia from independent importer EVDirect on July 1, 2025, and now the previously ruled out Seagull is back in contention to join the local lineup. Already produced in right-hand drive for the UK – where it will be badged as the 'Dolphin Surf' – the Seagull is slightly bigger than the Kia Picanto and the discontinued Volkswagen Up micro-cars, but smaller than the Mazda 2 light hatch While BYD makes many of its models in both hybrid and battery-electric form, the Seagull is electric-only and uses a 55kW motor to drive the front wheels, and offers a range of up to 507km (CLTC) from its two battery sizes. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Because it's smaller than the Dolphin electric hatch – currently the cheapest EV in local showrooms at $29,990 drive-away – the Seagull would have to be even cheaper, making it a prime candidate to become the brand's new price-leader. In January 2025, EVDirect boss Luke Todd told CarExpert the Seagull would only make sense if it had a five-star ANCAP (Australasian New Car Assessment Program) rating and was priced around $25,000 or less. Now, with the Chinese car giant taking over local distribution – and a tech update coming in 2025 – the Seagull is back on the list for a local launch. "There would be room under the Dolphin and the Atto 2," BYD Australia Chief Marketing Officer (CMO) Kate Hornstein told CarExpert when asked about the Seagull's chances for Australia. That's despite the once-booming micro segment it would compete in now offering only two models – the Kia Picanto and the Fiat 500/500e – accounting for only 0.6 per cent (3130 vehicles) of total new car sales year-to-date. By comparison, Chinese-market sales of the Seagull were a staggering 61,131 in May 2025 alone, making it the brand's best-selling single model there. "If we look at the numbers of the micro segment, is there opportunity? Has the customer had a lot of choice?", Ms Hornstein added while speaking with CarExpert at a BYD driving event in China. The only electric contender in the micro segment right now is the Fiat 500e priced at $52,500 before on-road costs. The second hurdle – the lack of a five-star ANCAP safety rating – would rule the electric hatch out for many fleet and government customers, and could also turn off some private buyers. Every BYD currently sold in Australia – from the entry-level Dolphin to the Sealion 6 PHEV and the top-selling Shark 6 dual-cab ute – has a five-star ANCAP rating. Yet an early 2025 facelift added BYD's entry-level 'God's Eye C' system, bringing Lidar, camera and ultrasonic sensors to the Seagull and offording it with autonomous emergency braking (AEB), adaptive cruise control, blind-spot detection and even navigation-based route learning ability. The upgrades could bring a five-star ANCAP rating within reach – yet even a potential four-star rating may not be a deterrent in such a cost-conscious segment. The Fiat 500e has a four-star rating, while the petrol-powered Kia Picanto is currently 'Unrated' by ANCAP after its four-star safety rating from 2017 expired two years ago. The four-star Seagull would not be an outlier and – in fact – may lead the segment courtesy of its 'God's Eye' tech. "I think after driving it and seeing the reactions of everyone driving it in the last couple of days, I've almost been converted to see that there is an enormous amount of opportunity," Ms Hornstein said. "The amount of people that have said first-hand they would buy this car is so exciting to me, so I think what we can take back is that excitement and try and build a case for it to come into the range." Content originally sourced from:
Business Times
05-06-2025
- Automotive
- Business Times
BYD's move to self-distribution in Australia may be the start of a regional pattern
[SINGAPORE] China electric vehicle (EV) giant BYD's move to distribute its own vehicles in Australia could be the prelude to a similar strategy in South-east Asia – a move that would boost its margins, but hurt the dealer ecosystem. In May, BYD said it would take over distributorship of its vehicles in Australia from current appointee EV Direct, which had been its distributor there since 2022. Australia has become a major regional market for BYD. The brand sold 20,458 cars there in 2024 – up 65 per cent year on year. It aims to sell 50,000 in 2025. As direct distributorship can boost revenue and expedite its ambitious export goals, BYD might do the same in South-east Asia. But what helps BYD may hurt dealers, as the carmaker takes distributorship profits away from automotive retail groups. Automotive distributors act as middlemen between manufacturers and dealers, helping carmakers navigate the complexities of each market. BT in your inbox Start and end each day with the latest news stories and analyses delivered straight to your inbox. Sign Up Sign Up Distributors in each market decide what models to sell, how to price them, and how to market and brand them. Dealers then sell the cars. As distribution and dealership overlap, larger automotive groups often do both. In South-east Asia, BYD's third-party distributor-dealers include AC Motors in the Philippines, Sime Darby subsidiaries Vantage Motors in Singapore and Beyond Auto in Malaysia, and Rever in Thailand. Distributors make a margin of around 10 to 15 per cent on each vehicle, and even more for premium models. If carmakers handle distribution themselves, they can earn that margin instead – which is why many do so. Most Japanese and Korean brands self-distribute in their major regional markets. Toyota, for instance, does so in Australia, where it sells more than 200,000 cars a year. Need for speed Direct distribution may also make it easier for BYD to adopt aggressive sales tactics in pursuit of export sales. While the Australia move was not itself a surprise, its timing was, with the takeover reportedly coming a year ahead of schedule. BYD's export targets might explain the rush. In 2024, it sold around 4.3 million vehicles. This included around 430,000 in exports, of which some 100,000 were in the Asia-Pacific. This year, it aims for significantly more: 5.5 million total sales, with 800,000 exports. By 2030, BYD aims to sell half of its cars outside of China. With China's major carmakers now shifting their focus to export sales, BYD will be looking to capitalise on its leading-brand status to win market share abroad as quickly as possible. Doing so may entail using aggressive tactics, which not all third-party distributors are able to stomach. It is not unheard of for distributors to disagree with a manufacturer's business approach, preferring instead to stick to proven strategies or to prioritise dealers' needs. By doing its own distribution, BYD can avoid such friction. Even before the latest move in Australia, BYD had made forays into this area. Last July, it bought a 20 per cent stake in its Thai distributor, Rever, allowing it to gain experience in distribution, and paving the way for a direct approach if necessary. BYD also became its own distributor of its premium brand Denza in Singapore last October, then in Australia in February 2025. Deal with it But as the EV giant accelerates, dealers might suffer – as is already happening in China. In April, two major BYD dealer groups in China – Xingqi Group and Shandong Qiancheng Holdings – went out of business, affecting at least 20 dealerships and more than a thousand customers. Reuters reported that Qiancheng at one point had an annual turnover of three billion yuan (S$536 million) and employed 1,200 people. Media reports said that the closures were a result of saturation in China's EV market; dealer revenue falling as EVs require less aftersales service; and BYD forcing its dealers to take on high levels of stock, some as pre-registrations. While the Asia-Pacific's EV market is still fast-growing and not as mature as China's, the latter two factors are very much relevant to the region. Pre-registration is the practice of making dealers buy and register cars before selling them as 'zero-mileage used cars'. It is a quick way for carmakers to meet aggressive sales targets. Industry sources said that while pre-registration is not new, BYD has used it to cement its leading position in Singapore. All of BYD's Singapore dealers have had to pre-register cars. The newest BYD dealer, Jack Cars, had to pre-register 200 cars before being appointed in April. The practice puts a large financial strain on dealers, which must pay for and register a large amount of stock without customer orders on hand. The risk is heightened by China's EV price war, in which new versions of existing cars enter the market at lower prices. In recent months, BYD has slashed prices of new models in markets such as Australia and Thailand, causing older models' resale value to fall by as much as US$9,000. Dealers have since then been stuck with older cars on which they cannot make a profit. Indeed, industry observers had pinpointed excess BYD inventory at dealerships as one reason for the slow sales that necessitated price war cuts. In the wake of the dealer closures, the practice of pre-registration has now come under increased scrutiny; BYD and other China carmakers are to be questioned by the country's commerce ministry. If BYD does take over distributorship – and the accompanying margins – from distributor-dealers in South-east Asia, this will erode the latter's revenue. Granted, with the region's EV sales still going strong, this is not a problem – at least until the market matures. As competition from other China brands heats up, BYD's regional dealers could find that there are risks even with a leading brand. BYD said it is providing support to the two failed China dealership groups, without giving specifics. But it would have been better not to reach that point at all. In bringing 'China-speed' to regional car markets, BYD needs to balance its hunger for the top spot with taking care of its retail partners.
