Latest news with #EWGVerified™
Cision Canada
29-05-2025
- Business
- Cision Canada
Norwex Strengthens Executive Leadership with Appointment of Beate Hjeltnes as CEO
Hjeltnes will build on three decades of experience to advance the family-owned brand's mission and legacy globally DALLAS, May 29, 2025 /CNW/ -- Norwex, a global leader in sustainable innovation, today announced the appointment of Beate Hjeltnes as CEO. Hjeltnes, the daughter of Norwex Founder Bjørn Nicolaisen, brings nearly 30 years of experience with the company and a deep expertise in the financial sector to the role, along with an unwavering commitment to its Consultant-first business model and its wider mission of helping people live a cleaner, safer and better life. As CEO, Hjeltnes will continue to strengthen her commitment to Norwex's direct selling model, expanding and supporting the brand's family of Consultants across the globe. At a time of change in the direct selling industry, she firmly believes in the power of the Consultants to create a community of kindness, integrity, trust, and respect, all core values to Norwex's mission. "It's an honor to step into the role of CEO and continue growing a company that has been part of my family's story for decades," said Hjeltnes. "Norwex was founded by my father on a deep love for nature, and that passion was instilled in me from a young age. As I begin this next chapter, I'm focused on ensuring every decision we make uplifts our Consultants – the true custodians of our mission – ensuring that we're all moving toward a cleaner, more sustainable world." Since its founding in 1994, Norwex has remained debt-free and family owned. The company continues to lead the way in sustainable innovation, setting a new standard for clean living through its pioneering "No-No List," which bans over 2,700 harmful ingredients from its products. Additionally, Norwex recently advanced its commitment to environmental responsibility through a partnership with the Environmental Working Group (EWG), bringing the trusted EWG Verified™ mark to a growing collection of Norwex products. "Beate and I have shared a journey that spans decades, and in that time, I've seen her lead with heart, conviction, and a deep sense of purpose," said Debbie Bolton, Co-Founder of Norwex. "She shares her father's vision for a cleaner, more sustainable world which aligns beautifully with everything Norwex stands for, and I couldn't be more excited to see where her leadership takes us next." For more information on Norwex, visit the brand's Facebook, Instagram, X, Pinterest, LinkedIn and YouTube pages. Founded in Norway in 1994, Norwex is a home, personal and family care direct selling company committed to reducing harmful chemicals in everyday lives. More than 2,700 substances are banned from the Company's stringent product development process. From sustainable cleaning products featuring all-purpose microfiber cloths to plant-based skin care, Norwex's innovative solutions set the standard for a cleaner, safer, better way of living.
Yahoo
29-05-2025
- Business
- Yahoo
Norwex Strengthens Executive Leadership with Appointment of Beate Hjeltnes as CEO
Hjeltnes will build on three decades of experience to advance the family-owned brand's mission and legacy globally DALLAS, May 29, 2025 /CNW/ -- Norwex, a global leader in sustainable innovation, today announced the appointment of Beate Hjeltnes as CEO. Hjeltnes, the daughter of Norwex Founder Bjørn Nicolaisen, brings nearly 30 years of experience with the company and a deep expertise in the financial sector to the role, along with an unwavering commitment to its Consultant-first business model and its wider mission of helping people live a cleaner, safer and better life. As CEO, Hjeltnes will continue to strengthen her commitment to Norwex's direct selling model, expanding and supporting the brand's family of Consultants across the globe. At a time of change in the direct selling industry, she firmly believes in the power of the Consultants to create a community of kindness, integrity, trust, and respect, all core values to Norwex's mission. "It's an honor to step into the role of CEO and continue growing a company that has been part of my family's story for decades," said Hjeltnes. "Norwex was founded by my father on a deep love for nature, and that passion was instilled in me from a young age. As I begin this next chapter, I'm focused on ensuring every decision we make uplifts our Consultants – the true custodians of our mission – ensuring that we're all moving toward a cleaner, more sustainable world." Since its founding in 1994, Norwex has remained debt-free and family owned. The company continues to lead the way in sustainable innovation, setting a new standard for clean living through its pioneering "No-No List," which bans over 2,700 harmful ingredients from its products. Additionally, Norwex recently advanced its commitment to environmental responsibility through a partnership with the Environmental Working Group (EWG), bringing the trusted EWG Verified™ mark to a growing collection of Norwex products. "Beate and I have shared a journey that spans decades, and in that time, I've seen her lead with heart, conviction, and a deep sense of purpose," said Debbie Bolton, Co-Founder of Norwex. "She shares her father's vision for a cleaner, more sustainable world which aligns beautifully with everything Norwex stands for, and I couldn't be more excited to see where her leadership takes us next." For more information on Norwex, visit the brand's Facebook, Instagram, X, Pinterest, LinkedIn and YouTube pages. About Norwex Founded in Norway in 1994, Norwex is a home, personal and family care direct selling company committed to reducing harmful chemicals in everyday lives. More than 2,700 substances are banned from the Company's stringent product development process. From sustainable cleaning products featuring all-purpose microfiber cloths to plant-based skin care, Norwex's innovative solutions set the standard for a cleaner, safer, better way of living. To purchase Norwex's home care, family care and personal care products, visit or follow Norwex (@norwex) on Facebook, Instagram, X, Pinterest, LinkedIn and YouTube. View original content to download multimedia: SOURCE Norwex View original content to download multimedia: Sign in to access your portfolio
7NEWS
07-05-2025
- Health
- 7NEWS
CelRevive Skincare: Breast cancer survivor launches EWG-verified line for sensitive and damaged skin
If you're someone who experiences sensitive skin and struggles to find skincare products that don't irritate or inflame it then you'll want to hear about Aussie skincare brand, CelRevive. CelRevive is more than a skincare brand — it's a deeply personal mission born from resilience, science, and compassion. Founded by Theresa Tobin, a breast cancer survivor and personal care formulation chemist, the brand emerged from her firsthand experience with the emotional and physical toll of sensitive, damaged skin during cancer treatment. Theresa was determined to create products that offer real relief without harmful ingredients, so channelled her expertise into building a science-backed, ethically grounded skincare line that prioritises safety, sensitivity, and visible results. Launched in March last year, CelRevive has quickly gained recognition for its unwavering focus on strengthening and protecting the skin barrier, especially for those facing eczema, rosacea, and the harsh side effects of medical treatments. At the heart of the brand is the hero product, B-Restore™ Barrier Cream, a dermatologist-approved, EWG Verified™ formula that's as gentle as it is effective. It currently retails for $75, normally $104. With ingredients like lactobacillus ferment lysate for microbiome support, Bilberry seed oil to repair the skin barrier, and Tasmanian pepperberry to calm inflammation, the cream delivers 24-hour hydration and relief from dryness, irritation, and redness. Shoppers have given the cream a 5-star rating on CelRevive's website. 'Love this cream, very hydrating and smooth,' one person wrote. 'Obsessed! It helps calm my reactive skin and keeps it super hydrated. So gentle but really effective!' Another shopper added. 'I've always struggled with severe eczema, dealing with constant itching and flare-ups. After using CelRevive Barrier Cream for less than a week, the difference is incredible, ' a third person commented. What truly sets CelRevive apart is its purpose-driven ethos. Nearly 30 per cent of personal care products on the market contain ingredients linked to cancer and reproductive harm — a fact that pushed Theresa to set a new standard. CelRevive products are also free from fragrances, parabens, alcohols, and other common irritants, making them safe for those already navigating serious health challenges. Beyond skincare, CelRevive is committed to giving back. Five per cent of its revenue is donated to organisations like the Sydney Breast Cancer Foundation, National Breast Cancer Foundation, and Look Good Feel Better, supporting cancer research and survivorship programs. This is skincare created not just in a lab, but from lived experience — with every product reflecting a powerful story of healing, hope, and purpose.
