Latest news with #EagleEye
Techday NZ
2 days ago
- Business
- Techday NZ
Eagle Eye Execs Embrace AI Appreciation Day
Insights from industry leaders on the ethics, impact and future of AI in the loyalty industry As the march of artificial intelligence continues, its impact is increasingly felt in how businesses operate and serve customers. In the retail and loyalty sector, AI promises significant changes to personalisation and customer value creation. However, this transformation raises important questions around ethical data use, integration challenges, misconceptions about AI capabilities, and the practical realities of implementation. Executives at AI-powered personalisation and SaaS loyalty platform Eagle Eye have been navigating these changes firsthand, and have taken the timing of AI Appreciation Day to offer insights on both the opportunities and challenges ahead. Why AI Appreciation Day matters When considering the broader implications of AI's rapid development, Jonathan Reeve, Vice President APAC at Eagle Eye, reflects on both personal and professional transformation. "I've been thinking about AI advancement a lot lately as we watch AI and automation start to reshape our working lives," he says. "Like many others, I've invested years developing particular skills and expertise. It's not easy to imagine large parts of my work being automated, but I recognise I need to start asking: What problem do I solve for people? Could that problem be solved differently? And how might I evolve to stay relevant and valuable? It's challenging, but it also gives us a chance to step back, reimagine, and maybe evolve to improve our prospects." On the question of why AI Appreciation Day matters, Reeve casts his mind back to retail and notes the importance of tracking AI progress, especially as it has already moved from experimental to practical application for some retailers. "For the first time, retailers can start measuring real returns on AI investments rather than just talking about potential. We're seeing early adopters like Tesco and Carrefour overseas already achieving measurable results from predictive AI in personalised marketing. Celebrating this acknowledges the transformation that's already happening while pointing out the leaders who are lighting the way." Aaron Crowe, Regional Director Asia at Eagle Eye, sees the day as serving multiple educational and developmental purposes. "AI Appreciation Day is important for reflection, showcasing real-world value, sparking future development conversations, and promoting education among experts and customers around innovation," he says. Common misconceptions about AI Both Jonathan Reeve and Aaron Crowe believe there are significant misunderstandings about what AI can actually do for retailers. Reeve points to a particular issue with how companies approach personalisation, noting that grouping customers based on broad data segments does not lead to effective customer experiences. "Many retailers think they're doing personalisation when they're actually just doing sophisticated segmentation," he says. "True personalisation means moving beyond grouping customers into segments and instead creating genuinely individual experiences, like tailoring specific reward thresholds based on each customer's unique purchase history and preferences." Crowe approaches the misconception from a different angle, focusing on the relationship between AI and human workers rather than AI replacing them entirely. "AI augments, not replaces, human expertise; speeding data analysis while preserving human judgment and local market insights," he says. Ethical considerations and data handling When it comes to ethical issues, the executives share some common concerns but each brings a different perspective to the discussion. Jean-Matthieu Schertze, Chief AI Officer at Eagle Eye, identifies three areas that businesses need to focus on to ensure responsible AI implementation. "Bias and fairness: ensuring AI systems do not perpetuate or exacerbate social, cultural or economic biases," he says. "Next is transparency and accountability: making AI decisions explainable and ensuring that there is clear accountability for outcomes driven by AI systems. Third is privacy and data protection: safeguarding personal and sensitive data from misuse, breaches or exploitation." Cédric Chéreau, Managing Director of Eagle AI, emphasises privacy as particularly relevant to their retail personalisation business. "In our business (personalisation in retail) it is key to respect the choice of customers, making sure retailers collect the opt-ins and respect them. GDPR in Europe is the model to follow." He also highlights the social impact of AI acceleration, noting that workforce adaptation will be necessary. "With AI acceleration, many employees will have to adapt," he says. "They need training; they need to be eager to learn. They need to understand that AI will code better and faster than any developers in the world." So, how can retailers adopt ethical considerations into the way they manage customer data? Aaron Crowe offers practical steps that retailers can implement to ensure responsible data handling. "Obtain explicit customer consent, anonymise or pseudonymise personal data, enforce role-based access controls and conduct regular privacy audits," he says. Similarly, Schertzer encourages retailers to adopt a sensible framework covering a few key areas. "Grocery retailers can ensure ethical use of AI in customer data handling by limiting data usage strictly to what is necessary for improving customer experience and operational efficiency; ensuring robust data security measures are in place to protect customer information; and communicating openly with customers about how their data is being used," he says. Integration challenges The executives identify several significant obstacles that businesses face when trying to implement AI practically. Jonathan Reeve highlights two particular disconnects that he believes will become more problematic as AI adoption increases. The first relates to how AI systems will discover and evaluate business offers. "The biggest disconnect is between AI capability and discoverability," he says. "Companies are building AI systems, but they're not preparing for how AI agents will find and evaluate their offers. If your program's benefits can't be found and understood by an AI assistant, you'll be excluded from consideration when customers ask where they can access certain benefits or products." He continues by explaining how traditional mass marketing approaches may become unsustainable in an AI-driven environment. "Another major disconnect is between mass market thinking and AI optimisation," he says. "Blanket promotions available to all customers become financially unsustainable when AI agents are built to identify and exploit the most generous public offers. This cherry-picking approach will render mass offers increasingly unprofitable. The solution requires rebuilding underlying technologies for an age where AI intermediaries might evaluate thousands of offers per second to find the best fit for their users." Aaron Crowe identifies more operational challenges that need to be addressed for successful AI adoption. "Businesses need to overcome data silos, close talent gaps in AI/ML skills, and secure frontline buy-in through training and change-management to ensure AI adoption delivers value," he says. Zyed Jamoussi, Group Chief Technology Officer at Eagle Eye, emphasises the importance of moving past excitement to focus on practical business value. "It's about getting away from the hype, understanding what integrating AI into their operations means practically and making sure that whatever usage they are preparing is meaningful for the business and fits smoothly into business priorities," he says. Coordinating retail efforts with AI When it comes to bringing together marketing, loyalty, and retail media efforts, both Aaron Crowe and Zyed Jamoussi see AI as the connecting factor. Crowe outlines a systematic approach that builds from unified data to optimised performance. "Build a unified customer profile, apply AI-driven segmentation and propensity models, orchestrate omnichannel promotions, and close the loop with performance-based optimisation," he says. Jamoussi suggests a more fundamental rethink of how retail value chains operate with AI at their centre. "Redesigning the value chain using AI to generate one to one personalised offers and feed them to the right consumers touch points based on brand objectives and budgets is probably the best way to go about it," he says. The broader impact and future Jean-Matthieu Schertzer sees GenAI creating new possibilities for handling unstructured data, like text, at different scales, including: "At an individual scale: using ChatGPT-like conversational interfaces for personal productivity or for coaching/learning a topic," he says. "At a team scale: using shared AI agent workspaces and workflows to partially automate some processes. At a company scale: making company knowledge more discoverable and searchable. And finally, integrated into SaaS products: enabling conversational interfaces where they add value to the product experience." Schertzer also believes Agentic AI opens up a new way of interfacing systems. "Agentic AI is about making systems easily accessible, not just to humans, not just to other systems through APIs, but to AI Agents with a degree of autonomy to interact with the system," he says. "This represents a new paradigm for both system-to-system and human-to-system communication." Cédric Chéreau sees the potential for completely new customer experiences that go far beyond current personalisation efforts. "AI is just getting started," he says. "Real one-to-one offers, using shopper individual behaviors, personal potential, delivered at the right moment with the adapted image through the preferred channel will completely change the way customers interact with retailers." He also places AI in historical context alongside other transformative technologies. "Like steam engines, electricity, or the internet, AI is a real revolution," he says. "We need to celebrate it as a massive innovation that will change our environment." Opportunities for Australian retail Reeve sees particular potential for Australian retailers to benefit from global learnings without having to repeat the experimental phase. "The most exciting opportunity is that Australian retailers can learn from global successes and implement proven strategies quickly," he says. "The technology exists to deliver personalised experiences at scale, with implementation possible in weeks rather than months." He notes that Australia has good foundations but faces a particular challenge around digital engagement. "Australia has the right ingredients: an established digital consumer base and significant opportunity for growth that could accelerate with increased personalisation," he says. "However, the key challenge is digital engagement. Most retailers only connect with a small fraction of their customer base through apps and websites. If only one in 20 customers are on the app, most customers miss out on the benefits of personalised reward programs."
Time of India
07-07-2025
- Entertainment
- Time of India
Optical illusion: Think you've got ‘Eagle Eyes'? Prove it by spotting the hidden ‘0'!
Do these numbers remind you of Ishan Awasthi from Taare Zameen Par ? But remember the joy you felt after solving just one math problem correctly? Let's experience that same joy one more time—with this picture. But there's one major difference between your math exam and this puzzle: nobody wants to see a '0' in their maths copy, but here, your only task is to find that zero. At first glance, this image seems filled entirely with the number 6, right? But hidden somewhere—maybe right in front of your eyes—is a single '0' that you're likely overlooking. The catch? The uniform spacing of the numbers makes it harder to spot the odd one out quickly. So, start your timer and let's find out whether you can join the Eagle Eye team or not! How to approach it: There are a total of 35 characters in each row. Step 1: Since the image looks overwhelming at first, divide it vertically into 5 equal sections—that's 7 characters per section. Step 2: Now scan each row in a zigzag pattern(go left to right on one row, then right to left on the next.) Step 3: Use your cursor or finger to guide your eyes along each line to avoid skipping anything. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Book Your Daily Profit By 11 AM With This Superclass By Mr. Bala TradeWise Learn More Undo Pro tip: Start scanning from the last section—it will make spotting the odd one easier. Also remember,don't focus too hard—when you stare too long, all the 6s might start to blur together. 3…2…1… Boom! Did you find the '0'? Answer: The '0' is the 27th character in the 6th row (4th section). Take a look Why this activity helps: Activities like this train your eyes to spot tiny differences and improve how quickly your brain processes visual information. So, whether you're stuck in traffic or just bored on a lazy July afternoon—give it a try. If nothing else, share it with friends and see who the real Eagle Eye in your group is!
Channel Post MEA
03-07-2025
- Business
- Channel Post MEA
Eagle Eye Enhances Reseller Partner Program
Eagle Eye Networks, a global leader in cloud video surveillance, has announced enhancements to its Reseller Partner Program to help its partners close more deals, boost recurring revenue, and grow market share. 'We are 100% committed to the channel 100% of the time,' said Dean Drako, CEO of Eagle Eye Networks. 'We continue to make investments in our Reseller Partner Program to deliver leads, top-notch training, marketing, and business tools to help our partners grow their businesses.' New enhancements include: Business Portal: Centralize quotes, orders, performance data, training and marketing materials in one easily accessible location 24/7/365 Vision Selling Program: Comprehensive training to help Eagle Eye resellers close big deals, foster customer loyalty, and increase profits Joint Account Development: Collaboration with Eagle Eye to assist resellers in lead generation and landing large deals Eagle Eye University: On-demand training and certification courses to develop skills and confidence to close deals Brandable Marketing Toolkits: Customize sales presentations and case studies to match resellers' brands Resellers are already seeing results. For example, the Eagle Eye team conducted a Cloud Call Campaign to follow up on trade show leads for SafeTight Security, a security integration firm based in Oakland, Calif. The campaign resulted in several meetings and potential projects for SafeTight Security. 'The Co-Op program and Cloud Call Campaigns are perfect examples of why we always lead with Eagle Eye Networks,' said Neftali Rosado, Managing Partner of SafeTight Security. 'With Eagle Eye qualifying those leads and setting up demos for us, I can focus on the growth of our business and my staff is freed up to tackle other priorities. It's like adding a team of experts without adding to payroll—the Eagle Eye Partner Program is a real win for us.' More information about the Eagle Eye Reseller Partner Program can be found here.
Techday NZ
02-07-2025
- Business
- Techday NZ
APAC retailers are missing out on the benefits of personalisation technology
The tech exists, the business case is proven, and early adopters are already seeing results. Why shouldn't retail be personal? It feels like, once upon a time, it was; a local shopkeeper knew your name, preferences, and even your shopping patterns. That connection made interactions relevant and valuable. Somewhere along the way, we lost that relevance and value – I think it's time to bring it back. At Eagle Eye, we're passionate about helping retailers across Asia-Pacific rediscover the power of personalisation, but now at a scale that would have been unimaginable to that corner shop owner. The convergence of market pressures, consumer expectations, and breakthrough technology has created the perfect conditions for a personalisation revolution, and APAC retailers are well positioned to lead it. Several powerful forces are set to reshape retail across Asia-Pacific, creating challenges and significant opportunities for forward-thinking retailers. Market pressures, for one, are intensifying. Amidst a cost of living crisis, loyalty has the opportunity to ease pressures for consumers while providing retailers with an advantage, should they choose to adopt it, to maintain customer relationships and drive growth. We also know that consumer expectations have fundamentally shifted. McKinsey research reports that 71% of consumers now expect companies to deliver personalised interactions. If you think about Spotify's weekly playlists or Netflix's viewing recommendations, customers now expect that same level of "made for me" experience wherever and whenever they shop, whether that's online, in-store, or through mobile apps. Meanwhile, we find ourselves in the middle of a new wave of technological transformation, where AI, data, and cloud-driven platforms and architectures can be powerful enablers of new ways to shop and save money. The tools to deliver true 1:1 personalisation at scale are no longer just the domain of tech giants, they're accessible to retailers of all sizes. The magic of omnichannel personalisation At the recent NRF APAC Conference in Singapore, Jonathan Reeve, VP APAC for Eagle Eye, and I discussed the magic of omnichannel and personalisation. We explained that when these are done right, they should feel almost magical. Getting it right requires retailers to understand that omnichannel and personalisation are essentially two sides of the same coin, where omnichannel is the organisational goal and personalisation is what the customer expects. This isn't just about being nice to customers (though that matters enormously). The business case for personalisation has never been stronger. Boston Consulting Group's latest research is striking: "Over the next five years, US$2 trillion in revenue will shift to companies that create personalised experiences and communications." The most compelling evidence for personalisation's power comes from those already making it work. Take Tesco's recent success with their Clubcard Challenges. As CEO Ken Murphy shared in January 2025: "We introduced personalisation and gamification through Clubcard Challenges to over 10 million customers, and that had a great effect. There was a really, really strong response to that." Clubcard Challenges effectively reward participants who meet shopping or purchasing goals presented via the Tesco app. These might manifest as a big points boost for purchasing a particular item or category of product from certain brands in a given period. When Tesco targeted 10 million Clubcard members with these challenges, 76% of distinct visitors to the Clubcard Challenges pages converted to players, and 62% of players became winners by reaching their first reward. These aren't just impressive engagement metrics – they represent real customer value and business impact. EagleAI models make over 190 intelligent decisions to assign each individual a single personalised challenge, ensuring that targeted products, categories, spend thresholds, and rewards are perfectly tailored for each participant. Each challenge is designed to reward incremental spending, creating benefits for the customer, retailer, and participating suppliers. Our analysis of personalised loyalty leaders shows consistent patterns, sales growth, and digital customer satisfaction scores. People often ask about the technology that powers intelligent loyalty solutions like this. At Eagle Eye, we've built our entire platform on Google Cloud, using services like BigQuery, Looker, Kubernetes, and to deliver real-time personalisation at scale. Kubernetes handles promotion execution in real time, processing thousands of API calls per second; BigQuery serves as our data lake for billions of weekly offers; Looker enables retailers to analyse and optimise campaigns in real time; and powers our personalisation algorithms that tailor offers to individual customers. These components represent an effort to orchestrate technology in the service of customer experience. When customers interact with retailers using our platform, they feel recognised and rewarded in real time, see offers perfectly tailored to their needs and preferences, and experience programs that keep getting better over time. The profitability possibility for APAC organisations We know that personalisation will become a key driver of profitability, and we know of the growth experienced by early and sophisticated players, as analysts have told us, and we have observed it firsthand. For example, we've seen that it's much more effective to be personally relevant than to rely on broad-brush discounts. We have observed scenarios wherein a generic 25% discount might only achieve a 5% redemption rate, wasting promotional spend on 95% of recipients. However, a personalised 13% discount, offered to customers who want that product, can achieve a 60% redemption rate. Retailers could spend less on the discount but achieve dramatically higher engagement and sales impact. The potential for personalisation extends far beyond traditional offers and promotions. We're seeing early innovations in personalised cooking programs, health and wellbeing tracking, charitable giving options, and sustainability initiatives. The goal isn't just to sell products but to create genuine value for customers. We expect that predictive and generative AI will accelerate this expansion dramatically. Whether you're a regional chain in Australia, a growing retailer in Southeast Asia, or an established brand expanding across multiple markets, the technology and expertise needed for personalisation success are now accessible. Personalisation will reshape retail, and the only question is whether your business leads or follows. This transformation works across our client base, from Woolworths to Carrefour, and Morrisons to Loblaws. The technology exists, the business case is proven, and customers expect it. Shopping used to be personal. Now retailers can bring that relevance back at scale.
Business Wire
01-07-2025
- Business
- Business Wire
Eagle Eye Wins Top Honors for Vape Detection with Secure Campus Award
AUSTIN, Texas--(BUSINESS WIRE)--Eagle Eye Networks, the global leader in cloud video surveillance, today announced its Eagle Eye Indoor Air Quality Vape Sensor won the 2025 Secure Campus award in the Video Surveillance Hardware category. The award honors products that are 'particularly noteworthy in their ability to improve campus security.' Detecting vaping, smoking, TVOC, CO, CO2, motion, noise and temperature, the Eagle Eye Indoor Air Quality Sensor is ideal for monitoring sensitive areas where security cameras cannot be used, such as restrooms and locker rooms. When the sensor detects vape smoke in a school locker room, the system automatically triggers an alert. School authorities verify the event and gain additional information from security cameras located in hallways or other areas outside of the locker room, enabling them to take immediate, informed action. 'Eagle Eye Sensors help campus officials address vaping by detecting incidents, sending real-time alerts, and providing visual information–while maintaining privacy for students and staff,' said Dean Drako, CEO of Eagle Eye Networks. 'Sensors are key to maintaining healthy environments, which is essential to the well-being, productivity and success of everyone on campus.' Eagle Eye Sensors are integrated into the Eagle Eye Cloud VMS (video management system) to give campus administrators real-time data and a comprehensive view of what's happening in their buildings. The Air Quality Sensor is part of a suite of Eagle Eye sensors that detect and automatically alert when vaping, air quality changes, temperature shifts, water presence, and other environmental events occur, empowering schools and businesses to take immediate action to ensure building safety, efficiency, regulatory compliance, and healthy work and learning environments. The S ecure Campus awards are sponsored by Campus Security Today. Winners are chosen by an independent panel of security industry experts. ABOUT EAGLE EYE NETWORKS Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence (AI) and analytics to make businesses more efficient and the world a safer place. Businesses of all sizes utilize the Eagle Eye Cloud VMS (video management system) to centralize their video surveillance and obtain better security and operations. Purpose-built for the cloud and AI, the Eagle Eye Cloud VMS addresses customers' security and operational needs with unlimited scalability, simple usage-based subscription pricing, advanced analytics, integrated AI, and an open RESTful API platform delivering flexibility. Eagle Eye sells through a global network of resellers and integrators. Founded in 2012, Eagle Eye is headquartered in Austin, Texas, with offices in Amsterdam, Bangalore, and Tokyo. Learn more at
