25-06-2025
The luxe deodorant that smells like perfume? Meet AKT's new Hay Fever scent
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AKT lovers, listen up: The UK's most awarded deodorant (our favourite deodorant EVER) has officially just released in a new, limited-edition scent – and this one is gorgeous .
If you've ever wished your deodorant worked harder for you (think: no sweat, no bad smells, no crusty clothes), then AKT and its natural deodorant in an array of swoon-worthy scents is the brand you're going to want to know.
Designed to keep you sweat and smell free all day – whether you're burning up in a London heatwave or hitting the gym, AKT Deodorant Balm is the one deodorant you can really rely on – tried and tested (and loved) by not just us, but thousands of equally obsessed shoppers, too.
If you want the full spiel on why AKT truly is the G.O.A.T. when it comes to deodorant then check out our full article here, but today is all about celebrating the brand new, limited-edition scent: Hay Fever.
Crisp, fresh and perfect for summer, Hay Fever opens with Crisp apple, marmalade, boasts heart notes of a splendid English garden, Earl Greyand plump apricots, and finishes with cashmere, soft leather, and generational wealth. What bliss! shop £21w3
Inspired by the dazzling Noël Coward play of the same name, the new Hay Fever deodorant is a seductive summer scent that'll have people thinking you've just spritzed on some expensive perfume.
Hay Fever transports you to an English country garden in the roaring 1920s. Think: high tea, high drama, and lots of marmalade.
This triple threat formula combines an opening number of crisp apple and marmalade, followed by an encore of earl grey and apricots, leading to a grand finale of cashmere and soft leather.
An iconic homage to Noël Coward's infamous comedy of manners, this fragrance is your backstage pass to a particularly English kind of summer – filled with roses, marmalade, mischief and the occasional dramatic exit.
And truly, this deodorant smells amazing , truly like a sophisticated and refined perfume rather than the medicinal and powdery 'deodorant' smell of times gone by.
Enjoy instead the smell of plump fruits, Earl Grey tea and cashmere with just a sprinkling of generational wealth. Did someone say bliss?
'Our new deodorant fragrance was designed to capture the spirit of a quintessential British summer — languid, sun-dappled, and ever so slightly unhinged,' say AKT founders Ed Currie and Andy Coxon.
'And what better muse than Noël Coward's Hay Fever? …and, in Ed's case, beastly seasonal allergies!'
Tested and perfected on the stage by the people who perform there, AKT Deodorant Balm is infused with AKT's exclusive DEO-BARRIER COMPLEX™, the super-special secret to the brand's unwavering success.
This Deo-Barrier Complex has been designed to transform from a skin-nourishing balm into a dry, invisible powder that actively cleanses, deodorises and absorbs perspiration for persistent protection, keeping you sweat-free, even in the summer sun, all day long.
This natural deodorant really does look after your armpits, too – made without pore-blocking aluminium unlike many standard deodorants,instead utilising natural ingredients that work to moisturise the skin while eliminating odours and keeping you dry all day.
Yup, zero aluminium, zero phthalates, zero compromises.
And you can really feel the goodness. The balm glides on easily (they recommend applying a pea-sized amount to clean underarms each day), hydrating and nourishing the skin without greasiness or wetness, meaning you don't have to wait to throw on your outfit.
And it doesn't get all over your clothes, either, meaning no crusty, yellow armpits in this joint. Game-changer.
But, especially with the new Hay Fever scent, the magic really lies in the stunning fragrances. More Trending
The brand collaborated with leading experts in fragrance to curate each deodorant balm like a fine fragrance, each named like 'scenes' as a homage to their theatre roots. These include SC.01 Orange Grove, SC.02 After Thunder and SC.03 The Onsen. But I have to say, Hay Fever is our absolute favourite.
As AKT put so beautifully in its own words: 'Hay Fever is not just a fragrance, it's a standing ovation to British eccentricity, queer legacy, and the sheer joy of a good scandal in the garden!'
What bliss!
Shop this limited-run deodorant fragrance while you can – this is truly one for the ages.
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